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Discover how a global B2B leader slashed campaign timelines, eliminated agency costs, and launched multilingual, persona-personalized emails at scale using Magnity integrated with Adobe Marketo Engage.
– 1️⃣ Nordic MUG intros (00:02)
– 2️⃣ Why AI now for ops (06:46)
– 3️⃣ GEA’s core bottlenecks (10:10)
– 4️⃣ Magnity’s AI workflow (12:58)
– 5️⃣ Persona personalization (36:08)
– 6️⃣ Instant localization (41:05)
– 7️⃣ Measurable results (47:51)
In this session, host Veronica (Nordic Marketo User Group leader) welcomes Michael (Adobe Solutions Consultant) and Nick (Trimble, MarTech lead). The main interview features Ulrik (Co‑founder and Chief Product Officer at Magnity) and Sanda, Business Owner for Marketo at GEA (referred to as “Gvas/Gfas/Quas” in the transcript), who share a real customer case study. They reveal how GEA rolled out Magnity across 60+ countries and four divisions, moving from agency-led, months-long production to AI-powered content assembly that builds compliant, on-brand emails, landing pages, and social posts in minutes—then personalizes by persona and translates instantly with local market guardrails.
You’ll see the exact workflow: drag-and-drop content from existing pages; governed tone, writing, and locale rules; persona-based variants that rewrite headlines, body, and CTAs; and one-click localization that preserves HTML formatting across languages. The demo shows how content is shared for local review, exported to Marketo as dynamic or static emails, and prepared for scalable testing. Most importantly, it’s not theory—GEA reports 100% external cost reduction (no agencies), time-to-market cut from six months to as little as one month, and content creation time reduced from two months of briefing to roughly 30 minutes. In a POC covering 266 emails across 20+ markets, 91% of translations were finalized in under 10 minutes (98% in 15), validating AI quality with human review.
If you’re responsible for growth, scale, or consistency across regions, this video shows how to compress production cycles, unlock true personalization, and govern multilingual content without adding headcount. Watch to see how GEA built a repeatable, compliant AI engine for Marketo that delivers faster—with higher relevance.
