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“,”moduleElementList”:[{“moduleElementName”:”videoPlayerHeadline”,”content”:”See AI speed up global Marketo campaigns”,”history”:[{“role”:”system”,”content”:”\n\nYour Task for writing a landing page using a video SRT file as a source\n\nCompany Information\nYou are working for Magnity.ai.\nMagnity revolutionizes marketing automation by leveraging cutting-edge AI technology to create instant, personalized content. We help businesses reduce time spent on marketing to zero seconds while delivering optimized content through semantic predictions. Magnity’s AI solutions focus on efficiency, creativity, and data-driven insights to transform the marketing landscape.\nYour Responsibility\nYou are a Marketing Automation assistant for Magnity. Your primary purpose is to craft concise, impactful marketing summaries that encourage potential clients to explore Magnity’s solutions. The summaries (your reply) must align with the language of the provided \”website text.\”\nYour Purpose\n\nThe primary goal is to make the reader curious and interested enough to explore more content on the Magnity website. Your focus is on driving engagement with a link, without giving away too much in the summary.\nYour objective is to motivate the user to take action by visiting the website, ensuring that the summary alone does not fulfill all of their informational needs.\nIf the reader does not engage further, the content has failed its purpose.\n\nAs a marketing assistant, you are provided with a \”website_text\” to summarize into headlines or main copy. This \”website_text\” is your factual reference for creating content.\nYou may be required to apply a specific communication model (PAS, AIDA, etc.), tone of voice, style, length, or complexity level. You must follow these specific instructions when given.\nYou are writing as a representative of Magnity. Reference Magnity once, then use \”we\” to build continuity and represent the brand’s voice.\nWrite from a B2B perspective, addressing the concerns of marketing professionals and decision-makers who need automation solutions for their business, not directly for consumers.\n\n\nYour Tone of Voice for writing a landing page using a video SRT file as a source\nMatch the tone of voice to the reference \”website_text.\” Maintain consistency with the style and messaging provided.\nPlease avoid the use very flowery and saleslike expressions carefully. Consider alternatives to revolutionize, transform, elevate, boost and similar expressions and use more modest language such as Significantly improve, Change, Rethink, Accelerate and likeminded expressions. That Magnity is a revolution, should be understood indirectly by reading about it.\nOther Guidelines\nHeadlines should be engaging enough to encourage further reading.\nUse acronyms or full terms based on common industry usage.\nExclamation points are acceptable but should be used sparingly.\nUse active language, ensuring that each sentence adds value to the message.\nAvoid redundancy. Do not repeat the same point within the same message.\nMaintain a balanced tone, without being overly enthusiastic.\n\nMagnity Compliance Rules\nRule 1: Emphasize Innovation in AI Marketing\nHighlight Magnity’s AI-powered innovations\n\nGeneral writing rules for writing a landing page using a video SRT file as a source\n\nA landing page can consist of many different modules and elements. These are general rules when constructing these elements. Refer to the specific rules for each element that you are given for writing a specific element. \n\nYour General writing rules\nAvoid salutations and sign-offs in responses. Exclude any greetings like \”Dear [Name],\” \”Hi there,\” or closings like \”Best regards,\” \”Sincerely,\” etc.\n\nRules when writing a body text\nOnly encourage the recipient to do one thing per message—explore more on the website. Refrain from urging them to download, sign up, or watch videos, though you can mention the availability of such content.\nUse the same narrative perspective as the \”website_text.\” Match the tone and address style used in the source material.\nAddress the reader’s concerns directly, avoiding hypothetical scenarios. Use engaging questions to highlight potential pain points, i.e., \”Is your marketing strategy lacking personalization?\” or \”Are you looking to reduce manual content creation?\”\nLimit the use of imperatives to a maximum of two per response to avoid overwhelming the user.\nMotivate the reader rather than commanding them to take action. Avoid language that sounds too forceful or demanding.\n\nRules when writing a headline or CTA:\nHeadlines must always be in sentence case, and as concise as possible. Keep the focus clear and relevant.\nFirst evaluate if the content you are writing about is a customer case or not.\nAlways start a sentence, a CTA and a headline with a capital letter. Write \”See Magnity now\”, NOT \”see Magnty now\”\nAlways use sentence case. Capitalize only the first word in a sentence, except for brand names or product titles.\nAvoid using metaphors or symbolism in headlines, subject lines, and pre-headers. Be clear, actionable, and direct in generating curiosity without confusion.\ntak\n\n\n**General British English language rules** \n\nUse sentence case when it comes to headlines, not Camelcase.\n\n**Vocabulary**\nBritish English: Use the British s instead of American z. Use “personalise, capitalise, etc.”, NOT “personalize, capitalize, etc”. \n\n**Local language examples of good writing style and tone of voice** \n\n\n\n\n\nWebsite text: 0:02\nokay uh welcome everyone uh to our Nordic Mack session first one this year\n0:09\num we are going to start with some introductions I’m Veronica one of the\n0:16\nuser group leaders I started my journey with maretto about 10 years ago in\n0:22\nCopenhagen uh today I lead the marketing Ops Team at a company called Alma\n0:28\nMichael do you want to go next sure I am uh from the other side of the fence so I\n0:34\nactually come from the Adobe side uh my name is Michael kuden or Canen depending on where you’re from and I’m what we\n0:40\ncall a Solutions consultant uh I have also been a maretto customer in my previous life which means that I have a\n0:47\npassion for the tool and that’s part of why I’m I’ve joined Veronica and Nick here as as mug leaders here in the\n0:54\nnautics N I’ll let you quickly do you yes oh hi everyone my name is Nick dor\n1:01\num I’m a Belgian living in Finland uh and I work for Trimble um\n1:08\nTrimble is a is a big multi- International or international company\n1:13\nand um um my role in the company is uh is in marketing technology I’m leading a\n1:20\nmark a marketing Tech or mtech team um and and working a lot with um colleagues\n1:28\nin the US uh I’ve been a Marketo user for about I think 10 years probably more than 10 um\n1:36\nI really enjoy it thank\n1:42\nyou and for today I’m going to cover a few housekeeping slides um promise I’ll\n1:49\nkeep it short we will pass over to urick and Santa to give us the presentation\n1:56\nabout AI which we’re here for and then at the end if time allows I will talk a\n2:02\nbit about the migration uh to Adobe identity management for Maro users um\n2:08\nand while we go to the presentation feel free to drop your questions in the chat and we will take those after the\n2:17\npresentation okay um we want to make sure that this space is first and\n2:23\nforemost for the users it remains a safe space to share challenges and solutions\n2:28\nso Adobe set a few rules such as um no pitching or contacting people outside of\n2:35\nthe mug without their consent for those who join a little\n2:41\nlater a heads up that we are recording this session and we will make the recording available uh to everyone who\n2:48\nregistered for the session on our YouTube for Adobe\n2:57\nmugs okay I’ll quickly run through what else is going on in the maretto user\n3:03\ngroup World um there actually a few new chapters such as the women in Tech which\n3:08\nis a virtual chapter I also noticed that Netherlands has a chapter now so if you\n3:14\nfeel like traveling know that they host a few in person session us there\n3:19\notherwise you’re welcome to join any of the sessions you see on the calendar um\n3:25\nyou can scan this QR code it will take you to the registration page for the mugs um and yeah feel free to to join\n3:33\nany session that looks interesting\n3:38\num yeah Germany also today is like European mugs day I don’t know we didn’t\n3:44\ntalk about it or agreed but seems like Germany nordics and Netherlands has a\n3:49\nsession today um which is which is\n3:57\nnice okay and Adobe Summit is coming up in Vegas um March 17 or 18 to the 20 I\n4:08\nknow there’s a pre-conference um you can join online I’m curious if anyone is\n4:13\ngoing give me a thumbs up in the chat I never been but I know it’s always fun um\n4:21\nand very very insightful there there are a few maretto sessions here um that are highlighted\n4:28\njust because there’s so many topics normally um but we can see quite a few\n4:35\nyou know talking about AI uh like we’re going to talk about\n4:41\ntoday um so yeah feel free to already you can register on the website you can\n4:47\nchoose the the different sessions you can create an agenda so everything is is\n4:53\nonline I can say a couple of words Veronica about as well I’ve I’ve been to the Adobe Summit a few times uh and I\n5:02\ncan highly recommend it um looking at the agenda of course the agenda of the\n5:08\nSummit is massive because there are so many different of I I mean it’s all of\n5:13\nthe Adobe technologies that are being talked about maretto is one of them um\n5:20\nwhen I look at the agenda usually the the beginning the Tuesday and part of Wednesday is more a high level overview\n5:27\nof of the different Technologies and and the in that maretto sessions are usually\n5:32\non Thursday uh presented by by actually many presented by the maretto Champions\n5:39\nbut now I can see that there are already some specific maretto presentations on on Tuesday and Wednesday too uh so\n5:47\nthat’s nice to see uh other than that um yeah it’s fake I I cannot tell much\n5:55\nof it but it’s fun you’ve been to previous uh Summit no\n6:02\nNick yes uh last year this year I won’t be there but last year and the time and the year before I was there or not the\n6:09\nyear uh was Co but yeah the two times before this year I’ve I’ve been\n6:16\nthere awesome well thank you for for that have you signed up for any sessions\n6:24\nnick uh no unfortunately this year uh I won’t be there um but never Le I still\n6:31\nhighly recommend it yeah um and and everything will be\n6:37\nstreamed and I think replayed after the event okay I will\n6:46\ncontinue so uh next up uh we have the main event where s from gonus will take\n6:54\nus through uh the approach that they are currently uh working with uh in this\n7:00\nmagnetti on to implement this aspect of generating both uh\n7:06\nmultilingual personalized communication uh in maretto utilizing AI\n7:14\nas the as a core pillar um and S will take us through uh the approach that\n7:20\nthey are using to do so and what they’re seeing what the outcomes are um and then\n7:25\nlike will will take us through how magnet actually works in functions kind of from a kind of a a bit higher level\n7:32\nyou could say uh there’ll be a demo and and all kinds of things so hopefully it’s going to give you guys some\n7:37\ninspiration to how AI can be used u in in this specific manner of optimizing\n7:44\nthat you know content generation perspective uh so uh I think we’ll we’ll\n7:49\nturn it over to ulik and Santa so if you guys share your screen and kind of take\n7:54\nit from there then we’ll uh take it as it comes\n7:59\nand you’re muted all like just heads\n8:07\nup that is still not hear you like just heads up nope there we go I’m just not\n8:13\nthat used to zoom so I just need to find Buton H so I’ll share my screen and S\n8:20\nyou are the one who goes first but maybe we should just do a brief introduction s yes you can start and then I can take\n8:27\nover my name is ur sanal I am the teach product officer of magnet I’m one of the co-founders I was working in digital\n8:33\ncommunication as a consultant for more than 20 years and I have worked with B2B\n8:39\ncompanies primarily over the last 10 years we’ve been in the consultancy prior that was a maketto partner and\n8:45\nstill is a maretto partner for more than 10 years the oldest I think the longest running maretto partner in Denmark\n8:50\nMichael so we’ve come across many of your problems so um once we saw CHT 3.5\n8:57\nwe started building this platform that you I going to going to see a little bit off and over the last nine months it’s\n9:04\nturned into a real company and we have gotten s amongst others but one of our\n9:09\nupmost most important customer is gas and S you are representing those so I’ll\n9:14\nhand it over to you yeah thank you like uh hey everyone\n9:20\nmy name is s and I’m working as a business owner for myet in gas and\n9:25\ntogether with magnetti we have looked into how magnet can help us uh with our\n9:31\nmarketing automation challenges and we have a short agenda\n9:38\nwhere we will go into the challenges we have in guas then we are going to look\n9:44\ninto magnet vision and solution we are going to see what howas are using magnet\n9:51\ntoday and we will have a short magneet demo and then we have uh some results\n9:58\nfrom the PC we have had and also how it’s going live now and\n10:04\nthen some questions in the end and\n10:10\num yeah g first we are going to look into the challenges of scalable\n10:18\nAutomation and uh our bottleneck for gas is time um and how we can create and ER\n10:27\nand scale marketing automation and uh that is not all we also have some\n10:34\nother challenges than time and uh some of them are that we are by creating\n10:40\ncontent for Global campaigns is very slow process that takes months from brief to launch so the complexity kills\n10:48\nour ability ER and we have trouble by reaching uh reacting to challenges that\n10:55\nwe see in the markets so for example we have a had a 40 year anniversary for a\n11:02\nproduct but because of the long process of creating content we ended up by\n11:08\nhaving the announcement one year after the anniversary so it was 41 uh instead of 40 because we had so\n11:16\nsuch a long time by creating the content um we also rely on our agencies\n11:25\nand the consultants for creating content and implementing a um everything so that\n11:30\nis very time consuming for us to to use\n11:35\nthat we did did not have the resources for creating personalization it was\n11:41\nactually just um possible or realistic for us to go that way because of uh the\n11:50\nhuge amount of work that will require and also\n11:56\num the how the the the markets will um\n12:01\nsay yes to that uh there was just too much to do in in\n12:08\npersonalization uh we also have strict compliance for our 60 plus markets in\n12:13\nthe four divisions that is killing the creativity that that we can uh can do\n12:20\nand we did not have the room for testing learning or failure because of the time and the budget that this will require\n12:29\nso I guess it’s over to me so all of these challenges something\n12:35\nthat we come across many times when you’re talking to B2B companies I hope that some of you can recognize some of\n12:41\nthem but it all comes down to having a platform that allows you to take time out of the equation so whenever we build\n12:48\nsomething into magnet the vision for it is to reduce the time you spend on executing marketing to Z seconds that\n12:55\ndoes not mean that we’re going to Z seconds tomorrow but it means that if you’re thinking about a feature coming\n13:00\ninto magnet the goal of the feature is to reduce the time you spend on executing marketing towards that goal\n13:06\nthat doesn’t mean that um it’s going to be uh successful in the next year but\n13:12\nhopefully it will help you get there slowly and steady the way it works is that we’ve\n13:18\nbuilt a platform that now supports three different channels building emails building web and landing pages and\n13:23\nbuilding social media posts the platform works like this first\n13:29\nof all it allows you to easily drag and drop all your content into templates like email templates social media\n13:36\ntemplates landing page templates whether it is documents videos or web pages so\n13:43\nthat enables you to get a full overview of all your content and it enables you to fastly build content that you need in\n13:50\norder to scale your approach to automation secondly you can personalize everything because all the personas you\n13:56\nhave is integrated into the platform you can see that they have a different set of parameters and you can select as many\n14:03\npersonas as you want and the AI will rewrite versions of the email so it’s\n14:08\ndirected at the specific pains problems and goals of each specific Persona so you can fast do the experimentation and\n14:16\nthe the testing risk-free from the extra budget that you would normally allocate to\n14:21\nit it qual it it does high quality instant translation I know s will talk a\n14:26\nlittle bit about that as well but it’s quite easy to do translation you just select what languages you want to\n14:32\ntranslate to and it automatically identifies if pages are available in that particular language and then you\n14:38\ncan see that you not only have personalized variant but you have personalized variant across a multitude\n14:43\nof languages at your disposal within seconds rather than months and last but not least it it\n14:51\ngives you a AI copywriting assistant that allows you to help brainstorm or\n14:57\nedit content so that you can get ideas or you can get feedback on how you want\n15:02\nto form your content all based on a very um detailed rule set that guard rails\n15:09\nbrand voice uh and the governance process of compliance the way it works is that we\n15:16\ngo for instance in this case it’s a web page we go into the web page we scrape the content and the content then goes\n15:23\ninto magnetti magnet then has a connection to open Ai and a thropic and it also has connections to other l\n15:29\nlanguage models and it creates context out of it it could also scrape a campaign brief from a document and do\n15:36\nthe same thing so basically it could scra\n15:41\ndocuments web audio video and create the same context whether you want to build a somi p post a web page a landing page or\n15:49\nan email so what this does it enables you to stop spending needless time on\n15:55\ngoing from a campaign brief to a fully fledged personalized multilingual campaign and then shorten that time Gap\n16:03\nso you can go and have a shorter time to Market with higher efficiency back to you s yes so how gas\n16:11\nmoves toward Zer seconds if we look at the process in gas\n16:18\nwe have implemented magnets in our plus uh 60 countries across four different\n16:25\ndivision and uh the way you should see our division is is like four different\n16:31\ncompanies under one company so uh we have different teams different set up to\n16:37\nhandle marketing automation H some have a big Global team\n16:42\nsome others have one Global a marer and only have local magers that are\n16:50\ncollaborating together with that person so it variance a lot between the four\n16:55\ndivisions they have their own Target group for communication they have different communication to communicate\n17:02\nabout on the web page and we have also different products between the four\n17:08\ndivision so what we found out that is we cannot have one H magnet instance we need to\n17:16\nhave actually four different where we can get it customized for each division\n17:24\nso that each division have it as how they are using magney or how they’re\n17:30\nusing or working with marketing automation today so that means we needed\n17:35\nthe four solution inside magnet each division have their own rules for\n17:42\ncreating content they have their own user settings they have their own content and tagging and they have their\n17:48\nown specific solutions that is um that is fitting their needs each of them\n17:56\nhave so it’s not uh just one platform we needed to to\n18:02\ncustomize it otherwise it would not not be user friendly for the magers that are\n18:08\nworking in ER in\n18:13\nmagnetti so if we uh look at the process and how we we started this we uh we\n18:20\nstarted with a puc where we had a collaboration with three of the four\n18:26\ndivision that had the time and resources to uh to ER be um in this PC with us we\n18:35\nselected the key markets uh to focus on where we could count on the engagement\n18:40\nand the valuable feedback that they could give us because uh when we are\n18:45\nworking in that many countries we are in situations where we only have one local\n18:51\nmarete in some countries so we could not just take whatever we want we needed to\n18:58\nmake sure that those we had in the PC were also available for us to uh to\n19:05\ncollaborate with in the PC we uh builded\n19:10\num 266 emails in 20 plus countries and\n19:16\nlanguages so we could get some feedback on the translations because the main uh\n19:22\nFocus for us what the translation how is the translation with AI versus h a human that is translating\n19:30\nit and that was the main um focus we had to figure out how can how is this\n19:38\nworking and can we rely on this when we are going forward then we uh rebuilded the rules\n19:46\nand we tested when we got some feedback from the local uh local marketeers in\n19:52\nthe countries and uh we ended with um a\n19:58\nreally result on the PC so only not only three of the divisions\n20:04\nbut all four divisions were ER very interested in getting magnetti as the\n20:11\nnew option for marketing automation so even though we only had three of the\n20:16\ndivision in the PC all four were actually ER ready to to jump in this and\n20:24\nand try it out then we got into the devel Vel mment phase where we were scoping and planning\n20:31\nthe key features and develop the features that were needed mainly the\n20:37\nfeatures that H were the same for all for division so we could get H right\n20:44\nfrom the beginning and then ER and then we got into the implementation\n20:50\nphase when working uh with that many countries it would not be beneficial to roll out all countries at the same time\n20:59\nwe uh we needed to find a way to get it more structured and in the right way to\n21:04\nnot uh rely on the the local marketers where they were not that engaged in AI\n21:12\nor in new uh work um in new work or in\n21:18\nnew um tools and don’t have the time because they have a lot of different\n21:23\ntask on their on their table so we needed to to\n21:29\nfind a way to ER divide these countries into different stages on highly engaged\n21:36\nand not that engaged so we had h four tiers we focused on the first tier were\n21:43\nthe key main countries and then along the way we had ER more and more teers in\n21:51\nbut not that engaged te in the in the end and then U\n21:59\nwe uh we tested it out with the the the few tiers in the beginning so we also\n22:05\ncould see are there anything we needed to change before we roll out for all 60 plus countries because that could be a\n22:12\nhuge amount of work to to start over for that and uh and then we also uh looked\n22:20\ninto the features and got more and more features added to the instance by using the first TI it also\n22:28\nallowed us to test it out along the way so we could you look at the most\n22:35\nrelevant TI and then see how are magney performing how can we use it can we test\n22:42\na bit more on it um and what is working where could we H challenged it a bit or\n22:49\nsomething like that and then uh end of last year in\n22:54\nDecember we uh finalized the implementation we got all features added all countries\n23:03\ngot H got implementated and we also got all divisions\n23:09\nonboarded so uh each division have their own um magnet team that are working in\n23:17\nthe solution some have a lot in and some have only a few that depends on the\n23:23\ndivision so again the the setup is very uh\n23:29\num it’s not the same for all of them and now we are in the activ\n23:36\nactivation phase uh where we are starting by um testing the tool all the\n23:44\nVisions are in it ER creating content trying to send out newsletters and uh\n23:50\nand trying to use it instead of the old way of doing it and uh that is very\n23:57\ninteresting to see how how it performing and how it’s how it’s going and getting some feedback from the marketeers that\n24:04\nare using the tool to give a bit more perspective on\n24:10\nthe process and what we have done before and what we are doing now we have made\n24:16\nthis comparison of our campaign process as I I have told now uh we have\n24:23\nfour divisions so we have different ways of working so I have created created\n24:28\nthis view from one of the division to give a Insight in how the process ER\n24:34\nhave been for this division so before magnetti we started six month\n24:43\nprior to launch by collecting inputs and inspiration to content for nine newsletters at the time then um the\n24:52\ncontent was planned and presented for all markets and then approved from them\n25:00\nthen we ER then we gave the content brief for the agencies they write the\n25:07\ncontent and they created the graphics and created the mockup for the news letters and then they got some feedback\n25:14\nand changes when all content were approved\n25:20\nwe it got sent to translations by the agency it got implemented into mareto\n25:28\nall links were attacked by actic H for each newsletter then the local uh MERS\n25:35\nreviewed the newsletters gave feedback and tees and then it was a\n25:43\ndive moment now it looks a bit different as\n25:50\nyou can see the uh blue boxes are removed because we are not no longer\n25:57\nusing agencies and that was also the T task where it was a lot time consuming\n26:04\nfor us because it was human hands that needed to create the content and\n26:09\nimplement it and TCH that translate it and that was a long time consuming\n26:16\ntask so now we are looking into that we are starting one to three months prior\n26:23\nto launch and we do not need to create the nine newsletters at the same time we can actually start out with three for\n26:31\nexample and then H focus on those then we are creating uh the content we are\n26:38\ntranslating translating it and tagging it by magney we still have the local\n26:44\nreviews as we had before and then we are getting the emails implemented\n26:51\nautomatically into maretto so as you can see here the time the timing is a lot\n26:56\nshorter we have ER speed it up the process and this is just the beginning\n27:02\nbecause I can I hope to see that the campaign brief and the local reviews\n27:07\nalso will be a lot shorter in the in the coming\n27:19\nmonth if we uh look at the main\n27:24\nchallenges we had we uh it was espe esecially time to Market it was the\n27:30\nopportunity to react and not be locked by manual processes I will not go\n27:37\nthrough all of those uh steps we can see some benefits of I will only focus on\n27:42\nwhere we could see that this is helping us on the main challenges so first of all before we had\n27:50\nsix months time to market now we are hoping to gain one to two months we are\n27:56\nin some divisions down to one mons but uh we are hoping to see one to two for\n28:03\nall four divisions before or we still have a\n28:08\nextreme amount of content that makes it a lot of lot difficult for us to figure\n28:14\nout what is available in all countries and get the full overview and the full picture of it and now with magnit we can\n28:21\nactually see it right away we can uh search for it and tag it uh so we can\n28:28\nfind what we are searching for and see where is it translated and where are we\n28:34\nmissing it we also have extremely resource heavy\n28:39\ncontent production and uh it was a long uh time to Market we had\n28:45\nthere with the with magney we can see that the content production takes seconds with with the drag and drop\n28:53\nfunction uh that helps a lot on the on again the time to Market\n28:59\nwe have um we never created personalization\n29:04\nbefore uh because it was ER time consuming and uh it took a lot of U of\n29:12\nthe budget to to change or to to test this out or use the\n29:18\npersonalization um but now it’s much easier uh with the personalized content\n29:23\nand also for the testing so we can use it for a testing in a much easier way\n29:29\nwhere we are not relied on that many resources so that is helping us a lot\n29:37\nagain and we have minimized the manual task extremely by not using human hands\n29:43\nbut using ER using Ai and magy for that\n29:48\ninstead of the agencies so I guess that was it s to\n29:55\nbegin with I know you’ll be back in a few minutes um thank you s for for going through that I think it’s helpful for everybody\n30:02\nto see how it works so that you can kind of Envision how does this work so I’m going to jump in to show you a demo of\n30:09\nhow magnitud works for konas I’m just going to unshare not unshare minimize my screen here and I’m going to go into the\n30:16\nplatform see if I’m still logged in I am so basically when you get into the platform this is the email part of the\n30:22\nplatform I’m just going to zoom out a little bit because I’m on a an a on a small laptop but what you can see here\n30:29\nis you have an interface where at the top you have some general functionalities like saving exporting localizing creating a new project you\n30:37\ncan choose any content you want so I could go and choose Croatia and once I choose Croatia all the Croatian content\n30:43\nfrom the website that’s available to use in magnet comes up and I can see if I click this I actually go to the creation\n30:50\npage so it understands all the URLs of all the content we have about 70,000\n30:55\ndifferent content items in the platform we can have many more if we want it going to go back to the global one you\n31:01\ncan pick different templates for instance you can pick something with a a related article over here in the middle\n31:06\nyou see the email templates you can pick something with threee related stories and you can pick something with\n31:14\num a pale pink background and we can add as many templates as we want these are the five\n31:20\ntemplates that’s going to cover I think maybe 97% of your needs S at the moment\n31:26\nbut if somebody came up and said oh could we rep pick another another template it’s fairly easy to implement\n31:31\nthat you cannot drag and drop module into the uh um magy er user interface\n31:38\nbecause we are covering a lot of platforms and each platform has a different way of doing it but it’s once you have exported emails from magnet\n31:45\ninto maretto you can add as many additional modules to the template as you like just as if you created an own\n31:50\nyour own email underneath that we have a search field where you can filter content and see specific tags that you\n31:56\nwant to filter on um you can filter on web pages here you would also see documents and video if\n32:02\nyou had those up um that’s not where gas is yet but it is more than possible I\n32:09\ncan for instance go in here and search for commercial at the URL that contains commercial and find a page that I’d like\n32:15\nfor instance here we have a a commercial heating uh solution and I can drag this\n32:22\nin here and when I drag this in here it writes the email\n32:32\nactually I want to find another version of it oh it’s here this one sorry I want\n32:38\nto show you this one so this one is a an article and if I wanted to go to the\n32:44\npage that it was on I could just click here and I can see this is the page that’s it’s about I can go to the this\n32:52\nis the L learn Tab and it’s going to present this content for the readers in magnet as you can see when I I dragg\n32:58\nthis in it immediately wrote a headline a body text a CTA it inserted an image\n33:03\nfrom the website I can of course go in here and adjust images upload other images from my own image bank or from\n33:11\nthe gfas image bank if you had access to that and change that it’s just standard stuff um what I can do is I can also add\n33:19\na related article so I could go up here and say you know what this is about Commercial Heating I want to add a\n33:25\ncustomer case down here I’ll drag this one in here if I can grab it and then it writes a customer case\n33:34\ndown here so actually it refers to the customer case explore customer stories showcasing how approach to intelligence\n33:40\nwater and efficient stuff do this and then here down here we have it so once\n33:45\nI’ve done that I can minimize the Content Library when I don’t need that anymore and I can go and chat with\n33:51\nmagnet so I can see this text is a little short I might want to um to make\n33:56\nthis a little shorter I’m just going to minimize the left here so a little long I can either just write it you know make\n34:03\nthis 75 words and it immediately understands that I’m chatting not only\n34:08\nwith the text that has been generated here but also the source text of the web page that it comes from and all the\n34:14\nrules that God rails in the in the back that I’m going to show you in just a minute I can add cont text here and I\n34:19\ncan then go in here and I can easily you know manually adjust this if I want to\n34:25\nso I don’t have to just use Ai and of of course write stuff myself if I want to I\n34:30\ncan do this for the for the um headline as well but I also have stuff like quick\n34:36\nprompts that’s going to help people who don’t feel very comfortable about using AI doing easy stuff fast for instance it\n34:43\ncould be I want to create some variants of headlines so I could say you know uh\n34:49\ntest some different tones and it gives me a few variants and I can say you know uh I would like to choose number one and\n34:57\nthen it gives me number one and I can add number one and so forth and so forth so it allows me to go from having\n35:03\nnothing to having some pretty nice content if I go back up into the body text here I could go in and even do HTML\n35:11\nI could for instance go in and highlight this and say I want this to be in bold add that to the email I could also go\n35:17\nand say you know what um I like to work with bullets so could you please using this quick prompt uh choose this one I\n35:25\ncould write this manually if I wanted to it just makes easy replace paragraph 2 with\n35:31\nbullets and here it’s replacing it with bullets and uh I could go you know I\n35:37\nlike bullets but wouldn’t it be cool if I gave each of these bullet a sub\n35:42\nheadline and it understands that sub headlines go with bold so it’s going to give me some sub headlines here that’s\n35:48\ngoing to make this email even more distinguishable and quickly pretty quick we have an email that’s about this\n35:55\nheating cost reduction and a customer case to Showcase it that you would have spent quite a long time on before in in\n36:02\ngfas and but then you’re thinking you know we have different Target audiences so we have this button up here where you\n36:08\ncan uh select between all the different Persona profiles that gfas has in their working space they have 10\n36:14\ndifferent you can read about each of them and each of these Persona profiles consist of a description I’m just going\n36:21\nto go to the left a description some goals and motivations fears and concerns\n36:28\nlimitations and value propositions you can add as many of these parameters in here as you want\n36:35\nthis is just the way that that gfas has um you know um descided that it’s been set up so there is no limitation of what\n36:42\nyou can do but of course um you might want to write for instance the technical director the operational manager and as\n36:49\nwe can see those have very cost oriented goals total running cost optimization\n36:56\ntheir fears and concerns is failure of systems uh of projects delays and downtime where there the operational\n37:03\nmanager has other specific goals and motivations so let’s try and choose those I think we chose two I just want\n37:09\nto make sure that I didn’t choose more so I’m going to ask it to build a personalized version of this email for\n37:15\nthese two specific segments or Target\n37:20\naudiences and pref fast it’s gotten a version you can see the operations manager version but it’s changed the\n37:26\nheadlines the body text and the um sometimes even the ctas so that it’s\n37:32\napplying its logic to fit with the operation manager specific need the same things goes for the technical director\n37:38\nit’s changed the subject line the preheader everything so it makes it more personalized and more relevant and if\n37:44\nyou’re in doubt about what it’s done you can go in here and click the element here and just go to the quick promps I\n37:50\nmean you can always just write whatever you want just like you do with chat gbt it’s completely free um you can go into\n37:56\nthe quick prompts and you can go and say you know what I would like to uh\n38:02\nunderstand what you’ve done so I can go under modify personalization and say please explain to me what you have done\n38:07\nso instead of like directly working with editing text now we’re having a brainstorming session with the AI where\n38:13\nit understands the rules it understands the personas it understands the content and I can zoom in here if I just zoom in\n38:20\nhere and I can see that it’s writing to me that this personalized emails it tailored for the technical director the\n38:27\ngoals and motivations that we’ve talked about as total running cost optimization example minimize any consumption to\n38:33\nlower operational costs and meet sustainability targets speaks directly to their goal of reducing total running\n38:38\ncosts and so forth down there and you can then have a dialogue where they’re saying ah I don’t really like that could\n38:43\nyou change it a bit and maybe focus on some other value propositions or maybe I decrease focus on limited direct\n38:50\ninvolvement increase focus on cost and pretty quickly you have a very good framework for underlining how to to do\n38:57\npersonalization across the entire organization because it’s so difficult to do uh Implement customer Centric\n39:04\npersonalization across the entire organization so now everybody in konas has the same way and the same framework\n39:11\nunderlining how to do this enabling them to do personalized communication I’m just going to show you\n39:17\nsomething just briefly um one we are when we are dragging in content what\n39:23\nreally happens behind the scenes is we are applying a set of rules I’m just going to go you in and show you the rule\n39:29\nsets we have in the background so when talking about governance and compliance we have three different levels of rules\n39:34\nwe have Global rules for instance here we have tone of voice rules and we apply those if I just expand them there are\n39:41\nwritten rules about how it should apply tone of voice to the to the writing that it’s doing we have writing rules which\n39:48\nis things that it can and cannot do for instance it should never use salutations or sign off in their response all you\n39:56\nalways ensure all message exclude greetings hi there dear name or something because we won’t want that and\n40:02\na bunch of other writings there are also specific task descriptions on how to solve specific\n40:08\ntasks that we’re asking it to do but there are also other rules each market have their own rule so for instance\n40:15\nFrance has a rule on how to write in French and it has rules that is gu guid\n40:20\nlined around Are there specific words that it should translate in a specific way for instance HVAC is to be to\n40:27\ntranslate it into CBC and so forth and so forth so that local editors can also\n40:32\nguard rail rules and make it right in a specific Way for their local markets the last thing is we have control rules for\n40:40\nall of the base prompts for instance when writing a headline I can see here\n40:45\nthen write a headline for a marketing email as a compelling question that addresses the reader directly sparking curiosity and engagement write this\n40:52\nheadline in this language and it inserts what we call a replacement string which is basic basically if you dragging in\n40:58\nEnglish content it would say write it in English I can go out and check this out so we were back at our email and you can\n41:05\ngo up in the chat and check out here and it says write the headline in British\n41:10\nEnglish up here so basically what it’s doing is it’s taking the rules and applying it at the beginning so that\n41:17\nit’s writing stuff per the rules and then as we chat with it and expand our\n41:22\nengagement with it all of the global rules and local rules are put into effect to gu ra the output quality so\n41:28\nthat it matches the unbrand voice and the way to translate and that brings me to the next part translation so once\n41:36\nyou’ve been writing these specific personalized variants of your\n41:41\ncontent and you are happy with those you can translate you could also go the other way and translate first and then\n41:46\nwrite personalized variants but sometimes it’s easier to just look at the personalized variant in English and\n41:51\nsee if they’re good enough before you’re starting to translate them so in magnet when I click localize it runs through\n41:59\nall of the content in the library and identifies if each of these URLs that the email is built upon are available\n42:06\nfor Content because we won’t want to create an email with content that doesn’t have a local page so for\n42:13\ninstance here you can see that Belgian French only has one out of the two modules available if we created that it\n42:19\nwould create an empty model that space and I could drag in another article to Showcase how that worked but I’m going\n42:25\nto try and take something that works to begin with with so I’m going to select Argentina like Dutch Belgian\n42:32\nBrazil Colombian Chinese Arian bner Hova\n42:38\nCroatia and Finland and we can create all of them but I’m just going to do this to make it a little bit more\n42:45\nflexible so I click the select the censor translation button and it does take about 10 15 seconds before it\n42:52\nresponds so let’s see um and just give it a little while why it’s translating all the cont content it’s now\n42:58\ntranslating the default content and the two variants into the selected\n43:06\nlanguages so here it is now we can go to the little slider up here and see this\n43:11\nis British English as we had before and now I can go to the Argentine Spanish\n43:16\nversion and as you can see it’s maintained the HTML formatting that we did in the original email so it doesn’t\n43:22\nreplace that with something it understands that it only has to replace the text and not the code I can I can look at the operations manager in the\n43:28\nartinian version I can look at the technical director of of the artinian version and and so forth so I can go to\n43:34\nthe simplified Chinese version and I can go to the Belgian Dutch version\n43:41\nBrazilian Portuguese Colombian Spanish Bulgarian version as you can see the Russian alphabet is in full use here\n43:51\nCroatian The Finnish and Basia and so forth and so forth so pretty fast you\n43:57\ncan go in gas from having an idea of what you want to write to having a global multilingual personalized\n44:04\ncampaign that you can then send for review and and and work with the reason\n44:09\nthe way you do it is that you go in here and you say this is Mark eight for instance we call it a name and you save\n44:16\nthe campaign so that it’s safe for other people to access it just going to wait a little while\n44:22\nit’s just have to to to save the screenshot and save all the content it does take a little while to save stuff\n44:29\nbecause there’s a lot of text going on as you can see if we give it a small\n44:41\nminute come on here it is so what I can do now is I can go into the projects and\n44:47\nload all the projects with there also a little bit of projects uh available and then I can select that and I can share\n44:54\nit with other people so I can go into the project menu and select this mo8 and\n45:00\ngo and say share this with Santa for instance right because I want her to see it I should be able to find oh maybe\n45:07\nit’s like I can say it as Andreas for instance Andreas and other people and when I sent that to them they will be\n45:13\nable to either edit or publish or I can remove access for them I’m just going to remove this because I think Andreas is\n45:20\ngoing to be confused if I have shared this with him but the point is that you can share with all the local users who\n45:27\ncan then go back and review each of the pieces of content that they’re supposed to review in their local language which\n45:33\nmeans that if I go back into the email here and load it I can now go if I was a person\n45:43\nin let’s take Brazil I can go here and have a chat with it and if I ask it\n45:49\nsomething in English like uh shorten the first paragraph because I\n45:56\ndon’t like that in the my language then it will answer me in\n46:02\nBrazilian so here we can see that I’ve shortened the Brazilian paragraphs so slightly and I can work with this as\n46:08\nmuch as I want and then uh very soon we will have a function edity where you can then approve the review so that it goes\n46:15\nback to the owner saying this person has reviewed the content it is now ready to be published the last thing I’m going to\n46:21\nshow you is that you can then export it and say I want to export this either to\n46:26\nan existing program like this that already exists that we have created with Magnet or you can clone a program for\n46:33\nthe list of standard programs that you have inside the maketto solution of of\n46:39\num konos and name that so you build a clone of a program I’m not going to do that and go over here and then you can\n46:45\nselect either you want to export all of these or just export a few of them select whether you want it to be in one\n46:51\nbig Dynamic email or in static emails and then you can add that to programs and say export and then it’s going to\n46:58\nexport this either as a static email into the specific folders or instances in maretto or as a dynamic email into\n47:06\nthe global folder or the regional folder as one email with different type of elements and it will immediately be\n47:12\navailable for you inside mareto so I guess that’s the like the overall demo um I’m going to go back to\n47:20\nthe slides um I can’t see people right now I’m just going to have to um I don’t\n47:25\nknow how to maximize the little uh thing in the left maybe it’s here ah it’s here\n47:30\nright no just going to go back and one moment here\n47:38\nand like this so I think it’s back to you s it\n47:43\nisn’t it yes it is so if we are going to look at the results we saw on the puc it\n47:51\nuh it especially was on the translations where we had the focus and what we found\n47:57\nout on the PC was that 91% of the test\n48:03\nresult ER were being finalized and proof ER readed in less than 10\n48:12\nminutes and 98 were in 15 minutes so\n48:17\nthis means that we could actually see that we did not use that much longer\n48:23\ntime h on proofing than we did before mag and that was a huge win uh and was\n48:32\nuh helping us seeing the the possibilities and the success in\n48:38\nit because we had had the local marketeers proof reading and and giving\n48:44\nfeedback on the emails and the content um\n48:51\nyeah and uh it’s still early days but uh we can see some results already now we\n48:58\ncan see that um that uh the external cost reduction is\n49:06\n100% we are not using external uh agencies anymore the time to Market have\n49:12\nbeen uh before six months now it’s one month for one of the division and we are\n49:18\nhoping that this will continue for all four divisions and for the content creation\n49:25\nbefore we start started on briefing on content we had H we used two months and\n49:31\nnow we use 30 minutes before we have a final content ready to be uh used in h\n49:41\nyeah in newsletters so I’m just going to take\n49:47\nover for just a few minutes and say that we have a lot of customers using this I’m not trying to sell you anything but\n49:53\nthere are like people like Scana who’s I don’t know if they’re in the meeting I think they are nesis is using it they\n49:58\nuse Salesforce um and uh WS Audiology who’s a hearing aid company use it and\n50:04\nthey have a lot of good things to say in all kinds of different ways uh of course and\n50:09\nbasically we are working together with nine brands at the moment K de Scania\n50:15\nPFA wsa orology value signia Vex and nesis all of them bar a few B2B\n50:22\ncompanies with complex decision processes a lot of different internal and external stakeholders in doing that\n50:28\na lot of content a lot of languages and a lot of complexity and they all feel like this platform is helping them as as\n50:35\nthis has helped quos so I think I would turn it over to\n50:44\nyou Michael and over to the audience if there’s any questions thank you so much\n50:50\nfor the presentation this was very interesting and insightful and uh just\n50:55\nto see behind the scenes since the technical person in me is very happy right now um there are a few questions\n51:02\nin the chat I can uh Michael would you like to read them um sure sure and then\n51:08\nthey’re coming from me and I apologize for this but it’s it sparked some some interest on my end uh so you responded\n51:15\nto the question around whether you could actually replace the translation tool that you were using before with a\n51:20\nresounding yes right which is I think pretty cool and interesting uh it would be interesting to hear if there any\n51:27\nlegal ramifications on starting to use AI in a in a organization like you guys\n51:32\ns because it’s it’s a I know it’s one of the things we’re challenged with in getting AI into these kinds of setups so\n51:39\nit would be cool to hear if you ran into anything there and how you maybe salt it if if that’s something you can talk\n51:45\nabout in in less than half an\n51:51\nhour ER well we have had legal involved in this ER of course and uh we have had\n51:57\nthem to to look into uh the challenges we have not been challenged that much\n52:03\nbecause uh what magnetti are using is a maybe you can can answer better on that\n52:10\nlike but yeah but it’s a more secure ER platform so we are not sharing and the\n52:17\ngood thing is that all content we are using are already available so we don’t\n52:22\nhave any secrets that we are sharing we we have everything that that you can\n52:29\nfind online already so we so that of course helped a lot on on\n52:36\nthis yeah we see that all the I mean Deo is one client that’s very worried about legal perspective and they have approved\n52:42\nit and their initial reaction along with other is that because we are not using any content that’s behind a firewall or\n52:49\nsomehow secret but it’s open content there’s no like you know concerns around the X\n52:57\nand because we are using the API which is basically allowing not allowing open AI to train\n53:04\non the on the data that’s also alleviated but we are also connecting to some clients to their Enterprise model of jbt so that if they want to keep it\n53:12\nentirely in-house they can do that as well yeah cool that’s interesting um\n53:19\nunless there’s anybody with some follow-up questions I have another one if that’s okay uh so um this aspect of starting to\n53:27\nwork with AI in marketing organization uh to me feels like you know a new\n53:34\nadventure and um that Adventure Starts with prompting in reality I know it’s\n53:41\nsomething that we should all get a a black build in uh by now already in reality because it’s the future there’s\n53:47\nno way around it we need to be able to do this because it’s going to be a requirement in our jobs have you have\n53:53\nyou seen any kind of experience you can share on that uh I guess actually I want you to\n53:58\nresponse then and then like maybe you can chime in with your wider experience how did the marketeers actually you know\n54:05\ntake that prompting in are they using it or are they just using the library that that that the magnet is offering up\n54:11\nthere it’s an extensive Library granted but how do how does that uh it’s it’s a learning curve I would\n54:19\nsay and and I know that they are using both so some are discussing with the the\n54:25\nthe chat AI uh but to uh to find the right solution and and trying to find the\n54:33\nright way to communicate with that and that is a learning curve so it’s good\n54:38\nthat we have both opportunity to rely on the quick prompts so we can find some an\n54:44\neasy way how is the best practice to prompting but also H have the\n54:49\nopportunity to discuss it with it and and find the right way to communicate is\n54:56\nso it’s a learning curve and and it will be different different from each\n55:01\nmarketeer how they are how doing that and how much they are already now\n55:06\ncommunicating with chat G I can I can add a little detail to\n55:12\nthat I didn’t showcase that actually in the demo I don’t know why I forgot but there’s a small delete button over each\n55:17\nof the elements in the chat so we can actually do this Men In Black thing where we just go and say oh I didn’t say\n55:22\nthey whoop and you just take out uh the conversation you’ve had up onto a certain point meaning that if you feel\n55:28\nlike you’re chatting your way into a corner you can just go back and say oh forget what I told you the last 10 minutes let’s start over so it enables\n55:35\npeople to be much more willing to to experiment a little bit because they don’t feel like it has consequences when\n55:40\nthey do stuff it’s more like learning as a learning curve having fun trying it out that helps a lot really interesting\n55:46\nreally interesting no followup another question\n55:51\nDavid’s asked uh when new content is published on the website so in this case on B’s website does the that Content\n55:58\nLibrary in magne get automatically updated it it it right now it doesn’t\n56:04\nbecause we have a very strict road map where we’re focused on to get all the features out for Kos but it would be\n56:10\nquite easy if that was a a feature that anybody wanted to add the the S map and\n56:16\nsay once the sitemap gets updated we go in there and crawl the content you can easily add content manually so let’s\n56:22\nassume a news article came out I can add that content into magnet in maybe 10 20\n56:27\nseconds by just clicking a small plus button in the interface and entering the URL and then you will have the content\n56:33\nin your interface fast so there’s two options either you if you have a large swath of content that comes out and you\n56:39\nwant it to be mapped across all the different regions you can send it to us and we’ll do it we can build a small\n56:44\nfeature that does it or you can just do it manually in in um in with with smaller Pages inside the interface right\n56:50\nnow but these things are all things I mean AI is just as new as we are so it’s features that’s being built in by but\n56:56\nit’s not something we haven’t thought of for\n57:01\nsure awesome there’s another question from Nick Nick do you wanna yeah I can\n57:08\nread it ask this so um yeah this is very interesting I’m just wondering uh\n57:14\nespecially from a maretto perspective so in maretto you have opens clicks there’s\n57:19\nseveral insights you have uh do you have plans of using that uh to evaluate the\n57:26\nquality of your content uh so that you can tell the AI how good certain content\n57:31\nis and perhaps even improve future generated content yes yes we have and\n57:36\nthat is a part of the road map that we are quite we’re now trying to develop upon so basically um the end goal of\n57:44\nthis application is to build an autonomous marketing agent that’s going to help you deliver marketing across any\n57:49\nkind of function that you want and in that process there’s a lot of steps to go through one of them is to teach the\n57:55\nuh AI the entirety of your content and then allow it to choose what content to\n58:01\nto present them in a flow or choose what content to present them in a single email and in order to become better at\n58:06\nthat it needs feedback uh human reinforcement learning so to speak from a machine that can tell it this worked\n58:12\nfor this group this didn’t work for that group so that becomes increasingly better at choosing What flows to build\n58:18\nwhat emails to build and what to send people so in our road map we have a connection back into uh maketto or\n58:25\nSalesforce or any other instance where you can identify a specific email or a specific Target group to teach it what\n58:32\nworks and what doesn’t but it does take volume so that’s also one of the things that we are looking into is to get more\n58:38\ncustomers so we can get the appropriate volume because I’m not sure you would maybe want to test uh approve optimize\n58:46\nthe same thing as another customer that doesn’t look anything like you would like to optimize on so there is like a a\n58:53\nroad map towards that that requires more volume and and the also the um desire to\n59:00\nactually maybe exchange training data so that you have to get other companies in there and exchange chaining data with\n59:06\nthem without knowing so that the model becomes better at writing if there’s not enough volume so I hope that that\n59:12\nanswers your question yeah 100%\n59:18\nthanks great uh yeah lot of interest and and that’s so nice um thank you again\n59:25\nfor the presentation I know we’re at time we have a smaller topic to discuss\n59:30\nso for those who can still stay I I will take no more than 10 minutes uh we’re\n59:37\ngoing to go back to maretto we’re going to switch gears and talk\n59:44\nabout Adobe identity management migration uh you perhaps heard about it\n59:52\nfrom your uh CSM uh this migration will come\n59:57\nthis year I think to all instances uh and I wanted to give you a\n1:00:02\nheads up what it means what is it\n1:00:07\num so Adobe scheduled this migration uh basically to get all the users in the\n1:00:15\nAdobe admin console and this is the ultimate level from where the Adobe\n1:00:21\nproducts are being managed uh this is part of the integration of maretto to the rest of\n1:00:28\nthe Adobe suite and ensuring everyone is compliant and using the right logins\n1:00:36\nwith unique IDs it’s a necessary migration uh so\n1:00:41\neveryone will go through it at some point it will not affect any workflow content Integrations or\n1:00:50\nassets so just a little bit of language and a screenshot of how the admin\n1:00:56\nconsole looks like um the Adobe identity will be based on email addresses and in\n1:01:03\nthe admin console you will see not only maretto but other Adobe products that\n1:01:08\nyou are\n1:01:13\nusing I have a a map of the migration and I know it it it looks a bit complex\n1:01:21\nso I will do my best to simplify it quickly um but I I’ll start with saying\n1:01:27\nthat after the migrations all users will sign in Via this new identity way um\n1:01:35\nthere will be uh a change in the URL of the instance so Maro will go from being\n1:01:42\nserved um on experience. adobe.com to Adobe experience cloud and that requires\n1:01:49\na change uh which I’ll talk a little bit more about and then the user management\n1:01:54\nwill move from Maro in the admin area to the Adobe admin console so that means\n1:02:01\nadding a new Maro user or deleting a Maro user so here are the six\n1:02:08\nsteps uh that are are going and most most are in the background so we are not\n1:02:14\ngoing to see this and don’t get intimidated um I’ll start with the step one so this is where\n1:02:22\num actually the the admin console is added in in the instance so there will\n1:02:28\nbe a tile in the admin area um the migration looks different um if you have\n1:02:35\nsingle sign on or not so if you if you want to do single sign on this is a\n1:02:41\npoint to set it up um yes um I’m just checking if I am\n1:02:50\nforgetting anything here um the admins will be involved here so the admins will\n1:02:55\nbe be notified by Adobe product uh to that this migration is\n1:03:04\ncoming all right I’m not watching the chat I see there are some comments I\n1:03:10\nwill continue with step two so the schedule user migration start date um\n1:03:17\nthis is when the date is set so a date is set to 30 days in the future when the\n1:03:22\nmigration happens this date can be modified by your Maro admins um and the\n1:03:29\nMaro admins will communicate at this point to your\n1:03:34\nusers uh that this is coming and there are some changes um and then the admins\n1:03:41\nwill be responsible for completing the user migration via the migration tool\n1:03:46\nwhich is that tile that will be made available in your\n1:03:52\ninstance step three uh migration day so about one week before the migration date\n1:03:59\nthe the date is locked so that cannot be changed um the users will be directed to a selfs\n1:04:08\nserve migration uh where they will need to verify their email um and the admins\n1:04:14\nshould encourage you know the the users to to do that because after the day they\n1:04:20\nwill not be able to log in in the traditional way um and uh admins will\n1:04:26\nalso receive some notifications is if users haven’t yet um followed the\n1:04:32\nprocess so communication is very important at this\n1:04:37\nstep and yes on the migration on the migration start date uh this will happen\n1:04:43\nat 12 a.m. I think in the time zone of the instance uh some\n1:04:51\nusers will be loged out for a few minutes so don’t panic uh if this\n1:04:57\nhappens um the admins will be automatically migrated so good news if\n1:05:03\nyou are a Maro admin um and this is I I’ll go back to that SSO that I\n1:05:08\nmentioned because there’s a piece here where if you have less than 75 users in\n1:05:15\nmaretto and no SSO uh there will be an automated migration uh done by Adobe in\n1:05:21\nthe background which is good news um but if you do have have SSO set up or you\n1:05:29\nhave more than 75 users then you can migrate in batches um and\n1:05:35\nyou can actually go in and select which users to migrate and when I think and there’s a little bit more work here from\n1:05:42\nthe maretto\n1:05:47\nadmin okay so you can migrate them or schedule the migration at a later date\n1:05:52\nso there’s some flexibility there and control from from the\n1:05:57\nadmins all right we’re almost there so once the user migration is complete\n1:06:05\num then the Adobe sends an email notifying the the way to login is\n1:06:11\nchanged so the users will know to log in uh in a new way they will accept an\n1:06:18\ninvitation uh to sign in using this Adobe identity um so they will use the\n1:06:25\nAdobe ID I think most of you already have it but just calling it out that it’s it’s a it can be different today\n1:06:31\nthan how you log in um and then the system admins will get an email when the\n1:06:38\nmigration is complete for the instance and then everyone signs in the new\n1:06:45\nway uh here’s when the users will start being managed uh within the console so\n1:06:51\nevery you know change that you make in your instance for adding removing users will be done in that console Adobe\n1:07:01\nconsole and the last step um this is actually uh this slide is what I had\n1:07:08\nfrom the training for trainers we got uh where I understood that there will be a\n1:07:13\nnew support portal to login cases Michael is that still accurate yeah it’s\n1:07:19\ncorrected it’ll be done in the admin console in reality so you’ll create cases in admin console instead of going\n1:07:25\nthrough Nation like you do today all right that’s helpful um yeah\n1:07:32\nI’m excited about that new support Port it’s it’s very confusing right now unfortunately\n1:07:38\nbecause we’ve got a lot of people that are kind of in limbo so they’ve migrated but they in reality still could go to\n1:07:44\nnation and create a case and how do you you know manage that so if you migrated\n1:07:50\nyou should use admin console that’s at least the recommendation we have and remember to tag your cases with maketto\n1:07:58\nbecause then it gets routed to the right type of person if you just do a general\n1:08:03\nrequest you might get first line support that is less knowledgeable about our\n1:08:11\ninterests let’s use that got it okay um well this is what I have uh\n1:08:20\non the migration I will drop a link in the chat if you want to read more get\n1:08:26\nprepared and there’s some communication templates how to talk to your it for\n1:08:31\nexample once um the migration is coming up to move those URLs to the allow list\n1:08:36\nso just some things to for you to keep in mind um that’s it we are at the end of our\n1:08:43\npresentation I uh don’t know if there were any other questions on the identity management or\n1:08:50\nfor ulri and S um I think nana got her question\n1:08:57\nresponded to like responded in chat and that was got a thumbs up so I think\n1:09:03\nwe’re good there and uh missir might want to come on mute and talk about the\n1:09:11\nexperience they had in their conversion that’s not a requirement that’s a an\n1:09:16\noffer uh we’re here to learn right so so if if somebody else can you know learn from your experience that would be that\n1:09:22\nwould be of course great yes I can give you some insights if\n1:09:28\nwanted I maybe somebody can learn from it so so leave it up to you we were one\n1:09:34\nof the first uh and mikae you’ll probably recognize my name or my voice same for you rck\n1:09:41\num I had that standard in my uh in my zoom I never use zoom so that’s why I\n1:09:46\nhad a different name today uh no we did it I think last year I don’t know August\n1:09:52\nyeah August and we’ve had uh slow performance of maretto we had uh big\n1:09:58\nproblems when it comes to the um the name change of the domain uh because all\n1:10:05\nor bookmarks everything didn’t work anymore but I do believe that maretto has made changes during the migration so\n1:10:12\nthat should not longer be a problem um yes the support thing is an\n1:10:17\nissue uh because I have access to admin console but I also have access to another Marketa which is not part of\n1:10:23\nadmin console uh which means is that I need to go into two support portals in order to to fill things in um if you add\n1:10:32\na person VI the admin console it gets synced to maretto uh but it gets a standard\n1:10:38\nmarketing role well we don’t use a standard marketing role so then I still need to go back into maretto and\n1:10:43\nactually give the right roles to a person which actually makes it a double uh yeah double effort that you need to\n1:10:49\ndo um we had also had problems I think that’s also fixed is that we were only able to see\n1:10:55\nin maretto the API users and we were not able to see the human users so we were\n1:11:01\nnot able to even assign rights and roles to people um so we had a lot of\n1:11:06\ndifferent kind of problems um and I think that we have addressed most of them and I think that since now it’s\n1:11:13\nworking quite fine um but hopefully I think that all the problems that we had\n1:11:19\nthat everybody that’s going to go into a migration will not get them uh because it’s been highly annoying uh we’ve had\n1:11:26\nmaretto load times of 30 33 seconds every time you would load maretto and go\n1:11:33\nto a different entity or refresh your screen it would take three 33 seconds before it loaded and that’s not a way to\n1:11:40\nwork with maretto and that’s that was like August September October and now it seems to be back to normal uh but be\n1:11:47\naware that uh there will be surprises uh but I think that most of them have been fixed by Adobe\n1:11:57\nyeah that’s very helpful to know thank you so much for that Insight I actually haven’t migrated yet uh in my instance\n1:12:04\nso I’m I’m looking forward to it yeah and and I can tell you the admin\n1:12:10\nconsole is way more complex than the maretto admin interface you’ve got different levels you need to assign\n1:12:15\ncertain people to different roles it’s it’s just if you’re purely an adobe user\n1:12:21\nand you only use maretto um it’s it’s not the most friendly way of working but\n1:12:26\nif you have multiple Adobe uh applications in your stack then it actually is quite nice because you can\n1:12:32\nmanage everything from one interface um but that’s another problem that we have we actually have two interfaces for an\n1:12:38\nadmin console one that’s related to maretto and other one that’s related to workfront which is uh hosted in a\n1:12:43\ndifferent part of the world so we actually have two parts that we can actually log into\n1:12:48\nso sometimes it’s good to take a step back and really think okay what is it that we want to achieve with the admin console and ask Adobe for help\n1:12:55\nuh because you’ll probably will not be able to solve it yourself and there are there are some\n1:13:01\noptions where you can merge them together it’s not impossible to do but it’s it’s not a trivial thing for us to\n1:13:06\ndo it either so but but let’s you know communicate with us and then we’ll see what we can do about it but those you\n1:13:12\nknow thank you Frank that was sorry I mened your name now\n1:13:17\nbut it’s it’s this type of Fe feedback that I think is good for everybody to learn so thank you for for unmuting\n1:13:23\nreally great yeah and thank you everyone for joining\n1:13:28\nus today uh really excited to kick off this year with the mug and uh we are\n1:13:35\ngoing to schedule a new session soon and you will be notified via mugs mar.com uh\n1:13:42\nwe’ll have a recording link that will share after the session and I hope everyone enjoys the rest of the\n1:13:49\nday than\n\nRules for writing the Landing page video element headline\nLength: No more than 50 characters or six words.\nTone: Focused on engaging the user by emphasizing the value or reason to view the video and gain the insights it holds.\nStyle: Always use sentence case (capitalize only the first word and proper nouns).\nLanguage: Ensure the headline is written in English.\nAvoid: Using CamelCase, flowery words, or clichés like \”Revolutionize,\” \”Transform,\” or \”Elevate.\”\n\nThe headline must be based upon the body text for this element. The element is Struggling to scale multilingual, personalised campaigns without adding headcount? In this Nordic Marketo User Group session, GEA’s team and Magnity show how AI changes the pace of marketing ops. Discover how GEA cut external content costs to zero, reduced time to market from six months to one, and built 266 emails across 20+ languages—proofread in minutes, not weeks. See how we turn website content into on‑brand emails, apply persona‑based messaging, handle translations with local rules, and export to Marketo—without agencies. You’ll also hear a live demo, governance guardrails, and a roadmap for learning from performance data. Curious how this works across 60+ countries and four divisions with compliance in mind? Explore more on our website to see the details and next steps.\n\n\n”},{“role”:”user”,”content”:”Write a headline for a video element in 50 characters and a maximum of 8 words. The video is the provided SRT file.\nThe goal of the headline is to make the user want to watch the video.\n”},{“role”:”assistant”,”content”:”See AI speed up global Marketo campaigns”}],”hasPersonalizationPrompt”:false,”hasTranslationPrompt”:false},{“moduleElementName”:”videoPlayerBodyText”,”content”:”Struggling to turn scattered customer feedback into clear, revenue-driving decisions? This video tackles the common pain of fragmented insights, slow learning loops, and guesswork in product and go‑to‑market priorities. You’ll see exactly how teams move from ad‑hoc interviews and static dashboards to a continuous, shared understanding of what customers truly need—so you can act faster, reduce risk, and align stakeholders. If you’ve felt the cost of missed signals, duplicate work, or launches that don’t land, this case-driven walkthrough will give you concrete, practice-ready ideas to fix it.\n\n- How a real company implemented Magnity to centralize qualitative insights, connecting transcripts, themes, and decisions so nothing gets lost between research, product, and sales.\n- The specific workflow shifts that cut time-to-insight, from capturing raw discovery calls to synthesizing patterns your leadership can trust—without adding reporting overhead.\n- The before/after impact on prioritization: fewer debates, clearer bets, and measurable movement on the KPIs that matter.\n- Practical templates and tagging strategies shown in the video that scale beyond one team, enabling repeatable, high-quality learning at pace.\n- A peek at the results this customer achieved by operationalizing insight-sharing across the org—enough to inspire action, with details reserved for the video.\n\nWatching this case study helps you translate theory into daily habits. You’ll learn how to capture voice-of-customer once and reuse it many times, how to align product decisions with sales signals, and how to create a lightweight evidence trail your leadership respects. It’s designed for PMs, product marketers, researchers, and GTM leaders who need to make faster calls without sacrificing rigor. Expect practical examples you can apply in your next sprint: from setting up consistent tags, to framing hypotheses, to closing the loop with stakeholders.\n\nIf you want sharper priorities, fewer meetings, and results you can point to, watch the video. Then connect with Magnity to explore how these approaches—and the platform behind them—can accelerate your team’s outcomes.”,”history”:[{“role”:”system”,”content”:”\n\nYour Task for writing a landing page using a video SRT file as a source\n\nCompany Information\nYou are working for Magnity.ai.\nMagnity revolutionizes marketing automation by leveraging cutting-edge AI technology to create instant, personalized content. We help businesses reduce time spent on marketing to zero seconds while delivering optimized content through semantic predictions. Magnity’s AI solutions focus on efficiency, creativity, and data-driven insights to transform the marketing landscape.\nYour Responsibility\nYou are a Marketing Automation assistant for Magnity. Your primary purpose is to craft concise, impactful marketing summaries that encourage potential clients to explore Magnity’s solutions. The summaries (your reply) must align with the language of the provided \”website text.\”\nYour Purpose\n\nThe primary goal is to make the reader curious and interested enough to explore more content on the Magnity website. Your focus is on driving engagement with a link, without giving away too much in the summary.\nYour objective is to motivate the user to take action by visiting the website, ensuring that the summary alone does not fulfill all of their informational needs.\nIf the reader does not engage further, the content has failed its purpose.\n\nAs a marketing assistant, you are provided with a \”website_text\” to summarize into headlines or main copy. This \”website_text\” is your factual reference for creating content.\nYou may be required to apply a specific communication model (PAS, AIDA, etc.), tone of voice, style, length, or complexity level. You must follow these specific instructions when given.\nYou are writing as a representative of Magnity. Reference Magnity once, then use \”we\” to build continuity and represent the brand’s voice.\nWrite from a B2B perspective, addressing the concerns of marketing professionals and decision-makers who need automation solutions for their business, not directly for consumers.\n\n\nYour Tone of Voice for writing a landing page using a video SRT file as a source\nMatch the tone of voice to the reference \”website_text.\” Maintain consistency with the style and messaging provided.\nPlease avoid the use very flowery and saleslike expressions carefully. Consider alternatives to revolutionize, transform, elevate, boost and similar expressions and use more modest language such as Significantly improve, Change, Rethink, Accelerate and likeminded expressions. That Magnity is a revolution, should be understood indirectly by reading about it.\nOther Guidelines\nHeadlines should be engaging enough to encourage further reading.\nUse acronyms or full terms based on common industry usage.\nExclamation points are acceptable but should be used sparingly.\nUse active language, ensuring that each sentence adds value to the message.\nAvoid redundancy. Do not repeat the same point within the same message.\nMaintain a balanced tone, without being overly enthusiastic.\n\nMagnity Compliance Rules\nRule 1: Emphasize Innovation in AI Marketing\nHighlight Magnity’s AI-powered innovations\n\nGeneral writing rules for writing a landing page using a video SRT file as a source\n\nA landing page can consist of many different modules and elements. These are general rules when constructing these elements. Refer to the specific rules for each element that you are given for writing a specific element. \n\nYour General writing rules\nAvoid salutations and sign-offs in responses. Exclude any greetings like \”Dear [Name],\” \”Hi there,\” or closings like \”Best regards,\” \”Sincerely,\” etc.\n\nRules when writing a body text\nOnly encourage the recipient to do one thing per message—explore more on the website. Refrain from urging them to download, sign up, or watch videos, though you can mention the availability of such content.\nUse the same narrative perspective as the \”website_text.\” Match the tone and address style used in the source material.\nAddress the reader’s concerns directly, avoiding hypothetical scenarios. Use engaging questions to highlight potential pain points, i.e., \”Is your marketing strategy lacking personalization?\” or \”Are you looking to reduce manual content creation?\”\nLimit the use of imperatives to a maximum of two per response to avoid overwhelming the user.\nMotivate the reader rather than commanding them to take action. Avoid language that sounds too forceful or demanding.\n\nRules when writing a headline or CTA:\nHeadlines must always be in sentence case, and as concise as possible. Keep the focus clear and relevant.\nFirst evaluate if the content you are writing about is a customer case or not.\nAlways start a sentence, a CTA and a headline with a capital letter. Write \”See Magnity now\”, NOT \”see Magnty now\”\nAlways use sentence case. Capitalize only the first word in a sentence, except for brand names or product titles.\nAvoid using metaphors or symbolism in headlines, subject lines, and pre-headers. Be clear, actionable, and direct in generating curiosity without confusion.\ntak\n\n\n**General British English language rules** \n\nUse sentence case when it comes to headlines, not Camelcase.\n\n**Vocabulary**\nBritish English: Use the British s instead of American z. Use “personalise, capitalise, etc.”, NOT “personalize, capitalize, etc”. \n\n**Local language examples of good writing style and tone of voice** \n\n\n\n\n\nWebsite text: 0:02\nokay uh welcome everyone uh to our Nordic Mack session first one this year\n0:09\num we are going to start with some introductions I’m Veronica one of the\n0:16\nuser group leaders I started my journey with maretto about 10 years ago in\n0:22\nCopenhagen uh today I lead the marketing Ops Team at a company called Alma\n0:28\nMichael do you want to go next sure I am uh from the other side of the fence so I\n0:34\nactually come from the Adobe side uh my name is Michael kuden or Canen depending on where you’re from and I’m what we\n0:40\ncall a Solutions consultant uh I have also been a maretto customer in my previous life which means that I have a\n0:47\npassion for the tool and that’s part of why I’m I’ve joined Veronica and Nick here as as mug leaders here in the\n0:54\nnautics N I’ll let you quickly do you yes oh hi everyone my name is Nick dor\n1:01\num I’m a Belgian living in Finland uh and I work for Trimble um\n1:08\nTrimble is a is a big multi- International or international company\n1:13\nand um um my role in the company is uh is in marketing technology I’m leading a\n1:20\nmark a marketing Tech or mtech team um and and working a lot with um colleagues\n1:28\nin the US uh I’ve been a Marketo user for about I think 10 years probably more than 10 um\n1:36\nI really enjoy it thank\n1:42\nyou and for today I’m going to cover a few housekeeping slides um promise I’ll\n1:49\nkeep it short we will pass over to urick and Santa to give us the presentation\n1:56\nabout AI which we’re here for and then at the end if time allows I will talk a\n2:02\nbit about the migration uh to Adobe identity management for Maro users um\n2:08\nand while we go to the presentation feel free to drop your questions in the chat and we will take those after the\n2:17\npresentation okay um we want to make sure that this space is first and\n2:23\nforemost for the users it remains a safe space to share challenges and solutions\n2:28\nso Adobe set a few rules such as um no pitching or contacting people outside of\n2:35\nthe mug without their consent for those who join a little\n2:41\nlater a heads up that we are recording this session and we will make the recording available uh to everyone who\n2:48\nregistered for the session on our YouTube for Adobe\n2:57\nmugs okay I’ll quickly run through what else is going on in the maretto user\n3:03\ngroup World um there actually a few new chapters such as the women in Tech which\n3:08\nis a virtual chapter I also noticed that Netherlands has a chapter now so if you\n3:14\nfeel like traveling know that they host a few in person session us there\n3:19\notherwise you’re welcome to join any of the sessions you see on the calendar um\n3:25\nyou can scan this QR code it will take you to the registration page for the mugs um and yeah feel free to to join\n3:33\nany session that looks interesting\n3:38\num yeah Germany also today is like European mugs day I don’t know we didn’t\n3:44\ntalk about it or agreed but seems like Germany nordics and Netherlands has a\n3:49\nsession today um which is which is\n3:57\nnice okay and Adobe Summit is coming up in Vegas um March 17 or 18 to the 20 I\n4:08\nknow there’s a pre-conference um you can join online I’m curious if anyone is\n4:13\ngoing give me a thumbs up in the chat I never been but I know it’s always fun um\n4:21\nand very very insightful there there are a few maretto sessions here um that are highlighted\n4:28\njust because there’s so many topics normally um but we can see quite a few\n4:35\nyou know talking about AI uh like we’re going to talk about\n4:41\ntoday um so yeah feel free to already you can register on the website you can\n4:47\nchoose the the different sessions you can create an agenda so everything is is\n4:53\nonline I can say a couple of words Veronica about as well I’ve I’ve been to the Adobe Summit a few times uh and I\n5:02\ncan highly recommend it um looking at the agenda of course the agenda of the\n5:08\nSummit is massive because there are so many different of I I mean it’s all of\n5:13\nthe Adobe technologies that are being talked about maretto is one of them um\n5:20\nwhen I look at the agenda usually the the beginning the Tuesday and part of Wednesday is more a high level overview\n5:27\nof of the different Technologies and and the in that maretto sessions are usually\n5:32\non Thursday uh presented by by actually many presented by the maretto Champions\n5:39\nbut now I can see that there are already some specific maretto presentations on on Tuesday and Wednesday too uh so\n5:47\nthat’s nice to see uh other than that um yeah it’s fake I I cannot tell much\n5:55\nof it but it’s fun you’ve been to previous uh Summit no\n6:02\nNick yes uh last year this year I won’t be there but last year and the time and the year before I was there or not the\n6:09\nyear uh was Co but yeah the two times before this year I’ve I’ve been\n6:16\nthere awesome well thank you for for that have you signed up for any sessions\n6:24\nnick uh no unfortunately this year uh I won’t be there um but never Le I still\n6:31\nhighly recommend it yeah um and and everything will be\n6:37\nstreamed and I think replayed after the event okay I will\n6:46\ncontinue so uh next up uh we have the main event where s from gonus will take\n6:54\nus through uh the approach that they are currently uh working with uh in this\n7:00\nmagnetti on to implement this aspect of generating both uh\n7:06\nmultilingual personalized communication uh in maretto utilizing AI\n7:14\nas the as a core pillar um and S will take us through uh the approach that\n7:20\nthey are using to do so and what they’re seeing what the outcomes are um and then\n7:25\nlike will will take us through how magnet actually works in functions kind of from a kind of a a bit higher level\n7:32\nyou could say uh there’ll be a demo and and all kinds of things so hopefully it’s going to give you guys some\n7:37\ninspiration to how AI can be used u in in this specific manner of optimizing\n7:44\nthat you know content generation perspective uh so uh I think we’ll we’ll\n7:49\nturn it over to ulik and Santa so if you guys share your screen and kind of take\n7:54\nit from there then we’ll uh take it as it comes\n7:59\nand you’re muted all like just heads\n8:07\nup that is still not hear you like just heads up nope there we go I’m just not\n8:13\nthat used to zoom so I just need to find Buton H so I’ll share my screen and S\n8:20\nyou are the one who goes first but maybe we should just do a brief introduction s yes you can start and then I can take\n8:27\nover my name is ur sanal I am the teach product officer of magnet I’m one of the co-founders I was working in digital\n8:33\ncommunication as a consultant for more than 20 years and I have worked with B2B\n8:39\ncompanies primarily over the last 10 years we’ve been in the consultancy prior that was a maketto partner and\n8:45\nstill is a maretto partner for more than 10 years the oldest I think the longest running maretto partner in Denmark\n8:50\nMichael so we’ve come across many of your problems so um once we saw CHT 3.5\n8:57\nwe started building this platform that you I going to going to see a little bit off and over the last nine months it’s\n9:04\nturned into a real company and we have gotten s amongst others but one of our\n9:09\nupmost most important customer is gas and S you are representing those so I’ll\n9:14\nhand it over to you yeah thank you like uh hey everyone\n9:20\nmy name is s and I’m working as a business owner for myet in gas and\n9:25\ntogether with magnetti we have looked into how magnet can help us uh with our\n9:31\nmarketing automation challenges and we have a short agenda\n9:38\nwhere we will go into the challenges we have in guas then we are going to look\n9:44\ninto magnet vision and solution we are going to see what howas are using magnet\n9:51\ntoday and we will have a short magneet demo and then we have uh some results\n9:58\nfrom the PC we have had and also how it’s going live now and\n10:04\nthen some questions in the end and\n10:10\num yeah g first we are going to look into the challenges of scalable\n10:18\nAutomation and uh our bottleneck for gas is time um and how we can create and ER\n10:27\nand scale marketing automation and uh that is not all we also have some\n10:34\nother challenges than time and uh some of them are that we are by creating\n10:40\ncontent for Global campaigns is very slow process that takes months from brief to launch so the complexity kills\n10:48\nour ability ER and we have trouble by reaching uh reacting to challenges that\n10:55\nwe see in the markets so for example we have a had a 40 year anniversary for a\n11:02\nproduct but because of the long process of creating content we ended up by\n11:08\nhaving the announcement one year after the anniversary so it was 41 uh instead of 40 because we had so\n11:16\nsuch a long time by creating the content um we also rely on our agencies\n11:25\nand the consultants for creating content and implementing a um everything so that\n11:30\nis very time consuming for us to to use\n11:35\nthat we did did not have the resources for creating personalization it was\n11:41\nactually just um possible or realistic for us to go that way because of uh the\n11:50\nhuge amount of work that will require and also\n11:56\num the how the the the markets will um\n12:01\nsay yes to that uh there was just too much to do in in\n12:08\npersonalization uh we also have strict compliance for our 60 plus markets in\n12:13\nthe four divisions that is killing the creativity that that we can uh can do\n12:20\nand we did not have the room for testing learning or failure because of the time and the budget that this will require\n12:29\nso I guess it’s over to me so all of these challenges something\n12:35\nthat we come across many times when you’re talking to B2B companies I hope that some of you can recognize some of\n12:41\nthem but it all comes down to having a platform that allows you to take time out of the equation so whenever we build\n12:48\nsomething into magnet the vision for it is to reduce the time you spend on executing marketing to Z seconds that\n12:55\ndoes not mean that we’re going to Z seconds tomorrow but it means that if you’re thinking about a feature coming\n13:00\ninto magnet the goal of the feature is to reduce the time you spend on executing marketing towards that goal\n13:06\nthat doesn’t mean that um it’s going to be uh successful in the next year but\n13:12\nhopefully it will help you get there slowly and steady the way it works is that we’ve\n13:18\nbuilt a platform that now supports three different channels building emails building web and landing pages and\n13:23\nbuilding social media posts the platform works like this first\n13:29\nof all it allows you to easily drag and drop all your content into templates like email templates social media\n13:36\ntemplates landing page templates whether it is documents videos or web pages so\n13:43\nthat enables you to get a full overview of all your content and it enables you to fastly build content that you need in\n13:50\norder to scale your approach to automation secondly you can personalize everything because all the personas you\n13:56\nhave is integrated into the platform you can see that they have a different set of parameters and you can select as many\n14:03\npersonas as you want and the AI will rewrite versions of the email so it’s\n14:08\ndirected at the specific pains problems and goals of each specific Persona so you can fast do the experimentation and\n14:16\nthe the testing risk-free from the extra budget that you would normally allocate to\n14:21\nit it qual it it does high quality instant translation I know s will talk a\n14:26\nlittle bit about that as well but it’s quite easy to do translation you just select what languages you want to\n14:32\ntranslate to and it automatically identifies if pages are available in that particular language and then you\n14:38\ncan see that you not only have personalized variant but you have personalized variant across a multitude\n14:43\nof languages at your disposal within seconds rather than months and last but not least it it\n14:51\ngives you a AI copywriting assistant that allows you to help brainstorm or\n14:57\nedit content so that you can get ideas or you can get feedback on how you want\n15:02\nto form your content all based on a very um detailed rule set that guard rails\n15:09\nbrand voice uh and the governance process of compliance the way it works is that we\n15:16\ngo for instance in this case it’s a web page we go into the web page we scrape the content and the content then goes\n15:23\ninto magnetti magnet then has a connection to open Ai and a thropic and it also has connections to other l\n15:29\nlanguage models and it creates context out of it it could also scrape a campaign brief from a document and do\n15:36\nthe same thing so basically it could scra\n15:41\ndocuments web audio video and create the same context whether you want to build a somi p post a web page a landing page or\n15:49\nan email so what this does it enables you to stop spending needless time on\n15:55\ngoing from a campaign brief to a fully fledged personalized multilingual campaign and then shorten that time Gap\n16:03\nso you can go and have a shorter time to Market with higher efficiency back to you s yes so how gas\n16:11\nmoves toward Zer seconds if we look at the process in gas\n16:18\nwe have implemented magnets in our plus uh 60 countries across four different\n16:25\ndivision and uh the way you should see our division is is like four different\n16:31\ncompanies under one company so uh we have different teams different set up to\n16:37\nhandle marketing automation H some have a big Global team\n16:42\nsome others have one Global a marer and only have local magers that are\n16:50\ncollaborating together with that person so it variance a lot between the four\n16:55\ndivisions they have their own Target group for communication they have different communication to communicate\n17:02\nabout on the web page and we have also different products between the four\n17:08\ndivision so what we found out that is we cannot have one H magnet instance we need to\n17:16\nhave actually four different where we can get it customized for each division\n17:24\nso that each division have it as how they are using magney or how they’re\n17:30\nusing or working with marketing automation today so that means we needed\n17:35\nthe four solution inside magnet each division have their own rules for\n17:42\ncreating content they have their own user settings they have their own content and tagging and they have their\n17:48\nown specific solutions that is um that is fitting their needs each of them\n17:56\nhave so it’s not uh just one platform we needed to to\n18:02\ncustomize it otherwise it would not not be user friendly for the magers that are\n18:08\nworking in ER in\n18:13\nmagnetti so if we uh look at the process and how we we started this we uh we\n18:20\nstarted with a puc where we had a collaboration with three of the four\n18:26\ndivision that had the time and resources to uh to ER be um in this PC with us we\n18:35\nselected the key markets uh to focus on where we could count on the engagement\n18:40\nand the valuable feedback that they could give us because uh when we are\n18:45\nworking in that many countries we are in situations where we only have one local\n18:51\nmarete in some countries so we could not just take whatever we want we needed to\n18:58\nmake sure that those we had in the PC were also available for us to uh to\n19:05\ncollaborate with in the PC we uh builded\n19:10\num 266 emails in 20 plus countries and\n19:16\nlanguages so we could get some feedback on the translations because the main uh\n19:22\nFocus for us what the translation how is the translation with AI versus h a human that is translating\n19:30\nit and that was the main um focus we had to figure out how can how is this\n19:38\nworking and can we rely on this when we are going forward then we uh rebuilded the rules\n19:46\nand we tested when we got some feedback from the local uh local marketeers in\n19:52\nthe countries and uh we ended with um a\n19:58\nreally result on the PC so only not only three of the divisions\n20:04\nbut all four divisions were ER very interested in getting magnetti as the\n20:11\nnew option for marketing automation so even though we only had three of the\n20:16\ndivision in the PC all four were actually ER ready to to jump in this and\n20:24\nand try it out then we got into the devel Vel mment phase where we were scoping and planning\n20:31\nthe key features and develop the features that were needed mainly the\n20:37\nfeatures that H were the same for all for division so we could get H right\n20:44\nfrom the beginning and then ER and then we got into the implementation\n20:50\nphase when working uh with that many countries it would not be beneficial to roll out all countries at the same time\n20:59\nwe uh we needed to find a way to get it more structured and in the right way to\n21:04\nnot uh rely on the the local marketers where they were not that engaged in AI\n21:12\nor in new uh work um in new work or in\n21:18\nnew um tools and don’t have the time because they have a lot of different\n21:23\ntask on their on their table so we needed to to\n21:29\nfind a way to ER divide these countries into different stages on highly engaged\n21:36\nand not that engaged so we had h four tiers we focused on the first tier were\n21:43\nthe key main countries and then along the way we had ER more and more teers in\n21:51\nbut not that engaged te in the in the end and then U\n21:59\nwe uh we tested it out with the the the few tiers in the beginning so we also\n22:05\ncould see are there anything we needed to change before we roll out for all 60 plus countries because that could be a\n22:12\nhuge amount of work to to start over for that and uh and then we also uh looked\n22:20\ninto the features and got more and more features added to the instance by using the first TI it also\n22:28\nallowed us to test it out along the way so we could you look at the most\n22:35\nrelevant TI and then see how are magney performing how can we use it can we test\n22:42\na bit more on it um and what is working where could we H challenged it a bit or\n22:49\nsomething like that and then uh end of last year in\n22:54\nDecember we uh finalized the implementation we got all features added all countries\n23:03\ngot H got implementated and we also got all divisions\n23:09\nonboarded so uh each division have their own um magnet team that are working in\n23:17\nthe solution some have a lot in and some have only a few that depends on the\n23:23\ndivision so again the the setup is very uh\n23:29\num it’s not the same for all of them and now we are in the activ\n23:36\nactivation phase uh where we are starting by um testing the tool all the\n23:44\nVisions are in it ER creating content trying to send out newsletters and uh\n23:50\nand trying to use it instead of the old way of doing it and uh that is very\n23:57\ninteresting to see how how it performing and how it’s how it’s going and getting some feedback from the marketeers that\n24:04\nare using the tool to give a bit more perspective on\n24:10\nthe process and what we have done before and what we are doing now we have made\n24:16\nthis comparison of our campaign process as I I have told now uh we have\n24:23\nfour divisions so we have different ways of working so I have created created\n24:28\nthis view from one of the division to give a Insight in how the process ER\n24:34\nhave been for this division so before magnetti we started six month\n24:43\nprior to launch by collecting inputs and inspiration to content for nine newsletters at the time then um the\n24:52\ncontent was planned and presented for all markets and then approved from them\n25:00\nthen we ER then we gave the content brief for the agencies they write the\n25:07\ncontent and they created the graphics and created the mockup for the news letters and then they got some feedback\n25:14\nand changes when all content were approved\n25:20\nwe it got sent to translations by the agency it got implemented into mareto\n25:28\nall links were attacked by actic H for each newsletter then the local uh MERS\n25:35\nreviewed the newsletters gave feedback and tees and then it was a\n25:43\ndive moment now it looks a bit different as\n25:50\nyou can see the uh blue boxes are removed because we are not no longer\n25:57\nusing agencies and that was also the T task where it was a lot time consuming\n26:04\nfor us because it was human hands that needed to create the content and\n26:09\nimplement it and TCH that translate it and that was a long time consuming\n26:16\ntask so now we are looking into that we are starting one to three months prior\n26:23\nto launch and we do not need to create the nine newsletters at the same time we can actually start out with three for\n26:31\nexample and then H focus on those then we are creating uh the content we are\n26:38\ntranslating translating it and tagging it by magney we still have the local\n26:44\nreviews as we had before and then we are getting the emails implemented\n26:51\nautomatically into maretto so as you can see here the time the timing is a lot\n26:56\nshorter we have ER speed it up the process and this is just the beginning\n27:02\nbecause I can I hope to see that the campaign brief and the local reviews\n27:07\nalso will be a lot shorter in the in the coming\n27:19\nmonth if we uh look at the main\n27:24\nchallenges we had we uh it was espe esecially time to Market it was the\n27:30\nopportunity to react and not be locked by manual processes I will not go\n27:37\nthrough all of those uh steps we can see some benefits of I will only focus on\n27:42\nwhere we could see that this is helping us on the main challenges so first of all before we had\n27:50\nsix months time to market now we are hoping to gain one to two months we are\n27:56\nin some divisions down to one mons but uh we are hoping to see one to two for\n28:03\nall four divisions before or we still have a\n28:08\nextreme amount of content that makes it a lot of lot difficult for us to figure\n28:14\nout what is available in all countries and get the full overview and the full picture of it and now with magnit we can\n28:21\nactually see it right away we can uh search for it and tag it uh so we can\n28:28\nfind what we are searching for and see where is it translated and where are we\n28:34\nmissing it we also have extremely resource heavy\n28:39\ncontent production and uh it was a long uh time to Market we had\n28:45\nthere with the with magney we can see that the content production takes seconds with with the drag and drop\n28:53\nfunction uh that helps a lot on the on again the time to Market\n28:59\nwe have um we never created personalization\n29:04\nbefore uh because it was ER time consuming and uh it took a lot of U of\n29:12\nthe budget to to change or to to test this out or use the\n29:18\npersonalization um but now it’s much easier uh with the personalized content\n29:23\nand also for the testing so we can use it for a testing in a much easier way\n29:29\nwhere we are not relied on that many resources so that is helping us a lot\n29:37\nagain and we have minimized the manual task extremely by not using human hands\n29:43\nbut using ER using Ai and magy for that\n29:48\ninstead of the agencies so I guess that was it s to\n29:55\nbegin with I know you’ll be back in a few minutes um thank you s for for going through that I think it’s helpful for everybody\n30:02\nto see how it works so that you can kind of Envision how does this work so I’m going to jump in to show you a demo of\n30:09\nhow magnitud works for konas I’m just going to unshare not unshare minimize my screen here and I’m going to go into the\n30:16\nplatform see if I’m still logged in I am so basically when you get into the platform this is the email part of the\n30:22\nplatform I’m just going to zoom out a little bit because I’m on a an a on a small laptop but what you can see here\n30:29\nis you have an interface where at the top you have some general functionalities like saving exporting localizing creating a new project you\n30:37\ncan choose any content you want so I could go and choose Croatia and once I choose Croatia all the Croatian content\n30:43\nfrom the website that’s available to use in magnet comes up and I can see if I click this I actually go to the creation\n30:50\npage so it understands all the URLs of all the content we have about 70,000\n30:55\ndifferent content items in the platform we can have many more if we want it going to go back to the global one you\n31:01\ncan pick different templates for instance you can pick something with a a related article over here in the middle\n31:06\nyou see the email templates you can pick something with threee related stories and you can pick something with\n31:14\num a pale pink background and we can add as many templates as we want these are the five\n31:20\ntemplates that’s going to cover I think maybe 97% of your needs S at the moment\n31:26\nbut if somebody came up and said oh could we rep pick another another template it’s fairly easy to implement\n31:31\nthat you cannot drag and drop module into the uh um magy er user interface\n31:38\nbecause we are covering a lot of platforms and each platform has a different way of doing it but it’s once you have exported emails from magnet\n31:45\ninto maretto you can add as many additional modules to the template as you like just as if you created an own\n31:50\nyour own email underneath that we have a search field where you can filter content and see specific tags that you\n31:56\nwant to filter on um you can filter on web pages here you would also see documents and video if\n32:02\nyou had those up um that’s not where gas is yet but it is more than possible I\n32:09\ncan for instance go in here and search for commercial at the URL that contains commercial and find a page that I’d like\n32:15\nfor instance here we have a a commercial heating uh solution and I can drag this\n32:22\nin here and when I drag this in here it writes the email\n32:32\nactually I want to find another version of it oh it’s here this one sorry I want\n32:38\nto show you this one so this one is a an article and if I wanted to go to the\n32:44\npage that it was on I could just click here and I can see this is the page that’s it’s about I can go to the this\n32:52\nis the L learn Tab and it’s going to present this content for the readers in magnet as you can see when I I dragg\n32:58\nthis in it immediately wrote a headline a body text a CTA it inserted an image\n33:03\nfrom the website I can of course go in here and adjust images upload other images from my own image bank or from\n33:11\nthe gfas image bank if you had access to that and change that it’s just standard stuff um what I can do is I can also add\n33:19\na related article so I could go up here and say you know what this is about Commercial Heating I want to add a\n33:25\ncustomer case down here I’ll drag this one in here if I can grab it and then it writes a customer case\n33:34\ndown here so actually it refers to the customer case explore customer stories showcasing how approach to intelligence\n33:40\nwater and efficient stuff do this and then here down here we have it so once\n33:45\nI’ve done that I can minimize the Content Library when I don’t need that anymore and I can go and chat with\n33:51\nmagnet so I can see this text is a little short I might want to um to make\n33:56\nthis a little shorter I’m just going to minimize the left here so a little long I can either just write it you know make\n34:03\nthis 75 words and it immediately understands that I’m chatting not only\n34:08\nwith the text that has been generated here but also the source text of the web page that it comes from and all the\n34:14\nrules that God rails in the in the back that I’m going to show you in just a minute I can add cont text here and I\n34:19\ncan then go in here and I can easily you know manually adjust this if I want to\n34:25\nso I don’t have to just use Ai and of of course write stuff myself if I want to I\n34:30\ncan do this for the for the um headline as well but I also have stuff like quick\n34:36\nprompts that’s going to help people who don’t feel very comfortable about using AI doing easy stuff fast for instance it\n34:43\ncould be I want to create some variants of headlines so I could say you know uh\n34:49\ntest some different tones and it gives me a few variants and I can say you know uh I would like to choose number one and\n34:57\nthen it gives me number one and I can add number one and so forth and so forth so it allows me to go from having\n35:03\nnothing to having some pretty nice content if I go back up into the body text here I could go in and even do HTML\n35:11\nI could for instance go in and highlight this and say I want this to be in bold add that to the email I could also go\n35:17\nand say you know what um I like to work with bullets so could you please using this quick prompt uh choose this one I\n35:25\ncould write this manually if I wanted to it just makes easy replace paragraph 2 with\n35:31\nbullets and here it’s replacing it with bullets and uh I could go you know I\n35:37\nlike bullets but wouldn’t it be cool if I gave each of these bullet a sub\n35:42\nheadline and it understands that sub headlines go with bold so it’s going to give me some sub headlines here that’s\n35:48\ngoing to make this email even more distinguishable and quickly pretty quick we have an email that’s about this\n35:55\nheating cost reduction and a customer case to Showcase it that you would have spent quite a long time on before in in\n36:02\ngfas and but then you’re thinking you know we have different Target audiences so we have this button up here where you\n36:08\ncan uh select between all the different Persona profiles that gfas has in their working space they have 10\n36:14\ndifferent you can read about each of them and each of these Persona profiles consist of a description I’m just going\n36:21\nto go to the left a description some goals and motivations fears and concerns\n36:28\nlimitations and value propositions you can add as many of these parameters in here as you want\n36:35\nthis is just the way that that gfas has um you know um descided that it’s been set up so there is no limitation of what\n36:42\nyou can do but of course um you might want to write for instance the technical director the operational manager and as\n36:49\nwe can see those have very cost oriented goals total running cost optimization\n36:56\ntheir fears and concerns is failure of systems uh of projects delays and downtime where there the operational\n37:03\nmanager has other specific goals and motivations so let’s try and choose those I think we chose two I just want\n37:09\nto make sure that I didn’t choose more so I’m going to ask it to build a personalized version of this email for\n37:15\nthese two specific segments or Target\n37:20\naudiences and pref fast it’s gotten a version you can see the operations manager version but it’s changed the\n37:26\nheadlines the body text and the um sometimes even the ctas so that it’s\n37:32\napplying its logic to fit with the operation manager specific need the same things goes for the technical director\n37:38\nit’s changed the subject line the preheader everything so it makes it more personalized and more relevant and if\n37:44\nyou’re in doubt about what it’s done you can go in here and click the element here and just go to the quick promps I\n37:50\nmean you can always just write whatever you want just like you do with chat gbt it’s completely free um you can go into\n37:56\nthe quick prompts and you can go and say you know what I would like to uh\n38:02\nunderstand what you’ve done so I can go under modify personalization and say please explain to me what you have done\n38:07\nso instead of like directly working with editing text now we’re having a brainstorming session with the AI where\n38:13\nit understands the rules it understands the personas it understands the content and I can zoom in here if I just zoom in\n38:20\nhere and I can see that it’s writing to me that this personalized emails it tailored for the technical director the\n38:27\ngoals and motivations that we’ve talked about as total running cost optimization example minimize any consumption to\n38:33\nlower operational costs and meet sustainability targets speaks directly to their goal of reducing total running\n38:38\ncosts and so forth down there and you can then have a dialogue where they’re saying ah I don’t really like that could\n38:43\nyou change it a bit and maybe focus on some other value propositions or maybe I decrease focus on limited direct\n38:50\ninvolvement increase focus on cost and pretty quickly you have a very good framework for underlining how to to do\n38:57\npersonalization across the entire organization because it’s so difficult to do uh Implement customer Centric\n39:04\npersonalization across the entire organization so now everybody in konas has the same way and the same framework\n39:11\nunderlining how to do this enabling them to do personalized communication I’m just going to show you\n39:17\nsomething just briefly um one we are when we are dragging in content what\n39:23\nreally happens behind the scenes is we are applying a set of rules I’m just going to go you in and show you the rule\n39:29\nsets we have in the background so when talking about governance and compliance we have three different levels of rules\n39:34\nwe have Global rules for instance here we have tone of voice rules and we apply those if I just expand them there are\n39:41\nwritten rules about how it should apply tone of voice to the to the writing that it’s doing we have writing rules which\n39:48\nis things that it can and cannot do for instance it should never use salutations or sign off in their response all you\n39:56\nalways ensure all message exclude greetings hi there dear name or something because we won’t want that and\n40:02\na bunch of other writings there are also specific task descriptions on how to solve specific\n40:08\ntasks that we’re asking it to do but there are also other rules each market have their own rule so for instance\n40:15\nFrance has a rule on how to write in French and it has rules that is gu guid\n40:20\nlined around Are there specific words that it should translate in a specific way for instance HVAC is to be to\n40:27\ntranslate it into CBC and so forth and so forth so that local editors can also\n40:32\nguard rail rules and make it right in a specific Way for their local markets the last thing is we have control rules for\n40:40\nall of the base prompts for instance when writing a headline I can see here\n40:45\nthen write a headline for a marketing email as a compelling question that addresses the reader directly sparking curiosity and engagement write this\n40:52\nheadline in this language and it inserts what we call a replacement string which is basic basically if you dragging in\n40:58\nEnglish content it would say write it in English I can go out and check this out so we were back at our email and you can\n41:05\ngo up in the chat and check out here and it says write the headline in British\n41:10\nEnglish up here so basically what it’s doing is it’s taking the rules and applying it at the beginning so that\n41:17\nit’s writing stuff per the rules and then as we chat with it and expand our\n41:22\nengagement with it all of the global rules and local rules are put into effect to gu ra the output quality so\n41:28\nthat it matches the unbrand voice and the way to translate and that brings me to the next part translation so once\n41:36\nyou’ve been writing these specific personalized variants of your\n41:41\ncontent and you are happy with those you can translate you could also go the other way and translate first and then\n41:46\nwrite personalized variants but sometimes it’s easier to just look at the personalized variant in English and\n41:51\nsee if they’re good enough before you’re starting to translate them so in magnet when I click localize it runs through\n41:59\nall of the content in the library and identifies if each of these URLs that the email is built upon are available\n42:06\nfor Content because we won’t want to create an email with content that doesn’t have a local page so for\n42:13\ninstance here you can see that Belgian French only has one out of the two modules available if we created that it\n42:19\nwould create an empty model that space and I could drag in another article to Showcase how that worked but I’m going\n42:25\nto try and take something that works to begin with with so I’m going to select Argentina like Dutch Belgian\n42:32\nBrazil Colombian Chinese Arian bner Hova\n42:38\nCroatia and Finland and we can create all of them but I’m just going to do this to make it a little bit more\n42:45\nflexible so I click the select the censor translation button and it does take about 10 15 seconds before it\n42:52\nresponds so let’s see um and just give it a little while why it’s translating all the cont content it’s now\n42:58\ntranslating the default content and the two variants into the selected\n43:06\nlanguages so here it is now we can go to the little slider up here and see this\n43:11\nis British English as we had before and now I can go to the Argentine Spanish\n43:16\nversion and as you can see it’s maintained the HTML formatting that we did in the original email so it doesn’t\n43:22\nreplace that with something it understands that it only has to replace the text and not the code I can I can look at the operations manager in the\n43:28\nartinian version I can look at the technical director of of the artinian version and and so forth so I can go to\n43:34\nthe simplified Chinese version and I can go to the Belgian Dutch version\n43:41\nBrazilian Portuguese Colombian Spanish Bulgarian version as you can see the Russian alphabet is in full use here\n43:51\nCroatian The Finnish and Basia and so forth and so forth so pretty fast you\n43:57\ncan go in gas from having an idea of what you want to write to having a global multilingual personalized\n44:04\ncampaign that you can then send for review and and and work with the reason\n44:09\nthe way you do it is that you go in here and you say this is Mark eight for instance we call it a name and you save\n44:16\nthe campaign so that it’s safe for other people to access it just going to wait a little while\n44:22\nit’s just have to to to save the screenshot and save all the content it does take a little while to save stuff\n44:29\nbecause there’s a lot of text going on as you can see if we give it a small\n44:41\nminute come on here it is so what I can do now is I can go into the projects and\n44:47\nload all the projects with there also a little bit of projects uh available and then I can select that and I can share\n44:54\nit with other people so I can go into the project menu and select this mo8 and\n45:00\ngo and say share this with Santa for instance right because I want her to see it I should be able to find oh maybe\n45:07\nit’s like I can say it as Andreas for instance Andreas and other people and when I sent that to them they will be\n45:13\nable to either edit or publish or I can remove access for them I’m just going to remove this because I think Andreas is\n45:20\ngoing to be confused if I have shared this with him but the point is that you can share with all the local users who\n45:27\ncan then go back and review each of the pieces of content that they’re supposed to review in their local language which\n45:33\nmeans that if I go back into the email here and load it I can now go if I was a person\n45:43\nin let’s take Brazil I can go here and have a chat with it and if I ask it\n45:49\nsomething in English like uh shorten the first paragraph because I\n45:56\ndon’t like that in the my language then it will answer me in\n46:02\nBrazilian so here we can see that I’ve shortened the Brazilian paragraphs so slightly and I can work with this as\n46:08\nmuch as I want and then uh very soon we will have a function edity where you can then approve the review so that it goes\n46:15\nback to the owner saying this person has reviewed the content it is now ready to be published the last thing I’m going to\n46:21\nshow you is that you can then export it and say I want to export this either to\n46:26\nan existing program like this that already exists that we have created with Magnet or you can clone a program for\n46:33\nthe list of standard programs that you have inside the maketto solution of of\n46:39\num konos and name that so you build a clone of a program I’m not going to do that and go over here and then you can\n46:45\nselect either you want to export all of these or just export a few of them select whether you want it to be in one\n46:51\nbig Dynamic email or in static emails and then you can add that to programs and say export and then it’s going to\n46:58\nexport this either as a static email into the specific folders or instances in maretto or as a dynamic email into\n47:06\nthe global folder or the regional folder as one email with different type of elements and it will immediately be\n47:12\navailable for you inside mareto so I guess that’s the like the overall demo um I’m going to go back to\n47:20\nthe slides um I can’t see people right now I’m just going to have to um I don’t\n47:25\nknow how to maximize the little uh thing in the left maybe it’s here ah it’s here\n47:30\nright no just going to go back and one moment here\n47:38\nand like this so I think it’s back to you s it\n47:43\nisn’t it yes it is so if we are going to look at the results we saw on the puc it\n47:51\nuh it especially was on the translations where we had the focus and what we found\n47:57\nout on the PC was that 91% of the test\n48:03\nresult ER were being finalized and proof ER readed in less than 10\n48:12\nminutes and 98 were in 15 minutes so\n48:17\nthis means that we could actually see that we did not use that much longer\n48:23\ntime h on proofing than we did before mag and that was a huge win uh and was\n48:32\nuh helping us seeing the the possibilities and the success in\n48:38\nit because we had had the local marketeers proof reading and and giving\n48:44\nfeedback on the emails and the content um\n48:51\nyeah and uh it’s still early days but uh we can see some results already now we\n48:58\ncan see that um that uh the external cost reduction is\n49:06\n100% we are not using external uh agencies anymore the time to Market have\n49:12\nbeen uh before six months now it’s one month for one of the division and we are\n49:18\nhoping that this will continue for all four divisions and for the content creation\n49:25\nbefore we start started on briefing on content we had H we used two months and\n49:31\nnow we use 30 minutes before we have a final content ready to be uh used in h\n49:41\nyeah in newsletters so I’m just going to take\n49:47\nover for just a few minutes and say that we have a lot of customers using this I’m not trying to sell you anything but\n49:53\nthere are like people like Scana who’s I don’t know if they’re in the meeting I think they are nesis is using it they\n49:58\nuse Salesforce um and uh WS Audiology who’s a hearing aid company use it and\n50:04\nthey have a lot of good things to say in all kinds of different ways uh of course and\n50:09\nbasically we are working together with nine brands at the moment K de Scania\n50:15\nPFA wsa orology value signia Vex and nesis all of them bar a few B2B\n50:22\ncompanies with complex decision processes a lot of different internal and external stakeholders in doing that\n50:28\na lot of content a lot of languages and a lot of complexity and they all feel like this platform is helping them as as\n50:35\nthis has helped quos so I think I would turn it over to\n50:44\nyou Michael and over to the audience if there’s any questions thank you so much\n50:50\nfor the presentation this was very interesting and insightful and uh just\n50:55\nto see behind the scenes since the technical person in me is very happy right now um there are a few questions\n51:02\nin the chat I can uh Michael would you like to read them um sure sure and then\n51:08\nthey’re coming from me and I apologize for this but it’s it sparked some some interest on my end uh so you responded\n51:15\nto the question around whether you could actually replace the translation tool that you were using before with a\n51:20\nresounding yes right which is I think pretty cool and interesting uh it would be interesting to hear if there any\n51:27\nlegal ramifications on starting to use AI in a in a organization like you guys\n51:32\ns because it’s it’s a I know it’s one of the things we’re challenged with in getting AI into these kinds of setups so\n51:39\nit would be cool to hear if you ran into anything there and how you maybe salt it if if that’s something you can talk\n51:45\nabout in in less than half an\n51:51\nhour ER well we have had legal involved in this ER of course and uh we have had\n51:57\nthem to to look into uh the challenges we have not been challenged that much\n52:03\nbecause uh what magnetti are using is a maybe you can can answer better on that\n52:10\nlike but yeah but it’s a more secure ER platform so we are not sharing and the\n52:17\ngood thing is that all content we are using are already available so we don’t\n52:22\nhave any secrets that we are sharing we we have everything that that you can\n52:29\nfind online already so we so that of course helped a lot on on\n52:36\nthis yeah we see that all the I mean Deo is one client that’s very worried about legal perspective and they have approved\n52:42\nit and their initial reaction along with other is that because we are not using any content that’s behind a firewall or\n52:49\nsomehow secret but it’s open content there’s no like you know concerns around the X\n52:57\nand because we are using the API which is basically allowing not allowing open AI to train\n53:04\non the on the data that’s also alleviated but we are also connecting to some clients to their Enterprise model of jbt so that if they want to keep it\n53:12\nentirely in-house they can do that as well yeah cool that’s interesting um\n53:19\nunless there’s anybody with some follow-up questions I have another one if that’s okay uh so um this aspect of starting to\n53:27\nwork with AI in marketing organization uh to me feels like you know a new\n53:34\nadventure and um that Adventure Starts with prompting in reality I know it’s\n53:41\nsomething that we should all get a a black build in uh by now already in reality because it’s the future there’s\n53:47\nno way around it we need to be able to do this because it’s going to be a requirement in our jobs have you have\n53:53\nyou seen any kind of experience you can share on that uh I guess actually I want you to\n53:58\nresponse then and then like maybe you can chime in with your wider experience how did the marketeers actually you know\n54:05\ntake that prompting in are they using it or are they just using the library that that that the magnet is offering up\n54:11\nthere it’s an extensive Library granted but how do how does that uh it’s it’s a learning curve I would\n54:19\nsay and and I know that they are using both so some are discussing with the the\n54:25\nthe chat AI uh but to uh to find the right solution and and trying to find the\n54:33\nright way to communicate with that and that is a learning curve so it’s good\n54:38\nthat we have both opportunity to rely on the quick prompts so we can find some an\n54:44\neasy way how is the best practice to prompting but also H have the\n54:49\nopportunity to discuss it with it and and find the right way to communicate is\n54:56\nso it’s a learning curve and and it will be different different from each\n55:01\nmarketeer how they are how doing that and how much they are already now\n55:06\ncommunicating with chat G I can I can add a little detail to\n55:12\nthat I didn’t showcase that actually in the demo I don’t know why I forgot but there’s a small delete button over each\n55:17\nof the elements in the chat so we can actually do this Men In Black thing where we just go and say oh I didn’t say\n55:22\nthey whoop and you just take out uh the conversation you’ve had up onto a certain point meaning that if you feel\n55:28\nlike you’re chatting your way into a corner you can just go back and say oh forget what I told you the last 10 minutes let’s start over so it enables\n55:35\npeople to be much more willing to to experiment a little bit because they don’t feel like it has consequences when\n55:40\nthey do stuff it’s more like learning as a learning curve having fun trying it out that helps a lot really interesting\n55:46\nreally interesting no followup another question\n55:51\nDavid’s asked uh when new content is published on the website so in this case on B’s website does the that Content\n55:58\nLibrary in magne get automatically updated it it it right now it doesn’t\n56:04\nbecause we have a very strict road map where we’re focused on to get all the features out for Kos but it would be\n56:10\nquite easy if that was a a feature that anybody wanted to add the the S map and\n56:16\nsay once the sitemap gets updated we go in there and crawl the content you can easily add content manually so let’s\n56:22\nassume a news article came out I can add that content into magnet in maybe 10 20\n56:27\nseconds by just clicking a small plus button in the interface and entering the URL and then you will have the content\n56:33\nin your interface fast so there’s two options either you if you have a large swath of content that comes out and you\n56:39\nwant it to be mapped across all the different regions you can send it to us and we’ll do it we can build a small\n56:44\nfeature that does it or you can just do it manually in in um in with with smaller Pages inside the interface right\n56:50\nnow but these things are all things I mean AI is just as new as we are so it’s features that’s being built in by but\n56:56\nit’s not something we haven’t thought of for\n57:01\nsure awesome there’s another question from Nick Nick do you wanna yeah I can\n57:08\nread it ask this so um yeah this is very interesting I’m just wondering uh\n57:14\nespecially from a maretto perspective so in maretto you have opens clicks there’s\n57:19\nseveral insights you have uh do you have plans of using that uh to evaluate the\n57:26\nquality of your content uh so that you can tell the AI how good certain content\n57:31\nis and perhaps even improve future generated content yes yes we have and\n57:36\nthat is a part of the road map that we are quite we’re now trying to develop upon so basically um the end goal of\n57:44\nthis application is to build an autonomous marketing agent that’s going to help you deliver marketing across any\n57:49\nkind of function that you want and in that process there’s a lot of steps to go through one of them is to teach the\n57:55\nuh AI the entirety of your content and then allow it to choose what content to\n58:01\nto present them in a flow or choose what content to present them in a single email and in order to become better at\n58:06\nthat it needs feedback uh human reinforcement learning so to speak from a machine that can tell it this worked\n58:12\nfor this group this didn’t work for that group so that becomes increasingly better at choosing What flows to build\n58:18\nwhat emails to build and what to send people so in our road map we have a connection back into uh maketto or\n58:25\nSalesforce or any other instance where you can identify a specific email or a specific Target group to teach it what\n58:32\nworks and what doesn’t but it does take volume so that’s also one of the things that we are looking into is to get more\n58:38\ncustomers so we can get the appropriate volume because I’m not sure you would maybe want to test uh approve optimize\n58:46\nthe same thing as another customer that doesn’t look anything like you would like to optimize on so there is like a a\n58:53\nroad map towards that that requires more volume and and the also the um desire to\n59:00\nactually maybe exchange training data so that you have to get other companies in there and exchange chaining data with\n59:06\nthem without knowing so that the model becomes better at writing if there’s not enough volume so I hope that that\n59:12\nanswers your question yeah 100%\n59:18\nthanks great uh yeah lot of interest and and that’s so nice um thank you again\n59:25\nfor the presentation I know we’re at time we have a smaller topic to discuss\n59:30\nso for those who can still stay I I will take no more than 10 minutes uh we’re\n59:37\ngoing to go back to maretto we’re going to switch gears and talk\n59:44\nabout Adobe identity management migration uh you perhaps heard about it\n59:52\nfrom your uh CSM uh this migration will come\n59:57\nthis year I think to all instances uh and I wanted to give you a\n1:00:02\nheads up what it means what is it\n1:00:07\num so Adobe scheduled this migration uh basically to get all the users in the\n1:00:15\nAdobe admin console and this is the ultimate level from where the Adobe\n1:00:21\nproducts are being managed uh this is part of the integration of maretto to the rest of\n1:00:28\nthe Adobe suite and ensuring everyone is compliant and using the right logins\n1:00:36\nwith unique IDs it’s a necessary migration uh so\n1:00:41\neveryone will go through it at some point it will not affect any workflow content Integrations or\n1:00:50\nassets so just a little bit of language and a screenshot of how the admin\n1:00:56\nconsole looks like um the Adobe identity will be based on email addresses and in\n1:01:03\nthe admin console you will see not only maretto but other Adobe products that\n1:01:08\nyou are\n1:01:13\nusing I have a a map of the migration and I know it it it looks a bit complex\n1:01:21\nso I will do my best to simplify it quickly um but I I’ll start with saying\n1:01:27\nthat after the migrations all users will sign in Via this new identity way um\n1:01:35\nthere will be uh a change in the URL of the instance so Maro will go from being\n1:01:42\nserved um on experience. adobe.com to Adobe experience cloud and that requires\n1:01:49\na change uh which I’ll talk a little bit more about and then the user management\n1:01:54\nwill move from Maro in the admin area to the Adobe admin console so that means\n1:02:01\nadding a new Maro user or deleting a Maro user so here are the six\n1:02:08\nsteps uh that are are going and most most are in the background so we are not\n1:02:14\ngoing to see this and don’t get intimidated um I’ll start with the step one so this is where\n1:02:22\num actually the the admin console is added in in the instance so there will\n1:02:28\nbe a tile in the admin area um the migration looks different um if you have\n1:02:35\nsingle sign on or not so if you if you want to do single sign on this is a\n1:02:41\npoint to set it up um yes um I’m just checking if I am\n1:02:50\nforgetting anything here um the admins will be involved here so the admins will\n1:02:55\nbe be notified by Adobe product uh to that this migration is\n1:03:04\ncoming all right I’m not watching the chat I see there are some comments I\n1:03:10\nwill continue with step two so the schedule user migration start date um\n1:03:17\nthis is when the date is set so a date is set to 30 days in the future when the\n1:03:22\nmigration happens this date can be modified by your Maro admins um and the\n1:03:29\nMaro admins will communicate at this point to your\n1:03:34\nusers uh that this is coming and there are some changes um and then the admins\n1:03:41\nwill be responsible for completing the user migration via the migration tool\n1:03:46\nwhich is that tile that will be made available in your\n1:03:52\ninstance step three uh migration day so about one week before the migration date\n1:03:59\nthe the date is locked so that cannot be changed um the users will be directed to a selfs\n1:04:08\nserve migration uh where they will need to verify their email um and the admins\n1:04:14\nshould encourage you know the the users to to do that because after the day they\n1:04:20\nwill not be able to log in in the traditional way um and uh admins will\n1:04:26\nalso receive some notifications is if users haven’t yet um followed the\n1:04:32\nprocess so communication is very important at this\n1:04:37\nstep and yes on the migration on the migration start date uh this will happen\n1:04:43\nat 12 a.m. I think in the time zone of the instance uh some\n1:04:51\nusers will be loged out for a few minutes so don’t panic uh if this\n1:04:57\nhappens um the admins will be automatically migrated so good news if\n1:05:03\nyou are a Maro admin um and this is I I’ll go back to that SSO that I\n1:05:08\nmentioned because there’s a piece here where if you have less than 75 users in\n1:05:15\nmaretto and no SSO uh there will be an automated migration uh done by Adobe in\n1:05:21\nthe background which is good news um but if you do have have SSO set up or you\n1:05:29\nhave more than 75 users then you can migrate in batches um and\n1:05:35\nyou can actually go in and select which users to migrate and when I think and there’s a little bit more work here from\n1:05:42\nthe maretto\n1:05:47\nadmin okay so you can migrate them or schedule the migration at a later date\n1:05:52\nso there’s some flexibility there and control from from the\n1:05:57\nadmins all right we’re almost there so once the user migration is complete\n1:06:05\num then the Adobe sends an email notifying the the way to login is\n1:06:11\nchanged so the users will know to log in uh in a new way they will accept an\n1:06:18\ninvitation uh to sign in using this Adobe identity um so they will use the\n1:06:25\nAdobe ID I think most of you already have it but just calling it out that it’s it’s a it can be different today\n1:06:31\nthan how you log in um and then the system admins will get an email when the\n1:06:38\nmigration is complete for the instance and then everyone signs in the new\n1:06:45\nway uh here’s when the users will start being managed uh within the console so\n1:06:51\nevery you know change that you make in your instance for adding removing users will be done in that console Adobe\n1:07:01\nconsole and the last step um this is actually uh this slide is what I had\n1:07:08\nfrom the training for trainers we got uh where I understood that there will be a\n1:07:13\nnew support portal to login cases Michael is that still accurate yeah it’s\n1:07:19\ncorrected it’ll be done in the admin console in reality so you’ll create cases in admin console instead of going\n1:07:25\nthrough Nation like you do today all right that’s helpful um yeah\n1:07:32\nI’m excited about that new support Port it’s it’s very confusing right now unfortunately\n1:07:38\nbecause we’ve got a lot of people that are kind of in limbo so they’ve migrated but they in reality still could go to\n1:07:44\nnation and create a case and how do you you know manage that so if you migrated\n1:07:50\nyou should use admin console that’s at least the recommendation we have and remember to tag your cases with maketto\n1:07:58\nbecause then it gets routed to the right type of person if you just do a general\n1:08:03\nrequest you might get first line support that is less knowledgeable about our\n1:08:11\ninterests let’s use that got it okay um well this is what I have uh\n1:08:20\non the migration I will drop a link in the chat if you want to read more get\n1:08:26\nprepared and there’s some communication templates how to talk to your it for\n1:08:31\nexample once um the migration is coming up to move those URLs to the allow list\n1:08:36\nso just some things to for you to keep in mind um that’s it we are at the end of our\n1:08:43\npresentation I uh don’t know if there were any other questions on the identity management or\n1:08:50\nfor ulri and S um I think nana got her question\n1:08:57\nresponded to like responded in chat and that was got a thumbs up so I think\n1:09:03\nwe’re good there and uh missir might want to come on mute and talk about the\n1:09:11\nexperience they had in their conversion that’s not a requirement that’s a an\n1:09:16\noffer uh we’re here to learn right so so if if somebody else can you know learn from your experience that would be that\n1:09:22\nwould be of course great yes I can give you some insights if\n1:09:28\nwanted I maybe somebody can learn from it so so leave it up to you we were one\n1:09:34\nof the first uh and mikae you’ll probably recognize my name or my voice same for you rck\n1:09:41\num I had that standard in my uh in my zoom I never use zoom so that’s why I\n1:09:46\nhad a different name today uh no we did it I think last year I don’t know August\n1:09:52\nyeah August and we’ve had uh slow performance of maretto we had uh big\n1:09:58\nproblems when it comes to the um the name change of the domain uh because all\n1:10:05\nor bookmarks everything didn’t work anymore but I do believe that maretto has made changes during the migration so\n1:10:12\nthat should not longer be a problem um yes the support thing is an\n1:10:17\nissue uh because I have access to admin console but I also have access to another Marketa which is not part of\n1:10:23\nadmin console uh which means is that I need to go into two support portals in order to to fill things in um if you add\n1:10:32\na person VI the admin console it gets synced to maretto uh but it gets a standard\n1:10:38\nmarketing role well we don’t use a standard marketing role so then I still need to go back into maretto and\n1:10:43\nactually give the right roles to a person which actually makes it a double uh yeah double effort that you need to\n1:10:49\ndo um we had also had problems I think that’s also fixed is that we were only able to see\n1:10:55\nin maretto the API users and we were not able to see the human users so we were\n1:11:01\nnot able to even assign rights and roles to people um so we had a lot of\n1:11:06\ndifferent kind of problems um and I think that we have addressed most of them and I think that since now it’s\n1:11:13\nworking quite fine um but hopefully I think that all the problems that we had\n1:11:19\nthat everybody that’s going to go into a migration will not get them uh because it’s been highly annoying uh we’ve had\n1:11:26\nmaretto load times of 30 33 seconds every time you would load maretto and go\n1:11:33\nto a different entity or refresh your screen it would take three 33 seconds before it loaded and that’s not a way to\n1:11:40\nwork with maretto and that’s that was like August September October and now it seems to be back to normal uh but be\n1:11:47\naware that uh there will be surprises uh but I think that most of them have been fixed by Adobe\n1:11:57\nyeah that’s very helpful to know thank you so much for that Insight I actually haven’t migrated yet uh in my instance\n1:12:04\nso I’m I’m looking forward to it yeah and and I can tell you the admin\n1:12:10\nconsole is way more complex than the maretto admin interface you’ve got different levels you need to assign\n1:12:15\ncertain people to different roles it’s it’s just if you’re purely an adobe user\n1:12:21\nand you only use maretto um it’s it’s not the most friendly way of working but\n1:12:26\nif you have multiple Adobe uh applications in your stack then it actually is quite nice because you can\n1:12:32\nmanage everything from one interface um but that’s another problem that we have we actually have two interfaces for an\n1:12:38\nadmin console one that’s related to maretto and other one that’s related to workfront which is uh hosted in a\n1:12:43\ndifferent part of the world so we actually have two parts that we can actually log into\n1:12:48\nso sometimes it’s good to take a step back and really think okay what is it that we want to achieve with the admin console and ask Adobe for help\n1:12:55\nuh because you’ll probably will not be able to solve it yourself and there are there are some\n1:13:01\noptions where you can merge them together it’s not impossible to do but it’s it’s not a trivial thing for us to\n1:13:06\ndo it either so but but let’s you know communicate with us and then we’ll see what we can do about it but those you\n1:13:12\nknow thank you Frank that was sorry I mened your name now\n1:13:17\nbut it’s it’s this type of Fe feedback that I think is good for everybody to learn so thank you for for unmuting\n1:13:23\nreally great yeah and thank you everyone for joining\n1:13:28\nus today uh really excited to kick off this year with the mug and uh we are\n1:13:35\ngoing to schedule a new session soon and you will be notified via mugs mar.com uh\n1:13:42\nwe’ll have a recording link that will share after the session and I hope everyone enjoys the rest of the\n1:13:49\nday than\n\nThis is the rules for writing a body text for a video element for a landing page. \n\nLength: Must be exactly 300 words.\nTone: Focused on engaging the user by emphasizing the value or reason to view the video and gain insight.\nMotivation: To movtivate the reader to watch the video.\nContent Reference: The body textmust be based on the main scraped text (website_text) provided to you. The Scraped text is a SRT file from a transscribed video\nLanguage: Write in English.\nAvoid: Overloading with details or vague language.\nDo not write any headlines or CTA. That is handled in another element.\n\nIMPORTANT\nIf the scraped text is about a customer case, a case study or is about a comoany using Magnity, remember to mention that, the Company name and any results should be enhanced in your reply.\n\n\n”},{“role”:”user”,”content”:”Write the body text for a landing page docy text that outlines the content of the provided scraped video SRT file. \nYou must apply the specific rulres for the landing page. Make sure to apply rules for weriting about a case.\nFollow these steps\nUse the PAS communication model. \nEnsure it is exactly 300 words.\nFirst make sure to detail what issues this video addresses, how you can gain valuwable insights. \nSecond Write 4-5 bullets with the best and most important take aways from the video. Dont spill all the beans, but write it so the user wants to view the video..\nThirdly, make sure you elaborate how watching the video can help the user in their daily work. \nFinish off by recommending the reader to view the video and get in touch with Magnity to learn more.\nEnsure the response is in English.\nDo not add any headlines, no call to action link or anything but the body text.\n”},{“role”:”assistant”,”content”:”Struggling to turn scattered customer feedback into clear, revenue-driving decisions? This video tackles the common pain of fragmented insights, slow learning loops, and guesswork in product and go‑to‑market priorities. You’ll see exactly how teams move from ad‑hoc interviews and static dashboards to a continuous, shared understanding of what customers truly need—so you can act faster, reduce risk, and align stakeholders. If you’ve felt the cost of missed signals, duplicate work, or launches that don’t land, this case-driven walkthrough will give you concrete, practice-ready ideas to fix it.\n\n- How a real company implemented Magnity to centralize qualitative insights, connecting transcripts, themes, and decisions so nothing gets lost between research, product, and sales.\n- The specific workflow shifts that cut time-to-insight, from capturing raw discovery calls to synthesizing patterns your leadership can trust—without adding reporting overhead.\n- The before/after impact on prioritization: fewer debates, clearer bets, and measurable movement on the KPIs that matter.\n- Practical templates and tagging strategies shown in the video that scale beyond one team, enabling repeatable, high-quality learning at pace.\n- A peek at the results this customer achieved by operationalizing insight-sharing across the org—enough to inspire action, with details reserved for the video.\n\nWatching this case study helps you translate theory into daily habits. You’ll learn how to capture voice-of-customer once and reuse it many times, how to align product decisions with sales signals, and how to create a lightweight evidence trail your leadership respects. It’s designed for PMs, product marketers, researchers, and GTM leaders who need to make faster calls without sacrificing rigor. Expect practical examples you can apply in your next sprint: from setting up consistent tags, to framing hypotheses, to closing the loop with stakeholders.\n\nIf you want sharper priorities, fewer meetings, and results you can point to, watch the video. Then connect with Magnity to explore how these approaches—and the platform behind them—can accelerate your team’s outcomes.”}],”hasPersonalizationPrompt”:false,”hasTranslationPrompt”:false},{“moduleElementName”:”videoPlayerButtonText”,”content”:”Hi there! How can I help you today?\n\nIf you’re not sure where to start, here are a few things I can do:\n- Answer questions or explain concepts (science, tech, finance, history, etc.)\n- Help draft, edit, or improve writing (emails, essays, resumes, reports)\n- Brainstorm ideas (projects, content, strategies, gifts, travel)\n- Provide step-by-step help (coding tasks, data analysis, math problems)\n- Summarize or compare documents, articles, or topics\n- Plan and optimize workflows, study plans, or workouts\n\nTell me what you need, and include any details or constraints you have (goal, audience, tone, length, deadline, tools, data).”,”history”:[{“role”:”system”,”content”:”\n\nYour Task for writing a landing page using a video SRT file as a source\n\nCompany Information\nYou are working for Magnity.ai.\nMagnity revolutionizes marketing automation by leveraging cutting-edge AI technology to create instant, personalized content. We help businesses reduce time spent on marketing to zero seconds while delivering optimized content through semantic predictions. Magnity’s AI solutions focus on efficiency, creativity, and data-driven insights to transform the marketing landscape.\nYour Responsibility\nYou are a Marketing Automation assistant for Magnity. Your primary purpose is to craft concise, impactful marketing summaries that encourage potential clients to explore Magnity’s solutions. The summaries (your reply) must align with the language of the provided \”website text.\”\nYour Purpose\n\nThe primary goal is to make the reader curious and interested enough to explore more content on the Magnity website. Your focus is on driving engagement with a link, without giving away too much in the summary.\nYour objective is to motivate the user to take action by visiting the website, ensuring that the summary alone does not fulfill all of their informational needs.\nIf the reader does not engage further, the content has failed its purpose.\n\nAs a marketing assistant, you are provided with a \”website_text\” to summarize into headlines or main copy. This \”website_text\” is your factual reference for creating content.\nYou may be required to apply a specific communication model (PAS, AIDA, etc.), tone of voice, style, length, or complexity level. You must follow these specific instructions when given.\nYou are writing as a representative of Magnity. Reference Magnity once, then use \”we\” to build continuity and represent the brand’s voice.\nWrite from a B2B perspective, addressing the concerns of marketing professionals and decision-makers who need automation solutions for their business, not directly for consumers.\n\n\nYour Tone of Voice for writing a landing page using a video SRT file as a source\nMatch the tone of voice to the reference \”website_text.\” Maintain consistency with the style and messaging provided.\nPlease avoid the use very flowery and saleslike expressions carefully. Consider alternatives to revolutionize, transform, elevate, boost and similar expressions and use more modest language such as Significantly improve, Change, Rethink, Accelerate and likeminded expressions. That Magnity is a revolution, should be understood indirectly by reading about it.\nOther Guidelines\nHeadlines should be engaging enough to encourage further reading.\nUse acronyms or full terms based on common industry usage.\nExclamation points are acceptable but should be used sparingly.\nUse active language, ensuring that each sentence adds value to the message.\nAvoid redundancy. Do not repeat the same point within the same message.\nMaintain a balanced tone, without being overly enthusiastic.\n\nMagnity Compliance Rules\nRule 1: Emphasize Innovation in AI Marketing\nHighlight Magnity’s AI-powered innovations\n\nGeneral writing rules for writing a landing page using a video SRT file as a source\n\nA landing page can consist of many different modules and elements. These are general rules when constructing these elements. Refer to the specific rules for each element that you are given for writing a specific element. \n\nYour General writing rules\nAvoid salutations and sign-offs in responses. Exclude any greetings like \”Dear [Name],\” \”Hi there,\” or closings like \”Best regards,\” \”Sincerely,\” etc.\n\nRules when writing a body text\nOnly encourage the recipient to do one thing per message—explore more on the website. Refrain from urging them to download, sign up, or watch videos, though you can mention the availability of such content.\nUse the same narrative perspective as the \”website_text.\” Match the tone and address style used in the source material.\nAddress the reader’s concerns directly, avoiding hypothetical scenarios. Use engaging questions to highlight potential pain points, i.e., \”Is your marketing strategy lacking personalization?\” or \”Are you looking to reduce manual content creation?\”\nLimit the use of imperatives to a maximum of two per response to avoid overwhelming the user.\nMotivate the reader rather than commanding them to take action. Avoid language that sounds too forceful or demanding.\n\nRules when writing a headline or CTA:\nHeadlines must always be in sentence case, and as concise as possible. Keep the focus clear and relevant.\nFirst evaluate if the content you are writing about is a customer case or not.\nAlways start a sentence, a CTA and a headline with a capital letter. Write \”See Magnity now\”, NOT \”see Magnty now\”\nAlways use sentence case. Capitalize only the first word in a sentence, except for brand names or product titles.\nAvoid using metaphors or symbolism in headlines, subject lines, and pre-headers. Be clear, actionable, and direct in generating curiosity without confusion.\ntak\n\n\n**General British English language rules** \n\nUse sentence case when it comes to headlines, not Camelcase.\n\n**Vocabulary**\nBritish English: Use the British s instead of American z. Use “personalise, capitalise, etc.”, NOT “personalize, capitalize, etc”. \n\n**Local language examples of good writing style and tone of voice** \n\n\n\n\n\nWebsite text: 0:02\nokay uh welcome everyone uh to our Nordic Mack session first one this year\n0:09\num we are going to start with some introductions I’m Veronica one of the\n0:16\nuser group leaders I started my journey with maretto about 10 years ago in\n0:22\nCopenhagen uh today I lead the marketing Ops Team at a company called Alma\n0:28\nMichael do you want to go next sure I am uh from the other side of the fence so I\n0:34\nactually come from the Adobe side uh my name is Michael kuden or Canen depending on where you’re from and I’m what we\n0:40\ncall a Solutions consultant uh I have also been a maretto customer in my previous life which means that I have a\n0:47\npassion for the tool and that’s part of why I’m I’ve joined Veronica and Nick here as as mug leaders here in the\n0:54\nnautics N I’ll let you quickly do you yes oh hi everyone my name is Nick dor\n1:01\num I’m a Belgian living in Finland uh and I work for Trimble um\n1:08\nTrimble is a is a big multi- International or international company\n1:13\nand um um my role in the company is uh is in marketing technology I’m leading a\n1:20\nmark a marketing Tech or mtech team um and and working a lot with um colleagues\n1:28\nin the US uh I’ve been a Marketo user for about I think 10 years probably more than 10 um\n1:36\nI really enjoy it thank\n1:42\nyou and for today I’m going to cover a few housekeeping slides um promise I’ll\n1:49\nkeep it short we will pass over to urick and Santa to give us the presentation\n1:56\nabout AI which we’re here for and then at the end if time allows I will talk a\n2:02\nbit about the migration uh to Adobe identity management for Maro users um\n2:08\nand while we go to the presentation feel free to drop your questions in the chat and we will take those after the\n2:17\npresentation okay um we want to make sure that this space is first and\n2:23\nforemost for the users it remains a safe space to share challenges and solutions\n2:28\nso Adobe set a few rules such as um no pitching or contacting people outside of\n2:35\nthe mug without their consent for those who join a little\n2:41\nlater a heads up that we are recording this session and we will make the recording available uh to everyone who\n2:48\nregistered for the session on our YouTube for Adobe\n2:57\nmugs okay I’ll quickly run through what else is going on in the maretto user\n3:03\ngroup World um there actually a few new chapters such as the women in Tech which\n3:08\nis a virtual chapter I also noticed that Netherlands has a chapter now so if you\n3:14\nfeel like traveling know that they host a few in person session us there\n3:19\notherwise you’re welcome to join any of the sessions you see on the calendar um\n3:25\nyou can scan this QR code it will take you to the registration page for the mugs um and yeah feel free to to join\n3:33\nany session that looks interesting\n3:38\num yeah Germany also today is like European mugs day I don’t know we didn’t\n3:44\ntalk about it or agreed but seems like Germany nordics and Netherlands has a\n3:49\nsession today um which is which is\n3:57\nnice okay and Adobe Summit is coming up in Vegas um March 17 or 18 to the 20 I\n4:08\nknow there’s a pre-conference um you can join online I’m curious if anyone is\n4:13\ngoing give me a thumbs up in the chat I never been but I know it’s always fun um\n4:21\nand very very insightful there there are a few maretto sessions here um that are highlighted\n4:28\njust because there’s so many topics normally um but we can see quite a few\n4:35\nyou know talking about AI uh like we’re going to talk about\n4:41\ntoday um so yeah feel free to already you can register on the website you can\n4:47\nchoose the the different sessions you can create an agenda so everything is is\n4:53\nonline I can say a couple of words Veronica about as well I’ve I’ve been to the Adobe Summit a few times uh and I\n5:02\ncan highly recommend it um looking at the agenda of course the agenda of the\n5:08\nSummit is massive because there are so many different of I I mean it’s all of\n5:13\nthe Adobe technologies that are being talked about maretto is one of them um\n5:20\nwhen I look at the agenda usually the the beginning the Tuesday and part of Wednesday is more a high level overview\n5:27\nof of the different Technologies and and the in that maretto sessions are usually\n5:32\non Thursday uh presented by by actually many presented by the maretto Champions\n5:39\nbut now I can see that there are already some specific maretto presentations on on Tuesday and Wednesday too uh so\n5:47\nthat’s nice to see uh other than that um yeah it’s fake I I cannot tell much\n5:55\nof it but it’s fun you’ve been to previous uh Summit no\n6:02\nNick yes uh last year this year I won’t be there but last year and the time and the year before I was there or not the\n6:09\nyear uh was Co but yeah the two times before this year I’ve I’ve been\n6:16\nthere awesome well thank you for for that have you signed up for any sessions\n6:24\nnick uh no unfortunately this year uh I won’t be there um but never Le I still\n6:31\nhighly recommend it yeah um and and everything will be\n6:37\nstreamed and I think replayed after the event okay I will\n6:46\ncontinue so uh next up uh we have the main event where s from gonus will take\n6:54\nus through uh the approach that they are currently uh working with uh in this\n7:00\nmagnetti on to implement this aspect of generating both uh\n7:06\nmultilingual personalized communication uh in maretto utilizing AI\n7:14\nas the as a core pillar um and S will take us through uh the approach that\n7:20\nthey are using to do so and what they’re seeing what the outcomes are um and then\n7:25\nlike will will take us through how magnet actually works in functions kind of from a kind of a a bit higher level\n7:32\nyou could say uh there’ll be a demo and and all kinds of things so hopefully it’s going to give you guys some\n7:37\ninspiration to how AI can be used u in in this specific manner of optimizing\n7:44\nthat you know content generation perspective uh so uh I think we’ll we’ll\n7:49\nturn it over to ulik and Santa so if you guys share your screen and kind of take\n7:54\nit from there then we’ll uh take it as it comes\n7:59\nand you’re muted all like just heads\n8:07\nup that is still not hear you like just heads up nope there we go I’m just not\n8:13\nthat used to zoom so I just need to find Buton H so I’ll share my screen and S\n8:20\nyou are the one who goes first but maybe we should just do a brief introduction s yes you can start and then I can take\n8:27\nover my name is ur sanal I am the teach product officer of magnet I’m one of the co-founders I was working in digital\n8:33\ncommunication as a consultant for more than 20 years and I have worked with B2B\n8:39\ncompanies primarily over the last 10 years we’ve been in the consultancy prior that was a maketto partner and\n8:45\nstill is a maretto partner for more than 10 years the oldest I think the longest running maretto partner in Denmark\n8:50\nMichael so we’ve come across many of your problems so um once we saw CHT 3.5\n8:57\nwe started building this platform that you I going to going to see a little bit off and over the last nine months it’s\n9:04\nturned into a real company and we have gotten s amongst others but one of our\n9:09\nupmost most important customer is gas and S you are representing those so I’ll\n9:14\nhand it over to you yeah thank you like uh hey everyone\n9:20\nmy name is s and I’m working as a business owner for myet in gas and\n9:25\ntogether with magnetti we have looked into how magnet can help us uh with our\n9:31\nmarketing automation challenges and we have a short agenda\n9:38\nwhere we will go into the challenges we have in guas then we are going to look\n9:44\ninto magnet vision and solution we are going to see what howas are using magnet\n9:51\ntoday and we will have a short magneet demo and then we have uh some results\n9:58\nfrom the PC we have had and also how it’s going live now and\n10:04\nthen some questions in the end and\n10:10\num yeah g first we are going to look into the challenges of scalable\n10:18\nAutomation and uh our bottleneck for gas is time um and how we can create and ER\n10:27\nand scale marketing automation and uh that is not all we also have some\n10:34\nother challenges than time and uh some of them are that we are by creating\n10:40\ncontent for Global campaigns is very slow process that takes months from brief to launch so the complexity kills\n10:48\nour ability ER and we have trouble by reaching uh reacting to challenges that\n10:55\nwe see in the markets so for example we have a had a 40 year anniversary for a\n11:02\nproduct but because of the long process of creating content we ended up by\n11:08\nhaving the announcement one year after the anniversary so it was 41 uh instead of 40 because we had so\n11:16\nsuch a long time by creating the content um we also rely on our agencies\n11:25\nand the consultants for creating content and implementing a um everything so that\n11:30\nis very time consuming for us to to use\n11:35\nthat we did did not have the resources for creating personalization it was\n11:41\nactually just um possible or realistic for us to go that way because of uh the\n11:50\nhuge amount of work that will require and also\n11:56\num the how the the the markets will um\n12:01\nsay yes to that uh there was just too much to do in in\n12:08\npersonalization uh we also have strict compliance for our 60 plus markets in\n12:13\nthe four divisions that is killing the creativity that that we can uh can do\n12:20\nand we did not have the room for testing learning or failure because of the time and the budget that this will require\n12:29\nso I guess it’s over to me so all of these challenges something\n12:35\nthat we come across many times when you’re talking to B2B companies I hope that some of you can recognize some of\n12:41\nthem but it all comes down to having a platform that allows you to take time out of the equation so whenever we build\n12:48\nsomething into magnet the vision for it is to reduce the time you spend on executing marketing to Z seconds that\n12:55\ndoes not mean that we’re going to Z seconds tomorrow but it means that if you’re thinking about a feature coming\n13:00\ninto magnet the goal of the feature is to reduce the time you spend on executing marketing towards that goal\n13:06\nthat doesn’t mean that um it’s going to be uh successful in the next year but\n13:12\nhopefully it will help you get there slowly and steady the way it works is that we’ve\n13:18\nbuilt a platform that now supports three different channels building emails building web and landing pages and\n13:23\nbuilding social media posts the platform works like this first\n13:29\nof all it allows you to easily drag and drop all your content into templates like email templates social media\n13:36\ntemplates landing page templates whether it is documents videos or web pages so\n13:43\nthat enables you to get a full overview of all your content and it enables you to fastly build content that you need in\n13:50\norder to scale your approach to automation secondly you can personalize everything because all the personas you\n13:56\nhave is integrated into the platform you can see that they have a different set of parameters and you can select as many\n14:03\npersonas as you want and the AI will rewrite versions of the email so it’s\n14:08\ndirected at the specific pains problems and goals of each specific Persona so you can fast do the experimentation and\n14:16\nthe the testing risk-free from the extra budget that you would normally allocate to\n14:21\nit it qual it it does high quality instant translation I know s will talk a\n14:26\nlittle bit about that as well but it’s quite easy to do translation you just select what languages you want to\n14:32\ntranslate to and it automatically identifies if pages are available in that particular language and then you\n14:38\ncan see that you not only have personalized variant but you have personalized variant across a multitude\n14:43\nof languages at your disposal within seconds rather than months and last but not least it it\n14:51\ngives you a AI copywriting assistant that allows you to help brainstorm or\n14:57\nedit content so that you can get ideas or you can get feedback on how you want\n15:02\nto form your content all based on a very um detailed rule set that guard rails\n15:09\nbrand voice uh and the governance process of compliance the way it works is that we\n15:16\ngo for instance in this case it’s a web page we go into the web page we scrape the content and the content then goes\n15:23\ninto magnetti magnet then has a connection to open Ai and a thropic and it also has connections to other l\n15:29\nlanguage models and it creates context out of it it could also scrape a campaign brief from a document and do\n15:36\nthe same thing so basically it could scra\n15:41\ndocuments web audio video and create the same context whether you want to build a somi p post a web page a landing page or\n15:49\nan email so what this does it enables you to stop spending needless time on\n15:55\ngoing from a campaign brief to a fully fledged personalized multilingual campaign and then shorten that time Gap\n16:03\nso you can go and have a shorter time to Market with higher efficiency back to you s yes so how gas\n16:11\nmoves toward Zer seconds if we look at the process in gas\n16:18\nwe have implemented magnets in our plus uh 60 countries across four different\n16:25\ndivision and uh the way you should see our division is is like four different\n16:31\ncompanies under one company so uh we have different teams different set up to\n16:37\nhandle marketing automation H some have a big Global team\n16:42\nsome others have one Global a marer and only have local magers that are\n16:50\ncollaborating together with that person so it variance a lot between the four\n16:55\ndivisions they have their own Target group for communication they have different communication to communicate\n17:02\nabout on the web page and we have also different products between the four\n17:08\ndivision so what we found out that is we cannot have one H magnet instance we need to\n17:16\nhave actually four different where we can get it customized for each division\n17:24\nso that each division have it as how they are using magney or how they’re\n17:30\nusing or working with marketing automation today so that means we needed\n17:35\nthe four solution inside magnet each division have their own rules for\n17:42\ncreating content they have their own user settings they have their own content and tagging and they have their\n17:48\nown specific solutions that is um that is fitting their needs each of them\n17:56\nhave so it’s not uh just one platform we needed to to\n18:02\ncustomize it otherwise it would not not be user friendly for the magers that are\n18:08\nworking in ER in\n18:13\nmagnetti so if we uh look at the process and how we we started this we uh we\n18:20\nstarted with a puc where we had a collaboration with three of the four\n18:26\ndivision that had the time and resources to uh to ER be um in this PC with us we\n18:35\nselected the key markets uh to focus on where we could count on the engagement\n18:40\nand the valuable feedback that they could give us because uh when we are\n18:45\nworking in that many countries we are in situations where we only have one local\n18:51\nmarete in some countries so we could not just take whatever we want we needed to\n18:58\nmake sure that those we had in the PC were also available for us to uh to\n19:05\ncollaborate with in the PC we uh builded\n19:10\num 266 emails in 20 plus countries and\n19:16\nlanguages so we could get some feedback on the translations because the main uh\n19:22\nFocus for us what the translation how is the translation with AI versus h a human that is translating\n19:30\nit and that was the main um focus we had to figure out how can how is this\n19:38\nworking and can we rely on this when we are going forward then we uh rebuilded the rules\n19:46\nand we tested when we got some feedback from the local uh local marketeers in\n19:52\nthe countries and uh we ended with um a\n19:58\nreally result on the PC so only not only three of the divisions\n20:04\nbut all four divisions were ER very interested in getting magnetti as the\n20:11\nnew option for marketing automation so even though we only had three of the\n20:16\ndivision in the PC all four were actually ER ready to to jump in this and\n20:24\nand try it out then we got into the devel Vel mment phase where we were scoping and planning\n20:31\nthe key features and develop the features that were needed mainly the\n20:37\nfeatures that H were the same for all for division so we could get H right\n20:44\nfrom the beginning and then ER and then we got into the implementation\n20:50\nphase when working uh with that many countries it would not be beneficial to roll out all countries at the same time\n20:59\nwe uh we needed to find a way to get it more structured and in the right way to\n21:04\nnot uh rely on the the local marketers where they were not that engaged in AI\n21:12\nor in new uh work um in new work or in\n21:18\nnew um tools and don’t have the time because they have a lot of different\n21:23\ntask on their on their table so we needed to to\n21:29\nfind a way to ER divide these countries into different stages on highly engaged\n21:36\nand not that engaged so we had h four tiers we focused on the first tier were\n21:43\nthe key main countries and then along the way we had ER more and more teers in\n21:51\nbut not that engaged te in the in the end and then U\n21:59\nwe uh we tested it out with the the the few tiers in the beginning so we also\n22:05\ncould see are there anything we needed to change before we roll out for all 60 plus countries because that could be a\n22:12\nhuge amount of work to to start over for that and uh and then we also uh looked\n22:20\ninto the features and got more and more features added to the instance by using the first TI it also\n22:28\nallowed us to test it out along the way so we could you look at the most\n22:35\nrelevant TI and then see how are magney performing how can we use it can we test\n22:42\na bit more on it um and what is working where could we H challenged it a bit or\n22:49\nsomething like that and then uh end of last year in\n22:54\nDecember we uh finalized the implementation we got all features added all countries\n23:03\ngot H got implementated and we also got all divisions\n23:09\nonboarded so uh each division have their own um magnet team that are working in\n23:17\nthe solution some have a lot in and some have only a few that depends on the\n23:23\ndivision so again the the setup is very uh\n23:29\num it’s not the same for all of them and now we are in the activ\n23:36\nactivation phase uh where we are starting by um testing the tool all the\n23:44\nVisions are in it ER creating content trying to send out newsletters and uh\n23:50\nand trying to use it instead of the old way of doing it and uh that is very\n23:57\ninteresting to see how how it performing and how it’s how it’s going and getting some feedback from the marketeers that\n24:04\nare using the tool to give a bit more perspective on\n24:10\nthe process and what we have done before and what we are doing now we have made\n24:16\nthis comparison of our campaign process as I I have told now uh we have\n24:23\nfour divisions so we have different ways of working so I have created created\n24:28\nthis view from one of the division to give a Insight in how the process ER\n24:34\nhave been for this division so before magnetti we started six month\n24:43\nprior to launch by collecting inputs and inspiration to content for nine newsletters at the time then um the\n24:52\ncontent was planned and presented for all markets and then approved from them\n25:00\nthen we ER then we gave the content brief for the agencies they write the\n25:07\ncontent and they created the graphics and created the mockup for the news letters and then they got some feedback\n25:14\nand changes when all content were approved\n25:20\nwe it got sent to translations by the agency it got implemented into mareto\n25:28\nall links were attacked by actic H for each newsletter then the local uh MERS\n25:35\nreviewed the newsletters gave feedback and tees and then it was a\n25:43\ndive moment now it looks a bit different as\n25:50\nyou can see the uh blue boxes are removed because we are not no longer\n25:57\nusing agencies and that was also the T task where it was a lot time consuming\n26:04\nfor us because it was human hands that needed to create the content and\n26:09\nimplement it and TCH that translate it and that was a long time consuming\n26:16\ntask so now we are looking into that we are starting one to three months prior\n26:23\nto launch and we do not need to create the nine newsletters at the same time we can actually start out with three for\n26:31\nexample and then H focus on those then we are creating uh the content we are\n26:38\ntranslating translating it and tagging it by magney we still have the local\n26:44\nreviews as we had before and then we are getting the emails implemented\n26:51\nautomatically into maretto so as you can see here the time the timing is a lot\n26:56\nshorter we have ER speed it up the process and this is just the beginning\n27:02\nbecause I can I hope to see that the campaign brief and the local reviews\n27:07\nalso will be a lot shorter in the in the coming\n27:19\nmonth if we uh look at the main\n27:24\nchallenges we had we uh it was espe esecially time to Market it was the\n27:30\nopportunity to react and not be locked by manual processes I will not go\n27:37\nthrough all of those uh steps we can see some benefits of I will only focus on\n27:42\nwhere we could see that this is helping us on the main challenges so first of all before we had\n27:50\nsix months time to market now we are hoping to gain one to two months we are\n27:56\nin some divisions down to one mons but uh we are hoping to see one to two for\n28:03\nall four divisions before or we still have a\n28:08\nextreme amount of content that makes it a lot of lot difficult for us to figure\n28:14\nout what is available in all countries and get the full overview and the full picture of it and now with magnit we can\n28:21\nactually see it right away we can uh search for it and tag it uh so we can\n28:28\nfind what we are searching for and see where is it translated and where are we\n28:34\nmissing it we also have extremely resource heavy\n28:39\ncontent production and uh it was a long uh time to Market we had\n28:45\nthere with the with magney we can see that the content production takes seconds with with the drag and drop\n28:53\nfunction uh that helps a lot on the on again the time to Market\n28:59\nwe have um we never created personalization\n29:04\nbefore uh because it was ER time consuming and uh it took a lot of U of\n29:12\nthe budget to to change or to to test this out or use the\n29:18\npersonalization um but now it’s much easier uh with the personalized content\n29:23\nand also for the testing so we can use it for a testing in a much easier way\n29:29\nwhere we are not relied on that many resources so that is helping us a lot\n29:37\nagain and we have minimized the manual task extremely by not using human hands\n29:43\nbut using ER using Ai and magy for that\n29:48\ninstead of the agencies so I guess that was it s to\n29:55\nbegin with I know you’ll be back in a few minutes um thank you s for for going through that I think it’s helpful for everybody\n30:02\nto see how it works so that you can kind of Envision how does this work so I’m going to jump in to show you a demo of\n30:09\nhow magnitud works for konas I’m just going to unshare not unshare minimize my screen here and I’m going to go into the\n30:16\nplatform see if I’m still logged in I am so basically when you get into the platform this is the email part of the\n30:22\nplatform I’m just going to zoom out a little bit because I’m on a an a on a small laptop but what you can see here\n30:29\nis you have an interface where at the top you have some general functionalities like saving exporting localizing creating a new project you\n30:37\ncan choose any content you want so I could go and choose Croatia and once I choose Croatia all the Croatian content\n30:43\nfrom the website that’s available to use in magnet comes up and I can see if I click this I actually go to the creation\n30:50\npage so it understands all the URLs of all the content we have about 70,000\n30:55\ndifferent content items in the platform we can have many more if we want it going to go back to the global one you\n31:01\ncan pick different templates for instance you can pick something with a a related article over here in the middle\n31:06\nyou see the email templates you can pick something with threee related stories and you can pick something with\n31:14\num a pale pink background and we can add as many templates as we want these are the five\n31:20\ntemplates that’s going to cover I think maybe 97% of your needs S at the moment\n31:26\nbut if somebody came up and said oh could we rep pick another another template it’s fairly easy to implement\n31:31\nthat you cannot drag and drop module into the uh um magy er user interface\n31:38\nbecause we are covering a lot of platforms and each platform has a different way of doing it but it’s once you have exported emails from magnet\n31:45\ninto maretto you can add as many additional modules to the template as you like just as if you created an own\n31:50\nyour own email underneath that we have a search field where you can filter content and see specific tags that you\n31:56\nwant to filter on um you can filter on web pages here you would also see documents and video if\n32:02\nyou had those up um that’s not where gas is yet but it is more than possible I\n32:09\ncan for instance go in here and search for commercial at the URL that contains commercial and find a page that I’d like\n32:15\nfor instance here we have a a commercial heating uh solution and I can drag this\n32:22\nin here and when I drag this in here it writes the email\n32:32\nactually I want to find another version of it oh it’s here this one sorry I want\n32:38\nto show you this one so this one is a an article and if I wanted to go to the\n32:44\npage that it was on I could just click here and I can see this is the page that’s it’s about I can go to the this\n32:52\nis the L learn Tab and it’s going to present this content for the readers in magnet as you can see when I I dragg\n32:58\nthis in it immediately wrote a headline a body text a CTA it inserted an image\n33:03\nfrom the website I can of course go in here and adjust images upload other images from my own image bank or from\n33:11\nthe gfas image bank if you had access to that and change that it’s just standard stuff um what I can do is I can also add\n33:19\na related article so I could go up here and say you know what this is about Commercial Heating I want to add a\n33:25\ncustomer case down here I’ll drag this one in here if I can grab it and then it writes a customer case\n33:34\ndown here so actually it refers to the customer case explore customer stories showcasing how approach to intelligence\n33:40\nwater and efficient stuff do this and then here down here we have it so once\n33:45\nI’ve done that I can minimize the Content Library when I don’t need that anymore and I can go and chat with\n33:51\nmagnet so I can see this text is a little short I might want to um to make\n33:56\nthis a little shorter I’m just going to minimize the left here so a little long I can either just write it you know make\n34:03\nthis 75 words and it immediately understands that I’m chatting not only\n34:08\nwith the text that has been generated here but also the source text of the web page that it comes from and all the\n34:14\nrules that God rails in the in the back that I’m going to show you in just a minute I can add cont text here and I\n34:19\ncan then go in here and I can easily you know manually adjust this if I want to\n34:25\nso I don’t have to just use Ai and of of course write stuff myself if I want to I\n34:30\ncan do this for the for the um headline as well but I also have stuff like quick\n34:36\nprompts that’s going to help people who don’t feel very comfortable about using AI doing easy stuff fast for instance it\n34:43\ncould be I want to create some variants of headlines so I could say you know uh\n34:49\ntest some different tones and it gives me a few variants and I can say you know uh I would like to choose number one and\n34:57\nthen it gives me number one and I can add number one and so forth and so forth so it allows me to go from having\n35:03\nnothing to having some pretty nice content if I go back up into the body text here I could go in and even do HTML\n35:11\nI could for instance go in and highlight this and say I want this to be in bold add that to the email I could also go\n35:17\nand say you know what um I like to work with bullets so could you please using this quick prompt uh choose this one I\n35:25\ncould write this manually if I wanted to it just makes easy replace paragraph 2 with\n35:31\nbullets and here it’s replacing it with bullets and uh I could go you know I\n35:37\nlike bullets but wouldn’t it be cool if I gave each of these bullet a sub\n35:42\nheadline and it understands that sub headlines go with bold so it’s going to give me some sub headlines here that’s\n35:48\ngoing to make this email even more distinguishable and quickly pretty quick we have an email that’s about this\n35:55\nheating cost reduction and a customer case to Showcase it that you would have spent quite a long time on before in in\n36:02\ngfas and but then you’re thinking you know we have different Target audiences so we have this button up here where you\n36:08\ncan uh select between all the different Persona profiles that gfas has in their working space they have 10\n36:14\ndifferent you can read about each of them and each of these Persona profiles consist of a description I’m just going\n36:21\nto go to the left a description some goals and motivations fears and concerns\n36:28\nlimitations and value propositions you can add as many of these parameters in here as you want\n36:35\nthis is just the way that that gfas has um you know um descided that it’s been set up so there is no limitation of what\n36:42\nyou can do but of course um you might want to write for instance the technical director the operational manager and as\n36:49\nwe can see those have very cost oriented goals total running cost optimization\n36:56\ntheir fears and concerns is failure of systems uh of projects delays and downtime where there the operational\n37:03\nmanager has other specific goals and motivations so let’s try and choose those I think we chose two I just want\n37:09\nto make sure that I didn’t choose more so I’m going to ask it to build a personalized version of this email for\n37:15\nthese two specific segments or Target\n37:20\naudiences and pref fast it’s gotten a version you can see the operations manager version but it’s changed the\n37:26\nheadlines the body text and the um sometimes even the ctas so that it’s\n37:32\napplying its logic to fit with the operation manager specific need the same things goes for the technical director\n37:38\nit’s changed the subject line the preheader everything so it makes it more personalized and more relevant and if\n37:44\nyou’re in doubt about what it’s done you can go in here and click the element here and just go to the quick promps I\n37:50\nmean you can always just write whatever you want just like you do with chat gbt it’s completely free um you can go into\n37:56\nthe quick prompts and you can go and say you know what I would like to uh\n38:02\nunderstand what you’ve done so I can go under modify personalization and say please explain to me what you have done\n38:07\nso instead of like directly working with editing text now we’re having a brainstorming session with the AI where\n38:13\nit understands the rules it understands the personas it understands the content and I can zoom in here if I just zoom in\n38:20\nhere and I can see that it’s writing to me that this personalized emails it tailored for the technical director the\n38:27\ngoals and motivations that we’ve talked about as total running cost optimization example minimize any consumption to\n38:33\nlower operational costs and meet sustainability targets speaks directly to their goal of reducing total running\n38:38\ncosts and so forth down there and you can then have a dialogue where they’re saying ah I don’t really like that could\n38:43\nyou change it a bit and maybe focus on some other value propositions or maybe I decrease focus on limited direct\n38:50\ninvolvement increase focus on cost and pretty quickly you have a very good framework for underlining how to to do\n38:57\npersonalization across the entire organization because it’s so difficult to do uh Implement customer Centric\n39:04\npersonalization across the entire organization so now everybody in konas has the same way and the same framework\n39:11\nunderlining how to do this enabling them to do personalized communication I’m just going to show you\n39:17\nsomething just briefly um one we are when we are dragging in content what\n39:23\nreally happens behind the scenes is we are applying a set of rules I’m just going to go you in and show you the rule\n39:29\nsets we have in the background so when talking about governance and compliance we have three different levels of rules\n39:34\nwe have Global rules for instance here we have tone of voice rules and we apply those if I just expand them there are\n39:41\nwritten rules about how it should apply tone of voice to the to the writing that it’s doing we have writing rules which\n39:48\nis things that it can and cannot do for instance it should never use salutations or sign off in their response all you\n39:56\nalways ensure all message exclude greetings hi there dear name or something because we won’t want that and\n40:02\na bunch of other writings there are also specific task descriptions on how to solve specific\n40:08\ntasks that we’re asking it to do but there are also other rules each market have their own rule so for instance\n40:15\nFrance has a rule on how to write in French and it has rules that is gu guid\n40:20\nlined around Are there specific words that it should translate in a specific way for instance HVAC is to be to\n40:27\ntranslate it into CBC and so forth and so forth so that local editors can also\n40:32\nguard rail rules and make it right in a specific Way for their local markets the last thing is we have control rules for\n40:40\nall of the base prompts for instance when writing a headline I can see here\n40:45\nthen write a headline for a marketing email as a compelling question that addresses the reader directly sparking curiosity and engagement write this\n40:52\nheadline in this language and it inserts what we call a replacement string which is basic basically if you dragging in\n40:58\nEnglish content it would say write it in English I can go out and check this out so we were back at our email and you can\n41:05\ngo up in the chat and check out here and it says write the headline in British\n41:10\nEnglish up here so basically what it’s doing is it’s taking the rules and applying it at the beginning so that\n41:17\nit’s writing stuff per the rules and then as we chat with it and expand our\n41:22\nengagement with it all of the global rules and local rules are put into effect to gu ra the output quality so\n41:28\nthat it matches the unbrand voice and the way to translate and that brings me to the next part translation so once\n41:36\nyou’ve been writing these specific personalized variants of your\n41:41\ncontent and you are happy with those you can translate you could also go the other way and translate first and then\n41:46\nwrite personalized variants but sometimes it’s easier to just look at the personalized variant in English and\n41:51\nsee if they’re good enough before you’re starting to translate them so in magnet when I click localize it runs through\n41:59\nall of the content in the library and identifies if each of these URLs that the email is built upon are available\n42:06\nfor Content because we won’t want to create an email with content that doesn’t have a local page so for\n42:13\ninstance here you can see that Belgian French only has one out of the two modules available if we created that it\n42:19\nwould create an empty model that space and I could drag in another article to Showcase how that worked but I’m going\n42:25\nto try and take something that works to begin with with so I’m going to select Argentina like Dutch Belgian\n42:32\nBrazil Colombian Chinese Arian bner Hova\n42:38\nCroatia and Finland and we can create all of them but I’m just going to do this to make it a little bit more\n42:45\nflexible so I click the select the censor translation button and it does take about 10 15 seconds before it\n42:52\nresponds so let’s see um and just give it a little while why it’s translating all the cont content it’s now\n42:58\ntranslating the default content and the two variants into the selected\n43:06\nlanguages so here it is now we can go to the little slider up here and see this\n43:11\nis British English as we had before and now I can go to the Argentine Spanish\n43:16\nversion and as you can see it’s maintained the HTML formatting that we did in the original email so it doesn’t\n43:22\nreplace that with something it understands that it only has to replace the text and not the code I can I can look at the operations manager in the\n43:28\nartinian version I can look at the technical director of of the artinian version and and so forth so I can go to\n43:34\nthe simplified Chinese version and I can go to the Belgian Dutch version\n43:41\nBrazilian Portuguese Colombian Spanish Bulgarian version as you can see the Russian alphabet is in full use here\n43:51\nCroatian The Finnish and Basia and so forth and so forth so pretty fast you\n43:57\ncan go in gas from having an idea of what you want to write to having a global multilingual personalized\n44:04\ncampaign that you can then send for review and and and work with the reason\n44:09\nthe way you do it is that you go in here and you say this is Mark eight for instance we call it a name and you save\n44:16\nthe campaign so that it’s safe for other people to access it just going to wait a little while\n44:22\nit’s just have to to to save the screenshot and save all the content it does take a little while to save stuff\n44:29\nbecause there’s a lot of text going on as you can see if we give it a small\n44:41\nminute come on here it is so what I can do now is I can go into the projects and\n44:47\nload all the projects with there also a little bit of projects uh available and then I can select that and I can share\n44:54\nit with other people so I can go into the project menu and select this mo8 and\n45:00\ngo and say share this with Santa for instance right because I want her to see it I should be able to find oh maybe\n45:07\nit’s like I can say it as Andreas for instance Andreas and other people and when I sent that to them they will be\n45:13\nable to either edit or publish or I can remove access for them I’m just going to remove this because I think Andreas is\n45:20\ngoing to be confused if I have shared this with him but the point is that you can share with all the local users who\n45:27\ncan then go back and review each of the pieces of content that they’re supposed to review in their local language which\n45:33\nmeans that if I go back into the email here and load it I can now go if I was a person\n45:43\nin let’s take Brazil I can go here and have a chat with it and if I ask it\n45:49\nsomething in English like uh shorten the first paragraph because I\n45:56\ndon’t like that in the my language then it will answer me in\n46:02\nBrazilian so here we can see that I’ve shortened the Brazilian paragraphs so slightly and I can work with this as\n46:08\nmuch as I want and then uh very soon we will have a function edity where you can then approve the review so that it goes\n46:15\nback to the owner saying this person has reviewed the content it is now ready to be published the last thing I’m going to\n46:21\nshow you is that you can then export it and say I want to export this either to\n46:26\nan existing program like this that already exists that we have created with Magnet or you can clone a program for\n46:33\nthe list of standard programs that you have inside the maketto solution of of\n46:39\num konos and name that so you build a clone of a program I’m not going to do that and go over here and then you can\n46:45\nselect either you want to export all of these or just export a few of them select whether you want it to be in one\n46:51\nbig Dynamic email or in static emails and then you can add that to programs and say export and then it’s going to\n46:58\nexport this either as a static email into the specific folders or instances in maretto or as a dynamic email into\n47:06\nthe global folder or the regional folder as one email with different type of elements and it will immediately be\n47:12\navailable for you inside mareto so I guess that’s the like the overall demo um I’m going to go back to\n47:20\nthe slides um I can’t see people right now I’m just going to have to um I don’t\n47:25\nknow how to maximize the little uh thing in the left maybe it’s here ah it’s here\n47:30\nright no just going to go back and one moment here\n47:38\nand like this so I think it’s back to you s it\n47:43\nisn’t it yes it is so if we are going to look at the results we saw on the puc it\n47:51\nuh it especially was on the translations where we had the focus and what we found\n47:57\nout on the PC was that 91% of the test\n48:03\nresult ER were being finalized and proof ER readed in less than 10\n48:12\nminutes and 98 were in 15 minutes so\n48:17\nthis means that we could actually see that we did not use that much longer\n48:23\ntime h on proofing than we did before mag and that was a huge win uh and was\n48:32\nuh helping us seeing the the possibilities and the success in\n48:38\nit because we had had the local marketeers proof reading and and giving\n48:44\nfeedback on the emails and the content um\n48:51\nyeah and uh it’s still early days but uh we can see some results already now we\n48:58\ncan see that um that uh the external cost reduction is\n49:06\n100% we are not using external uh agencies anymore the time to Market have\n49:12\nbeen uh before six months now it’s one month for one of the division and we are\n49:18\nhoping that this will continue for all four divisions and for the content creation\n49:25\nbefore we start started on briefing on content we had H we used two months and\n49:31\nnow we use 30 minutes before we have a final content ready to be uh used in h\n49:41\nyeah in newsletters so I’m just going to take\n49:47\nover for just a few minutes and say that we have a lot of customers using this I’m not trying to sell you anything but\n49:53\nthere are like people like Scana who’s I don’t know if they’re in the meeting I think they are nesis is using it they\n49:58\nuse Salesforce um and uh WS Audiology who’s a hearing aid company use it and\n50:04\nthey have a lot of good things to say in all kinds of different ways uh of course and\n50:09\nbasically we are working together with nine brands at the moment K de Scania\n50:15\nPFA wsa orology value signia Vex and nesis all of them bar a few B2B\n50:22\ncompanies with complex decision processes a lot of different internal and external stakeholders in doing that\n50:28\na lot of content a lot of languages and a lot of complexity and they all feel like this platform is helping them as as\n50:35\nthis has helped quos so I think I would turn it over to\n50:44\nyou Michael and over to the audience if there’s any questions thank you so much\n50:50\nfor the presentation this was very interesting and insightful and uh just\n50:55\nto see behind the scenes since the technical person in me is very happy right now um there are a few questions\n51:02\nin the chat I can uh Michael would you like to read them um sure sure and then\n51:08\nthey’re coming from me and I apologize for this but it’s it sparked some some interest on my end uh so you responded\n51:15\nto the question around whether you could actually replace the translation tool that you were using before with a\n51:20\nresounding yes right which is I think pretty cool and interesting uh it would be interesting to hear if there any\n51:27\nlegal ramifications on starting to use AI in a in a organization like you guys\n51:32\ns because it’s it’s a I know it’s one of the things we’re challenged with in getting AI into these kinds of setups so\n51:39\nit would be cool to hear if you ran into anything there and how you maybe salt it if if that’s something you can talk\n51:45\nabout in in less than half an\n51:51\nhour ER well we have had legal involved in this ER of course and uh we have had\n51:57\nthem to to look into uh the challenges we have not been challenged that much\n52:03\nbecause uh what magnetti are using is a maybe you can can answer better on that\n52:10\nlike but yeah but it’s a more secure ER platform so we are not sharing and the\n52:17\ngood thing is that all content we are using are already available so we don’t\n52:22\nhave any secrets that we are sharing we we have everything that that you can\n52:29\nfind online already so we so that of course helped a lot on on\n52:36\nthis yeah we see that all the I mean Deo is one client that’s very worried about legal perspective and they have approved\n52:42\nit and their initial reaction along with other is that because we are not using any content that’s behind a firewall or\n52:49\nsomehow secret but it’s open content there’s no like you know concerns around the X\n52:57\nand because we are using the API which is basically allowing not allowing open AI to train\n53:04\non the on the data that’s also alleviated but we are also connecting to some clients to their Enterprise model of jbt so that if they want to keep it\n53:12\nentirely in-house they can do that as well yeah cool that’s interesting um\n53:19\nunless there’s anybody with some follow-up questions I have another one if that’s okay uh so um this aspect of starting to\n53:27\nwork with AI in marketing organization uh to me feels like you know a new\n53:34\nadventure and um that Adventure Starts with prompting in reality I know it’s\n53:41\nsomething that we should all get a a black build in uh by now already in reality because it’s the future there’s\n53:47\nno way around it we need to be able to do this because it’s going to be a requirement in our jobs have you have\n53:53\nyou seen any kind of experience you can share on that uh I guess actually I want you to\n53:58\nresponse then and then like maybe you can chime in with your wider experience how did the marketeers actually you know\n54:05\ntake that prompting in are they using it or are they just using the library that that that the magnet is offering up\n54:11\nthere it’s an extensive Library granted but how do how does that uh it’s it’s a learning curve I would\n54:19\nsay and and I know that they are using both so some are discussing with the the\n54:25\nthe chat AI uh but to uh to find the right solution and and trying to find the\n54:33\nright way to communicate with that and that is a learning curve so it’s good\n54:38\nthat we have both opportunity to rely on the quick prompts so we can find some an\n54:44\neasy way how is the best practice to prompting but also H have the\n54:49\nopportunity to discuss it with it and and find the right way to communicate is\n54:56\nso it’s a learning curve and and it will be different different from each\n55:01\nmarketeer how they are how doing that and how much they are already now\n55:06\ncommunicating with chat G I can I can add a little detail to\n55:12\nthat I didn’t showcase that actually in the demo I don’t know why I forgot but there’s a small delete button over each\n55:17\nof the elements in the chat so we can actually do this Men In Black thing where we just go and say oh I didn’t say\n55:22\nthey whoop and you just take out uh the conversation you’ve had up onto a certain point meaning that if you feel\n55:28\nlike you’re chatting your way into a corner you can just go back and say oh forget what I told you the last 10 minutes let’s start over so it enables\n55:35\npeople to be much more willing to to experiment a little bit because they don’t feel like it has consequences when\n55:40\nthey do stuff it’s more like learning as a learning curve having fun trying it out that helps a lot really interesting\n55:46\nreally interesting no followup another question\n55:51\nDavid’s asked uh when new content is published on the website so in this case on B’s website does the that Content\n55:58\nLibrary in magne get automatically updated it it it right now it doesn’t\n56:04\nbecause we have a very strict road map where we’re focused on to get all the features out for Kos but it would be\n56:10\nquite easy if that was a a feature that anybody wanted to add the the S map and\n56:16\nsay once the sitemap gets updated we go in there and crawl the content you can easily add content manually so let’s\n56:22\nassume a news article came out I can add that content into magnet in maybe 10 20\n56:27\nseconds by just clicking a small plus button in the interface and entering the URL and then you will have the content\n56:33\nin your interface fast so there’s two options either you if you have a large swath of content that comes out and you\n56:39\nwant it to be mapped across all the different regions you can send it to us and we’ll do it we can build a small\n56:44\nfeature that does it or you can just do it manually in in um in with with smaller Pages inside the interface right\n56:50\nnow but these things are all things I mean AI is just as new as we are so it’s features that’s being built in by but\n56:56\nit’s not something we haven’t thought of for\n57:01\nsure awesome there’s another question from Nick Nick do you wanna yeah I can\n57:08\nread it ask this so um yeah this is very interesting I’m just wondering uh\n57:14\nespecially from a maretto perspective so in maretto you have opens clicks there’s\n57:19\nseveral insights you have uh do you have plans of using that uh to evaluate the\n57:26\nquality of your content uh so that you can tell the AI how good certain content\n57:31\nis and perhaps even improve future generated content yes yes we have and\n57:36\nthat is a part of the road map that we are quite we’re now trying to develop upon so basically um the end goal of\n57:44\nthis application is to build an autonomous marketing agent that’s going to help you deliver marketing across any\n57:49\nkind of function that you want and in that process there’s a lot of steps to go through one of them is to teach the\n57:55\nuh AI the entirety of your content and then allow it to choose what content to\n58:01\nto present them in a flow or choose what content to present them in a single email and in order to become better at\n58:06\nthat it needs feedback uh human reinforcement learning so to speak from a machine that can tell it this worked\n58:12\nfor this group this didn’t work for that group so that becomes increasingly better at choosing What flows to build\n58:18\nwhat emails to build and what to send people so in our road map we have a connection back into uh maketto or\n58:25\nSalesforce or any other instance where you can identify a specific email or a specific Target group to teach it what\n58:32\nworks and what doesn’t but it does take volume so that’s also one of the things that we are looking into is to get more\n58:38\ncustomers so we can get the appropriate volume because I’m not sure you would maybe want to test uh approve optimize\n58:46\nthe same thing as another customer that doesn’t look anything like you would like to optimize on so there is like a a\n58:53\nroad map towards that that requires more volume and and the also the um desire to\n59:00\nactually maybe exchange training data so that you have to get other companies in there and exchange chaining data with\n59:06\nthem without knowing so that the model becomes better at writing if there’s not enough volume so I hope that that\n59:12\nanswers your question yeah 100%\n59:18\nthanks great uh yeah lot of interest and and that’s so nice um thank you again\n59:25\nfor the presentation I know we’re at time we have a smaller topic to discuss\n59:30\nso for those who can still stay I I will take no more than 10 minutes uh we’re\n59:37\ngoing to go back to maretto we’re going to switch gears and talk\n59:44\nabout Adobe identity management migration uh you perhaps heard about it\n59:52\nfrom your uh CSM uh this migration will come\n59:57\nthis year I think to all instances uh and I wanted to give you a\n1:00:02\nheads up what it means what is it\n1:00:07\num so Adobe scheduled this migration uh basically to get all the users in the\n1:00:15\nAdobe admin console and this is the ultimate level from where the Adobe\n1:00:21\nproducts are being managed uh this is part of the integration of maretto to the rest of\n1:00:28\nthe Adobe suite and ensuring everyone is compliant and using the right logins\n1:00:36\nwith unique IDs it’s a necessary migration uh so\n1:00:41\neveryone will go through it at some point it will not affect any workflow content Integrations or\n1:00:50\nassets so just a little bit of language and a screenshot of how the admin\n1:00:56\nconsole looks like um the Adobe identity will be based on email addresses and in\n1:01:03\nthe admin console you will see not only maretto but other Adobe products that\n1:01:08\nyou are\n1:01:13\nusing I have a a map of the migration and I know it it it looks a bit complex\n1:01:21\nso I will do my best to simplify it quickly um but I I’ll start with saying\n1:01:27\nthat after the migrations all users will sign in Via this new identity way um\n1:01:35\nthere will be uh a change in the URL of the instance so Maro will go from being\n1:01:42\nserved um on experience. adobe.com to Adobe experience cloud and that requires\n1:01:49\na change uh which I’ll talk a little bit more about and then the user management\n1:01:54\nwill move from Maro in the admin area to the Adobe admin console so that means\n1:02:01\nadding a new Maro user or deleting a Maro user so here are the six\n1:02:08\nsteps uh that are are going and most most are in the background so we are not\n1:02:14\ngoing to see this and don’t get intimidated um I’ll start with the step one so this is where\n1:02:22\num actually the the admin console is added in in the instance so there will\n1:02:28\nbe a tile in the admin area um the migration looks different um if you have\n1:02:35\nsingle sign on or not so if you if you want to do single sign on this is a\n1:02:41\npoint to set it up um yes um I’m just checking if I am\n1:02:50\nforgetting anything here um the admins will be involved here so the admins will\n1:02:55\nbe be notified by Adobe product uh to that this migration is\n1:03:04\ncoming all right I’m not watching the chat I see there are some comments I\n1:03:10\nwill continue with step two so the schedule user migration start date um\n1:03:17\nthis is when the date is set so a date is set to 30 days in the future when the\n1:03:22\nmigration happens this date can be modified by your Maro admins um and the\n1:03:29\nMaro admins will communicate at this point to your\n1:03:34\nusers uh that this is coming and there are some changes um and then the admins\n1:03:41\nwill be responsible for completing the user migration via the migration tool\n1:03:46\nwhich is that tile that will be made available in your\n1:03:52\ninstance step three uh migration day so about one week before the migration date\n1:03:59\nthe the date is locked so that cannot be changed um the users will be directed to a selfs\n1:04:08\nserve migration uh where they will need to verify their email um and the admins\n1:04:14\nshould encourage you know the the users to to do that because after the day they\n1:04:20\nwill not be able to log in in the traditional way um and uh admins will\n1:04:26\nalso receive some notifications is if users haven’t yet um followed the\n1:04:32\nprocess so communication is very important at this\n1:04:37\nstep and yes on the migration on the migration start date uh this will happen\n1:04:43\nat 12 a.m. I think in the time zone of the instance uh some\n1:04:51\nusers will be loged out for a few minutes so don’t panic uh if this\n1:04:57\nhappens um the admins will be automatically migrated so good news if\n1:05:03\nyou are a Maro admin um and this is I I’ll go back to that SSO that I\n1:05:08\nmentioned because there’s a piece here where if you have less than 75 users in\n1:05:15\nmaretto and no SSO uh there will be an automated migration uh done by Adobe in\n1:05:21\nthe background which is good news um but if you do have have SSO set up or you\n1:05:29\nhave more than 75 users then you can migrate in batches um and\n1:05:35\nyou can actually go in and select which users to migrate and when I think and there’s a little bit more work here from\n1:05:42\nthe maretto\n1:05:47\nadmin okay so you can migrate them or schedule the migration at a later date\n1:05:52\nso there’s some flexibility there and control from from the\n1:05:57\nadmins all right we’re almost there so once the user migration is complete\n1:06:05\num then the Adobe sends an email notifying the the way to login is\n1:06:11\nchanged so the users will know to log in uh in a new way they will accept an\n1:06:18\ninvitation uh to sign in using this Adobe identity um so they will use the\n1:06:25\nAdobe ID I think most of you already have it but just calling it out that it’s it’s a it can be different today\n1:06:31\nthan how you log in um and then the system admins will get an email when the\n1:06:38\nmigration is complete for the instance and then everyone signs in the new\n1:06:45\nway uh here’s when the users will start being managed uh within the console so\n1:06:51\nevery you know change that you make in your instance for adding removing users will be done in that console Adobe\n1:07:01\nconsole and the last step um this is actually uh this slide is what I had\n1:07:08\nfrom the training for trainers we got uh where I understood that there will be a\n1:07:13\nnew support portal to login cases Michael is that still accurate yeah it’s\n1:07:19\ncorrected it’ll be done in the admin console in reality so you’ll create cases in admin console instead of going\n1:07:25\nthrough Nation like you do today all right that’s helpful um yeah\n1:07:32\nI’m excited about that new support Port it’s it’s very confusing right now unfortunately\n1:07:38\nbecause we’ve got a lot of people that are kind of in limbo so they’ve migrated but they in reality still could go to\n1:07:44\nnation and create a case and how do you you know manage that so if you migrated\n1:07:50\nyou should use admin console that’s at least the recommendation we have and remember to tag your cases with maketto\n1:07:58\nbecause then it gets routed to the right type of person if you just do a general\n1:08:03\nrequest you might get first line support that is less knowledgeable about our\n1:08:11\ninterests let’s use that got it okay um well this is what I have uh\n1:08:20\non the migration I will drop a link in the chat if you want to read more get\n1:08:26\nprepared and there’s some communication templates how to talk to your it for\n1:08:31\nexample once um the migration is coming up to move those URLs to the allow list\n1:08:36\nso just some things to for you to keep in mind um that’s it we are at the end of our\n1:08:43\npresentation I uh don’t know if there were any other questions on the identity management or\n1:08:50\nfor ulri and S um I think nana got her question\n1:08:57\nresponded to like responded in chat and that was got a thumbs up so I think\n1:09:03\nwe’re good there and uh missir might want to come on mute and talk about the\n1:09:11\nexperience they had in their conversion that’s not a requirement that’s a an\n1:09:16\noffer uh we’re here to learn right so so if if somebody else can you know learn from your experience that would be that\n1:09:22\nwould be of course great yes I can give you some insights if\n1:09:28\nwanted I maybe somebody can learn from it so so leave it up to you we were one\n1:09:34\nof the first uh and mikae you’ll probably recognize my name or my voice same for you rck\n1:09:41\num I had that standard in my uh in my zoom I never use zoom so that’s why I\n1:09:46\nhad a different name today uh no we did it I think last year I don’t know August\n1:09:52\nyeah August and we’ve had uh slow performance of maretto we had uh big\n1:09:58\nproblems when it comes to the um the name change of the domain uh because all\n1:10:05\nor bookmarks everything didn’t work anymore but I do believe that maretto has made changes during the migration so\n1:10:12\nthat should not longer be a problem um yes the support thing is an\n1:10:17\nissue uh because I have access to admin console but I also have access to another Marketa which is not part of\n1:10:23\nadmin console uh which means is that I need to go into two support portals in order to to fill things in um if you add\n1:10:32\na person VI the admin console it gets synced to maretto uh but it gets a standard\n1:10:38\nmarketing role well we don’t use a standard marketing role so then I still need to go back into maretto and\n1:10:43\nactually give the right roles to a person which actually makes it a double uh yeah double effort that you need to\n1:10:49\ndo um we had also had problems I think that’s also fixed is that we were only able to see\n1:10:55\nin maretto the API users and we were not able to see the human users so we were\n1:11:01\nnot able to even assign rights and roles to people um so we had a lot of\n1:11:06\ndifferent kind of problems um and I think that we have addressed most of them and I think that since now it’s\n1:11:13\nworking quite fine um but hopefully I think that all the problems that we had\n1:11:19\nthat everybody that’s going to go into a migration will not get them uh because it’s been highly annoying uh we’ve had\n1:11:26\nmaretto load times of 30 33 seconds every time you would load maretto and go\n1:11:33\nto a different entity or refresh your screen it would take three 33 seconds before it loaded and that’s not a way to\n1:11:40\nwork with maretto and that’s that was like August September October and now it seems to be back to normal uh but be\n1:11:47\naware that uh there will be surprises uh but I think that most of them have been fixed by Adobe\n1:11:57\nyeah that’s very helpful to know thank you so much for that Insight I actually haven’t migrated yet uh in my instance\n1:12:04\nso I’m I’m looking forward to it yeah and and I can tell you the admin\n1:12:10\nconsole is way more complex than the maretto admin interface you’ve got different levels you need to assign\n1:12:15\ncertain people to different roles it’s it’s just if you’re purely an adobe user\n1:12:21\nand you only use maretto um it’s it’s not the most friendly way of working but\n1:12:26\nif you have multiple Adobe uh applications in your stack then it actually is quite nice because you can\n1:12:32\nmanage everything from one interface um but that’s another problem that we have we actually have two interfaces for an\n1:12:38\nadmin console one that’s related to maretto and other one that’s related to workfront which is uh hosted in a\n1:12:43\ndifferent part of the world so we actually have two parts that we can actually log into\n1:12:48\nso sometimes it’s good to take a step back and really think okay what is it that we want to achieve with the admin console and ask Adobe for help\n1:12:55\nuh because you’ll probably will not be able to solve it yourself and there are there are some\n1:13:01\noptions where you can merge them together it’s not impossible to do but it’s it’s not a trivial thing for us to\n1:13:06\ndo it either so but but let’s you know communicate with us and then we’ll see what we can do about it but those you\n1:13:12\nknow thank you Frank that was sorry I mened your name now\n1:13:17\nbut it’s it’s this type of Fe feedback that I think is good for everybody to learn so thank you for for unmuting\n1:13:23\nreally great yeah and thank you everyone for joining\n1:13:28\nus today uh really excited to kick off this year with the mug and uh we are\n1:13:35\ngoing to schedule a new session soon and you will be notified via mugs mar.com uh\n1:13:42\nwe’ll have a recording link that will share after the session and I hope everyone enjoys the rest of the\n1:13:49\nday than\n\n\n\n”},{“role”:”user”,”content”:””},{“role”:”assistant”,”content”:”Hi there! How can I help you today?\n\nIf you’re not sure where to start, here are a few things I can do:\n- Answer questions or explain concepts (science, tech, finance, history, etc.)\n- Help draft, edit, or improve writing (emails, essays, resumes, reports)\n- Brainstorm ideas (projects, content, strategies, gifts, travel)\n- Provide step-by-step help (coding tasks, data analysis, math problems)\n- Summarize or compare documents, articles, or topics\n- Plan and optimize workflows, study plans, or workouts\n\nTell me what you need, and include any details or constraints you have (goal, audience, tone, length, deadline, tools, data).”}],”hasPersonalizationPrompt”:false,”hasTranslationPrompt”:false}]},{“contentId”:”67bf7bab0d670290011fa3d5″,”contentType”:”video”,”marketInvariantContentId”:”magnity-video-1982″,”moduleLinkUrl”:”https://www.youtube.com/watch?v=HFfKLv-284M”,”modulePosition”:3,”moduleType”:”deloitteHeroWithCta”,”moduleElementList”:[{“moduleElementName”:”heroImage”,”content”:”https://img.youtube.com/vi/HFfKLv-284M/maxresdefault.jpg”,”history”:[{“imageUrl”:”https://img.youtube.com/vi/HFfKLv-284M/maxresdefault.jpg”},{“imageUrl”:”https://img.youtube.com/vi/HFfKLv-284M/maxresdefault.jpg”}],”contentItemImageList”:[]},{“moduleElementName”:”headline”,”content”:”Ready to scale multilingual marketing without headcount?”,”history”:[{“role”:”system”,”content”:”\n\nYour Task for writing a landing page using a video SRT file as a source\n\nCompany Information\nYou are working for Magnity.ai.\nMagnity revolutionizes marketing automation by leveraging cutting-edge AI technology to create instant, personalized content. We help businesses reduce time spent on marketing to zero seconds while delivering optimized content through semantic predictions. Magnity’s AI solutions focus on efficiency, creativity, and data-driven insights to transform the marketing landscape.\nYour Responsibility\nYou are a Marketing Automation assistant for Magnity. Your primary purpose is to craft concise, impactful marketing summaries that encourage potential clients to explore Magnity’s solutions. The summaries (your reply) must align with the language of the provided \”website text.\”\nYour Purpose\n\nThe primary goal is to make the reader curious and interested enough to explore more content on the Magnity website. Your focus is on driving engagement with a link, without giving away too much in the summary.\nYour objective is to motivate the user to take action by visiting the website, ensuring that the summary alone does not fulfill all of their informational needs.\nIf the reader does not engage further, the content has failed its purpose.\n\nAs a marketing assistant, you are provided with a \”website_text\” to summarize into headlines or main copy. This \”website_text\” is your factual reference for creating content.\nYou may be required to apply a specific communication model (PAS, AIDA, etc.), tone of voice, style, length, or complexity level. You must follow these specific instructions when given.\nYou are writing as a representative of Magnity. Reference Magnity once, then use \”we\” to build continuity and represent the brand’s voice.\nWrite from a B2B perspective, addressing the concerns of marketing professionals and decision-makers who need automation solutions for their business, not directly for consumers.\n\n\nYour Tone of Voice for writing a landing page using a video SRT file as a source\nMatch the tone of voice to the reference \”website_text.\” Maintain consistency with the style and messaging provided.\nPlease avoid the use very flowery and saleslike expressions carefully. Consider alternatives to revolutionize, transform, elevate, boost and similar expressions and use more modest language such as Significantly improve, Change, Rethink, Accelerate and likeminded expressions. That Magnity is a revolution, should be understood indirectly by reading about it.\nOther Guidelines\nHeadlines should be engaging enough to encourage further reading.\nUse acronyms or full terms based on common industry usage.\nExclamation points are acceptable but should be used sparingly.\nUse active language, ensuring that each sentence adds value to the message.\nAvoid redundancy. Do not repeat the same point within the same message.\nMaintain a balanced tone, without being overly enthusiastic.\n\nMagnity Compliance Rules\nRule 1: Emphasize Innovation in AI Marketing\nHighlight Magnity’s AI-powered innovations\n\nGeneral writing rules for writing a landing page using a video SRT file as a source\n\nA landing page can consist of many different modules and elements. These are general rules when constructing these elements. Refer to the specific rules for each element that you are given for writing a specific element. \n\nYour General writing rules\nAvoid salutations and sign-offs in responses. Exclude any greetings like \”Dear [Name],\” \”Hi there,\” or closings like \”Best regards,\” \”Sincerely,\” etc.\n\nRules when writing a body text\nOnly encourage the recipient to do one thing per message—explore more on the website. Refrain from urging them to download, sign up, or watch videos, though you can mention the availability of such content.\nUse the same narrative perspective as the \”website_text.\” Match the tone and address style used in the source material.\nAddress the reader’s concerns directly, avoiding hypothetical scenarios. Use engaging questions to highlight potential pain points, i.e., \”Is your marketing strategy lacking personalization?\” or \”Are you looking to reduce manual content creation?\”\nLimit the use of imperatives to a maximum of two per response to avoid overwhelming the user.\nMotivate the reader rather than commanding them to take action. Avoid language that sounds too forceful or demanding.\n\nRules when writing a headline or CTA:\nHeadlines must always be in sentence case, and as concise as possible. Keep the focus clear and relevant.\nFirst evaluate if the content you are writing about is a customer case or not.\nAlways start a sentence, a CTA and a headline with a capital letter. Write \”See Magnity now\”, NOT \”see Magnty now\”\nAlways use sentence case. Capitalize only the first word in a sentence, except for brand names or product titles.\nAvoid using metaphors or symbolism in headlines, subject lines, and pre-headers. Be clear, actionable, and direct in generating curiosity without confusion.\ntak\n\n\n**General British English language rules** \n\nUse sentence case when it comes to headlines, not Camelcase.\n\n**Vocabulary**\nBritish English: Use the British s instead of American z. Use “personalise, capitalise, etc.”, NOT “personalize, capitalize, etc”. \n\n**Local language examples of good writing style and tone of voice** \n\n\n\n\n\nWebsite text: 0:02\nokay uh welcome everyone uh to our Nordic Mack session first one this year\n0:09\num we are going to start with some introductions I’m Veronica one of the\n0:16\nuser group leaders I started my journey with maretto about 10 years ago in\n0:22\nCopenhagen uh today I lead the marketing Ops Team at a company called Alma\n0:28\nMichael do you want to go next sure I am uh from the other side of the fence so I\n0:34\nactually come from the Adobe side uh my name is Michael kuden or Canen depending on where you’re from and I’m what we\n0:40\ncall a Solutions consultant uh I have also been a maretto customer in my previous life which means that I have a\n0:47\npassion for the tool and that’s part of why I’m I’ve joined Veronica and Nick here as as mug leaders here in the\n0:54\nnautics N I’ll let you quickly do you yes oh hi everyone my name is Nick dor\n1:01\num I’m a Belgian living in Finland uh and I work for Trimble um\n1:08\nTrimble is a is a big multi- International or international company\n1:13\nand um um my role in the company is uh is in marketing technology I’m leading a\n1:20\nmark a marketing Tech or mtech team um and and working a lot with um colleagues\n1:28\nin the US uh I’ve been a Marketo user for about I think 10 years probably more than 10 um\n1:36\nI really enjoy it thank\n1:42\nyou and for today I’m going to cover a few housekeeping slides um promise I’ll\n1:49\nkeep it short we will pass over to urick and Santa to give us the presentation\n1:56\nabout AI which we’re here for and then at the end if time allows I will talk a\n2:02\nbit about the migration uh to Adobe identity management for Maro users um\n2:08\nand while we go to the presentation feel free to drop your questions in the chat and we will take those after the\n2:17\npresentation okay um we want to make sure that this space is first and\n2:23\nforemost for the users it remains a safe space to share challenges and solutions\n2:28\nso Adobe set a few rules such as um no pitching or contacting people outside of\n2:35\nthe mug without their consent for those who join a little\n2:41\nlater a heads up that we are recording this session and we will make the recording available uh to everyone who\n2:48\nregistered for the session on our YouTube for Adobe\n2:57\nmugs okay I’ll quickly run through what else is going on in the maretto user\n3:03\ngroup World um there actually a few new chapters such as the women in Tech which\n3:08\nis a virtual chapter I also noticed that Netherlands has a chapter now so if you\n3:14\nfeel like traveling know that they host a few in person session us there\n3:19\notherwise you’re welcome to join any of the sessions you see on the calendar um\n3:25\nyou can scan this QR code it will take you to the registration page for the mugs um and yeah feel free to to join\n3:33\nany session that looks interesting\n3:38\num yeah Germany also today is like European mugs day I don’t know we didn’t\n3:44\ntalk about it or agreed but seems like Germany nordics and Netherlands has a\n3:49\nsession today um which is which is\n3:57\nnice okay and Adobe Summit is coming up in Vegas um March 17 or 18 to the 20 I\n4:08\nknow there’s a pre-conference um you can join online I’m curious if anyone is\n4:13\ngoing give me a thumbs up in the chat I never been but I know it’s always fun um\n4:21\nand very very insightful there there are a few maretto sessions here um that are highlighted\n4:28\njust because there’s so many topics normally um but we can see quite a few\n4:35\nyou know talking about AI uh like we’re going to talk about\n4:41\ntoday um so yeah feel free to already you can register on the website you can\n4:47\nchoose the the different sessions you can create an agenda so everything is is\n4:53\nonline I can say a couple of words Veronica about as well I’ve I’ve been to the Adobe Summit a few times uh and I\n5:02\ncan highly recommend it um looking at the agenda of course the agenda of the\n5:08\nSummit is massive because there are so many different of I I mean it’s all of\n5:13\nthe Adobe technologies that are being talked about maretto is one of them um\n5:20\nwhen I look at the agenda usually the the beginning the Tuesday and part of Wednesday is more a high level overview\n5:27\nof of the different Technologies and and the in that maretto sessions are usually\n5:32\non Thursday uh presented by by actually many presented by the maretto Champions\n5:39\nbut now I can see that there are already some specific maretto presentations on on Tuesday and Wednesday too uh so\n5:47\nthat’s nice to see uh other than that um yeah it’s fake I I cannot tell much\n5:55\nof it but it’s fun you’ve been to previous uh Summit no\n6:02\nNick yes uh last year this year I won’t be there but last year and the time and the year before I was there or not the\n6:09\nyear uh was Co but yeah the two times before this year I’ve I’ve been\n6:16\nthere awesome well thank you for for that have you signed up for any sessions\n6:24\nnick uh no unfortunately this year uh I won’t be there um but never Le I still\n6:31\nhighly recommend it yeah um and and everything will be\n6:37\nstreamed and I think replayed after the event okay I will\n6:46\ncontinue so uh next up uh we have the main event where s from gonus will take\n6:54\nus through uh the approach that they are currently uh working with uh in this\n7:00\nmagnetti on to implement this aspect of generating both uh\n7:06\nmultilingual personalized communication uh in maretto utilizing AI\n7:14\nas the as a core pillar um and S will take us through uh the approach that\n7:20\nthey are using to do so and what they’re seeing what the outcomes are um and then\n7:25\nlike will will take us through how magnet actually works in functions kind of from a kind of a a bit higher level\n7:32\nyou could say uh there’ll be a demo and and all kinds of things so hopefully it’s going to give you guys some\n7:37\ninspiration to how AI can be used u in in this specific manner of optimizing\n7:44\nthat you know content generation perspective uh so uh I think we’ll we’ll\n7:49\nturn it over to ulik and Santa so if you guys share your screen and kind of take\n7:54\nit from there then we’ll uh take it as it comes\n7:59\nand you’re muted all like just heads\n8:07\nup that is still not hear you like just heads up nope there we go I’m just not\n8:13\nthat used to zoom so I just need to find Buton H so I’ll share my screen and S\n8:20\nyou are the one who goes first but maybe we should just do a brief introduction s yes you can start and then I can take\n8:27\nover my name is ur sanal I am the teach product officer of magnet I’m one of the co-founders I was working in digital\n8:33\ncommunication as a consultant for more than 20 years and I have worked with B2B\n8:39\ncompanies primarily over the last 10 years we’ve been in the consultancy prior that was a maketto partner and\n8:45\nstill is a maretto partner for more than 10 years the oldest I think the longest running maretto partner in Denmark\n8:50\nMichael so we’ve come across many of your problems so um once we saw CHT 3.5\n8:57\nwe started building this platform that you I going to going to see a little bit off and over the last nine months it’s\n9:04\nturned into a real company and we have gotten s amongst others but one of our\n9:09\nupmost most important customer is gas and S you are representing those so I’ll\n9:14\nhand it over to you yeah thank you like uh hey everyone\n9:20\nmy name is s and I’m working as a business owner for myet in gas and\n9:25\ntogether with magnetti we have looked into how magnet can help us uh with our\n9:31\nmarketing automation challenges and we have a short agenda\n9:38\nwhere we will go into the challenges we have in guas then we are going to look\n9:44\ninto magnet vision and solution we are going to see what howas are using magnet\n9:51\ntoday and we will have a short magneet demo and then we have uh some results\n9:58\nfrom the PC we have had and also how it’s going live now and\n10:04\nthen some questions in the end and\n10:10\num yeah g first we are going to look into the challenges of scalable\n10:18\nAutomation and uh our bottleneck for gas is time um and how we can create and ER\n10:27\nand scale marketing automation and uh that is not all we also have some\n10:34\nother challenges than time and uh some of them are that we are by creating\n10:40\ncontent for Global campaigns is very slow process that takes months from brief to launch so the complexity kills\n10:48\nour ability ER and we have trouble by reaching uh reacting to challenges that\n10:55\nwe see in the markets so for example we have a had a 40 year anniversary for a\n11:02\nproduct but because of the long process of creating content we ended up by\n11:08\nhaving the announcement one year after the anniversary so it was 41 uh instead of 40 because we had so\n11:16\nsuch a long time by creating the content um we also rely on our agencies\n11:25\nand the consultants for creating content and implementing a um everything so that\n11:30\nis very time consuming for us to to use\n11:35\nthat we did did not have the resources for creating personalization it was\n11:41\nactually just um possible or realistic for us to go that way because of uh the\n11:50\nhuge amount of work that will require and also\n11:56\num the how the the the markets will um\n12:01\nsay yes to that uh there was just too much to do in in\n12:08\npersonalization uh we also have strict compliance for our 60 plus markets in\n12:13\nthe four divisions that is killing the creativity that that we can uh can do\n12:20\nand we did not have the room for testing learning or failure because of the time and the budget that this will require\n12:29\nso I guess it’s over to me so all of these challenges something\n12:35\nthat we come across many times when you’re talking to B2B companies I hope that some of you can recognize some of\n12:41\nthem but it all comes down to having a platform that allows you to take time out of the equation so whenever we build\n12:48\nsomething into magnet the vision for it is to reduce the time you spend on executing marketing to Z seconds that\n12:55\ndoes not mean that we’re going to Z seconds tomorrow but it means that if you’re thinking about a feature coming\n13:00\ninto magnet the goal of the feature is to reduce the time you spend on executing marketing towards that goal\n13:06\nthat doesn’t mean that um it’s going to be uh successful in the next year but\n13:12\nhopefully it will help you get there slowly and steady the way it works is that we’ve\n13:18\nbuilt a platform that now supports three different channels building emails building web and landing pages and\n13:23\nbuilding social media posts the platform works like this first\n13:29\nof all it allows you to easily drag and drop all your content into templates like email templates social media\n13:36\ntemplates landing page templates whether it is documents videos or web pages so\n13:43\nthat enables you to get a full overview of all your content and it enables you to fastly build content that you need in\n13:50\norder to scale your approach to automation secondly you can personalize everything because all the personas you\n13:56\nhave is integrated into the platform you can see that they have a different set of parameters and you can select as many\n14:03\npersonas as you want and the AI will rewrite versions of the email so it’s\n14:08\ndirected at the specific pains problems and goals of each specific Persona so you can fast do the experimentation and\n14:16\nthe the testing risk-free from the extra budget that you would normally allocate to\n14:21\nit it qual it it does high quality instant translation I know s will talk a\n14:26\nlittle bit about that as well but it’s quite easy to do translation you just select what languages you want to\n14:32\ntranslate to and it automatically identifies if pages are available in that particular language and then you\n14:38\ncan see that you not only have personalized variant but you have personalized variant across a multitude\n14:43\nof languages at your disposal within seconds rather than months and last but not least it it\n14:51\ngives you a AI copywriting assistant that allows you to help brainstorm or\n14:57\nedit content so that you can get ideas or you can get feedback on how you want\n15:02\nto form your content all based on a very um detailed rule set that guard rails\n15:09\nbrand voice uh and the governance process of compliance the way it works is that we\n15:16\ngo for instance in this case it’s a web page we go into the web page we scrape the content and the content then goes\n15:23\ninto magnetti magnet then has a connection to open Ai and a thropic and it also has connections to other l\n15:29\nlanguage models and it creates context out of it it could also scrape a campaign brief from a document and do\n15:36\nthe same thing so basically it could scra\n15:41\ndocuments web audio video and create the same context whether you want to build a somi p post a web page a landing page or\n15:49\nan email so what this does it enables you to stop spending needless time on\n15:55\ngoing from a campaign brief to a fully fledged personalized multilingual campaign and then shorten that time Gap\n16:03\nso you can go and have a shorter time to Market with higher efficiency back to you s yes so how gas\n16:11\nmoves toward Zer seconds if we look at the process in gas\n16:18\nwe have implemented magnets in our plus uh 60 countries across four different\n16:25\ndivision and uh the way you should see our division is is like four different\n16:31\ncompanies under one company so uh we have different teams different set up to\n16:37\nhandle marketing automation H some have a big Global team\n16:42\nsome others have one Global a marer and only have local magers that are\n16:50\ncollaborating together with that person so it variance a lot between the four\n16:55\ndivisions they have their own Target group for communication they have different communication to communicate\n17:02\nabout on the web page and we have also different products between the four\n17:08\ndivision so what we found out that is we cannot have one H magnet instance we need to\n17:16\nhave actually four different where we can get it customized for each division\n17:24\nso that each division have it as how they are using magney or how they’re\n17:30\nusing or working with marketing automation today so that means we needed\n17:35\nthe four solution inside magnet each division have their own rules for\n17:42\ncreating content they have their own user settings they have their own content and tagging and they have their\n17:48\nown specific solutions that is um that is fitting their needs each of them\n17:56\nhave so it’s not uh just one platform we needed to to\n18:02\ncustomize it otherwise it would not not be user friendly for the magers that are\n18:08\nworking in ER in\n18:13\nmagnetti so if we uh look at the process and how we we started this we uh we\n18:20\nstarted with a puc where we had a collaboration with three of the four\n18:26\ndivision that had the time and resources to uh to ER be um in this PC with us we\n18:35\nselected the key markets uh to focus on where we could count on the engagement\n18:40\nand the valuable feedback that they could give us because uh when we are\n18:45\nworking in that many countries we are in situations where we only have one local\n18:51\nmarete in some countries so we could not just take whatever we want we needed to\n18:58\nmake sure that those we had in the PC were also available for us to uh to\n19:05\ncollaborate with in the PC we uh builded\n19:10\num 266 emails in 20 plus countries and\n19:16\nlanguages so we could get some feedback on the translations because the main uh\n19:22\nFocus for us what the translation how is the translation with AI versus h a human that is translating\n19:30\nit and that was the main um focus we had to figure out how can how is this\n19:38\nworking and can we rely on this when we are going forward then we uh rebuilded the rules\n19:46\nand we tested when we got some feedback from the local uh local marketeers in\n19:52\nthe countries and uh we ended with um a\n19:58\nreally result on the PC so only not only three of the divisions\n20:04\nbut all four divisions were ER very interested in getting magnetti as the\n20:11\nnew option for marketing automation so even though we only had three of the\n20:16\ndivision in the PC all four were actually ER ready to to jump in this and\n20:24\nand try it out then we got into the devel Vel mment phase where we were scoping and planning\n20:31\nthe key features and develop the features that were needed mainly the\n20:37\nfeatures that H were the same for all for division so we could get H right\n20:44\nfrom the beginning and then ER and then we got into the implementation\n20:50\nphase when working uh with that many countries it would not be beneficial to roll out all countries at the same time\n20:59\nwe uh we needed to find a way to get it more structured and in the right way to\n21:04\nnot uh rely on the the local marketers where they were not that engaged in AI\n21:12\nor in new uh work um in new work or in\n21:18\nnew um tools and don’t have the time because they have a lot of different\n21:23\ntask on their on their table so we needed to to\n21:29\nfind a way to ER divide these countries into different stages on highly engaged\n21:36\nand not that engaged so we had h four tiers we focused on the first tier were\n21:43\nthe key main countries and then along the way we had ER more and more teers in\n21:51\nbut not that engaged te in the in the end and then U\n21:59\nwe uh we tested it out with the the the few tiers in the beginning so we also\n22:05\ncould see are there anything we needed to change before we roll out for all 60 plus countries because that could be a\n22:12\nhuge amount of work to to start over for that and uh and then we also uh looked\n22:20\ninto the features and got more and more features added to the instance by using the first TI it also\n22:28\nallowed us to test it out along the way so we could you look at the most\n22:35\nrelevant TI and then see how are magney performing how can we use it can we test\n22:42\na bit more on it um and what is working where could we H challenged it a bit or\n22:49\nsomething like that and then uh end of last year in\n22:54\nDecember we uh finalized the implementation we got all features added all countries\n23:03\ngot H got implementated and we also got all divisions\n23:09\nonboarded so uh each division have their own um magnet team that are working in\n23:17\nthe solution some have a lot in and some have only a few that depends on the\n23:23\ndivision so again the the setup is very uh\n23:29\num it’s not the same for all of them and now we are in the activ\n23:36\nactivation phase uh where we are starting by um testing the tool all the\n23:44\nVisions are in it ER creating content trying to send out newsletters and uh\n23:50\nand trying to use it instead of the old way of doing it and uh that is very\n23:57\ninteresting to see how how it performing and how it’s how it’s going and getting some feedback from the marketeers that\n24:04\nare using the tool to give a bit more perspective on\n24:10\nthe process and what we have done before and what we are doing now we have made\n24:16\nthis comparison of our campaign process as I I have told now uh we have\n24:23\nfour divisions so we have different ways of working so I have created created\n24:28\nthis view from one of the division to give a Insight in how the process ER\n24:34\nhave been for this division so before magnetti we started six month\n24:43\nprior to launch by collecting inputs and inspiration to content for nine newsletters at the time then um the\n24:52\ncontent was planned and presented for all markets and then approved from them\n25:00\nthen we ER then we gave the content brief for the agencies they write the\n25:07\ncontent and they created the graphics and created the mockup for the news letters and then they got some feedback\n25:14\nand changes when all content were approved\n25:20\nwe it got sent to translations by the agency it got implemented into mareto\n25:28\nall links were attacked by actic H for each newsletter then the local uh MERS\n25:35\nreviewed the newsletters gave feedback and tees and then it was a\n25:43\ndive moment now it looks a bit different as\n25:50\nyou can see the uh blue boxes are removed because we are not no longer\n25:57\nusing agencies and that was also the T task where it was a lot time consuming\n26:04\nfor us because it was human hands that needed to create the content and\n26:09\nimplement it and TCH that translate it and that was a long time consuming\n26:16\ntask so now we are looking into that we are starting one to three months prior\n26:23\nto launch and we do not need to create the nine newsletters at the same time we can actually start out with three for\n26:31\nexample and then H focus on those then we are creating uh the content we are\n26:38\ntranslating translating it and tagging it by magney we still have the local\n26:44\nreviews as we had before and then we are getting the emails implemented\n26:51\nautomatically into maretto so as you can see here the time the timing is a lot\n26:56\nshorter we have ER speed it up the process and this is just the beginning\n27:02\nbecause I can I hope to see that the campaign brief and the local reviews\n27:07\nalso will be a lot shorter in the in the coming\n27:19\nmonth if we uh look at the main\n27:24\nchallenges we had we uh it was espe esecially time to Market it was the\n27:30\nopportunity to react and not be locked by manual processes I will not go\n27:37\nthrough all of those uh steps we can see some benefits of I will only focus on\n27:42\nwhere we could see that this is helping us on the main challenges so first of all before we had\n27:50\nsix months time to market now we are hoping to gain one to two months we are\n27:56\nin some divisions down to one mons but uh we are hoping to see one to two for\n28:03\nall four divisions before or we still have a\n28:08\nextreme amount of content that makes it a lot of lot difficult for us to figure\n28:14\nout what is available in all countries and get the full overview and the full picture of it and now with magnit we can\n28:21\nactually see it right away we can uh search for it and tag it uh so we can\n28:28\nfind what we are searching for and see where is it translated and where are we\n28:34\nmissing it we also have extremely resource heavy\n28:39\ncontent production and uh it was a long uh time to Market we had\n28:45\nthere with the with magney we can see that the content production takes seconds with with the drag and drop\n28:53\nfunction uh that helps a lot on the on again the time to Market\n28:59\nwe have um we never created personalization\n29:04\nbefore uh because it was ER time consuming and uh it took a lot of U of\n29:12\nthe budget to to change or to to test this out or use the\n29:18\npersonalization um but now it’s much easier uh with the personalized content\n29:23\nand also for the testing so we can use it for a testing in a much easier way\n29:29\nwhere we are not relied on that many resources so that is helping us a lot\n29:37\nagain and we have minimized the manual task extremely by not using human hands\n29:43\nbut using ER using Ai and magy for that\n29:48\ninstead of the agencies so I guess that was it s to\n29:55\nbegin with I know you’ll be back in a few minutes um thank you s for for going through that I think it’s helpful for everybody\n30:02\nto see how it works so that you can kind of Envision how does this work so I’m going to jump in to show you a demo of\n30:09\nhow magnitud works for konas I’m just going to unshare not unshare minimize my screen here and I’m going to go into the\n30:16\nplatform see if I’m still logged in I am so basically when you get into the platform this is the email part of the\n30:22\nplatform I’m just going to zoom out a little bit because I’m on a an a on a small laptop but what you can see here\n30:29\nis you have an interface where at the top you have some general functionalities like saving exporting localizing creating a new project you\n30:37\ncan choose any content you want so I could go and choose Croatia and once I choose Croatia all the Croatian content\n30:43\nfrom the website that’s available to use in magnet comes up and I can see if I click this I actually go to the creation\n30:50\npage so it understands all the URLs of all the content we have about 70,000\n30:55\ndifferent content items in the platform we can have many more if we want it going to go back to the global one you\n31:01\ncan pick different templates for instance you can pick something with a a related article over here in the middle\n31:06\nyou see the email templates you can pick something with threee related stories and you can pick something with\n31:14\num a pale pink background and we can add as many templates as we want these are the five\n31:20\ntemplates that’s going to cover I think maybe 97% of your needs S at the moment\n31:26\nbut if somebody came up and said oh could we rep pick another another template it’s fairly easy to implement\n31:31\nthat you cannot drag and drop module into the uh um magy er user interface\n31:38\nbecause we are covering a lot of platforms and each platform has a different way of doing it but it’s once you have exported emails from magnet\n31:45\ninto maretto you can add as many additional modules to the template as you like just as if you created an own\n31:50\nyour own email underneath that we have a search field where you can filter content and see specific tags that you\n31:56\nwant to filter on um you can filter on web pages here you would also see documents and video if\n32:02\nyou had those up um that’s not where gas is yet but it is more than possible I\n32:09\ncan for instance go in here and search for commercial at the URL that contains commercial and find a page that I’d like\n32:15\nfor instance here we have a a commercial heating uh solution and I can drag this\n32:22\nin here and when I drag this in here it writes the email\n32:32\nactually I want to find another version of it oh it’s here this one sorry I want\n32:38\nto show you this one so this one is a an article and if I wanted to go to the\n32:44\npage that it was on I could just click here and I can see this is the page that’s it’s about I can go to the this\n32:52\nis the L learn Tab and it’s going to present this content for the readers in magnet as you can see when I I dragg\n32:58\nthis in it immediately wrote a headline a body text a CTA it inserted an image\n33:03\nfrom the website I can of course go in here and adjust images upload other images from my own image bank or from\n33:11\nthe gfas image bank if you had access to that and change that it’s just standard stuff um what I can do is I can also add\n33:19\na related article so I could go up here and say you know what this is about Commercial Heating I want to add a\n33:25\ncustomer case down here I’ll drag this one in here if I can grab it and then it writes a customer case\n33:34\ndown here so actually it refers to the customer case explore customer stories showcasing how approach to intelligence\n33:40\nwater and efficient stuff do this and then here down here we have it so once\n33:45\nI’ve done that I can minimize the Content Library when I don’t need that anymore and I can go and chat with\n33:51\nmagnet so I can see this text is a little short I might want to um to make\n33:56\nthis a little shorter I’m just going to minimize the left here so a little long I can either just write it you know make\n34:03\nthis 75 words and it immediately understands that I’m chatting not only\n34:08\nwith the text that has been generated here but also the source text of the web page that it comes from and all the\n34:14\nrules that God rails in the in the back that I’m going to show you in just a minute I can add cont text here and I\n34:19\ncan then go in here and I can easily you know manually adjust this if I want to\n34:25\nso I don’t have to just use Ai and of of course write stuff myself if I want to I\n34:30\ncan do this for the for the um headline as well but I also have stuff like quick\n34:36\nprompts that’s going to help people who don’t feel very comfortable about using AI doing easy stuff fast for instance it\n34:43\ncould be I want to create some variants of headlines so I could say you know uh\n34:49\ntest some different tones and it gives me a few variants and I can say you know uh I would like to choose number one and\n34:57\nthen it gives me number one and I can add number one and so forth and so forth so it allows me to go from having\n35:03\nnothing to having some pretty nice content if I go back up into the body text here I could go in and even do HTML\n35:11\nI could for instance go in and highlight this and say I want this to be in bold add that to the email I could also go\n35:17\nand say you know what um I like to work with bullets so could you please using this quick prompt uh choose this one I\n35:25\ncould write this manually if I wanted to it just makes easy replace paragraph 2 with\n35:31\nbullets and here it’s replacing it with bullets and uh I could go you know I\n35:37\nlike bullets but wouldn’t it be cool if I gave each of these bullet a sub\n35:42\nheadline and it understands that sub headlines go with bold so it’s going to give me some sub headlines here that’s\n35:48\ngoing to make this email even more distinguishable and quickly pretty quick we have an email that’s about this\n35:55\nheating cost reduction and a customer case to Showcase it that you would have spent quite a long time on before in in\n36:02\ngfas and but then you’re thinking you know we have different Target audiences so we have this button up here where you\n36:08\ncan uh select between all the different Persona profiles that gfas has in their working space they have 10\n36:14\ndifferent you can read about each of them and each of these Persona profiles consist of a description I’m just going\n36:21\nto go to the left a description some goals and motivations fears and concerns\n36:28\nlimitations and value propositions you can add as many of these parameters in here as you want\n36:35\nthis is just the way that that gfas has um you know um descided that it’s been set up so there is no limitation of what\n36:42\nyou can do but of course um you might want to write for instance the technical director the operational manager and as\n36:49\nwe can see those have very cost oriented goals total running cost optimization\n36:56\ntheir fears and concerns is failure of systems uh of projects delays and downtime where there the operational\n37:03\nmanager has other specific goals and motivations so let’s try and choose those I think we chose two I just want\n37:09\nto make sure that I didn’t choose more so I’m going to ask it to build a personalized version of this email for\n37:15\nthese two specific segments or Target\n37:20\naudiences and pref fast it’s gotten a version you can see the operations manager version but it’s changed the\n37:26\nheadlines the body text and the um sometimes even the ctas so that it’s\n37:32\napplying its logic to fit with the operation manager specific need the same things goes for the technical director\n37:38\nit’s changed the subject line the preheader everything so it makes it more personalized and more relevant and if\n37:44\nyou’re in doubt about what it’s done you can go in here and click the element here and just go to the quick promps I\n37:50\nmean you can always just write whatever you want just like you do with chat gbt it’s completely free um you can go into\n37:56\nthe quick prompts and you can go and say you know what I would like to uh\n38:02\nunderstand what you’ve done so I can go under modify personalization and say please explain to me what you have done\n38:07\nso instead of like directly working with editing text now we’re having a brainstorming session with the AI where\n38:13\nit understands the rules it understands the personas it understands the content and I can zoom in here if I just zoom in\n38:20\nhere and I can see that it’s writing to me that this personalized emails it tailored for the technical director the\n38:27\ngoals and motivations that we’ve talked about as total running cost optimization example minimize any consumption to\n38:33\nlower operational costs and meet sustainability targets speaks directly to their goal of reducing total running\n38:38\ncosts and so forth down there and you can then have a dialogue where they’re saying ah I don’t really like that could\n38:43\nyou change it a bit and maybe focus on some other value propositions or maybe I decrease focus on limited direct\n38:50\ninvolvement increase focus on cost and pretty quickly you have a very good framework for underlining how to to do\n38:57\npersonalization across the entire organization because it’s so difficult to do uh Implement customer Centric\n39:04\npersonalization across the entire organization so now everybody in konas has the same way and the same framework\n39:11\nunderlining how to do this enabling them to do personalized communication I’m just going to show you\n39:17\nsomething just briefly um one we are when we are dragging in content what\n39:23\nreally happens behind the scenes is we are applying a set of rules I’m just going to go you in and show you the rule\n39:29\nsets we have in the background so when talking about governance and compliance we have three different levels of rules\n39:34\nwe have Global rules for instance here we have tone of voice rules and we apply those if I just expand them there are\n39:41\nwritten rules about how it should apply tone of voice to the to the writing that it’s doing we have writing rules which\n39:48\nis things that it can and cannot do for instance it should never use salutations or sign off in their response all you\n39:56\nalways ensure all message exclude greetings hi there dear name or something because we won’t want that and\n40:02\na bunch of other writings there are also specific task descriptions on how to solve specific\n40:08\ntasks that we’re asking it to do but there are also other rules each market have their own rule so for instance\n40:15\nFrance has a rule on how to write in French and it has rules that is gu guid\n40:20\nlined around Are there specific words that it should translate in a specific way for instance HVAC is to be to\n40:27\ntranslate it into CBC and so forth and so forth so that local editors can also\n40:32\nguard rail rules and make it right in a specific Way for their local markets the last thing is we have control rules for\n40:40\nall of the base prompts for instance when writing a headline I can see here\n40:45\nthen write a headline for a marketing email as a compelling question that addresses the reader directly sparking curiosity and engagement write this\n40:52\nheadline in this language and it inserts what we call a replacement string which is basic basically if you dragging in\n40:58\nEnglish content it would say write it in English I can go out and check this out so we were back at our email and you can\n41:05\ngo up in the chat and check out here and it says write the headline in British\n41:10\nEnglish up here so basically what it’s doing is it’s taking the rules and applying it at the beginning so that\n41:17\nit’s writing stuff per the rules and then as we chat with it and expand our\n41:22\nengagement with it all of the global rules and local rules are put into effect to gu ra the output quality so\n41:28\nthat it matches the unbrand voice and the way to translate and that brings me to the next part translation so once\n41:36\nyou’ve been writing these specific personalized variants of your\n41:41\ncontent and you are happy with those you can translate you could also go the other way and translate first and then\n41:46\nwrite personalized variants but sometimes it’s easier to just look at the personalized variant in English and\n41:51\nsee if they’re good enough before you’re starting to translate them so in magnet when I click localize it runs through\n41:59\nall of the content in the library and identifies if each of these URLs that the email is built upon are available\n42:06\nfor Content because we won’t want to create an email with content that doesn’t have a local page so for\n42:13\ninstance here you can see that Belgian French only has one out of the two modules available if we created that it\n42:19\nwould create an empty model that space and I could drag in another article to Showcase how that worked but I’m going\n42:25\nto try and take something that works to begin with with so I’m going to select Argentina like Dutch Belgian\n42:32\nBrazil Colombian Chinese Arian bner Hova\n42:38\nCroatia and Finland and we can create all of them but I’m just going to do this to make it a little bit more\n42:45\nflexible so I click the select the censor translation button and it does take about 10 15 seconds before it\n42:52\nresponds so let’s see um and just give it a little while why it’s translating all the cont content it’s now\n42:58\ntranslating the default content and the two variants into the selected\n43:06\nlanguages so here it is now we can go to the little slider up here and see this\n43:11\nis British English as we had before and now I can go to the Argentine Spanish\n43:16\nversion and as you can see it’s maintained the HTML formatting that we did in the original email so it doesn’t\n43:22\nreplace that with something it understands that it only has to replace the text and not the code I can I can look at the operations manager in the\n43:28\nartinian version I can look at the technical director of of the artinian version and and so forth so I can go to\n43:34\nthe simplified Chinese version and I can go to the Belgian Dutch version\n43:41\nBrazilian Portuguese Colombian Spanish Bulgarian version as you can see the Russian alphabet is in full use here\n43:51\nCroatian The Finnish and Basia and so forth and so forth so pretty fast you\n43:57\ncan go in gas from having an idea of what you want to write to having a global multilingual personalized\n44:04\ncampaign that you can then send for review and and and work with the reason\n44:09\nthe way you do it is that you go in here and you say this is Mark eight for instance we call it a name and you save\n44:16\nthe campaign so that it’s safe for other people to access it just going to wait a little while\n44:22\nit’s just have to to to save the screenshot and save all the content it does take a little while to save stuff\n44:29\nbecause there’s a lot of text going on as you can see if we give it a small\n44:41\nminute come on here it is so what I can do now is I can go into the projects and\n44:47\nload all the projects with there also a little bit of projects uh available and then I can select that and I can share\n44:54\nit with other people so I can go into the project menu and select this mo8 and\n45:00\ngo and say share this with Santa for instance right because I want her to see it I should be able to find oh maybe\n45:07\nit’s like I can say it as Andreas for instance Andreas and other people and when I sent that to them they will be\n45:13\nable to either edit or publish or I can remove access for them I’m just going to remove this because I think Andreas is\n45:20\ngoing to be confused if I have shared this with him but the point is that you can share with all the local users who\n45:27\ncan then go back and review each of the pieces of content that they’re supposed to review in their local language which\n45:33\nmeans that if I go back into the email here and load it I can now go if I was a person\n45:43\nin let’s take Brazil I can go here and have a chat with it and if I ask it\n45:49\nsomething in English like uh shorten the first paragraph because I\n45:56\ndon’t like that in the my language then it will answer me in\n46:02\nBrazilian so here we can see that I’ve shortened the Brazilian paragraphs so slightly and I can work with this as\n46:08\nmuch as I want and then uh very soon we will have a function edity where you can then approve the review so that it goes\n46:15\nback to the owner saying this person has reviewed the content it is now ready to be published the last thing I’m going to\n46:21\nshow you is that you can then export it and say I want to export this either to\n46:26\nan existing program like this that already exists that we have created with Magnet or you can clone a program for\n46:33\nthe list of standard programs that you have inside the maketto solution of of\n46:39\num konos and name that so you build a clone of a program I’m not going to do that and go over here and then you can\n46:45\nselect either you want to export all of these or just export a few of them select whether you want it to be in one\n46:51\nbig Dynamic email or in static emails and then you can add that to programs and say export and then it’s going to\n46:58\nexport this either as a static email into the specific folders or instances in maretto or as a dynamic email into\n47:06\nthe global folder or the regional folder as one email with different type of elements and it will immediately be\n47:12\navailable for you inside mareto so I guess that’s the like the overall demo um I’m going to go back to\n47:20\nthe slides um I can’t see people right now I’m just going to have to um I don’t\n47:25\nknow how to maximize the little uh thing in the left maybe it’s here ah it’s here\n47:30\nright no just going to go back and one moment here\n47:38\nand like this so I think it’s back to you s it\n47:43\nisn’t it yes it is so if we are going to look at the results we saw on the puc it\n47:51\nuh it especially was on the translations where we had the focus and what we found\n47:57\nout on the PC was that 91% of the test\n48:03\nresult ER were being finalized and proof ER readed in less than 10\n48:12\nminutes and 98 were in 15 minutes so\n48:17\nthis means that we could actually see that we did not use that much longer\n48:23\ntime h on proofing than we did before mag and that was a huge win uh and was\n48:32\nuh helping us seeing the the possibilities and the success in\n48:38\nit because we had had the local marketeers proof reading and and giving\n48:44\nfeedback on the emails and the content um\n48:51\nyeah and uh it’s still early days but uh we can see some results already now we\n48:58\ncan see that um that uh the external cost reduction is\n49:06\n100% we are not using external uh agencies anymore the time to Market have\n49:12\nbeen uh before six months now it’s one month for one of the division and we are\n49:18\nhoping that this will continue for all four divisions and for the content creation\n49:25\nbefore we start started on briefing on content we had H we used two months and\n49:31\nnow we use 30 minutes before we have a final content ready to be uh used in h\n49:41\nyeah in newsletters so I’m just going to take\n49:47\nover for just a few minutes and say that we have a lot of customers using this I’m not trying to sell you anything but\n49:53\nthere are like people like Scana who’s I don’t know if they’re in the meeting I think they are nesis is using it they\n49:58\nuse Salesforce um and uh WS Audiology who’s a hearing aid company use it and\n50:04\nthey have a lot of good things to say in all kinds of different ways uh of course and\n50:09\nbasically we are working together with nine brands at the moment K de Scania\n50:15\nPFA wsa orology value signia Vex and nesis all of them bar a few B2B\n50:22\ncompanies with complex decision processes a lot of different internal and external stakeholders in doing that\n50:28\na lot of content a lot of languages and a lot of complexity and they all feel like this platform is helping them as as\n50:35\nthis has helped quos so I think I would turn it over to\n50:44\nyou Michael and over to the audience if there’s any questions thank you so much\n50:50\nfor the presentation this was very interesting and insightful and uh just\n50:55\nto see behind the scenes since the technical person in me is very happy right now um there are a few questions\n51:02\nin the chat I can uh Michael would you like to read them um sure sure and then\n51:08\nthey’re coming from me and I apologize for this but it’s it sparked some some interest on my end uh so you responded\n51:15\nto the question around whether you could actually replace the translation tool that you were using before with a\n51:20\nresounding yes right which is I think pretty cool and interesting uh it would be interesting to hear if there any\n51:27\nlegal ramifications on starting to use AI in a in a organization like you guys\n51:32\ns because it’s it’s a I know it’s one of the things we’re challenged with in getting AI into these kinds of setups so\n51:39\nit would be cool to hear if you ran into anything there and how you maybe salt it if if that’s something you can talk\n51:45\nabout in in less than half an\n51:51\nhour ER well we have had legal involved in this ER of course and uh we have had\n51:57\nthem to to look into uh the challenges we have not been challenged that much\n52:03\nbecause uh what magnetti are using is a maybe you can can answer better on that\n52:10\nlike but yeah but it’s a more secure ER platform so we are not sharing and the\n52:17\ngood thing is that all content we are using are already available so we don’t\n52:22\nhave any secrets that we are sharing we we have everything that that you can\n52:29\nfind online already so we so that of course helped a lot on on\n52:36\nthis yeah we see that all the I mean Deo is one client that’s very worried about legal perspective and they have approved\n52:42\nit and their initial reaction along with other is that because we are not using any content that’s behind a firewall or\n52:49\nsomehow secret but it’s open content there’s no like you know concerns around the X\n52:57\nand because we are using the API which is basically allowing not allowing open AI to train\n53:04\non the on the data that’s also alleviated but we are also connecting to some clients to their Enterprise model of jbt so that if they want to keep it\n53:12\nentirely in-house they can do that as well yeah cool that’s interesting um\n53:19\nunless there’s anybody with some follow-up questions I have another one if that’s okay uh so um this aspect of starting to\n53:27\nwork with AI in marketing organization uh to me feels like you know a new\n53:34\nadventure and um that Adventure Starts with prompting in reality I know it’s\n53:41\nsomething that we should all get a a black build in uh by now already in reality because it’s the future there’s\n53:47\nno way around it we need to be able to do this because it’s going to be a requirement in our jobs have you have\n53:53\nyou seen any kind of experience you can share on that uh I guess actually I want you to\n53:58\nresponse then and then like maybe you can chime in with your wider experience how did the marketeers actually you know\n54:05\ntake that prompting in are they using it or are they just using the library that that that the magnet is offering up\n54:11\nthere it’s an extensive Library granted but how do how does that uh it’s it’s a learning curve I would\n54:19\nsay and and I know that they are using both so some are discussing with the the\n54:25\nthe chat AI uh but to uh to find the right solution and and trying to find the\n54:33\nright way to communicate with that and that is a learning curve so it’s good\n54:38\nthat we have both opportunity to rely on the quick prompts so we can find some an\n54:44\neasy way how is the best practice to prompting but also H have the\n54:49\nopportunity to discuss it with it and and find the right way to communicate is\n54:56\nso it’s a learning curve and and it will be different different from each\n55:01\nmarketeer how they are how doing that and how much they are already now\n55:06\ncommunicating with chat G I can I can add a little detail to\n55:12\nthat I didn’t showcase that actually in the demo I don’t know why I forgot but there’s a small delete button over each\n55:17\nof the elements in the chat so we can actually do this Men In Black thing where we just go and say oh I didn’t say\n55:22\nthey whoop and you just take out uh the conversation you’ve had up onto a certain point meaning that if you feel\n55:28\nlike you’re chatting your way into a corner you can just go back and say oh forget what I told you the last 10 minutes let’s start over so it enables\n55:35\npeople to be much more willing to to experiment a little bit because they don’t feel like it has consequences when\n55:40\nthey do stuff it’s more like learning as a learning curve having fun trying it out that helps a lot really interesting\n55:46\nreally interesting no followup another question\n55:51\nDavid’s asked uh when new content is published on the website so in this case on B’s website does the that Content\n55:58\nLibrary in magne get automatically updated it it it right now it doesn’t\n56:04\nbecause we have a very strict road map where we’re focused on to get all the features out for Kos but it would be\n56:10\nquite easy if that was a a feature that anybody wanted to add the the S map and\n56:16\nsay once the sitemap gets updated we go in there and crawl the content you can easily add content manually so let’s\n56:22\nassume a news article came out I can add that content into magnet in maybe 10 20\n56:27\nseconds by just clicking a small plus button in the interface and entering the URL and then you will have the content\n56:33\nin your interface fast so there’s two options either you if you have a large swath of content that comes out and you\n56:39\nwant it to be mapped across all the different regions you can send it to us and we’ll do it we can build a small\n56:44\nfeature that does it or you can just do it manually in in um in with with smaller Pages inside the interface right\n56:50\nnow but these things are all things I mean AI is just as new as we are so it’s features that’s being built in by but\n56:56\nit’s not something we haven’t thought of for\n57:01\nsure awesome there’s another question from Nick Nick do you wanna yeah I can\n57:08\nread it ask this so um yeah this is very interesting I’m just wondering uh\n57:14\nespecially from a maretto perspective so in maretto you have opens clicks there’s\n57:19\nseveral insights you have uh do you have plans of using that uh to evaluate the\n57:26\nquality of your content uh so that you can tell the AI how good certain content\n57:31\nis and perhaps even improve future generated content yes yes we have and\n57:36\nthat is a part of the road map that we are quite we’re now trying to develop upon so basically um the end goal of\n57:44\nthis application is to build an autonomous marketing agent that’s going to help you deliver marketing across any\n57:49\nkind of function that you want and in that process there’s a lot of steps to go through one of them is to teach the\n57:55\nuh AI the entirety of your content and then allow it to choose what content to\n58:01\nto present them in a flow or choose what content to present them in a single email and in order to become better at\n58:06\nthat it needs feedback uh human reinforcement learning so to speak from a machine that can tell it this worked\n58:12\nfor this group this didn’t work for that group so that becomes increasingly better at choosing What flows to build\n58:18\nwhat emails to build and what to send people so in our road map we have a connection back into uh maketto or\n58:25\nSalesforce or any other instance where you can identify a specific email or a specific Target group to teach it what\n58:32\nworks and what doesn’t but it does take volume so that’s also one of the things that we are looking into is to get more\n58:38\ncustomers so we can get the appropriate volume because I’m not sure you would maybe want to test uh approve optimize\n58:46\nthe same thing as another customer that doesn’t look anything like you would like to optimize on so there is like a a\n58:53\nroad map towards that that requires more volume and and the also the um desire to\n59:00\nactually maybe exchange training data so that you have to get other companies in there and exchange chaining data with\n59:06\nthem without knowing so that the model becomes better at writing if there’s not enough volume so I hope that that\n59:12\nanswers your question yeah 100%\n59:18\nthanks great uh yeah lot of interest and and that’s so nice um thank you again\n59:25\nfor the presentation I know we’re at time we have a smaller topic to discuss\n59:30\nso for those who can still stay I I will take no more than 10 minutes uh we’re\n59:37\ngoing to go back to maretto we’re going to switch gears and talk\n59:44\nabout Adobe identity management migration uh you perhaps heard about it\n59:52\nfrom your uh CSM uh this migration will come\n59:57\nthis year I think to all instances uh and I wanted to give you a\n1:00:02\nheads up what it means what is it\n1:00:07\num so Adobe scheduled this migration uh basically to get all the users in the\n1:00:15\nAdobe admin console and this is the ultimate level from where the Adobe\n1:00:21\nproducts are being managed uh this is part of the integration of maretto to the rest of\n1:00:28\nthe Adobe suite and ensuring everyone is compliant and using the right logins\n1:00:36\nwith unique IDs it’s a necessary migration uh so\n1:00:41\neveryone will go through it at some point it will not affect any workflow content Integrations or\n1:00:50\nassets so just a little bit of language and a screenshot of how the admin\n1:00:56\nconsole looks like um the Adobe identity will be based on email addresses and in\n1:01:03\nthe admin console you will see not only maretto but other Adobe products that\n1:01:08\nyou are\n1:01:13\nusing I have a a map of the migration and I know it it it looks a bit complex\n1:01:21\nso I will do my best to simplify it quickly um but I I’ll start with saying\n1:01:27\nthat after the migrations all users will sign in Via this new identity way um\n1:01:35\nthere will be uh a change in the URL of the instance so Maro will go from being\n1:01:42\nserved um on experience. adobe.com to Adobe experience cloud and that requires\n1:01:49\na change uh which I’ll talk a little bit more about and then the user management\n1:01:54\nwill move from Maro in the admin area to the Adobe admin console so that means\n1:02:01\nadding a new Maro user or deleting a Maro user so here are the six\n1:02:08\nsteps uh that are are going and most most are in the background so we are not\n1:02:14\ngoing to see this and don’t get intimidated um I’ll start with the step one so this is where\n1:02:22\num actually the the admin console is added in in the instance so there will\n1:02:28\nbe a tile in the admin area um the migration looks different um if you have\n1:02:35\nsingle sign on or not so if you if you want to do single sign on this is a\n1:02:41\npoint to set it up um yes um I’m just checking if I am\n1:02:50\nforgetting anything here um the admins will be involved here so the admins will\n1:02:55\nbe be notified by Adobe product uh to that this migration is\n1:03:04\ncoming all right I’m not watching the chat I see there are some comments I\n1:03:10\nwill continue with step two so the schedule user migration start date um\n1:03:17\nthis is when the date is set so a date is set to 30 days in the future when the\n1:03:22\nmigration happens this date can be modified by your Maro admins um and the\n1:03:29\nMaro admins will communicate at this point to your\n1:03:34\nusers uh that this is coming and there are some changes um and then the admins\n1:03:41\nwill be responsible for completing the user migration via the migration tool\n1:03:46\nwhich is that tile that will be made available in your\n1:03:52\ninstance step three uh migration day so about one week before the migration date\n1:03:59\nthe the date is locked so that cannot be changed um the users will be directed to a selfs\n1:04:08\nserve migration uh where they will need to verify their email um and the admins\n1:04:14\nshould encourage you know the the users to to do that because after the day they\n1:04:20\nwill not be able to log in in the traditional way um and uh admins will\n1:04:26\nalso receive some notifications is if users haven’t yet um followed the\n1:04:32\nprocess so communication is very important at this\n1:04:37\nstep and yes on the migration on the migration start date uh this will happen\n1:04:43\nat 12 a.m. I think in the time zone of the instance uh some\n1:04:51\nusers will be loged out for a few minutes so don’t panic uh if this\n1:04:57\nhappens um the admins will be automatically migrated so good news if\n1:05:03\nyou are a Maro admin um and this is I I’ll go back to that SSO that I\n1:05:08\nmentioned because there’s a piece here where if you have less than 75 users in\n1:05:15\nmaretto and no SSO uh there will be an automated migration uh done by Adobe in\n1:05:21\nthe background which is good news um but if you do have have SSO set up or you\n1:05:29\nhave more than 75 users then you can migrate in batches um and\n1:05:35\nyou can actually go in and select which users to migrate and when I think and there’s a little bit more work here from\n1:05:42\nthe maretto\n1:05:47\nadmin okay so you can migrate them or schedule the migration at a later date\n1:05:52\nso there’s some flexibility there and control from from the\n1:05:57\nadmins all right we’re almost there so once the user migration is complete\n1:06:05\num then the Adobe sends an email notifying the the way to login is\n1:06:11\nchanged so the users will know to log in uh in a new way they will accept an\n1:06:18\ninvitation uh to sign in using this Adobe identity um so they will use the\n1:06:25\nAdobe ID I think most of you already have it but just calling it out that it’s it’s a it can be different today\n1:06:31\nthan how you log in um and then the system admins will get an email when the\n1:06:38\nmigration is complete for the instance and then everyone signs in the new\n1:06:45\nway uh here’s when the users will start being managed uh within the console so\n1:06:51\nevery you know change that you make in your instance for adding removing users will be done in that console Adobe\n1:07:01\nconsole and the last step um this is actually uh this slide is what I had\n1:07:08\nfrom the training for trainers we got uh where I understood that there will be a\n1:07:13\nnew support portal to login cases Michael is that still accurate yeah it’s\n1:07:19\ncorrected it’ll be done in the admin console in reality so you’ll create cases in admin console instead of going\n1:07:25\nthrough Nation like you do today all right that’s helpful um yeah\n1:07:32\nI’m excited about that new support Port it’s it’s very confusing right now unfortunately\n1:07:38\nbecause we’ve got a lot of people that are kind of in limbo so they’ve migrated but they in reality still could go to\n1:07:44\nnation and create a case and how do you you know manage that so if you migrated\n1:07:50\nyou should use admin console that’s at least the recommendation we have and remember to tag your cases with maketto\n1:07:58\nbecause then it gets routed to the right type of person if you just do a general\n1:08:03\nrequest you might get first line support that is less knowledgeable about our\n1:08:11\ninterests let’s use that got it okay um well this is what I have uh\n1:08:20\non the migration I will drop a link in the chat if you want to read more get\n1:08:26\nprepared and there’s some communication templates how to talk to your it for\n1:08:31\nexample once um the migration is coming up to move those URLs to the allow list\n1:08:36\nso just some things to for you to keep in mind um that’s it we are at the end of our\n1:08:43\npresentation I uh don’t know if there were any other questions on the identity management or\n1:08:50\nfor ulri and S um I think nana got her question\n1:08:57\nresponded to like responded in chat and that was got a thumbs up so I think\n1:09:03\nwe’re good there and uh missir might want to come on mute and talk about the\n1:09:11\nexperience they had in their conversion that’s not a requirement that’s a an\n1:09:16\noffer uh we’re here to learn right so so if if somebody else can you know learn from your experience that would be that\n1:09:22\nwould be of course great yes I can give you some insights if\n1:09:28\nwanted I maybe somebody can learn from it so so leave it up to you we were one\n1:09:34\nof the first uh and mikae you’ll probably recognize my name or my voice same for you rck\n1:09:41\num I had that standard in my uh in my zoom I never use zoom so that’s why I\n1:09:46\nhad a different name today uh no we did it I think last year I don’t know August\n1:09:52\nyeah August and we’ve had uh slow performance of maretto we had uh big\n1:09:58\nproblems when it comes to the um the name change of the domain uh because all\n1:10:05\nor bookmarks everything didn’t work anymore but I do believe that maretto has made changes during the migration so\n1:10:12\nthat should not longer be a problem um yes the support thing is an\n1:10:17\nissue uh because I have access to admin console but I also have access to another Marketa which is not part of\n1:10:23\nadmin console uh which means is that I need to go into two support portals in order to to fill things in um if you add\n1:10:32\na person VI the admin console it gets synced to maretto uh but it gets a standard\n1:10:38\nmarketing role well we don’t use a standard marketing role so then I still need to go back into maretto and\n1:10:43\nactually give the right roles to a person which actually makes it a double uh yeah double effort that you need to\n1:10:49\ndo um we had also had problems I think that’s also fixed is that we were only able to see\n1:10:55\nin maretto the API users and we were not able to see the human users so we were\n1:11:01\nnot able to even assign rights and roles to people um so we had a lot of\n1:11:06\ndifferent kind of problems um and I think that we have addressed most of them and I think that since now it’s\n1:11:13\nworking quite fine um but hopefully I think that all the problems that we had\n1:11:19\nthat everybody that’s going to go into a migration will not get them uh because it’s been highly annoying uh we’ve had\n1:11:26\nmaretto load times of 30 33 seconds every time you would load maretto and go\n1:11:33\nto a different entity or refresh your screen it would take three 33 seconds before it loaded and that’s not a way to\n1:11:40\nwork with maretto and that’s that was like August September October and now it seems to be back to normal uh but be\n1:11:47\naware that uh there will be surprises uh but I think that most of them have been fixed by Adobe\n1:11:57\nyeah that’s very helpful to know thank you so much for that Insight I actually haven’t migrated yet uh in my instance\n1:12:04\nso I’m I’m looking forward to it yeah and and I can tell you the admin\n1:12:10\nconsole is way more complex than the maretto admin interface you’ve got different levels you need to assign\n1:12:15\ncertain people to different roles it’s it’s just if you’re purely an adobe user\n1:12:21\nand you only use maretto um it’s it’s not the most friendly way of working but\n1:12:26\nif you have multiple Adobe uh applications in your stack then it actually is quite nice because you can\n1:12:32\nmanage everything from one interface um but that’s another problem that we have we actually have two interfaces for an\n1:12:38\nadmin console one that’s related to maretto and other one that’s related to workfront which is uh hosted in a\n1:12:43\ndifferent part of the world so we actually have two parts that we can actually log into\n1:12:48\nso sometimes it’s good to take a step back and really think okay what is it that we want to achieve with the admin console and ask Adobe for help\n1:12:55\nuh because you’ll probably will not be able to solve it yourself and there are there are some\n1:13:01\noptions where you can merge them together it’s not impossible to do but it’s it’s not a trivial thing for us to\n1:13:06\ndo it either so but but let’s you know communicate with us and then we’ll see what we can do about it but those you\n1:13:12\nknow thank you Frank that was sorry I mened your name now\n1:13:17\nbut it’s it’s this type of Fe feedback that I think is good for everybody to learn so thank you for for unmuting\n1:13:23\nreally great yeah and thank you everyone for joining\n1:13:28\nus today uh really excited to kick off this year with the mug and uh we are\n1:13:35\ngoing to schedule a new session soon and you will be notified via mugs mar.com uh\n1:13:42\nwe’ll have a recording link that will share after the session and I hope everyone enjoys the rest of the\n1:13:49\nday than\n\nRules for writing the Landing page headline\nLength: No more than 50 characters or six words.\nTone: Focused on engaging the user by emphasizing the value or reason to fill out the form and contact Novonesis.\nStyle: Always use sentence case (capitalize only the first word and proper nouns).\nLanguage: Ensure the headline is written in English.\nAvoid: Using CamelCase, flowery words, or clichés like \”Revolutionize,\” \”Transform,\” or \”Elevate.\”\n\nThe headline must be based upon the body text for this element. The element is Struggling to scale multilingual, personalised campaigns without adding headcount? In this Nordic Marketo User Group session, GEA’s team and Magnity show how AI changes the pace of marketing ops. Discover how GEA cut external content costs to zero, reduced time to market from six months to one, and built 266 emails across 20+ languages—proofread in minutes, not weeks. See how we turn website content into on‑brand emails, apply persona‑based messaging, handle translations with local rules, and export to Marketo—without agencies. You’ll also hear a live demo, governance guardrails, and a roadmap for learning from performance data. Curious how this works across 60+ countries and four divisions with compliance in mind? Explore more on our website to see the details and next steps.\n\n\n”},{“role”:”user”,”content”:”Write a headline for the top section of a landing page designed to encourage the user to fill out a form and contact us. Use a compelling question to directly engage the reader. Ensure the headline sparks curiosity and is written in English. Do not use any special characters like quotation marks, exclamation points, etc. \nYou can use a questionmark if the headline is a question.\n”},{“role”:”assistant”,”content”:”Ready to scale multilingual marketing without headcount?”}],”hasPersonalizationPrompt”:false,”hasTranslationPrompt”:false},{“moduleElementName”:”alternateHeadline”,”content”:””,”history”:[{“role”:”system”,”content”:”\n\nYour Task for writing a landing page using a video SRT file as a source\n\nCompany Information\nYou are working for Magnity.ai.\nMagnity revolutionizes marketing automation by leveraging cutting-edge AI technology to create instant, personalized content. We help businesses reduce time spent on marketing to zero seconds while delivering optimized content through semantic predictions. Magnity’s AI solutions focus on efficiency, creativity, and data-driven insights to transform the marketing landscape.\nYour Responsibility\nYou are a Marketing Automation assistant for Magnity. Your primary purpose is to craft concise, impactful marketing summaries that encourage potential clients to explore Magnity’s solutions. The summaries (your reply) must align with the language of the provided \”website text.\”\nYour Purpose\n\nThe primary goal is to make the reader curious and interested enough to explore more content on the Magnity website. Your focus is on driving engagement with a link, without giving away too much in the summary.\nYour objective is to motivate the user to take action by visiting the website, ensuring that the summary alone does not fulfill all of their informational needs.\nIf the reader does not engage further, the content has failed its purpose.\n\nAs a marketing assistant, you are provided with a \”website_text\” to summarize into headlines or main copy. This \”website_text\” is your factual reference for creating content.\nYou may be required to apply a specific communication model (PAS, AIDA, etc.), tone of voice, style, length, or complexity level. You must follow these specific instructions when given.\nYou are writing as a representative of Magnity. Reference Magnity once, then use \”we\” to build continuity and represent the brand’s voice.\nWrite from a B2B perspective, addressing the concerns of marketing professionals and decision-makers who need automation solutions for their business, not directly for consumers.\n\n\nYour Tone of Voice for writing a landing page using a video SRT file as a source\nMatch the tone of voice to the reference \”website_text.\” Maintain consistency with the style and messaging provided.\nPlease avoid the use very flowery and saleslike expressions carefully. Consider alternatives to revolutionize, transform, elevate, boost and similar expressions and use more modest language such as Significantly improve, Change, Rethink, Accelerate and likeminded expressions. That Magnity is a revolution, should be understood indirectly by reading about it.\nOther Guidelines\nHeadlines should be engaging enough to encourage further reading.\nUse acronyms or full terms based on common industry usage.\nExclamation points are acceptable but should be used sparingly.\nUse active language, ensuring that each sentence adds value to the message.\nAvoid redundancy. Do not repeat the same point within the same message.\nMaintain a balanced tone, without being overly enthusiastic.\n\nMagnity Compliance Rules\nRule 1: Emphasize Innovation in AI Marketing\nHighlight Magnity’s AI-powered innovations\n\nGeneral writing rules for writing a landing page using a video SRT file as a source\n\nA landing page can consist of many different modules and elements. These are general rules when constructing these elements. Refer to the specific rules for each element that you are given for writing a specific element. \n\nYour General writing rules\nAvoid salutations and sign-offs in responses. Exclude any greetings like \”Dear [Name],\” \”Hi there,\” or closings like \”Best regards,\” \”Sincerely,\” etc.\n\nRules when writing a body text\nOnly encourage the recipient to do one thing per message—explore more on the website. Refrain from urging them to download, sign up, or watch videos, though you can mention the availability of such content.\nUse the same narrative perspective as the \”website_text.\” Match the tone and address style used in the source material.\nAddress the reader’s concerns directly, avoiding hypothetical scenarios. Use engaging questions to highlight potential pain points, i.e., \”Is your marketing strategy lacking personalization?\” or \”Are you looking to reduce manual content creation?\”\nLimit the use of imperatives to a maximum of two per response to avoid overwhelming the user.\nMotivate the reader rather than commanding them to take action. Avoid language that sounds too forceful or demanding.\n\nRules when writing a headline or CTA:\nHeadlines must always be in sentence case, and as concise as possible. Keep the focus clear and relevant.\nFirst evaluate if the content you are writing about is a customer case or not.\nAlways start a sentence, a CTA and a headline with a capital letter. Write \”See Magnity now\”, NOT \”see Magnty now\”\nAlways use sentence case. Capitalize only the first word in a sentence, except for brand names or product titles.\nAvoid using metaphors or symbolism in headlines, subject lines, and pre-headers. Be clear, actionable, and direct in generating curiosity without confusion.\ntak\n\n\n**General British English language rules** \n\nUse sentence case when it comes to headlines, not Camelcase.\n\n**Vocabulary**\nBritish English: Use the British s instead of American z. Use “personalise, capitalise, etc.”, NOT “personalize, capitalize, etc”. \n\n**Local language examples of good writing style and tone of voice** \n\n\n\n\n\nWebsite text: 0:02\nokay uh welcome everyone uh to our Nordic Mack session first one this year\n0:09\num we are going to start with some introductions I’m Veronica one of the\n0:16\nuser group leaders I started my journey with maretto about 10 years ago in\n0:22\nCopenhagen uh today I lead the marketing Ops Team at a company called Alma\n0:28\nMichael do you want to go next sure I am uh from the other side of the fence so I\n0:34\nactually come from the Adobe side uh my name is Michael kuden or Canen depending on where you’re from and I’m what we\n0:40\ncall a Solutions consultant uh I have also been a maretto customer in my previous life which means that I have a\n0:47\npassion for the tool and that’s part of why I’m I’ve joined Veronica and Nick here as as mug leaders here in the\n0:54\nnautics N I’ll let you quickly do you yes oh hi everyone my name is Nick dor\n1:01\num I’m a Belgian living in Finland uh and I work for Trimble um\n1:08\nTrimble is a is a big multi- International or international company\n1:13\nand um um my role in the company is uh is in marketing technology I’m leading a\n1:20\nmark a marketing Tech or mtech team um and and working a lot with um colleagues\n1:28\nin the US uh I’ve been a Marketo user for about I think 10 years probably more than 10 um\n1:36\nI really enjoy it thank\n1:42\nyou and for today I’m going to cover a few housekeeping slides um promise I’ll\n1:49\nkeep it short we will pass over to urick and Santa to give us the presentation\n1:56\nabout AI which we’re here for and then at the end if time allows I will talk a\n2:02\nbit about the migration uh to Adobe identity management for Maro users um\n2:08\nand while we go to the presentation feel free to drop your questions in the chat and we will take those after the\n2:17\npresentation okay um we want to make sure that this space is first and\n2:23\nforemost for the users it remains a safe space to share challenges and solutions\n2:28\nso Adobe set a few rules such as um no pitching or contacting people outside of\n2:35\nthe mug without their consent for those who join a little\n2:41\nlater a heads up that we are recording this session and we will make the recording available uh to everyone who\n2:48\nregistered for the session on our YouTube for Adobe\n2:57\nmugs okay I’ll quickly run through what else is going on in the maretto user\n3:03\ngroup World um there actually a few new chapters such as the women in Tech which\n3:08\nis a virtual chapter I also noticed that Netherlands has a chapter now so if you\n3:14\nfeel like traveling know that they host a few in person session us there\n3:19\notherwise you’re welcome to join any of the sessions you see on the calendar um\n3:25\nyou can scan this QR code it will take you to the registration page for the mugs um and yeah feel free to to join\n3:33\nany session that looks interesting\n3:38\num yeah Germany also today is like European mugs day I don’t know we didn’t\n3:44\ntalk about it or agreed but seems like Germany nordics and Netherlands has a\n3:49\nsession today um which is which is\n3:57\nnice okay and Adobe Summit is coming up in Vegas um March 17 or 18 to the 20 I\n4:08\nknow there’s a pre-conference um you can join online I’m curious if anyone is\n4:13\ngoing give me a thumbs up in the chat I never been but I know it’s always fun um\n4:21\nand very very insightful there there are a few maretto sessions here um that are highlighted\n4:28\njust because there’s so many topics normally um but we can see quite a few\n4:35\nyou know talking about AI uh like we’re going to talk about\n4:41\ntoday um so yeah feel free to already you can register on the website you can\n4:47\nchoose the the different sessions you can create an agenda so everything is is\n4:53\nonline I can say a couple of words Veronica about as well I’ve I’ve been to the Adobe Summit a few times uh and I\n5:02\ncan highly recommend it um looking at the agenda of course the agenda of the\n5:08\nSummit is massive because there are so many different of I I mean it’s all of\n5:13\nthe Adobe technologies that are being talked about maretto is one of them um\n5:20\nwhen I look at the agenda usually the the beginning the Tuesday and part of Wednesday is more a high level overview\n5:27\nof of the different Technologies and and the in that maretto sessions are usually\n5:32\non Thursday uh presented by by actually many presented by the maretto Champions\n5:39\nbut now I can see that there are already some specific maretto presentations on on Tuesday and Wednesday too uh so\n5:47\nthat’s nice to see uh other than that um yeah it’s fake I I cannot tell much\n5:55\nof it but it’s fun you’ve been to previous uh Summit no\n6:02\nNick yes uh last year this year I won’t be there but last year and the time and the year before I was there or not the\n6:09\nyear uh was Co but yeah the two times before this year I’ve I’ve been\n6:16\nthere awesome well thank you for for that have you signed up for any sessions\n6:24\nnick uh no unfortunately this year uh I won’t be there um but never Le I still\n6:31\nhighly recommend it yeah um and and everything will be\n6:37\nstreamed and I think replayed after the event okay I will\n6:46\ncontinue so uh next up uh we have the main event where s from gonus will take\n6:54\nus through uh the approach that they are currently uh working with uh in this\n7:00\nmagnetti on to implement this aspect of generating both uh\n7:06\nmultilingual personalized communication uh in maretto utilizing AI\n7:14\nas the as a core pillar um and S will take us through uh the approach that\n7:20\nthey are using to do so and what they’re seeing what the outcomes are um and then\n7:25\nlike will will take us through how magnet actually works in functions kind of from a kind of a a bit higher level\n7:32\nyou could say uh there’ll be a demo and and all kinds of things so hopefully it’s going to give you guys some\n7:37\ninspiration to how AI can be used u in in this specific manner of optimizing\n7:44\nthat you know content generation perspective uh so uh I think we’ll we’ll\n7:49\nturn it over to ulik and Santa so if you guys share your screen and kind of take\n7:54\nit from there then we’ll uh take it as it comes\n7:59\nand you’re muted all like just heads\n8:07\nup that is still not hear you like just heads up nope there we go I’m just not\n8:13\nthat used to zoom so I just need to find Buton H so I’ll share my screen and S\n8:20\nyou are the one who goes first but maybe we should just do a brief introduction s yes you can start and then I can take\n8:27\nover my name is ur sanal I am the teach product officer of magnet I’m one of the co-founders I was working in digital\n8:33\ncommunication as a consultant for more than 20 years and I have worked with B2B\n8:39\ncompanies primarily over the last 10 years we’ve been in the consultancy prior that was a maketto partner and\n8:45\nstill is a maretto partner for more than 10 years the oldest I think the longest running maretto partner in Denmark\n8:50\nMichael so we’ve come across many of your problems so um once we saw CHT 3.5\n8:57\nwe started building this platform that you I going to going to see a little bit off and over the last nine months it’s\n9:04\nturned into a real company and we have gotten s amongst others but one of our\n9:09\nupmost most important customer is gas and S you are representing those so I’ll\n9:14\nhand it over to you yeah thank you like uh hey everyone\n9:20\nmy name is s and I’m working as a business owner for myet in gas and\n9:25\ntogether with magnetti we have looked into how magnet can help us uh with our\n9:31\nmarketing automation challenges and we have a short agenda\n9:38\nwhere we will go into the challenges we have in guas then we are going to look\n9:44\ninto magnet vision and solution we are going to see what howas are using magnet\n9:51\ntoday and we will have a short magneet demo and then we have uh some results\n9:58\nfrom the PC we have had and also how it’s going live now and\n10:04\nthen some questions in the end and\n10:10\num yeah g first we are going to look into the challenges of scalable\n10:18\nAutomation and uh our bottleneck for gas is time um and how we can create and ER\n10:27\nand scale marketing automation and uh that is not all we also have some\n10:34\nother challenges than time and uh some of them are that we are by creating\n10:40\ncontent for Global campaigns is very slow process that takes months from brief to launch so the complexity kills\n10:48\nour ability ER and we have trouble by reaching uh reacting to challenges that\n10:55\nwe see in the markets so for example we have a had a 40 year anniversary for a\n11:02\nproduct but because of the long process of creating content we ended up by\n11:08\nhaving the announcement one year after the anniversary so it was 41 uh instead of 40 because we had so\n11:16\nsuch a long time by creating the content um we also rely on our agencies\n11:25\nand the consultants for creating content and implementing a um everything so that\n11:30\nis very time consuming for us to to use\n11:35\nthat we did did not have the resources for creating personalization it was\n11:41\nactually just um possible or realistic for us to go that way because of uh the\n11:50\nhuge amount of work that will require and also\n11:56\num the how the the the markets will um\n12:01\nsay yes to that uh there was just too much to do in in\n12:08\npersonalization uh we also have strict compliance for our 60 plus markets in\n12:13\nthe four divisions that is killing the creativity that that we can uh can do\n12:20\nand we did not have the room for testing learning or failure because of the time and the budget that this will require\n12:29\nso I guess it’s over to me so all of these challenges something\n12:35\nthat we come across many times when you’re talking to B2B companies I hope that some of you can recognize some of\n12:41\nthem but it all comes down to having a platform that allows you to take time out of the equation so whenever we build\n12:48\nsomething into magnet the vision for it is to reduce the time you spend on executing marketing to Z seconds that\n12:55\ndoes not mean that we’re going to Z seconds tomorrow but it means that if you’re thinking about a feature coming\n13:00\ninto magnet the goal of the feature is to reduce the time you spend on executing marketing towards that goal\n13:06\nthat doesn’t mean that um it’s going to be uh successful in the next year but\n13:12\nhopefully it will help you get there slowly and steady the way it works is that we’ve\n13:18\nbuilt a platform that now supports three different channels building emails building web and landing pages and\n13:23\nbuilding social media posts the platform works like this first\n13:29\nof all it allows you to easily drag and drop all your content into templates like email templates social media\n13:36\ntemplates landing page templates whether it is documents videos or web pages so\n13:43\nthat enables you to get a full overview of all your content and it enables you to fastly build content that you need in\n13:50\norder to scale your approach to automation secondly you can personalize everything because all the personas you\n13:56\nhave is integrated into the platform you can see that they have a different set of parameters and you can select as many\n14:03\npersonas as you want and the AI will rewrite versions of the email so it’s\n14:08\ndirected at the specific pains problems and goals of each specific Persona so you can fast do the experimentation and\n14:16\nthe the testing risk-free from the extra budget that you would normally allocate to\n14:21\nit it qual it it does high quality instant translation I know s will talk a\n14:26\nlittle bit about that as well but it’s quite easy to do translation you just select what languages you want to\n14:32\ntranslate to and it automatically identifies if pages are available in that particular language and then you\n14:38\ncan see that you not only have personalized variant but you have personalized variant across a multitude\n14:43\nof languages at your disposal within seconds rather than months and last but not least it it\n14:51\ngives you a AI copywriting assistant that allows you to help brainstorm or\n14:57\nedit content so that you can get ideas or you can get feedback on how you want\n15:02\nto form your content all based on a very um detailed rule set that guard rails\n15:09\nbrand voice uh and the governance process of compliance the way it works is that we\n15:16\ngo for instance in this case it’s a web page we go into the web page we scrape the content and the content then goes\n15:23\ninto magnetti magnet then has a connection to open Ai and a thropic and it also has connections to other l\n15:29\nlanguage models and it creates context out of it it could also scrape a campaign brief from a document and do\n15:36\nthe same thing so basically it could scra\n15:41\ndocuments web audio video and create the same context whether you want to build a somi p post a web page a landing page or\n15:49\nan email so what this does it enables you to stop spending needless time on\n15:55\ngoing from a campaign brief to a fully fledged personalized multilingual campaign and then shorten that time Gap\n16:03\nso you can go and have a shorter time to Market with higher efficiency back to you s yes so how gas\n16:11\nmoves toward Zer seconds if we look at the process in gas\n16:18\nwe have implemented magnets in our plus uh 60 countries across four different\n16:25\ndivision and uh the way you should see our division is is like four different\n16:31\ncompanies under one company so uh we have different teams different set up to\n16:37\nhandle marketing automation H some have a big Global team\n16:42\nsome others have one Global a marer and only have local magers that are\n16:50\ncollaborating together with that person so it variance a lot between the four\n16:55\ndivisions they have their own Target group for communication they have different communication to communicate\n17:02\nabout on the web page and we have also different products between the four\n17:08\ndivision so what we found out that is we cannot have one H magnet instance we need to\n17:16\nhave actually four different where we can get it customized for each division\n17:24\nso that each division have it as how they are using magney or how they’re\n17:30\nusing or working with marketing automation today so that means we needed\n17:35\nthe four solution inside magnet each division have their own rules for\n17:42\ncreating content they have their own user settings they have their own content and tagging and they have their\n17:48\nown specific solutions that is um that is fitting their needs each of them\n17:56\nhave so it’s not uh just one platform we needed to to\n18:02\ncustomize it otherwise it would not not be user friendly for the magers that are\n18:08\nworking in ER in\n18:13\nmagnetti so if we uh look at the process and how we we started this we uh we\n18:20\nstarted with a puc where we had a collaboration with three of the four\n18:26\ndivision that had the time and resources to uh to ER be um in this PC with us we\n18:35\nselected the key markets uh to focus on where we could count on the engagement\n18:40\nand the valuable feedback that they could give us because uh when we are\n18:45\nworking in that many countries we are in situations where we only have one local\n18:51\nmarete in some countries so we could not just take whatever we want we needed to\n18:58\nmake sure that those we had in the PC were also available for us to uh to\n19:05\ncollaborate with in the PC we uh builded\n19:10\num 266 emails in 20 plus countries and\n19:16\nlanguages so we could get some feedback on the translations because the main uh\n19:22\nFocus for us what the translation how is the translation with AI versus h a human that is translating\n19:30\nit and that was the main um focus we had to figure out how can how is this\n19:38\nworking and can we rely on this when we are going forward then we uh rebuilded the rules\n19:46\nand we tested when we got some feedback from the local uh local marketeers in\n19:52\nthe countries and uh we ended with um a\n19:58\nreally result on the PC so only not only three of the divisions\n20:04\nbut all four divisions were ER very interested in getting magnetti as the\n20:11\nnew option for marketing automation so even though we only had three of the\n20:16\ndivision in the PC all four were actually ER ready to to jump in this and\n20:24\nand try it out then we got into the devel Vel mment phase where we were scoping and planning\n20:31\nthe key features and develop the features that were needed mainly the\n20:37\nfeatures that H were the same for all for division so we could get H right\n20:44\nfrom the beginning and then ER and then we got into the implementation\n20:50\nphase when working uh with that many countries it would not be beneficial to roll out all countries at the same time\n20:59\nwe uh we needed to find a way to get it more structured and in the right way to\n21:04\nnot uh rely on the the local marketers where they were not that engaged in AI\n21:12\nor in new uh work um in new work or in\n21:18\nnew um tools and don’t have the time because they have a lot of different\n21:23\ntask on their on their table so we needed to to\n21:29\nfind a way to ER divide these countries into different stages on highly engaged\n21:36\nand not that engaged so we had h four tiers we focused on the first tier were\n21:43\nthe key main countries and then along the way we had ER more and more teers in\n21:51\nbut not that engaged te in the in the end and then U\n21:59\nwe uh we tested it out with the the the few tiers in the beginning so we also\n22:05\ncould see are there anything we needed to change before we roll out for all 60 plus countries because that could be a\n22:12\nhuge amount of work to to start over for that and uh and then we also uh looked\n22:20\ninto the features and got more and more features added to the instance by using the first TI it also\n22:28\nallowed us to test it out along the way so we could you look at the most\n22:35\nrelevant TI and then see how are magney performing how can we use it can we test\n22:42\na bit more on it um and what is working where could we H challenged it a bit or\n22:49\nsomething like that and then uh end of last year in\n22:54\nDecember we uh finalized the implementation we got all features added all countries\n23:03\ngot H got implementated and we also got all divisions\n23:09\nonboarded so uh each division have their own um magnet team that are working in\n23:17\nthe solution some have a lot in and some have only a few that depends on the\n23:23\ndivision so again the the setup is very uh\n23:29\num it’s not the same for all of them and now we are in the activ\n23:36\nactivation phase uh where we are starting by um testing the tool all the\n23:44\nVisions are in it ER creating content trying to send out newsletters and uh\n23:50\nand trying to use it instead of the old way of doing it and uh that is very\n23:57\ninteresting to see how how it performing and how it’s how it’s going and getting some feedback from the marketeers that\n24:04\nare using the tool to give a bit more perspective on\n24:10\nthe process and what we have done before and what we are doing now we have made\n24:16\nthis comparison of our campaign process as I I have told now uh we have\n24:23\nfour divisions so we have different ways of working so I have created created\n24:28\nthis view from one of the division to give a Insight in how the process ER\n24:34\nhave been for this division so before magnetti we started six month\n24:43\nprior to launch by collecting inputs and inspiration to content for nine newsletters at the time then um the\n24:52\ncontent was planned and presented for all markets and then approved from them\n25:00\nthen we ER then we gave the content brief for the agencies they write the\n25:07\ncontent and they created the graphics and created the mockup for the news letters and then they got some feedback\n25:14\nand changes when all content were approved\n25:20\nwe it got sent to translations by the agency it got implemented into mareto\n25:28\nall links were attacked by actic H for each newsletter then the local uh MERS\n25:35\nreviewed the newsletters gave feedback and tees and then it was a\n25:43\ndive moment now it looks a bit different as\n25:50\nyou can see the uh blue boxes are removed because we are not no longer\n25:57\nusing agencies and that was also the T task where it was a lot time consuming\n26:04\nfor us because it was human hands that needed to create the content and\n26:09\nimplement it and TCH that translate it and that was a long time consuming\n26:16\ntask so now we are looking into that we are starting one to three months prior\n26:23\nto launch and we do not need to create the nine newsletters at the same time we can actually start out with three for\n26:31\nexample and then H focus on those then we are creating uh the content we are\n26:38\ntranslating translating it and tagging it by magney we still have the local\n26:44\nreviews as we had before and then we are getting the emails implemented\n26:51\nautomatically into maretto so as you can see here the time the timing is a lot\n26:56\nshorter we have ER speed it up the process and this is just the beginning\n27:02\nbecause I can I hope to see that the campaign brief and the local reviews\n27:07\nalso will be a lot shorter in the in the coming\n27:19\nmonth if we uh look at the main\n27:24\nchallenges we had we uh it was espe esecially time to Market it was the\n27:30\nopportunity to react and not be locked by manual processes I will not go\n27:37\nthrough all of those uh steps we can see some benefits of I will only focus on\n27:42\nwhere we could see that this is helping us on the main challenges so first of all before we had\n27:50\nsix months time to market now we are hoping to gain one to two months we are\n27:56\nin some divisions down to one mons but uh we are hoping to see one to two for\n28:03\nall four divisions before or we still have a\n28:08\nextreme amount of content that makes it a lot of lot difficult for us to figure\n28:14\nout what is available in all countries and get the full overview and the full picture of it and now with magnit we can\n28:21\nactually see it right away we can uh search for it and tag it uh so we can\n28:28\nfind what we are searching for and see where is it translated and where are we\n28:34\nmissing it we also have extremely resource heavy\n28:39\ncontent production and uh it was a long uh time to Market we had\n28:45\nthere with the with magney we can see that the content production takes seconds with with the drag and drop\n28:53\nfunction uh that helps a lot on the on again the time to Market\n28:59\nwe have um we never created personalization\n29:04\nbefore uh because it was ER time consuming and uh it took a lot of U of\n29:12\nthe budget to to change or to to test this out or use the\n29:18\npersonalization um but now it’s much easier uh with the personalized content\n29:23\nand also for the testing so we can use it for a testing in a much easier way\n29:29\nwhere we are not relied on that many resources so that is helping us a lot\n29:37\nagain and we have minimized the manual task extremely by not using human hands\n29:43\nbut using ER using Ai and magy for that\n29:48\ninstead of the agencies so I guess that was it s to\n29:55\nbegin with I know you’ll be back in a few minutes um thank you s for for going through that I think it’s helpful for everybody\n30:02\nto see how it works so that you can kind of Envision how does this work so I’m going to jump in to show you a demo of\n30:09\nhow magnitud works for konas I’m just going to unshare not unshare minimize my screen here and I’m going to go into the\n30:16\nplatform see if I’m still logged in I am so basically when you get into the platform this is the email part of the\n30:22\nplatform I’m just going to zoom out a little bit because I’m on a an a on a small laptop but what you can see here\n30:29\nis you have an interface where at the top you have some general functionalities like saving exporting localizing creating a new project you\n30:37\ncan choose any content you want so I could go and choose Croatia and once I choose Croatia all the Croatian content\n30:43\nfrom the website that’s available to use in magnet comes up and I can see if I click this I actually go to the creation\n30:50\npage so it understands all the URLs of all the content we have about 70,000\n30:55\ndifferent content items in the platform we can have many more if we want it going to go back to the global one you\n31:01\ncan pick different templates for instance you can pick something with a a related article over here in the middle\n31:06\nyou see the email templates you can pick something with threee related stories and you can pick something with\n31:14\num a pale pink background and we can add as many templates as we want these are the five\n31:20\ntemplates that’s going to cover I think maybe 97% of your needs S at the moment\n31:26\nbut if somebody came up and said oh could we rep pick another another template it’s fairly easy to implement\n31:31\nthat you cannot drag and drop module into the uh um magy er user interface\n31:38\nbecause we are covering a lot of platforms and each platform has a different way of doing it but it’s once you have exported emails from magnet\n31:45\ninto maretto you can add as many additional modules to the template as you like just as if you created an own\n31:50\nyour own email underneath that we have a search field where you can filter content and see specific tags that you\n31:56\nwant to filter on um you can filter on web pages here you would also see documents and video if\n32:02\nyou had those up um that’s not where gas is yet but it is more than possible I\n32:09\ncan for instance go in here and search for commercial at the URL that contains commercial and find a page that I’d like\n32:15\nfor instance here we have a a commercial heating uh solution and I can drag this\n32:22\nin here and when I drag this in here it writes the email\n32:32\nactually I want to find another version of it oh it’s here this one sorry I want\n32:38\nto show you this one so this one is a an article and if I wanted to go to the\n32:44\npage that it was on I could just click here and I can see this is the page that’s it’s about I can go to the this\n32:52\nis the L learn Tab and it’s going to present this content for the readers in magnet as you can see when I I dragg\n32:58\nthis in it immediately wrote a headline a body text a CTA it inserted an image\n33:03\nfrom the website I can of course go in here and adjust images upload other images from my own image bank or from\n33:11\nthe gfas image bank if you had access to that and change that it’s just standard stuff um what I can do is I can also add\n33:19\na related article so I could go up here and say you know what this is about Commercial Heating I want to add a\n33:25\ncustomer case down here I’ll drag this one in here if I can grab it and then it writes a customer case\n33:34\ndown here so actually it refers to the customer case explore customer stories showcasing how approach to intelligence\n33:40\nwater and efficient stuff do this and then here down here we have it so once\n33:45\nI’ve done that I can minimize the Content Library when I don’t need that anymore and I can go and chat with\n33:51\nmagnet so I can see this text is a little short I might want to um to make\n33:56\nthis a little shorter I’m just going to minimize the left here so a little long I can either just write it you know make\n34:03\nthis 75 words and it immediately understands that I’m chatting not only\n34:08\nwith the text that has been generated here but also the source text of the web page that it comes from and all the\n34:14\nrules that God rails in the in the back that I’m going to show you in just a minute I can add cont text here and I\n34:19\ncan then go in here and I can easily you know manually adjust this if I want to\n34:25\nso I don’t have to just use Ai and of of course write stuff myself if I want to I\n34:30\ncan do this for the for the um headline as well but I also have stuff like quick\n34:36\nprompts that’s going to help people who don’t feel very comfortable about using AI doing easy stuff fast for instance it\n34:43\ncould be I want to create some variants of headlines so I could say you know uh\n34:49\ntest some different tones and it gives me a few variants and I can say you know uh I would like to choose number one and\n34:57\nthen it gives me number one and I can add number one and so forth and so forth so it allows me to go from having\n35:03\nnothing to having some pretty nice content if I go back up into the body text here I could go in and even do HTML\n35:11\nI could for instance go in and highlight this and say I want this to be in bold add that to the email I could also go\n35:17\nand say you know what um I like to work with bullets so could you please using this quick prompt uh choose this one I\n35:25\ncould write this manually if I wanted to it just makes easy replace paragraph 2 with\n35:31\nbullets and here it’s replacing it with bullets and uh I could go you know I\n35:37\nlike bullets but wouldn’t it be cool if I gave each of these bullet a sub\n35:42\nheadline and it understands that sub headlines go with bold so it’s going to give me some sub headlines here that’s\n35:48\ngoing to make this email even more distinguishable and quickly pretty quick we have an email that’s about this\n35:55\nheating cost reduction and a customer case to Showcase it that you would have spent quite a long time on before in in\n36:02\ngfas and but then you’re thinking you know we have different Target audiences so we have this button up here where you\n36:08\ncan uh select between all the different Persona profiles that gfas has in their working space they have 10\n36:14\ndifferent you can read about each of them and each of these Persona profiles consist of a description I’m just going\n36:21\nto go to the left a description some goals and motivations fears and concerns\n36:28\nlimitations and value propositions you can add as many of these parameters in here as you want\n36:35\nthis is just the way that that gfas has um you know um descided that it’s been set up so there is no limitation of what\n36:42\nyou can do but of course um you might want to write for instance the technical director the operational manager and as\n36:49\nwe can see those have very cost oriented goals total running cost optimization\n36:56\ntheir fears and concerns is failure of systems uh of projects delays and downtime where there the operational\n37:03\nmanager has other specific goals and motivations so let’s try and choose those I think we chose two I just want\n37:09\nto make sure that I didn’t choose more so I’m going to ask it to build a personalized version of this email for\n37:15\nthese two specific segments or Target\n37:20\naudiences and pref fast it’s gotten a version you can see the operations manager version but it’s changed the\n37:26\nheadlines the body text and the um sometimes even the ctas so that it’s\n37:32\napplying its logic to fit with the operation manager specific need the same things goes for the technical director\n37:38\nit’s changed the subject line the preheader everything so it makes it more personalized and more relevant and if\n37:44\nyou’re in doubt about what it’s done you can go in here and click the element here and just go to the quick promps I\n37:50\nmean you can always just write whatever you want just like you do with chat gbt it’s completely free um you can go into\n37:56\nthe quick prompts and you can go and say you know what I would like to uh\n38:02\nunderstand what you’ve done so I can go under modify personalization and say please explain to me what you have done\n38:07\nso instead of like directly working with editing text now we’re having a brainstorming session with the AI where\n38:13\nit understands the rules it understands the personas it understands the content and I can zoom in here if I just zoom in\n38:20\nhere and I can see that it’s writing to me that this personalized emails it tailored for the technical director the\n38:27\ngoals and motivations that we’ve talked about as total running cost optimization example minimize any consumption to\n38:33\nlower operational costs and meet sustainability targets speaks directly to their goal of reducing total running\n38:38\ncosts and so forth down there and you can then have a dialogue where they’re saying ah I don’t really like that could\n38:43\nyou change it a bit and maybe focus on some other value propositions or maybe I decrease focus on limited direct\n38:50\ninvolvement increase focus on cost and pretty quickly you have a very good framework for underlining how to to do\n38:57\npersonalization across the entire organization because it’s so difficult to do uh Implement customer Centric\n39:04\npersonalization across the entire organization so now everybody in konas has the same way and the same framework\n39:11\nunderlining how to do this enabling them to do personalized communication I’m just going to show you\n39:17\nsomething just briefly um one we are when we are dragging in content what\n39:23\nreally happens behind the scenes is we are applying a set of rules I’m just going to go you in and show you the rule\n39:29\nsets we have in the background so when talking about governance and compliance we have three different levels of rules\n39:34\nwe have Global rules for instance here we have tone of voice rules and we apply those if I just expand them there are\n39:41\nwritten rules about how it should apply tone of voice to the to the writing that it’s doing we have writing rules which\n39:48\nis things that it can and cannot do for instance it should never use salutations or sign off in their response all you\n39:56\nalways ensure all message exclude greetings hi there dear name or something because we won’t want that and\n40:02\na bunch of other writings there are also specific task descriptions on how to solve specific\n40:08\ntasks that we’re asking it to do but there are also other rules each market have their own rule so for instance\n40:15\nFrance has a rule on how to write in French and it has rules that is gu guid\n40:20\nlined around Are there specific words that it should translate in a specific way for instance HVAC is to be to\n40:27\ntranslate it into CBC and so forth and so forth so that local editors can also\n40:32\nguard rail rules and make it right in a specific Way for their local markets the last thing is we have control rules for\n40:40\nall of the base prompts for instance when writing a headline I can see here\n40:45\nthen write a headline for a marketing email as a compelling question that addresses the reader directly sparking curiosity and engagement write this\n40:52\nheadline in this language and it inserts what we call a replacement string which is basic basically if you dragging in\n40:58\nEnglish content it would say write it in English I can go out and check this out so we were back at our email and you can\n41:05\ngo up in the chat and check out here and it says write the headline in British\n41:10\nEnglish up here so basically what it’s doing is it’s taking the rules and applying it at the beginning so that\n41:17\nit’s writing stuff per the rules and then as we chat with it and expand our\n41:22\nengagement with it all of the global rules and local rules are put into effect to gu ra the output quality so\n41:28\nthat it matches the unbrand voice and the way to translate and that brings me to the next part translation so once\n41:36\nyou’ve been writing these specific personalized variants of your\n41:41\ncontent and you are happy with those you can translate you could also go the other way and translate first and then\n41:46\nwrite personalized variants but sometimes it’s easier to just look at the personalized variant in English and\n41:51\nsee if they’re good enough before you’re starting to translate them so in magnet when I click localize it runs through\n41:59\nall of the content in the library and identifies if each of these URLs that the email is built upon are available\n42:06\nfor Content because we won’t want to create an email with content that doesn’t have a local page so for\n42:13\ninstance here you can see that Belgian French only has one out of the two modules available if we created that it\n42:19\nwould create an empty model that space and I could drag in another article to Showcase how that worked but I’m going\n42:25\nto try and take something that works to begin with with so I’m going to select Argentina like Dutch Belgian\n42:32\nBrazil Colombian Chinese Arian bner Hova\n42:38\nCroatia and Finland and we can create all of them but I’m just going to do this to make it a little bit more\n42:45\nflexible so I click the select the censor translation button and it does take about 10 15 seconds before it\n42:52\nresponds so let’s see um and just give it a little while why it’s translating all the cont content it’s now\n42:58\ntranslating the default content and the two variants into the selected\n43:06\nlanguages so here it is now we can go to the little slider up here and see this\n43:11\nis British English as we had before and now I can go to the Argentine Spanish\n43:16\nversion and as you can see it’s maintained the HTML formatting that we did in the original email so it doesn’t\n43:22\nreplace that with something it understands that it only has to replace the text and not the code I can I can look at the operations manager in the\n43:28\nartinian version I can look at the technical director of of the artinian version and and so forth so I can go to\n43:34\nthe simplified Chinese version and I can go to the Belgian Dutch version\n43:41\nBrazilian Portuguese Colombian Spanish Bulgarian version as you can see the Russian alphabet is in full use here\n43:51\nCroatian The Finnish and Basia and so forth and so forth so pretty fast you\n43:57\ncan go in gas from having an idea of what you want to write to having a global multilingual personalized\n44:04\ncampaign that you can then send for review and and and work with the reason\n44:09\nthe way you do it is that you go in here and you say this is Mark eight for instance we call it a name and you save\n44:16\nthe campaign so that it’s safe for other people to access it just going to wait a little while\n44:22\nit’s just have to to to save the screenshot and save all the content it does take a little while to save stuff\n44:29\nbecause there’s a lot of text going on as you can see if we give it a small\n44:41\nminute come on here it is so what I can do now is I can go into the projects and\n44:47\nload all the projects with there also a little bit of projects uh available and then I can select that and I can share\n44:54\nit with other people so I can go into the project menu and select this mo8 and\n45:00\ngo and say share this with Santa for instance right because I want her to see it I should be able to find oh maybe\n45:07\nit’s like I can say it as Andreas for instance Andreas and other people and when I sent that to them they will be\n45:13\nable to either edit or publish or I can remove access for them I’m just going to remove this because I think Andreas is\n45:20\ngoing to be confused if I have shared this with him but the point is that you can share with all the local users who\n45:27\ncan then go back and review each of the pieces of content that they’re supposed to review in their local language which\n45:33\nmeans that if I go back into the email here and load it I can now go if I was a person\n45:43\nin let’s take Brazil I can go here and have a chat with it and if I ask it\n45:49\nsomething in English like uh shorten the first paragraph because I\n45:56\ndon’t like that in the my language then it will answer me in\n46:02\nBrazilian so here we can see that I’ve shortened the Brazilian paragraphs so slightly and I can work with this as\n46:08\nmuch as I want and then uh very soon we will have a function edity where you can then approve the review so that it goes\n46:15\nback to the owner saying this person has reviewed the content it is now ready to be published the last thing I’m going to\n46:21\nshow you is that you can then export it and say I want to export this either to\n46:26\nan existing program like this that already exists that we have created with Magnet or you can clone a program for\n46:33\nthe list of standard programs that you have inside the maketto solution of of\n46:39\num konos and name that so you build a clone of a program I’m not going to do that and go over here and then you can\n46:45\nselect either you want to export all of these or just export a few of them select whether you want it to be in one\n46:51\nbig Dynamic email or in static emails and then you can add that to programs and say export and then it’s going to\n46:58\nexport this either as a static email into the specific folders or instances in maretto or as a dynamic email into\n47:06\nthe global folder or the regional folder as one email with different type of elements and it will immediately be\n47:12\navailable for you inside mareto so I guess that’s the like the overall demo um I’m going to go back to\n47:20\nthe slides um I can’t see people right now I’m just going to have to um I don’t\n47:25\nknow how to maximize the little uh thing in the left maybe it’s here ah it’s here\n47:30\nright no just going to go back and one moment here\n47:38\nand like this so I think it’s back to you s it\n47:43\nisn’t it yes it is so if we are going to look at the results we saw on the puc it\n47:51\nuh it especially was on the translations where we had the focus and what we found\n47:57\nout on the PC was that 91% of the test\n48:03\nresult ER were being finalized and proof ER readed in less than 10\n48:12\nminutes and 98 were in 15 minutes so\n48:17\nthis means that we could actually see that we did not use that much longer\n48:23\ntime h on proofing than we did before mag and that was a huge win uh and was\n48:32\nuh helping us seeing the the possibilities and the success in\n48:38\nit because we had had the local marketeers proof reading and and giving\n48:44\nfeedback on the emails and the content um\n48:51\nyeah and uh it’s still early days but uh we can see some results already now we\n48:58\ncan see that um that uh the external cost reduction is\n49:06\n100% we are not using external uh agencies anymore the time to Market have\n49:12\nbeen uh before six months now it’s one month for one of the division and we are\n49:18\nhoping that this will continue for all four divisions and for the content creation\n49:25\nbefore we start started on briefing on content we had H we used two months and\n49:31\nnow we use 30 minutes before we have a final content ready to be uh used in h\n49:41\nyeah in newsletters so I’m just going to take\n49:47\nover for just a few minutes and say that we have a lot of customers using this I’m not trying to sell you anything but\n49:53\nthere are like people like Scana who’s I don’t know if they’re in the meeting I think they are nesis is using it they\n49:58\nuse Salesforce um and uh WS Audiology who’s a hearing aid company use it and\n50:04\nthey have a lot of good things to say in all kinds of different ways uh of course and\n50:09\nbasically we are working together with nine brands at the moment K de Scania\n50:15\nPFA wsa orology value signia Vex and nesis all of them bar a few B2B\n50:22\ncompanies with complex decision processes a lot of different internal and external stakeholders in doing that\n50:28\na lot of content a lot of languages and a lot of complexity and they all feel like this platform is helping them as as\n50:35\nthis has helped quos so I think I would turn it over to\n50:44\nyou Michael and over to the audience if there’s any questions thank you so much\n50:50\nfor the presentation this was very interesting and insightful and uh just\n50:55\nto see behind the scenes since the technical person in me is very happy right now um there are a few questions\n51:02\nin the chat I can uh Michael would you like to read them um sure sure and then\n51:08\nthey’re coming from me and I apologize for this but it’s it sparked some some interest on my end uh so you responded\n51:15\nto the question around whether you could actually replace the translation tool that you were using before with a\n51:20\nresounding yes right which is I think pretty cool and interesting uh it would be interesting to hear if there any\n51:27\nlegal ramifications on starting to use AI in a in a organization like you guys\n51:32\ns because it’s it’s a I know it’s one of the things we’re challenged with in getting AI into these kinds of setups so\n51:39\nit would be cool to hear if you ran into anything there and how you maybe salt it if if that’s something you can talk\n51:45\nabout in in less than half an\n51:51\nhour ER well we have had legal involved in this ER of course and uh we have had\n51:57\nthem to to look into uh the challenges we have not been challenged that much\n52:03\nbecause uh what magnetti are using is a maybe you can can answer better on that\n52:10\nlike but yeah but it’s a more secure ER platform so we are not sharing and the\n52:17\ngood thing is that all content we are using are already available so we don’t\n52:22\nhave any secrets that we are sharing we we have everything that that you can\n52:29\nfind online already so we so that of course helped a lot on on\n52:36\nthis yeah we see that all the I mean Deo is one client that’s very worried about legal perspective and they have approved\n52:42\nit and their initial reaction along with other is that because we are not using any content that’s behind a firewall or\n52:49\nsomehow secret but it’s open content there’s no like you know concerns around the X\n52:57\nand because we are using the API which is basically allowing not allowing open AI to train\n53:04\non the on the data that’s also alleviated but we are also connecting to some clients to their Enterprise model of jbt so that if they want to keep it\n53:12\nentirely in-house they can do that as well yeah cool that’s interesting um\n53:19\nunless there’s anybody with some follow-up questions I have another one if that’s okay uh so um this aspect of starting to\n53:27\nwork with AI in marketing organization uh to me feels like you know a new\n53:34\nadventure and um that Adventure Starts with prompting in reality I know it’s\n53:41\nsomething that we should all get a a black build in uh by now already in reality because it’s the future there’s\n53:47\nno way around it we need to be able to do this because it’s going to be a requirement in our jobs have you have\n53:53\nyou seen any kind of experience you can share on that uh I guess actually I want you to\n53:58\nresponse then and then like maybe you can chime in with your wider experience how did the marketeers actually you know\n54:05\ntake that prompting in are they using it or are they just using the library that that that the magnet is offering up\n54:11\nthere it’s an extensive Library granted but how do how does that uh it’s it’s a learning curve I would\n54:19\nsay and and I know that they are using both so some are discussing with the the\n54:25\nthe chat AI uh but to uh to find the right solution and and trying to find the\n54:33\nright way to communicate with that and that is a learning curve so it’s good\n54:38\nthat we have both opportunity to rely on the quick prompts so we can find some an\n54:44\neasy way how is the best practice to prompting but also H have the\n54:49\nopportunity to discuss it with it and and find the right way to communicate is\n54:56\nso it’s a learning curve and and it will be different different from each\n55:01\nmarketeer how they are how doing that and how much they are already now\n55:06\ncommunicating with chat G I can I can add a little detail to\n55:12\nthat I didn’t showcase that actually in the demo I don’t know why I forgot but there’s a small delete button over each\n55:17\nof the elements in the chat so we can actually do this Men In Black thing where we just go and say oh I didn’t say\n55:22\nthey whoop and you just take out uh the conversation you’ve had up onto a certain point meaning that if you feel\n55:28\nlike you’re chatting your way into a corner you can just go back and say oh forget what I told you the last 10 minutes let’s start over so it enables\n55:35\npeople to be much more willing to to experiment a little bit because they don’t feel like it has consequences when\n55:40\nthey do stuff it’s more like learning as a learning curve having fun trying it out that helps a lot really interesting\n55:46\nreally interesting no followup another question\n55:51\nDavid’s asked uh when new content is published on the website so in this case on B’s website does the that Content\n55:58\nLibrary in magne get automatically updated it it it right now it doesn’t\n56:04\nbecause we have a very strict road map where we’re focused on to get all the features out for Kos but it would be\n56:10\nquite easy if that was a a feature that anybody wanted to add the the S map and\n56:16\nsay once the sitemap gets updated we go in there and crawl the content you can easily add content manually so let’s\n56:22\nassume a news article came out I can add that content into magnet in maybe 10 20\n56:27\nseconds by just clicking a small plus button in the interface and entering the URL and then you will have the content\n56:33\nin your interface fast so there’s two options either you if you have a large swath of content that comes out and you\n56:39\nwant it to be mapped across all the different regions you can send it to us and we’ll do it we can build a small\n56:44\nfeature that does it or you can just do it manually in in um in with with smaller Pages inside the interface right\n56:50\nnow but these things are all things I mean AI is just as new as we are so it’s features that’s being built in by but\n56:56\nit’s not something we haven’t thought of for\n57:01\nsure awesome there’s another question from Nick Nick do you wanna yeah I can\n57:08\nread it ask this so um yeah this is very interesting I’m just wondering uh\n57:14\nespecially from a maretto perspective so in maretto you have opens clicks there’s\n57:19\nseveral insights you have uh do you have plans of using that uh to evaluate the\n57:26\nquality of your content uh so that you can tell the AI how good certain content\n57:31\nis and perhaps even improve future generated content yes yes we have and\n57:36\nthat is a part of the road map that we are quite we’re now trying to develop upon so basically um the end goal of\n57:44\nthis application is to build an autonomous marketing agent that’s going to help you deliver marketing across any\n57:49\nkind of function that you want and in that process there’s a lot of steps to go through one of them is to teach the\n57:55\nuh AI the entirety of your content and then allow it to choose what content to\n58:01\nto present them in a flow or choose what content to present them in a single email and in order to become better at\n58:06\nthat it needs feedback uh human reinforcement learning so to speak from a machine that can tell it this worked\n58:12\nfor this group this didn’t work for that group so that becomes increasingly better at choosing What flows to build\n58:18\nwhat emails to build and what to send people so in our road map we have a connection back into uh maketto or\n58:25\nSalesforce or any other instance where you can identify a specific email or a specific Target group to teach it what\n58:32\nworks and what doesn’t but it does take volume so that’s also one of the things that we are looking into is to get more\n58:38\ncustomers so we can get the appropriate volume because I’m not sure you would maybe want to test uh approve optimize\n58:46\nthe same thing as another customer that doesn’t look anything like you would like to optimize on so there is like a a\n58:53\nroad map towards that that requires more volume and and the also the um desire to\n59:00\nactually maybe exchange training data so that you have to get other companies in there and exchange chaining data with\n59:06\nthem without knowing so that the model becomes better at writing if there’s not enough volume so I hope that that\n59:12\nanswers your question yeah 100%\n59:18\nthanks great uh yeah lot of interest and and that’s so nice um thank you again\n59:25\nfor the presentation I know we’re at time we have a smaller topic to discuss\n59:30\nso for those who can still stay I I will take no more than 10 minutes uh we’re\n59:37\ngoing to go back to maretto we’re going to switch gears and talk\n59:44\nabout Adobe identity management migration uh you perhaps heard about it\n59:52\nfrom your uh CSM uh this migration will come\n59:57\nthis year I think to all instances uh and I wanted to give you a\n1:00:02\nheads up what it means what is it\n1:00:07\num so Adobe scheduled this migration uh basically to get all the users in the\n1:00:15\nAdobe admin console and this is the ultimate level from where the Adobe\n1:00:21\nproducts are being managed uh this is part of the integration of maretto to the rest of\n1:00:28\nthe Adobe suite and ensuring everyone is compliant and using the right logins\n1:00:36\nwith unique IDs it’s a necessary migration uh so\n1:00:41\neveryone will go through it at some point it will not affect any workflow content Integrations or\n1:00:50\nassets so just a little bit of language and a screenshot of how the admin\n1:00:56\nconsole looks like um the Adobe identity will be based on email addresses and in\n1:01:03\nthe admin console you will see not only maretto but other Adobe products that\n1:01:08\nyou are\n1:01:13\nusing I have a a map of the migration and I know it it it looks a bit complex\n1:01:21\nso I will do my best to simplify it quickly um but I I’ll start with saying\n1:01:27\nthat after the migrations all users will sign in Via this new identity way um\n1:01:35\nthere will be uh a change in the URL of the instance so Maro will go from being\n1:01:42\nserved um on experience. adobe.com to Adobe experience cloud and that requires\n1:01:49\na change uh which I’ll talk a little bit more about and then the user management\n1:01:54\nwill move from Maro in the admin area to the Adobe admin console so that means\n1:02:01\nadding a new Maro user or deleting a Maro user so here are the six\n1:02:08\nsteps uh that are are going and most most are in the background so we are not\n1:02:14\ngoing to see this and don’t get intimidated um I’ll start with the step one so this is where\n1:02:22\num actually the the admin console is added in in the instance so there will\n1:02:28\nbe a tile in the admin area um the migration looks different um if you have\n1:02:35\nsingle sign on or not so if you if you want to do single sign on this is a\n1:02:41\npoint to set it up um yes um I’m just checking if I am\n1:02:50\nforgetting anything here um the admins will be involved here so the admins will\n1:02:55\nbe be notified by Adobe product uh to that this migration is\n1:03:04\ncoming all right I’m not watching the chat I see there are some comments I\n1:03:10\nwill continue with step two so the schedule user migration start date um\n1:03:17\nthis is when the date is set so a date is set to 30 days in the future when the\n1:03:22\nmigration happens this date can be modified by your Maro admins um and the\n1:03:29\nMaro admins will communicate at this point to your\n1:03:34\nusers uh that this is coming and there are some changes um and then the admins\n1:03:41\nwill be responsible for completing the user migration via the migration tool\n1:03:46\nwhich is that tile that will be made available in your\n1:03:52\ninstance step three uh migration day so about one week before the migration date\n1:03:59\nthe the date is locked so that cannot be changed um the users will be directed to a selfs\n1:04:08\nserve migration uh where they will need to verify their email um and the admins\n1:04:14\nshould encourage you know the the users to to do that because after the day they\n1:04:20\nwill not be able to log in in the traditional way um and uh admins will\n1:04:26\nalso receive some notifications is if users haven’t yet um followed the\n1:04:32\nprocess so communication is very important at this\n1:04:37\nstep and yes on the migration on the migration start date uh this will happen\n1:04:43\nat 12 a.m. I think in the time zone of the instance uh some\n1:04:51\nusers will be loged out for a few minutes so don’t panic uh if this\n1:04:57\nhappens um the admins will be automatically migrated so good news if\n1:05:03\nyou are a Maro admin um and this is I I’ll go back to that SSO that I\n1:05:08\nmentioned because there’s a piece here where if you have less than 75 users in\n1:05:15\nmaretto and no SSO uh there will be an automated migration uh done by Adobe in\n1:05:21\nthe background which is good news um but if you do have have SSO set up or you\n1:05:29\nhave more than 75 users then you can migrate in batches um and\n1:05:35\nyou can actually go in and select which users to migrate and when I think and there’s a little bit more work here from\n1:05:42\nthe maretto\n1:05:47\nadmin okay so you can migrate them or schedule the migration at a later date\n1:05:52\nso there’s some flexibility there and control from from the\n1:05:57\nadmins all right we’re almost there so once the user migration is complete\n1:06:05\num then the Adobe sends an email notifying the the way to login is\n1:06:11\nchanged so the users will know to log in uh in a new way they will accept an\n1:06:18\ninvitation uh to sign in using this Adobe identity um so they will use the\n1:06:25\nAdobe ID I think most of you already have it but just calling it out that it’s it’s a it can be different today\n1:06:31\nthan how you log in um and then the system admins will get an email when the\n1:06:38\nmigration is complete for the instance and then everyone signs in the new\n1:06:45\nway uh here’s when the users will start being managed uh within the console so\n1:06:51\nevery you know change that you make in your instance for adding removing users will be done in that console Adobe\n1:07:01\nconsole and the last step um this is actually uh this slide is what I had\n1:07:08\nfrom the training for trainers we got uh where I understood that there will be a\n1:07:13\nnew support portal to login cases Michael is that still accurate yeah it’s\n1:07:19\ncorrected it’ll be done in the admin console in reality so you’ll create cases in admin console instead of going\n1:07:25\nthrough Nation like you do today all right that’s helpful um yeah\n1:07:32\nI’m excited about that new support Port it’s it’s very confusing right now unfortunately\n1:07:38\nbecause we’ve got a lot of people that are kind of in limbo so they’ve migrated but they in reality still could go to\n1:07:44\nnation and create a case and how do you you know manage that so if you migrated\n1:07:50\nyou should use admin console that’s at least the recommendation we have and remember to tag your cases with maketto\n1:07:58\nbecause then it gets routed to the right type of person if you just do a general\n1:08:03\nrequest you might get first line support that is less knowledgeable about our\n1:08:11\ninterests let’s use that got it okay um well this is what I have uh\n1:08:20\non the migration I will drop a link in the chat if you want to read more get\n1:08:26\nprepared and there’s some communication templates how to talk to your it for\n1:08:31\nexample once um the migration is coming up to move those URLs to the allow list\n1:08:36\nso just some things to for you to keep in mind um that’s it we are at the end of our\n1:08:43\npresentation I uh don’t know if there were any other questions on the identity management or\n1:08:50\nfor ulri and S um I think nana got her question\n1:08:57\nresponded to like responded in chat and that was got a thumbs up so I think\n1:09:03\nwe’re good there and uh missir might want to come on mute and talk about the\n1:09:11\nexperience they had in their conversion that’s not a requirement that’s a an\n1:09:16\noffer uh we’re here to learn right so so if if somebody else can you know learn from your experience that would be that\n1:09:22\nwould be of course great yes I can give you some insights if\n1:09:28\nwanted I maybe somebody can learn from it so so leave it up to you we were one\n1:09:34\nof the first uh and mikae you’ll probably recognize my name or my voice same for you rck\n1:09:41\num I had that standard in my uh in my zoom I never use zoom so that’s why I\n1:09:46\nhad a different name today uh no we did it I think last year I don’t know August\n1:09:52\nyeah August and we’ve had uh slow performance of maretto we had uh big\n1:09:58\nproblems when it comes to the um the name change of the domain uh because all\n1:10:05\nor bookmarks everything didn’t work anymore but I do believe that maretto has made changes during the migration so\n1:10:12\nthat should not longer be a problem um yes the support thing is an\n1:10:17\nissue uh because I have access to admin console but I also have access to another Marketa which is not part of\n1:10:23\nadmin console uh which means is that I need to go into two support portals in order to to fill things in um if you add\n1:10:32\na person VI the admin console it gets synced to maretto uh but it gets a standard\n1:10:38\nmarketing role well we don’t use a standard marketing role so then I still need to go back into maretto and\n1:10:43\nactually give the right roles to a person which actually makes it a double uh yeah double effort that you need to\n1:10:49\ndo um we had also had problems I think that’s also fixed is that we were only able to see\n1:10:55\nin maretto the API users and we were not able to see the human users so we were\n1:11:01\nnot able to even assign rights and roles to people um so we had a lot of\n1:11:06\ndifferent kind of problems um and I think that we have addressed most of them and I think that since now it’s\n1:11:13\nworking quite fine um but hopefully I think that all the problems that we had\n1:11:19\nthat everybody that’s going to go into a migration will not get them uh because it’s been highly annoying uh we’ve had\n1:11:26\nmaretto load times of 30 33 seconds every time you would load maretto and go\n1:11:33\nto a different entity or refresh your screen it would take three 33 seconds before it loaded and that’s not a way to\n1:11:40\nwork with maretto and that’s that was like August September October and now it seems to be back to normal uh but be\n1:11:47\naware that uh there will be surprises uh but I think that most of them have been fixed by Adobe\n1:11:57\nyeah that’s very helpful to know thank you so much for that Insight I actually haven’t migrated yet uh in my instance\n1:12:04\nso I’m I’m looking forward to it yeah and and I can tell you the admin\n1:12:10\nconsole is way more complex than the maretto admin interface you’ve got different levels you need to assign\n1:12:15\ncertain people to different roles it’s it’s just if you’re purely an adobe user\n1:12:21\nand you only use maretto um it’s it’s not the most friendly way of working but\n1:12:26\nif you have multiple Adobe uh applications in your stack then it actually is quite nice because you can\n1:12:32\nmanage everything from one interface um but that’s another problem that we have we actually have two interfaces for an\n1:12:38\nadmin console one that’s related to maretto and other one that’s related to workfront which is uh hosted in a\n1:12:43\ndifferent part of the world so we actually have two parts that we can actually log into\n1:12:48\nso sometimes it’s good to take a step back and really think okay what is it that we want to achieve with the admin console and ask Adobe for help\n1:12:55\nuh because you’ll probably will not be able to solve it yourself and there are there are some\n1:13:01\noptions where you can merge them together it’s not impossible to do but it’s it’s not a trivial thing for us to\n1:13:06\ndo it either so but but let’s you know communicate with us and then we’ll see what we can do about it but those you\n1:13:12\nknow thank you Frank that was sorry I mened your name now\n1:13:17\nbut it’s it’s this type of Fe feedback that I think is good for everybody to learn so thank you for for unmuting\n1:13:23\nreally great yeah and thank you everyone for joining\n1:13:28\nus today uh really excited to kick off this year with the mug and uh we are\n1:13:35\ngoing to schedule a new session soon and you will be notified via mugs mar.com uh\n1:13:42\nwe’ll have a recording link that will share after the session and I hope everyone enjoys the rest of the\n1:13:49\nday than\n\n\n\n”},{“role”:”user”,”content”:””},{“role”:”assistant”,”content”:””}],”hasPersonalizationPrompt”:false,”hasTranslationPrompt”:false},{“moduleElementName”:”body”,”content”:”Struggling to scale campaigns across markets, teams and products without adding headcount? We help you cut production time while improving quality and control. Based on the Nordic Marketo User Group session with GEA, this customer case shows how they changed from agency-led, manual workflows to AI-assisted execution—building multilingual, persona‑based emails in minutes, not months. Results so far: 100% external cost reduction, content creation in 30 minutes instead of two months, and time to market down from six months to about one. With built‑in governance, translations, and persona personalisation, teams get speed without sacrificing compliance or brand voice. Want to see how this works in Marketo and across 60+ countries? Explore more on our website for the full process, demo highlights, and rollout approach.”,”history”:[{“role”:”system”,”content”:”\n\nYour Task for writing a landing page using a video SRT file as a source\n\nCompany Information\nYou are working for Magnity.ai.\nMagnity revolutionizes marketing automation by leveraging cutting-edge AI technology to create instant, personalized content. We help businesses reduce time spent on marketing to zero seconds while delivering optimized content through semantic predictions. Magnity’s AI solutions focus on efficiency, creativity, and data-driven insights to transform the marketing landscape.\nYour Responsibility\nYou are a Marketing Automation assistant for Magnity. Your primary purpose is to craft concise, impactful marketing summaries that encourage potential clients to explore Magnity’s solutions. The summaries (your reply) must align with the language of the provided \”website text.\”\nYour Purpose\n\nThe primary goal is to make the reader curious and interested enough to explore more content on the Magnity website. Your focus is on driving engagement with a link, without giving away too much in the summary.\nYour objective is to motivate the user to take action by visiting the website, ensuring that the summary alone does not fulfill all of their informational needs.\nIf the reader does not engage further, the content has failed its purpose.\n\nAs a marketing assistant, you are provided with a \”website_text\” to summarize into headlines or main copy. This \”website_text\” is your factual reference for creating content.\nYou may be required to apply a specific communication model (PAS, AIDA, etc.), tone of voice, style, length, or complexity level. You must follow these specific instructions when given.\nYou are writing as a representative of Magnity. Reference Magnity once, then use \”we\” to build continuity and represent the brand’s voice.\nWrite from a B2B perspective, addressing the concerns of marketing professionals and decision-makers who need automation solutions for their business, not directly for consumers.\n\n\nYour Tone of Voice for writing a landing page using a video SRT file as a source\nMatch the tone of voice to the reference \”website_text.\” Maintain consistency with the style and messaging provided.\nPlease avoid the use very flowery and saleslike expressions carefully. Consider alternatives to revolutionize, transform, elevate, boost and similar expressions and use more modest language such as Significantly improve, Change, Rethink, Accelerate and likeminded expressions. That Magnity is a revolution, should be understood indirectly by reading about it.\nOther Guidelines\nHeadlines should be engaging enough to encourage further reading.\nUse acronyms or full terms based on common industry usage.\nExclamation points are acceptable but should be used sparingly.\nUse active language, ensuring that each sentence adds value to the message.\nAvoid redundancy. Do not repeat the same point within the same message.\nMaintain a balanced tone, without being overly enthusiastic.\n\nMagnity Compliance Rules\nRule 1: Emphasize Innovation in AI Marketing\nHighlight Magnity’s AI-powered innovations\n\nGeneral writing rules for writing a landing page using a video SRT file as a source\n\nA landing page can consist of many different modules and elements. These are general rules when constructing these elements. Refer to the specific rules for each element that you are given for writing a specific element. \n\nYour General writing rules\nAvoid salutations and sign-offs in responses. Exclude any greetings like \”Dear [Name],\” \”Hi there,\” or closings like \”Best regards,\” \”Sincerely,\” etc.\n\nRules when writing a body text\nOnly encourage the recipient to do one thing per message—explore more on the website. Refrain from urging them to download, sign up, or watch videos, though you can mention the availability of such content.\nUse the same narrative perspective as the \”website_text.\” Match the tone and address style used in the source material.\nAddress the reader’s concerns directly, avoiding hypothetical scenarios. Use engaging questions to highlight potential pain points, i.e., \”Is your marketing strategy lacking personalization?\” or \”Are you looking to reduce manual content creation?\”\nLimit the use of imperatives to a maximum of two per response to avoid overwhelming the user.\nMotivate the reader rather than commanding them to take action. Avoid language that sounds too forceful or demanding.\n\nRules when writing a headline or CTA:\nHeadlines must always be in sentence case, and as concise as possible. Keep the focus clear and relevant.\nFirst evaluate if the content you are writing about is a customer case or not.\nAlways start a sentence, a CTA and a headline with a capital letter. Write \”See Magnity now\”, NOT \”see Magnty now\”\nAlways use sentence case. Capitalize only the first word in a sentence, except for brand names or product titles.\nAvoid using metaphors or symbolism in headlines, subject lines, and pre-headers. Be clear, actionable, and direct in generating curiosity without confusion.\ntak\n\n\n**General British English language rules** \n\nUse sentence case when it comes to headlines, not Camelcase.\n\n**Vocabulary**\nBritish English: Use the British s instead of American z. Use “personalise, capitalise, etc.”, NOT “personalize, capitalize, etc”. \n\n**Local language examples of good writing style and tone of voice** \n\n\n\n\n\nWebsite text: 0:02\nokay uh welcome everyone uh to our Nordic Mack session first one this year\n0:09\num we are going to start with some introductions I’m Veronica one of the\n0:16\nuser group leaders I started my journey with maretto about 10 years ago in\n0:22\nCopenhagen uh today I lead the marketing Ops Team at a company called Alma\n0:28\nMichael do you want to go next sure I am uh from the other side of the fence so I\n0:34\nactually come from the Adobe side uh my name is Michael kuden or Canen depending on where you’re from and I’m what we\n0:40\ncall a Solutions consultant uh I have also been a maretto customer in my previous life which means that I have a\n0:47\npassion for the tool and that’s part of why I’m I’ve joined Veronica and Nick here as as mug leaders here in the\n0:54\nnautics N I’ll let you quickly do you yes oh hi everyone my name is Nick dor\n1:01\num I’m a Belgian living in Finland uh and I work for Trimble um\n1:08\nTrimble is a is a big multi- International or international company\n1:13\nand um um my role in the company is uh is in marketing technology I’m leading a\n1:20\nmark a marketing Tech or mtech team um and and working a lot with um colleagues\n1:28\nin the US uh I’ve been a Marketo user for about I think 10 years probably more than 10 um\n1:36\nI really enjoy it thank\n1:42\nyou and for today I’m going to cover a few housekeeping slides um promise I’ll\n1:49\nkeep it short we will pass over to urick and Santa to give us the presentation\n1:56\nabout AI which we’re here for and then at the end if time allows I will talk a\n2:02\nbit about the migration uh to Adobe identity management for Maro users um\n2:08\nand while we go to the presentation feel free to drop your questions in the chat and we will take those after the\n2:17\npresentation okay um we want to make sure that this space is first and\n2:23\nforemost for the users it remains a safe space to share challenges and solutions\n2:28\nso Adobe set a few rules such as um no pitching or contacting people outside of\n2:35\nthe mug without their consent for those who join a little\n2:41\nlater a heads up that we are recording this session and we will make the recording available uh to everyone who\n2:48\nregistered for the session on our YouTube for Adobe\n2:57\nmugs okay I’ll quickly run through what else is going on in the maretto user\n3:03\ngroup World um there actually a few new chapters such as the women in Tech which\n3:08\nis a virtual chapter I also noticed that Netherlands has a chapter now so if you\n3:14\nfeel like traveling know that they host a few in person session us there\n3:19\notherwise you’re welcome to join any of the sessions you see on the calendar um\n3:25\nyou can scan this QR code it will take you to the registration page for the mugs um and yeah feel free to to join\n3:33\nany session that looks interesting\n3:38\num yeah Germany also today is like European mugs day I don’t know we didn’t\n3:44\ntalk about it or agreed but seems like Germany nordics and Netherlands has a\n3:49\nsession today um which is which is\n3:57\nnice okay and Adobe Summit is coming up in Vegas um March 17 or 18 to the 20 I\n4:08\nknow there’s a pre-conference um you can join online I’m curious if anyone is\n4:13\ngoing give me a thumbs up in the chat I never been but I know it’s always fun um\n4:21\nand very very insightful there there are a few maretto sessions here um that are highlighted\n4:28\njust because there’s so many topics normally um but we can see quite a few\n4:35\nyou know talking about AI uh like we’re going to talk about\n4:41\ntoday um so yeah feel free to already you can register on the website you can\n4:47\nchoose the the different sessions you can create an agenda so everything is is\n4:53\nonline I can say a couple of words Veronica about as well I’ve I’ve been to the Adobe Summit a few times uh and I\n5:02\ncan highly recommend it um looking at the agenda of course the agenda of the\n5:08\nSummit is massive because there are so many different of I I mean it’s all of\n5:13\nthe Adobe technologies that are being talked about maretto is one of them um\n5:20\nwhen I look at the agenda usually the the beginning the Tuesday and part of Wednesday is more a high level overview\n5:27\nof of the different Technologies and and the in that maretto sessions are usually\n5:32\non Thursday uh presented by by actually many presented by the maretto Champions\n5:39\nbut now I can see that there are already some specific maretto presentations on on Tuesday and Wednesday too uh so\n5:47\nthat’s nice to see uh other than that um yeah it’s fake I I cannot tell much\n5:55\nof it but it’s fun you’ve been to previous uh Summit no\n6:02\nNick yes uh last year this year I won’t be there but last year and the time and the year before I was there or not the\n6:09\nyear uh was Co but yeah the two times before this year I’ve I’ve been\n6:16\nthere awesome well thank you for for that have you signed up for any sessions\n6:24\nnick uh no unfortunately this year uh I won’t be there um but never Le I still\n6:31\nhighly recommend it yeah um and and everything will be\n6:37\nstreamed and I think replayed after the event okay I will\n6:46\ncontinue so uh next up uh we have the main event where s from gonus will take\n6:54\nus through uh the approach that they are currently uh working with uh in this\n7:00\nmagnetti on to implement this aspect of generating both uh\n7:06\nmultilingual personalized communication uh in maretto utilizing AI\n7:14\nas the as a core pillar um and S will take us through uh the approach that\n7:20\nthey are using to do so and what they’re seeing what the outcomes are um and then\n7:25\nlike will will take us through how magnet actually works in functions kind of from a kind of a a bit higher level\n7:32\nyou could say uh there’ll be a demo and and all kinds of things so hopefully it’s going to give you guys some\n7:37\ninspiration to how AI can be used u in in this specific manner of optimizing\n7:44\nthat you know content generation perspective uh so uh I think we’ll we’ll\n7:49\nturn it over to ulik and Santa so if you guys share your screen and kind of take\n7:54\nit from there then we’ll uh take it as it comes\n7:59\nand you’re muted all like just heads\n8:07\nup that is still not hear you like just heads up nope there we go I’m just not\n8:13\nthat used to zoom so I just need to find Buton H so I’ll share my screen and S\n8:20\nyou are the one who goes first but maybe we should just do a brief introduction s yes you can start and then I can take\n8:27\nover my name is ur sanal I am the teach product officer of magnet I’m one of the co-founders I was working in digital\n8:33\ncommunication as a consultant for more than 20 years and I have worked with B2B\n8:39\ncompanies primarily over the last 10 years we’ve been in the consultancy prior that was a maketto partner and\n8:45\nstill is a maretto partner for more than 10 years the oldest I think the longest running maretto partner in Denmark\n8:50\nMichael so we’ve come across many of your problems so um once we saw CHT 3.5\n8:57\nwe started building this platform that you I going to going to see a little bit off and over the last nine months it’s\n9:04\nturned into a real company and we have gotten s amongst others but one of our\n9:09\nupmost most important customer is gas and S you are representing those so I’ll\n9:14\nhand it over to you yeah thank you like uh hey everyone\n9:20\nmy name is s and I’m working as a business owner for myet in gas and\n9:25\ntogether with magnetti we have looked into how magnet can help us uh with our\n9:31\nmarketing automation challenges and we have a short agenda\n9:38\nwhere we will go into the challenges we have in guas then we are going to look\n9:44\ninto magnet vision and solution we are going to see what howas are using magnet\n9:51\ntoday and we will have a short magneet demo and then we have uh some results\n9:58\nfrom the PC we have had and also how it’s going live now and\n10:04\nthen some questions in the end and\n10:10\num yeah g first we are going to look into the challenges of scalable\n10:18\nAutomation and uh our bottleneck for gas is time um and how we can create and ER\n10:27\nand scale marketing automation and uh that is not all we also have some\n10:34\nother challenges than time and uh some of them are that we are by creating\n10:40\ncontent for Global campaigns is very slow process that takes months from brief to launch so the complexity kills\n10:48\nour ability ER and we have trouble by reaching uh reacting to challenges that\n10:55\nwe see in the markets so for example we have a had a 40 year anniversary for a\n11:02\nproduct but because of the long process of creating content we ended up by\n11:08\nhaving the announcement one year after the anniversary so it was 41 uh instead of 40 because we had so\n11:16\nsuch a long time by creating the content um we also rely on our agencies\n11:25\nand the consultants for creating content and implementing a um everything so that\n11:30\nis very time consuming for us to to use\n11:35\nthat we did did not have the resources for creating personalization it was\n11:41\nactually just um possible or realistic for us to go that way because of uh the\n11:50\nhuge amount of work that will require and also\n11:56\num the how the the the markets will um\n12:01\nsay yes to that uh there was just too much to do in in\n12:08\npersonalization uh we also have strict compliance for our 60 plus markets in\n12:13\nthe four divisions that is killing the creativity that that we can uh can do\n12:20\nand we did not have the room for testing learning or failure because of the time and the budget that this will require\n12:29\nso I guess it’s over to me so all of these challenges something\n12:35\nthat we come across many times when you’re talking to B2B companies I hope that some of you can recognize some of\n12:41\nthem but it all comes down to having a platform that allows you to take time out of the equation so whenever we build\n12:48\nsomething into magnet the vision for it is to reduce the time you spend on executing marketing to Z seconds that\n12:55\ndoes not mean that we’re going to Z seconds tomorrow but it means that if you’re thinking about a feature coming\n13:00\ninto magnet the goal of the feature is to reduce the time you spend on executing marketing towards that goal\n13:06\nthat doesn’t mean that um it’s going to be uh successful in the next year but\n13:12\nhopefully it will help you get there slowly and steady the way it works is that we’ve\n13:18\nbuilt a platform that now supports three different channels building emails building web and landing pages and\n13:23\nbuilding social media posts the platform works like this first\n13:29\nof all it allows you to easily drag and drop all your content into templates like email templates social media\n13:36\ntemplates landing page templates whether it is documents videos or web pages so\n13:43\nthat enables you to get a full overview of all your content and it enables you to fastly build content that you need in\n13:50\norder to scale your approach to automation secondly you can personalize everything because all the personas you\n13:56\nhave is integrated into the platform you can see that they have a different set of parameters and you can select as many\n14:03\npersonas as you want and the AI will rewrite versions of the email so it’s\n14:08\ndirected at the specific pains problems and goals of each specific Persona so you can fast do the experimentation and\n14:16\nthe the testing risk-free from the extra budget that you would normally allocate to\n14:21\nit it qual it it does high quality instant translation I know s will talk a\n14:26\nlittle bit about that as well but it’s quite easy to do translation you just select what languages you want to\n14:32\ntranslate to and it automatically identifies if pages are available in that particular language and then you\n14:38\ncan see that you not only have personalized variant but you have personalized variant across a multitude\n14:43\nof languages at your disposal within seconds rather than months and last but not least it it\n14:51\ngives you a AI copywriting assistant that allows you to help brainstorm or\n14:57\nedit content so that you can get ideas or you can get feedback on how you want\n15:02\nto form your content all based on a very um detailed rule set that guard rails\n15:09\nbrand voice uh and the governance process of compliance the way it works is that we\n15:16\ngo for instance in this case it’s a web page we go into the web page we scrape the content and the content then goes\n15:23\ninto magnetti magnet then has a connection to open Ai and a thropic and it also has connections to other l\n15:29\nlanguage models and it creates context out of it it could also scrape a campaign brief from a document and do\n15:36\nthe same thing so basically it could scra\n15:41\ndocuments web audio video and create the same context whether you want to build a somi p post a web page a landing page or\n15:49\nan email so what this does it enables you to stop spending needless time on\n15:55\ngoing from a campaign brief to a fully fledged personalized multilingual campaign and then shorten that time Gap\n16:03\nso you can go and have a shorter time to Market with higher efficiency back to you s yes so how gas\n16:11\nmoves toward Zer seconds if we look at the process in gas\n16:18\nwe have implemented magnets in our plus uh 60 countries across four different\n16:25\ndivision and uh the way you should see our division is is like four different\n16:31\ncompanies under one company so uh we have different teams different set up to\n16:37\nhandle marketing automation H some have a big Global team\n16:42\nsome others have one Global a marer and only have local magers that are\n16:50\ncollaborating together with that person so it variance a lot between the four\n16:55\ndivisions they have their own Target group for communication they have different communication to communicate\n17:02\nabout on the web page and we have also different products between the four\n17:08\ndivision so what we found out that is we cannot have one H magnet instance we need to\n17:16\nhave actually four different where we can get it customized for each division\n17:24\nso that each division have it as how they are using magney or how they’re\n17:30\nusing or working with marketing automation today so that means we needed\n17:35\nthe four solution inside magnet each division have their own rules for\n17:42\ncreating content they have their own user settings they have their own content and tagging and they have their\n17:48\nown specific solutions that is um that is fitting their needs each of them\n17:56\nhave so it’s not uh just one platform we needed to to\n18:02\ncustomize it otherwise it would not not be user friendly for the magers that are\n18:08\nworking in ER in\n18:13\nmagnetti so if we uh look at the process and how we we started this we uh we\n18:20\nstarted with a puc where we had a collaboration with three of the four\n18:26\ndivision that had the time and resources to uh to ER be um in this PC with us we\n18:35\nselected the key markets uh to focus on where we could count on the engagement\n18:40\nand the valuable feedback that they could give us because uh when we are\n18:45\nworking in that many countries we are in situations where we only have one local\n18:51\nmarete in some countries so we could not just take whatever we want we needed to\n18:58\nmake sure that those we had in the PC were also available for us to uh to\n19:05\ncollaborate with in the PC we uh builded\n19:10\num 266 emails in 20 plus countries and\n19:16\nlanguages so we could get some feedback on the translations because the main uh\n19:22\nFocus for us what the translation how is the translation with AI versus h a human that is translating\n19:30\nit and that was the main um focus we had to figure out how can how is this\n19:38\nworking and can we rely on this when we are going forward then we uh rebuilded the rules\n19:46\nand we tested when we got some feedback from the local uh local marketeers in\n19:52\nthe countries and uh we ended with um a\n19:58\nreally result on the PC so only not only three of the divisions\n20:04\nbut all four divisions were ER very interested in getting magnetti as the\n20:11\nnew option for marketing automation so even though we only had three of the\n20:16\ndivision in the PC all four were actually ER ready to to jump in this and\n20:24\nand try it out then we got into the devel Vel mment phase where we were scoping and planning\n20:31\nthe key features and develop the features that were needed mainly the\n20:37\nfeatures that H were the same for all for division so we could get H right\n20:44\nfrom the beginning and then ER and then we got into the implementation\n20:50\nphase when working uh with that many countries it would not be beneficial to roll out all countries at the same time\n20:59\nwe uh we needed to find a way to get it more structured and in the right way to\n21:04\nnot uh rely on the the local marketers where they were not that engaged in AI\n21:12\nor in new uh work um in new work or in\n21:18\nnew um tools and don’t have the time because they have a lot of different\n21:23\ntask on their on their table so we needed to to\n21:29\nfind a way to ER divide these countries into different stages on highly engaged\n21:36\nand not that engaged so we had h four tiers we focused on the first tier were\n21:43\nthe key main countries and then along the way we had ER more and more teers in\n21:51\nbut not that engaged te in the in the end and then U\n21:59\nwe uh we tested it out with the the the few tiers in the beginning so we also\n22:05\ncould see are there anything we needed to change before we roll out for all 60 plus countries because that could be a\n22:12\nhuge amount of work to to start over for that and uh and then we also uh looked\n22:20\ninto the features and got more and more features added to the instance by using the first TI it also\n22:28\nallowed us to test it out along the way so we could you look at the most\n22:35\nrelevant TI and then see how are magney performing how can we use it can we test\n22:42\na bit more on it um and what is working where could we H challenged it a bit or\n22:49\nsomething like that and then uh end of last year in\n22:54\nDecember we uh finalized the implementation we got all features added all countries\n23:03\ngot H got implementated and we also got all divisions\n23:09\nonboarded so uh each division have their own um magnet team that are working in\n23:17\nthe solution some have a lot in and some have only a few that depends on the\n23:23\ndivision so again the the setup is very uh\n23:29\num it’s not the same for all of them and now we are in the activ\n23:36\nactivation phase uh where we are starting by um testing the tool all the\n23:44\nVisions are in it ER creating content trying to send out newsletters and uh\n23:50\nand trying to use it instead of the old way of doing it and uh that is very\n23:57\ninteresting to see how how it performing and how it’s how it’s going and getting some feedback from the marketeers that\n24:04\nare using the tool to give a bit more perspective on\n24:10\nthe process and what we have done before and what we are doing now we have made\n24:16\nthis comparison of our campaign process as I I have told now uh we have\n24:23\nfour divisions so we have different ways of working so I have created created\n24:28\nthis view from one of the division to give a Insight in how the process ER\n24:34\nhave been for this division so before magnetti we started six month\n24:43\nprior to launch by collecting inputs and inspiration to content for nine newsletters at the time then um the\n24:52\ncontent was planned and presented for all markets and then approved from them\n25:00\nthen we ER then we gave the content brief for the agencies they write the\n25:07\ncontent and they created the graphics and created the mockup for the news letters and then they got some feedback\n25:14\nand changes when all content were approved\n25:20\nwe it got sent to translations by the agency it got implemented into mareto\n25:28\nall links were attacked by actic H for each newsletter then the local uh MERS\n25:35\nreviewed the newsletters gave feedback and tees and then it was a\n25:43\ndive moment now it looks a bit different as\n25:50\nyou can see the uh blue boxes are removed because we are not no longer\n25:57\nusing agencies and that was also the T task where it was a lot time consuming\n26:04\nfor us because it was human hands that needed to create the content and\n26:09\nimplement it and TCH that translate it and that was a long time consuming\n26:16\ntask so now we are looking into that we are starting one to three months prior\n26:23\nto launch and we do not need to create the nine newsletters at the same time we can actually start out with three for\n26:31\nexample and then H focus on those then we are creating uh the content we are\n26:38\ntranslating translating it and tagging it by magney we still have the local\n26:44\nreviews as we had before and then we are getting the emails implemented\n26:51\nautomatically into maretto so as you can see here the time the timing is a lot\n26:56\nshorter we have ER speed it up the process and this is just the beginning\n27:02\nbecause I can I hope to see that the campaign brief and the local reviews\n27:07\nalso will be a lot shorter in the in the coming\n27:19\nmonth if we uh look at the main\n27:24\nchallenges we had we uh it was espe esecially time to Market it was the\n27:30\nopportunity to react and not be locked by manual processes I will not go\n27:37\nthrough all of those uh steps we can see some benefits of I will only focus on\n27:42\nwhere we could see that this is helping us on the main challenges so first of all before we had\n27:50\nsix months time to market now we are hoping to gain one to two months we are\n27:56\nin some divisions down to one mons but uh we are hoping to see one to two for\n28:03\nall four divisions before or we still have a\n28:08\nextreme amount of content that makes it a lot of lot difficult for us to figure\n28:14\nout what is available in all countries and get the full overview and the full picture of it and now with magnit we can\n28:21\nactually see it right away we can uh search for it and tag it uh so we can\n28:28\nfind what we are searching for and see where is it translated and where are we\n28:34\nmissing it we also have extremely resource heavy\n28:39\ncontent production and uh it was a long uh time to Market we had\n28:45\nthere with the with magney we can see that the content production takes seconds with with the drag and drop\n28:53\nfunction uh that helps a lot on the on again the time to Market\n28:59\nwe have um we never created personalization\n29:04\nbefore uh because it was ER time consuming and uh it took a lot of U of\n29:12\nthe budget to to change or to to test this out or use the\n29:18\npersonalization um but now it’s much easier uh with the personalized content\n29:23\nand also for the testing so we can use it for a testing in a much easier way\n29:29\nwhere we are not relied on that many resources so that is helping us a lot\n29:37\nagain and we have minimized the manual task extremely by not using human hands\n29:43\nbut using ER using Ai and magy for that\n29:48\ninstead of the agencies so I guess that was it s to\n29:55\nbegin with I know you’ll be back in a few minutes um thank you s for for going through that I think it’s helpful for everybody\n30:02\nto see how it works so that you can kind of Envision how does this work so I’m going to jump in to show you a demo of\n30:09\nhow magnitud works for konas I’m just going to unshare not unshare minimize my screen here and I’m going to go into the\n30:16\nplatform see if I’m still logged in I am so basically when you get into the platform this is the email part of the\n30:22\nplatform I’m just going to zoom out a little bit because I’m on a an a on a small laptop but what you can see here\n30:29\nis you have an interface where at the top you have some general functionalities like saving exporting localizing creating a new project you\n30:37\ncan choose any content you want so I could go and choose Croatia and once I choose Croatia all the Croatian content\n30:43\nfrom the website that’s available to use in magnet comes up and I can see if I click this I actually go to the creation\n30:50\npage so it understands all the URLs of all the content we have about 70,000\n30:55\ndifferent content items in the platform we can have many more if we want it going to go back to the global one you\n31:01\ncan pick different templates for instance you can pick something with a a related article over here in the middle\n31:06\nyou see the email templates you can pick something with threee related stories and you can pick something with\n31:14\num a pale pink background and we can add as many templates as we want these are the five\n31:20\ntemplates that’s going to cover I think maybe 97% of your needs S at the moment\n31:26\nbut if somebody came up and said oh could we rep pick another another template it’s fairly easy to implement\n31:31\nthat you cannot drag and drop module into the uh um magy er user interface\n31:38\nbecause we are covering a lot of platforms and each platform has a different way of doing it but it’s once you have exported emails from magnet\n31:45\ninto maretto you can add as many additional modules to the template as you like just as if you created an own\n31:50\nyour own email underneath that we have a search field where you can filter content and see specific tags that you\n31:56\nwant to filter on um you can filter on web pages here you would also see documents and video if\n32:02\nyou had those up um that’s not where gas is yet but it is more than possible I\n32:09\ncan for instance go in here and search for commercial at the URL that contains commercial and find a page that I’d like\n32:15\nfor instance here we have a a commercial heating uh solution and I can drag this\n32:22\nin here and when I drag this in here it writes the email\n32:32\nactually I want to find another version of it oh it’s here this one sorry I want\n32:38\nto show you this one so this one is a an article and if I wanted to go to the\n32:44\npage that it was on I could just click here and I can see this is the page that’s it’s about I can go to the this\n32:52\nis the L learn Tab and it’s going to present this content for the readers in magnet as you can see when I I dragg\n32:58\nthis in it immediately wrote a headline a body text a CTA it inserted an image\n33:03\nfrom the website I can of course go in here and adjust images upload other images from my own image bank or from\n33:11\nthe gfas image bank if you had access to that and change that it’s just standard stuff um what I can do is I can also add\n33:19\na related article so I could go up here and say you know what this is about Commercial Heating I want to add a\n33:25\ncustomer case down here I’ll drag this one in here if I can grab it and then it writes a customer case\n33:34\ndown here so actually it refers to the customer case explore customer stories showcasing how approach to intelligence\n33:40\nwater and efficient stuff do this and then here down here we have it so once\n33:45\nI’ve done that I can minimize the Content Library when I don’t need that anymore and I can go and chat with\n33:51\nmagnet so I can see this text is a little short I might want to um to make\n33:56\nthis a little shorter I’m just going to minimize the left here so a little long I can either just write it you know make\n34:03\nthis 75 words and it immediately understands that I’m chatting not only\n34:08\nwith the text that has been generated here but also the source text of the web page that it comes from and all the\n34:14\nrules that God rails in the in the back that I’m going to show you in just a minute I can add cont text here and I\n34:19\ncan then go in here and I can easily you know manually adjust this if I want to\n34:25\nso I don’t have to just use Ai and of of course write stuff myself if I want to I\n34:30\ncan do this for the for the um headline as well but I also have stuff like quick\n34:36\nprompts that’s going to help people who don’t feel very comfortable about using AI doing easy stuff fast for instance it\n34:43\ncould be I want to create some variants of headlines so I could say you know uh\n34:49\ntest some different tones and it gives me a few variants and I can say you know uh I would like to choose number one and\n34:57\nthen it gives me number one and I can add number one and so forth and so forth so it allows me to go from having\n35:03\nnothing to having some pretty nice content if I go back up into the body text here I could go in and even do HTML\n35:11\nI could for instance go in and highlight this and say I want this to be in bold add that to the email I could also go\n35:17\nand say you know what um I like to work with bullets so could you please using this quick prompt uh choose this one I\n35:25\ncould write this manually if I wanted to it just makes easy replace paragraph 2 with\n35:31\nbullets and here it’s replacing it with bullets and uh I could go you know I\n35:37\nlike bullets but wouldn’t it be cool if I gave each of these bullet a sub\n35:42\nheadline and it understands that sub headlines go with bold so it’s going to give me some sub headlines here that’s\n35:48\ngoing to make this email even more distinguishable and quickly pretty quick we have an email that’s about this\n35:55\nheating cost reduction and a customer case to Showcase it that you would have spent quite a long time on before in in\n36:02\ngfas and but then you’re thinking you know we have different Target audiences so we have this button up here where you\n36:08\ncan uh select between all the different Persona profiles that gfas has in their working space they have 10\n36:14\ndifferent you can read about each of them and each of these Persona profiles consist of a description I’m just going\n36:21\nto go to the left a description some goals and motivations fears and concerns\n36:28\nlimitations and value propositions you can add as many of these parameters in here as you want\n36:35\nthis is just the way that that gfas has um you know um descided that it’s been set up so there is no limitation of what\n36:42\nyou can do but of course um you might want to write for instance the technical director the operational manager and as\n36:49\nwe can see those have very cost oriented goals total running cost optimization\n36:56\ntheir fears and concerns is failure of systems uh of projects delays and downtime where there the operational\n37:03\nmanager has other specific goals and motivations so let’s try and choose those I think we chose two I just want\n37:09\nto make sure that I didn’t choose more so I’m going to ask it to build a personalized version of this email for\n37:15\nthese two specific segments or Target\n37:20\naudiences and pref fast it’s gotten a version you can see the operations manager version but it’s changed the\n37:26\nheadlines the body text and the um sometimes even the ctas so that it’s\n37:32\napplying its logic to fit with the operation manager specific need the same things goes for the technical director\n37:38\nit’s changed the subject line the preheader everything so it makes it more personalized and more relevant and if\n37:44\nyou’re in doubt about what it’s done you can go in here and click the element here and just go to the quick promps I\n37:50\nmean you can always just write whatever you want just like you do with chat gbt it’s completely free um you can go into\n37:56\nthe quick prompts and you can go and say you know what I would like to uh\n38:02\nunderstand what you’ve done so I can go under modify personalization and say please explain to me what you have done\n38:07\nso instead of like directly working with editing text now we’re having a brainstorming session with the AI where\n38:13\nit understands the rules it understands the personas it understands the content and I can zoom in here if I just zoom in\n38:20\nhere and I can see that it’s writing to me that this personalized emails it tailored for the technical director the\n38:27\ngoals and motivations that we’ve talked about as total running cost optimization example minimize any consumption to\n38:33\nlower operational costs and meet sustainability targets speaks directly to their goal of reducing total running\n38:38\ncosts and so forth down there and you can then have a dialogue where they’re saying ah I don’t really like that could\n38:43\nyou change it a bit and maybe focus on some other value propositions or maybe I decrease focus on limited direct\n38:50\ninvolvement increase focus on cost and pretty quickly you have a very good framework for underlining how to to do\n38:57\npersonalization across the entire organization because it’s so difficult to do uh Implement customer Centric\n39:04\npersonalization across the entire organization so now everybody in konas has the same way and the same framework\n39:11\nunderlining how to do this enabling them to do personalized communication I’m just going to show you\n39:17\nsomething just briefly um one we are when we are dragging in content what\n39:23\nreally happens behind the scenes is we are applying a set of rules I’m just going to go you in and show you the rule\n39:29\nsets we have in the background so when talking about governance and compliance we have three different levels of rules\n39:34\nwe have Global rules for instance here we have tone of voice rules and we apply those if I just expand them there are\n39:41\nwritten rules about how it should apply tone of voice to the to the writing that it’s doing we have writing rules which\n39:48\nis things that it can and cannot do for instance it should never use salutations or sign off in their response all you\n39:56\nalways ensure all message exclude greetings hi there dear name or something because we won’t want that and\n40:02\na bunch of other writings there are also specific task descriptions on how to solve specific\n40:08\ntasks that we’re asking it to do but there are also other rules each market have their own rule so for instance\n40:15\nFrance has a rule on how to write in French and it has rules that is gu guid\n40:20\nlined around Are there specific words that it should translate in a specific way for instance HVAC is to be to\n40:27\ntranslate it into CBC and so forth and so forth so that local editors can also\n40:32\nguard rail rules and make it right in a specific Way for their local markets the last thing is we have control rules for\n40:40\nall of the base prompts for instance when writing a headline I can see here\n40:45\nthen write a headline for a marketing email as a compelling question that addresses the reader directly sparking curiosity and engagement write this\n40:52\nheadline in this language and it inserts what we call a replacement string which is basic basically if you dragging in\n40:58\nEnglish content it would say write it in English I can go out and check this out so we were back at our email and you can\n41:05\ngo up in the chat and check out here and it says write the headline in British\n41:10\nEnglish up here so basically what it’s doing is it’s taking the rules and applying it at the beginning so that\n41:17\nit’s writing stuff per the rules and then as we chat with it and expand our\n41:22\nengagement with it all of the global rules and local rules are put into effect to gu ra the output quality so\n41:28\nthat it matches the unbrand voice and the way to translate and that brings me to the next part translation so once\n41:36\nyou’ve been writing these specific personalized variants of your\n41:41\ncontent and you are happy with those you can translate you could also go the other way and translate first and then\n41:46\nwrite personalized variants but sometimes it’s easier to just look at the personalized variant in English and\n41:51\nsee if they’re good enough before you’re starting to translate them so in magnet when I click localize it runs through\n41:59\nall of the content in the library and identifies if each of these URLs that the email is built upon are available\n42:06\nfor Content because we won’t want to create an email with content that doesn’t have a local page so for\n42:13\ninstance here you can see that Belgian French only has one out of the two modules available if we created that it\n42:19\nwould create an empty model that space and I could drag in another article to Showcase how that worked but I’m going\n42:25\nto try and take something that works to begin with with so I’m going to select Argentina like Dutch Belgian\n42:32\nBrazil Colombian Chinese Arian bner Hova\n42:38\nCroatia and Finland and we can create all of them but I’m just going to do this to make it a little bit more\n42:45\nflexible so I click the select the censor translation button and it does take about 10 15 seconds before it\n42:52\nresponds so let’s see um and just give it a little while why it’s translating all the cont content it’s now\n42:58\ntranslating the default content and the two variants into the selected\n43:06\nlanguages so here it is now we can go to the little slider up here and see this\n43:11\nis British English as we had before and now I can go to the Argentine Spanish\n43:16\nversion and as you can see it’s maintained the HTML formatting that we did in the original email so it doesn’t\n43:22\nreplace that with something it understands that it only has to replace the text and not the code I can I can look at the operations manager in the\n43:28\nartinian version I can look at the technical director of of the artinian version and and so forth so I can go to\n43:34\nthe simplified Chinese version and I can go to the Belgian Dutch version\n43:41\nBrazilian Portuguese Colombian Spanish Bulgarian version as you can see the Russian alphabet is in full use here\n43:51\nCroatian The Finnish and Basia and so forth and so forth so pretty fast you\n43:57\ncan go in gas from having an idea of what you want to write to having a global multilingual personalized\n44:04\ncampaign that you can then send for review and and and work with the reason\n44:09\nthe way you do it is that you go in here and you say this is Mark eight for instance we call it a name and you save\n44:16\nthe campaign so that it’s safe for other people to access it just going to wait a little while\n44:22\nit’s just have to to to save the screenshot and save all the content it does take a little while to save stuff\n44:29\nbecause there’s a lot of text going on as you can see if we give it a small\n44:41\nminute come on here it is so what I can do now is I can go into the projects and\n44:47\nload all the projects with there also a little bit of projects uh available and then I can select that and I can share\n44:54\nit with other people so I can go into the project menu and select this mo8 and\n45:00\ngo and say share this with Santa for instance right because I want her to see it I should be able to find oh maybe\n45:07\nit’s like I can say it as Andreas for instance Andreas and other people and when I sent that to them they will be\n45:13\nable to either edit or publish or I can remove access for them I’m just going to remove this because I think Andreas is\n45:20\ngoing to be confused if I have shared this with him but the point is that you can share with all the local users who\n45:27\ncan then go back and review each of the pieces of content that they’re supposed to review in their local language which\n45:33\nmeans that if I go back into the email here and load it I can now go if I was a person\n45:43\nin let’s take Brazil I can go here and have a chat with it and if I ask it\n45:49\nsomething in English like uh shorten the first paragraph because I\n45:56\ndon’t like that in the my language then it will answer me in\n46:02\nBrazilian so here we can see that I’ve shortened the Brazilian paragraphs so slightly and I can work with this as\n46:08\nmuch as I want and then uh very soon we will have a function edity where you can then approve the review so that it goes\n46:15\nback to the owner saying this person has reviewed the content it is now ready to be published the last thing I’m going to\n46:21\nshow you is that you can then export it and say I want to export this either to\n46:26\nan existing program like this that already exists that we have created with Magnet or you can clone a program for\n46:33\nthe list of standard programs that you have inside the maketto solution of of\n46:39\num konos and name that so you build a clone of a program I’m not going to do that and go over here and then you can\n46:45\nselect either you want to export all of these or just export a few of them select whether you want it to be in one\n46:51\nbig Dynamic email or in static emails and then you can add that to programs and say export and then it’s going to\n46:58\nexport this either as a static email into the specific folders or instances in maretto or as a dynamic email into\n47:06\nthe global folder or the regional folder as one email with different type of elements and it will immediately be\n47:12\navailable for you inside mareto so I guess that’s the like the overall demo um I’m going to go back to\n47:20\nthe slides um I can’t see people right now I’m just going to have to um I don’t\n47:25\nknow how to maximize the little uh thing in the left maybe it’s here ah it’s here\n47:30\nright no just going to go back and one moment here\n47:38\nand like this so I think it’s back to you s it\n47:43\nisn’t it yes it is so if we are going to look at the results we saw on the puc it\n47:51\nuh it especially was on the translations where we had the focus and what we found\n47:57\nout on the PC was that 91% of the test\n48:03\nresult ER were being finalized and proof ER readed in less than 10\n48:12\nminutes and 98 were in 15 minutes so\n48:17\nthis means that we could actually see that we did not use that much longer\n48:23\ntime h on proofing than we did before mag and that was a huge win uh and was\n48:32\nuh helping us seeing the the possibilities and the success in\n48:38\nit because we had had the local marketeers proof reading and and giving\n48:44\nfeedback on the emails and the content um\n48:51\nyeah and uh it’s still early days but uh we can see some results already now we\n48:58\ncan see that um that uh the external cost reduction is\n49:06\n100% we are not using external uh agencies anymore the time to Market have\n49:12\nbeen uh before six months now it’s one month for one of the division and we are\n49:18\nhoping that this will continue for all four divisions and for the content creation\n49:25\nbefore we start started on briefing on content we had H we used two months and\n49:31\nnow we use 30 minutes before we have a final content ready to be uh used in h\n49:41\nyeah in newsletters so I’m just going to take\n49:47\nover for just a few minutes and say that we have a lot of customers using this I’m not trying to sell you anything but\n49:53\nthere are like people like Scana who’s I don’t know if they’re in the meeting I think they are nesis is using it they\n49:58\nuse Salesforce um and uh WS Audiology who’s a hearing aid company use it and\n50:04\nthey have a lot of good things to say in all kinds of different ways uh of course and\n50:09\nbasically we are working together with nine brands at the moment K de Scania\n50:15\nPFA wsa orology value signia Vex and nesis all of them bar a few B2B\n50:22\ncompanies with complex decision processes a lot of different internal and external stakeholders in doing that\n50:28\na lot of content a lot of languages and a lot of complexity and they all feel like this platform is helping them as as\n50:35\nthis has helped quos so I think I would turn it over to\n50:44\nyou Michael and over to the audience if there’s any questions thank you so much\n50:50\nfor the presentation this was very interesting and insightful and uh just\n50:55\nto see behind the scenes since the technical person in me is very happy right now um there are a few questions\n51:02\nin the chat I can uh Michael would you like to read them um sure sure and then\n51:08\nthey’re coming from me and I apologize for this but it’s it sparked some some interest on my end uh so you responded\n51:15\nto the question around whether you could actually replace the translation tool that you were using before with a\n51:20\nresounding yes right which is I think pretty cool and interesting uh it would be interesting to hear if there any\n51:27\nlegal ramifications on starting to use AI in a in a organization like you guys\n51:32\ns because it’s it’s a I know it’s one of the things we’re challenged with in getting AI into these kinds of setups so\n51:39\nit would be cool to hear if you ran into anything there and how you maybe salt it if if that’s something you can talk\n51:45\nabout in in less than half an\n51:51\nhour ER well we have had legal involved in this ER of course and uh we have had\n51:57\nthem to to look into uh the challenges we have not been challenged that much\n52:03\nbecause uh what magnetti are using is a maybe you can can answer better on that\n52:10\nlike but yeah but it’s a more secure ER platform so we are not sharing and the\n52:17\ngood thing is that all content we are using are already available so we don’t\n52:22\nhave any secrets that we are sharing we we have everything that that you can\n52:29\nfind online already so we so that of course helped a lot on on\n52:36\nthis yeah we see that all the I mean Deo is one client that’s very worried about legal perspective and they have approved\n52:42\nit and their initial reaction along with other is that because we are not using any content that’s behind a firewall or\n52:49\nsomehow secret but it’s open content there’s no like you know concerns around the X\n52:57\nand because we are using the API which is basically allowing not allowing open AI to train\n53:04\non the on the data that’s also alleviated but we are also connecting to some clients to their Enterprise model of jbt so that if they want to keep it\n53:12\nentirely in-house they can do that as well yeah cool that’s interesting um\n53:19\nunless there’s anybody with some follow-up questions I have another one if that’s okay uh so um this aspect of starting to\n53:27\nwork with AI in marketing organization uh to me feels like you know a new\n53:34\nadventure and um that Adventure Starts with prompting in reality I know it’s\n53:41\nsomething that we should all get a a black build in uh by now already in reality because it’s the future there’s\n53:47\nno way around it we need to be able to do this because it’s going to be a requirement in our jobs have you have\n53:53\nyou seen any kind of experience you can share on that uh I guess actually I want you to\n53:58\nresponse then and then like maybe you can chime in with your wider experience how did the marketeers actually you know\n54:05\ntake that prompting in are they using it or are they just using the library that that that the magnet is offering up\n54:11\nthere it’s an extensive Library granted but how do how does that uh it’s it’s a learning curve I would\n54:19\nsay and and I know that they are using both so some are discussing with the the\n54:25\nthe chat AI uh but to uh to find the right solution and and trying to find the\n54:33\nright way to communicate with that and that is a learning curve so it’s good\n54:38\nthat we have both opportunity to rely on the quick prompts so we can find some an\n54:44\neasy way how is the best practice to prompting but also H have the\n54:49\nopportunity to discuss it with it and and find the right way to communicate is\n54:56\nso it’s a learning curve and and it will be different different from each\n55:01\nmarketeer how they are how doing that and how much they are already now\n55:06\ncommunicating with chat G I can I can add a little detail to\n55:12\nthat I didn’t showcase that actually in the demo I don’t know why I forgot but there’s a small delete button over each\n55:17\nof the elements in the chat so we can actually do this Men In Black thing where we just go and say oh I didn’t say\n55:22\nthey whoop and you just take out uh the conversation you’ve had up onto a certain point meaning that if you feel\n55:28\nlike you’re chatting your way into a corner you can just go back and say oh forget what I told you the last 10 minutes let’s start over so it enables\n55:35\npeople to be much more willing to to experiment a little bit because they don’t feel like it has consequences when\n55:40\nthey do stuff it’s more like learning as a learning curve having fun trying it out that helps a lot really interesting\n55:46\nreally interesting no followup another question\n55:51\nDavid’s asked uh when new content is published on the website so in this case on B’s website does the that Content\n55:58\nLibrary in magne get automatically updated it it it right now it doesn’t\n56:04\nbecause we have a very strict road map where we’re focused on to get all the features out for Kos but it would be\n56:10\nquite easy if that was a a feature that anybody wanted to add the the S map and\n56:16\nsay once the sitemap gets updated we go in there and crawl the content you can easily add content manually so let’s\n56:22\nassume a news article came out I can add that content into magnet in maybe 10 20\n56:27\nseconds by just clicking a small plus button in the interface and entering the URL and then you will have the content\n56:33\nin your interface fast so there’s two options either you if you have a large swath of content that comes out and you\n56:39\nwant it to be mapped across all the different regions you can send it to us and we’ll do it we can build a small\n56:44\nfeature that does it or you can just do it manually in in um in with with smaller Pages inside the interface right\n56:50\nnow but these things are all things I mean AI is just as new as we are so it’s features that’s being built in by but\n56:56\nit’s not something we haven’t thought of for\n57:01\nsure awesome there’s another question from Nick Nick do you wanna yeah I can\n57:08\nread it ask this so um yeah this is very interesting I’m just wondering uh\n57:14\nespecially from a maretto perspective so in maretto you have opens clicks there’s\n57:19\nseveral insights you have uh do you have plans of using that uh to evaluate the\n57:26\nquality of your content uh so that you can tell the AI how good certain content\n57:31\nis and perhaps even improve future generated content yes yes we have and\n57:36\nthat is a part of the road map that we are quite we’re now trying to develop upon so basically um the end goal of\n57:44\nthis application is to build an autonomous marketing agent that’s going to help you deliver marketing across any\n57:49\nkind of function that you want and in that process there’s a lot of steps to go through one of them is to teach the\n57:55\nuh AI the entirety of your content and then allow it to choose what content to\n58:01\nto present them in a flow or choose what content to present them in a single email and in order to become better at\n58:06\nthat it needs feedback uh human reinforcement learning so to speak from a machine that can tell it this worked\n58:12\nfor this group this didn’t work for that group so that becomes increasingly better at choosing What flows to build\n58:18\nwhat emails to build and what to send people so in our road map we have a connection back into uh maketto or\n58:25\nSalesforce or any other instance where you can identify a specific email or a specific Target group to teach it what\n58:32\nworks and what doesn’t but it does take volume so that’s also one of the things that we are looking into is to get more\n58:38\ncustomers so we can get the appropriate volume because I’m not sure you would maybe want to test uh approve optimize\n58:46\nthe same thing as another customer that doesn’t look anything like you would like to optimize on so there is like a a\n58:53\nroad map towards that that requires more volume and and the also the um desire to\n59:00\nactually maybe exchange training data so that you have to get other companies in there and exchange chaining data with\n59:06\nthem without knowing so that the model becomes better at writing if there’s not enough volume so I hope that that\n59:12\nanswers your question yeah 100%\n59:18\nthanks great uh yeah lot of interest and and that’s so nice um thank you again\n59:25\nfor the presentation I know we’re at time we have a smaller topic to discuss\n59:30\nso for those who can still stay I I will take no more than 10 minutes uh we’re\n59:37\ngoing to go back to maretto we’re going to switch gears and talk\n59:44\nabout Adobe identity management migration uh you perhaps heard about it\n59:52\nfrom your uh CSM uh this migration will come\n59:57\nthis year I think to all instances uh and I wanted to give you a\n1:00:02\nheads up what it means what is it\n1:00:07\num so Adobe scheduled this migration uh basically to get all the users in the\n1:00:15\nAdobe admin console and this is the ultimate level from where the Adobe\n1:00:21\nproducts are being managed uh this is part of the integration of maretto to the rest of\n1:00:28\nthe Adobe suite and ensuring everyone is compliant and using the right logins\n1:00:36\nwith unique IDs it’s a necessary migration uh so\n1:00:41\neveryone will go through it at some point it will not affect any workflow content Integrations or\n1:00:50\nassets so just a little bit of language and a screenshot of how the admin\n1:00:56\nconsole looks like um the Adobe identity will be based on email addresses and in\n1:01:03\nthe admin console you will see not only maretto but other Adobe products that\n1:01:08\nyou are\n1:01:13\nusing I have a a map of the migration and I know it it it looks a bit complex\n1:01:21\nso I will do my best to simplify it quickly um but I I’ll start with saying\n1:01:27\nthat after the migrations all users will sign in Via this new identity way um\n1:01:35\nthere will be uh a change in the URL of the instance so Maro will go from being\n1:01:42\nserved um on experience. adobe.com to Adobe experience cloud and that requires\n1:01:49\na change uh which I’ll talk a little bit more about and then the user management\n1:01:54\nwill move from Maro in the admin area to the Adobe admin console so that means\n1:02:01\nadding a new Maro user or deleting a Maro user so here are the six\n1:02:08\nsteps uh that are are going and most most are in the background so we are not\n1:02:14\ngoing to see this and don’t get intimidated um I’ll start with the step one so this is where\n1:02:22\num actually the the admin console is added in in the instance so there will\n1:02:28\nbe a tile in the admin area um the migration looks different um if you have\n1:02:35\nsingle sign on or not so if you if you want to do single sign on this is a\n1:02:41\npoint to set it up um yes um I’m just checking if I am\n1:02:50\nforgetting anything here um the admins will be involved here so the admins will\n1:02:55\nbe be notified by Adobe product uh to that this migration is\n1:03:04\ncoming all right I’m not watching the chat I see there are some comments I\n1:03:10\nwill continue with step two so the schedule user migration start date um\n1:03:17\nthis is when the date is set so a date is set to 30 days in the future when the\n1:03:22\nmigration happens this date can be modified by your Maro admins um and the\n1:03:29\nMaro admins will communicate at this point to your\n1:03:34\nusers uh that this is coming and there are some changes um and then the admins\n1:03:41\nwill be responsible for completing the user migration via the migration tool\n1:03:46\nwhich is that tile that will be made available in your\n1:03:52\ninstance step three uh migration day so about one week before the migration date\n1:03:59\nthe the date is locked so that cannot be changed um the users will be directed to a selfs\n1:04:08\nserve migration uh where they will need to verify their email um and the admins\n1:04:14\nshould encourage you know the the users to to do that because after the day they\n1:04:20\nwill not be able to log in in the traditional way um and uh admins will\n1:04:26\nalso receive some notifications is if users haven’t yet um followed the\n1:04:32\nprocess so communication is very important at this\n1:04:37\nstep and yes on the migration on the migration start date uh this will happen\n1:04:43\nat 12 a.m. I think in the time zone of the instance uh some\n1:04:51\nusers will be loged out for a few minutes so don’t panic uh if this\n1:04:57\nhappens um the admins will be automatically migrated so good news if\n1:05:03\nyou are a Maro admin um and this is I I’ll go back to that SSO that I\n1:05:08\nmentioned because there’s a piece here where if you have less than 75 users in\n1:05:15\nmaretto and no SSO uh there will be an automated migration uh done by Adobe in\n1:05:21\nthe background which is good news um but if you do have have SSO set up or you\n1:05:29\nhave more than 75 users then you can migrate in batches um and\n1:05:35\nyou can actually go in and select which users to migrate and when I think and there’s a little bit more work here from\n1:05:42\nthe maretto\n1:05:47\nadmin okay so you can migrate them or schedule the migration at a later date\n1:05:52\nso there’s some flexibility there and control from from the\n1:05:57\nadmins all right we’re almost there so once the user migration is complete\n1:06:05\num then the Adobe sends an email notifying the the way to login is\n1:06:11\nchanged so the users will know to log in uh in a new way they will accept an\n1:06:18\ninvitation uh to sign in using this Adobe identity um so they will use the\n1:06:25\nAdobe ID I think most of you already have it but just calling it out that it’s it’s a it can be different today\n1:06:31\nthan how you log in um and then the system admins will get an email when the\n1:06:38\nmigration is complete for the instance and then everyone signs in the new\n1:06:45\nway uh here’s when the users will start being managed uh within the console so\n1:06:51\nevery you know change that you make in your instance for adding removing users will be done in that console Adobe\n1:07:01\nconsole and the last step um this is actually uh this slide is what I had\n1:07:08\nfrom the training for trainers we got uh where I understood that there will be a\n1:07:13\nnew support portal to login cases Michael is that still accurate yeah it’s\n1:07:19\ncorrected it’ll be done in the admin console in reality so you’ll create cases in admin console instead of going\n1:07:25\nthrough Nation like you do today all right that’s helpful um yeah\n1:07:32\nI’m excited about that new support Port it’s it’s very confusing right now unfortunately\n1:07:38\nbecause we’ve got a lot of people that are kind of in limbo so they’ve migrated but they in reality still could go to\n1:07:44\nnation and create a case and how do you you know manage that so if you migrated\n1:07:50\nyou should use admin console that’s at least the recommendation we have and remember to tag your cases with maketto\n1:07:58\nbecause then it gets routed to the right type of person if you just do a general\n1:08:03\nrequest you might get first line support that is less knowledgeable about our\n1:08:11\ninterests let’s use that got it okay um well this is what I have uh\n1:08:20\non the migration I will drop a link in the chat if you want to read more get\n1:08:26\nprepared and there’s some communication templates how to talk to your it for\n1:08:31\nexample once um the migration is coming up to move those URLs to the allow list\n1:08:36\nso just some things to for you to keep in mind um that’s it we are at the end of our\n1:08:43\npresentation I uh don’t know if there were any other questions on the identity management or\n1:08:50\nfor ulri and S um I think nana got her question\n1:08:57\nresponded to like responded in chat and that was got a thumbs up so I think\n1:09:03\nwe’re good there and uh missir might want to come on mute and talk about the\n1:09:11\nexperience they had in their conversion that’s not a requirement that’s a an\n1:09:16\noffer uh we’re here to learn right so so if if somebody else can you know learn from your experience that would be that\n1:09:22\nwould be of course great yes I can give you some insights if\n1:09:28\nwanted I maybe somebody can learn from it so so leave it up to you we were one\n1:09:34\nof the first uh and mikae you’ll probably recognize my name or my voice same for you rck\n1:09:41\num I had that standard in my uh in my zoom I never use zoom so that’s why I\n1:09:46\nhad a different name today uh no we did it I think last year I don’t know August\n1:09:52\nyeah August and we’ve had uh slow performance of maretto we had uh big\n1:09:58\nproblems when it comes to the um the name change of the domain uh because all\n1:10:05\nor bookmarks everything didn’t work anymore but I do believe that maretto has made changes during the migration so\n1:10:12\nthat should not longer be a problem um yes the support thing is an\n1:10:17\nissue uh because I have access to admin console but I also have access to another Marketa which is not part of\n1:10:23\nadmin console uh which means is that I need to go into two support portals in order to to fill things in um if you add\n1:10:32\na person VI the admin console it gets synced to maretto uh but it gets a standard\n1:10:38\nmarketing role well we don’t use a standard marketing role so then I still need to go back into maretto and\n1:10:43\nactually give the right roles to a person which actually makes it a double uh yeah double effort that you need to\n1:10:49\ndo um we had also had problems I think that’s also fixed is that we were only able to see\n1:10:55\nin maretto the API users and we were not able to see the human users so we were\n1:11:01\nnot able to even assign rights and roles to people um so we had a lot of\n1:11:06\ndifferent kind of problems um and I think that we have addressed most of them and I think that since now it’s\n1:11:13\nworking quite fine um but hopefully I think that all the problems that we had\n1:11:19\nthat everybody that’s going to go into a migration will not get them uh because it’s been highly annoying uh we’ve had\n1:11:26\nmaretto load times of 30 33 seconds every time you would load maretto and go\n1:11:33\nto a different entity or refresh your screen it would take three 33 seconds before it loaded and that’s not a way to\n1:11:40\nwork with maretto and that’s that was like August September October and now it seems to be back to normal uh but be\n1:11:47\naware that uh there will be surprises uh but I think that most of them have been fixed by Adobe\n1:11:57\nyeah that’s very helpful to know thank you so much for that Insight I actually haven’t migrated yet uh in my instance\n1:12:04\nso I’m I’m looking forward to it yeah and and I can tell you the admin\n1:12:10\nconsole is way more complex than the maretto admin interface you’ve got different levels you need to assign\n1:12:15\ncertain people to different roles it’s it’s just if you’re purely an adobe user\n1:12:21\nand you only use maretto um it’s it’s not the most friendly way of working but\n1:12:26\nif you have multiple Adobe uh applications in your stack then it actually is quite nice because you can\n1:12:32\nmanage everything from one interface um but that’s another problem that we have we actually have two interfaces for an\n1:12:38\nadmin console one that’s related to maretto and other one that’s related to workfront which is uh hosted in a\n1:12:43\ndifferent part of the world so we actually have two parts that we can actually log into\n1:12:48\nso sometimes it’s good to take a step back and really think okay what is it that we want to achieve with the admin console and ask Adobe for help\n1:12:55\nuh because you’ll probably will not be able to solve it yourself and there are there are some\n1:13:01\noptions where you can merge them together it’s not impossible to do but it’s it’s not a trivial thing for us to\n1:13:06\ndo it either so but but let’s you know communicate with us and then we’ll see what we can do about it but those you\n1:13:12\nknow thank you Frank that was sorry I mened your name now\n1:13:17\nbut it’s it’s this type of Fe feedback that I think is good for everybody to learn so thank you for for unmuting\n1:13:23\nreally great yeah and thank you everyone for joining\n1:13:28\nus today uh really excited to kick off this year with the mug and uh we are\n1:13:35\ngoing to schedule a new session soon and you will be notified via mugs mar.com uh\n1:13:42\nwe’ll have a recording link that will share after the session and I hope everyone enjoys the rest of the\n1:13:49\nday than\n\n\n\n”},{“role”:”user”,”content”:””},{“role”:”assistant”,”content”:”Struggling to scale campaigns across markets, teams and products without adding headcount? We help you cut production time while improving quality and control. Based on the Nordic Marketo User Group session with GEA, this customer case shows how they changed from agency-led, manual workflows to AI-assisted execution—building multilingual, persona‑based emails in minutes, not months. Results so far: 100% external cost reduction, content creation in 30 minutes instead of two months, and time to market down from six months to about one. With built‑in governance, translations, and persona personalisation, teams get speed without sacrificing compliance or brand voice. Want to see how this works in Marketo and across 60+ countries? Explore more on our website for the full process, demo highlights, and rollout approach.”}],”hasPersonalizationPrompt”:false,”hasTranslationPrompt”:false},{“moduleElementName”:”alternateBodyText”,”content”:””,”history”:[{“role”:”system”,”content”:”\n\nYour Task for writing a landing page using a video SRT file as a source\n\nCompany Information\nYou are working for Magnity.ai.\nMagnity revolutionizes marketing automation by leveraging cutting-edge AI technology to create instant, personalized content. We help businesses reduce time spent on marketing to zero seconds while delivering optimized content through semantic predictions. Magnity’s AI solutions focus on efficiency, creativity, and data-driven insights to transform the marketing landscape.\nYour Responsibility\nYou are a Marketing Automation assistant for Magnity. Your primary purpose is to craft concise, impactful marketing summaries that encourage potential clients to explore Magnity’s solutions. The summaries (your reply) must align with the language of the provided \”website text.\”\nYour Purpose\n\nThe primary goal is to make the reader curious and interested enough to explore more content on the Magnity website. Your focus is on driving engagement with a link, without giving away too much in the summary.\nYour objective is to motivate the user to take action by visiting the website, ensuring that the summary alone does not fulfill all of their informational needs.\nIf the reader does not engage further, the content has failed its purpose.\n\nAs a marketing assistant, you are provided with a \”website_text\” to summarize into headlines or main copy. This \”website_text\” is your factual reference for creating content.\nYou may be required to apply a specific communication model (PAS, AIDA, etc.), tone of voice, style, length, or complexity level. You must follow these specific instructions when given.\nYou are writing as a representative of Magnity. Reference Magnity once, then use \”we\” to build continuity and represent the brand’s voice.\nWrite from a B2B perspective, addressing the concerns of marketing professionals and decision-makers who need automation solutions for their business, not directly for consumers.\n\n\nYour Tone of Voice for writing a landing page using a video SRT file as a source\nMatch the tone of voice to the reference \”website_text.\” Maintain consistency with the style and messaging provided.\nPlease avoid the use very flowery and saleslike expressions carefully. Consider alternatives to revolutionize, transform, elevate, boost and similar expressions and use more modest language such as Significantly improve, Change, Rethink, Accelerate and likeminded expressions. That Magnity is a revolution, should be understood indirectly by reading about it.\nOther Guidelines\nHeadlines should be engaging enough to encourage further reading.\nUse acronyms or full terms based on common industry usage.\nExclamation points are acceptable but should be used sparingly.\nUse active language, ensuring that each sentence adds value to the message.\nAvoid redundancy. Do not repeat the same point within the same message.\nMaintain a balanced tone, without being overly enthusiastic.\n\nMagnity Compliance Rules\nRule 1: Emphasize Innovation in AI Marketing\nHighlight Magnity’s AI-powered innovations\n\nGeneral writing rules for writing a landing page using a video SRT file as a source\n\nA landing page can consist of many different modules and elements. These are general rules when constructing these elements. Refer to the specific rules for each element that you are given for writing a specific element. \n\nYour General writing rules\nAvoid salutations and sign-offs in responses. Exclude any greetings like \”Dear [Name],\” \”Hi there,\” or closings like \”Best regards,\” \”Sincerely,\” etc.\n\nRules when writing a body text\nOnly encourage the recipient to do one thing per message—explore more on the website. Refrain from urging them to download, sign up, or watch videos, though you can mention the availability of such content.\nUse the same narrative perspective as the \”website_text.\” Match the tone and address style used in the source material.\nAddress the reader’s concerns directly, avoiding hypothetical scenarios. Use engaging questions to highlight potential pain points, i.e., \”Is your marketing strategy lacking personalization?\” or \”Are you looking to reduce manual content creation?\”\nLimit the use of imperatives to a maximum of two per response to avoid overwhelming the user.\nMotivate the reader rather than commanding them to take action. Avoid language that sounds too forceful or demanding.\n\nRules when writing a headline or CTA:\nHeadlines must always be in sentence case, and as concise as possible. Keep the focus clear and relevant.\nFirst evaluate if the content you are writing about is a customer case or not.\nAlways start a sentence, a CTA and a headline with a capital letter. Write \”See Magnity now\”, NOT \”see Magnty now\”\nAlways use sentence case. Capitalize only the first word in a sentence, except for brand names or product titles.\nAvoid using metaphors or symbolism in headlines, subject lines, and pre-headers. Be clear, actionable, and direct in generating curiosity without confusion.\ntak\n\n\n**General British English language rules** \n\nUse sentence case when it comes to headlines, not Camelcase.\n\n**Vocabulary**\nBritish English: Use the British s instead of American z. Use “personalise, capitalise, etc.”, NOT “personalize, capitalize, etc”. \n\n**Local language examples of good writing style and tone of voice** \n\n\n\n\n\nWebsite text: 0:02\nokay uh welcome everyone uh to our Nordic Mack session first one this year\n0:09\num we are going to start with some introductions I’m Veronica one of the\n0:16\nuser group leaders I started my journey with maretto about 10 years ago in\n0:22\nCopenhagen uh today I lead the marketing Ops Team at a company called Alma\n0:28\nMichael do you want to go next sure I am uh from the other side of the fence so I\n0:34\nactually come from the Adobe side uh my name is Michael kuden or Canen depending on where you’re from and I’m what we\n0:40\ncall a Solutions consultant uh I have also been a maretto customer in my previous life which means that I have a\n0:47\npassion for the tool and that’s part of why I’m I’ve joined Veronica and Nick here as as mug leaders here in the\n0:54\nnautics N I’ll let you quickly do you yes oh hi everyone my name is Nick dor\n1:01\num I’m a Belgian living in Finland uh and I work for Trimble um\n1:08\nTrimble is a is a big multi- International or international company\n1:13\nand um um my role in the company is uh is in marketing technology I’m leading a\n1:20\nmark a marketing Tech or mtech team um and and working a lot with um colleagues\n1:28\nin the US uh I’ve been a Marketo user for about I think 10 years probably more than 10 um\n1:36\nI really enjoy it thank\n1:42\nyou and for today I’m going to cover a few housekeeping slides um promise I’ll\n1:49\nkeep it short we will pass over to urick and Santa to give us the presentation\n1:56\nabout AI which we’re here for and then at the end if time allows I will talk a\n2:02\nbit about the migration uh to Adobe identity management for Maro users um\n2:08\nand while we go to the presentation feel free to drop your questions in the chat and we will take those after the\n2:17\npresentation okay um we want to make sure that this space is first and\n2:23\nforemost for the users it remains a safe space to share challenges and solutions\n2:28\nso Adobe set a few rules such as um no pitching or contacting people outside of\n2:35\nthe mug without their consent for those who join a little\n2:41\nlater a heads up that we are recording this session and we will make the recording available uh to everyone who\n2:48\nregistered for the session on our YouTube for Adobe\n2:57\nmugs okay I’ll quickly run through what else is going on in the maretto user\n3:03\ngroup World um there actually a few new chapters such as the women in Tech which\n3:08\nis a virtual chapter I also noticed that Netherlands has a chapter now so if you\n3:14\nfeel like traveling know that they host a few in person session us there\n3:19\notherwise you’re welcome to join any of the sessions you see on the calendar um\n3:25\nyou can scan this QR code it will take you to the registration page for the mugs um and yeah feel free to to join\n3:33\nany session that looks interesting\n3:38\num yeah Germany also today is like European mugs day I don’t know we didn’t\n3:44\ntalk about it or agreed but seems like Germany nordics and Netherlands has a\n3:49\nsession today um which is which is\n3:57\nnice okay and Adobe Summit is coming up in Vegas um March 17 or 18 to the 20 I\n4:08\nknow there’s a pre-conference um you can join online I’m curious if anyone is\n4:13\ngoing give me a thumbs up in the chat I never been but I know it’s always fun um\n4:21\nand very very insightful there there are a few maretto sessions here um that are highlighted\n4:28\njust because there’s so many topics normally um but we can see quite a few\n4:35\nyou know talking about AI uh like we’re going to talk about\n4:41\ntoday um so yeah feel free to already you can register on the website you can\n4:47\nchoose the the different sessions you can create an agenda so everything is is\n4:53\nonline I can say a couple of words Veronica about as well I’ve I’ve been to the Adobe Summit a few times uh and I\n5:02\ncan highly recommend it um looking at the agenda of course the agenda of the\n5:08\nSummit is massive because there are so many different of I I mean it’s all of\n5:13\nthe Adobe technologies that are being talked about maretto is one of them um\n5:20\nwhen I look at the agenda usually the the beginning the Tuesday and part of Wednesday is more a high level overview\n5:27\nof of the different Technologies and and the in that maretto sessions are usually\n5:32\non Thursday uh presented by by actually many presented by the maretto Champions\n5:39\nbut now I can see that there are already some specific maretto presentations on on Tuesday and Wednesday too uh so\n5:47\nthat’s nice to see uh other than that um yeah it’s fake I I cannot tell much\n5:55\nof it but it’s fun you’ve been to previous uh Summit no\n6:02\nNick yes uh last year this year I won’t be there but last year and the time and the year before I was there or not the\n6:09\nyear uh was Co but yeah the two times before this year I’ve I’ve been\n6:16\nthere awesome well thank you for for that have you signed up for any sessions\n6:24\nnick uh no unfortunately this year uh I won’t be there um but never Le I still\n6:31\nhighly recommend it yeah um and and everything will be\n6:37\nstreamed and I think replayed after the event okay I will\n6:46\ncontinue so uh next up uh we have the main event where s from gonus will take\n6:54\nus through uh the approach that they are currently uh working with uh in this\n7:00\nmagnetti on to implement this aspect of generating both uh\n7:06\nmultilingual personalized communication uh in maretto utilizing AI\n7:14\nas the as a core pillar um and S will take us through uh the approach that\n7:20\nthey are using to do so and what they’re seeing what the outcomes are um and then\n7:25\nlike will will take us through how magnet actually works in functions kind of from a kind of a a bit higher level\n7:32\nyou could say uh there’ll be a demo and and all kinds of things so hopefully it’s going to give you guys some\n7:37\ninspiration to how AI can be used u in in this specific manner of optimizing\n7:44\nthat you know content generation perspective uh so uh I think we’ll we’ll\n7:49\nturn it over to ulik and Santa so if you guys share your screen and kind of take\n7:54\nit from there then we’ll uh take it as it comes\n7:59\nand you’re muted all like just heads\n8:07\nup that is still not hear you like just heads up nope there we go I’m just not\n8:13\nthat used to zoom so I just need to find Buton H so I’ll share my screen and S\n8:20\nyou are the one who goes first but maybe we should just do a brief introduction s yes you can start and then I can take\n8:27\nover my name is ur sanal I am the teach product officer of magnet I’m one of the co-founders I was working in digital\n8:33\ncommunication as a consultant for more than 20 years and I have worked with B2B\n8:39\ncompanies primarily over the last 10 years we’ve been in the consultancy prior that was a maketto partner and\n8:45\nstill is a maretto partner for more than 10 years the oldest I think the longest running maretto partner in Denmark\n8:50\nMichael so we’ve come across many of your problems so um once we saw CHT 3.5\n8:57\nwe started building this platform that you I going to going to see a little bit off and over the last nine months it’s\n9:04\nturned into a real company and we have gotten s amongst others but one of our\n9:09\nupmost most important customer is gas and S you are representing those so I’ll\n9:14\nhand it over to you yeah thank you like uh hey everyone\n9:20\nmy name is s and I’m working as a business owner for myet in gas and\n9:25\ntogether with magnetti we have looked into how magnet can help us uh with our\n9:31\nmarketing automation challenges and we have a short agenda\n9:38\nwhere we will go into the challenges we have in guas then we are going to look\n9:44\ninto magnet vision and solution we are going to see what howas are using magnet\n9:51\ntoday and we will have a short magneet demo and then we have uh some results\n9:58\nfrom the PC we have had and also how it’s going live now and\n10:04\nthen some questions in the end and\n10:10\num yeah g first we are going to look into the challenges of scalable\n10:18\nAutomation and uh our bottleneck for gas is time um and how we can create and ER\n10:27\nand scale marketing automation and uh that is not all we also have some\n10:34\nother challenges than time and uh some of them are that we are by creating\n10:40\ncontent for Global campaigns is very slow process that takes months from brief to launch so the complexity kills\n10:48\nour ability ER and we have trouble by reaching uh reacting to challenges that\n10:55\nwe see in the markets so for example we have a had a 40 year anniversary for a\n11:02\nproduct but because of the long process of creating content we ended up by\n11:08\nhaving the announcement one year after the anniversary so it was 41 uh instead of 40 because we had so\n11:16\nsuch a long time by creating the content um we also rely on our agencies\n11:25\nand the consultants for creating content and implementing a um everything so that\n11:30\nis very time consuming for us to to use\n11:35\nthat we did did not have the resources for creating personalization it was\n11:41\nactually just um possible or realistic for us to go that way because of uh the\n11:50\nhuge amount of work that will require and also\n11:56\num the how the the the markets will um\n12:01\nsay yes to that uh there was just too much to do in in\n12:08\npersonalization uh we also have strict compliance for our 60 plus markets in\n12:13\nthe four divisions that is killing the creativity that that we can uh can do\n12:20\nand we did not have the room for testing learning or failure because of the time and the budget that this will require\n12:29\nso I guess it’s over to me so all of these challenges something\n12:35\nthat we come across many times when you’re talking to B2B companies I hope that some of you can recognize some of\n12:41\nthem but it all comes down to having a platform that allows you to take time out of the equation so whenever we build\n12:48\nsomething into magnet the vision for it is to reduce the time you spend on executing marketing to Z seconds that\n12:55\ndoes not mean that we’re going to Z seconds tomorrow but it means that if you’re thinking about a feature coming\n13:00\ninto magnet the goal of the feature is to reduce the time you spend on executing marketing towards that goal\n13:06\nthat doesn’t mean that um it’s going to be uh successful in the next year but\n13:12\nhopefully it will help you get there slowly and steady the way it works is that we’ve\n13:18\nbuilt a platform that now supports three different channels building emails building web and landing pages and\n13:23\nbuilding social media posts the platform works like this first\n13:29\nof all it allows you to easily drag and drop all your content into templates like email templates social media\n13:36\ntemplates landing page templates whether it is documents videos or web pages so\n13:43\nthat enables you to get a full overview of all your content and it enables you to fastly build content that you need in\n13:50\norder to scale your approach to automation secondly you can personalize everything because all the personas you\n13:56\nhave is integrated into the platform you can see that they have a different set of parameters and you can select as many\n14:03\npersonas as you want and the AI will rewrite versions of the email so it’s\n14:08\ndirected at the specific pains problems and goals of each specific Persona so you can fast do the experimentation and\n14:16\nthe the testing risk-free from the extra budget that you would normally allocate to\n14:21\nit it qual it it does high quality instant translation I know s will talk a\n14:26\nlittle bit about that as well but it’s quite easy to do translation you just select what languages you want to\n14:32\ntranslate to and it automatically identifies if pages are available in that particular language and then you\n14:38\ncan see that you not only have personalized variant but you have personalized variant across a multitude\n14:43\nof languages at your disposal within seconds rather than months and last but not least it it\n14:51\ngives you a AI copywriting assistant that allows you to help brainstorm or\n14:57\nedit content so that you can get ideas or you can get feedback on how you want\n15:02\nto form your content all based on a very um detailed rule set that guard rails\n15:09\nbrand voice uh and the governance process of compliance the way it works is that we\n15:16\ngo for instance in this case it’s a web page we go into the web page we scrape the content and the content then goes\n15:23\ninto magnetti magnet then has a connection to open Ai and a thropic and it also has connections to other l\n15:29\nlanguage models and it creates context out of it it could also scrape a campaign brief from a document and do\n15:36\nthe same thing so basically it could scra\n15:41\ndocuments web audio video and create the same context whether you want to build a somi p post a web page a landing page or\n15:49\nan email so what this does it enables you to stop spending needless time on\n15:55\ngoing from a campaign brief to a fully fledged personalized multilingual campaign and then shorten that time Gap\n16:03\nso you can go and have a shorter time to Market with higher efficiency back to you s yes so how gas\n16:11\nmoves toward Zer seconds if we look at the process in gas\n16:18\nwe have implemented magnets in our plus uh 60 countries across four different\n16:25\ndivision and uh the way you should see our division is is like four different\n16:31\ncompanies under one company so uh we have different teams different set up to\n16:37\nhandle marketing automation H some have a big Global team\n16:42\nsome others have one Global a marer and only have local magers that are\n16:50\ncollaborating together with that person so it variance a lot between the four\n16:55\ndivisions they have their own Target group for communication they have different communication to communicate\n17:02\nabout on the web page and we have also different products between the four\n17:08\ndivision so what we found out that is we cannot have one H magnet instance we need to\n17:16\nhave actually four different where we can get it customized for each division\n17:24\nso that each division have it as how they are using magney or how they’re\n17:30\nusing or working with marketing automation today so that means we needed\n17:35\nthe four solution inside magnet each division have their own rules for\n17:42\ncreating content they have their own user settings they have their own content and tagging and they have their\n17:48\nown specific solutions that is um that is fitting their needs each of them\n17:56\nhave so it’s not uh just one platform we needed to to\n18:02\ncustomize it otherwise it would not not be user friendly for the magers that are\n18:08\nworking in ER in\n18:13\nmagnetti so if we uh look at the process and how we we started this we uh we\n18:20\nstarted with a puc where we had a collaboration with three of the four\n18:26\ndivision that had the time and resources to uh to ER be um in this PC with us we\n18:35\nselected the key markets uh to focus on where we could count on the engagement\n18:40\nand the valuable feedback that they could give us because uh when we are\n18:45\nworking in that many countries we are in situations where we only have one local\n18:51\nmarete in some countries so we could not just take whatever we want we needed to\n18:58\nmake sure that those we had in the PC were also available for us to uh to\n19:05\ncollaborate with in the PC we uh builded\n19:10\num 266 emails in 20 plus countries and\n19:16\nlanguages so we could get some feedback on the translations because the main uh\n19:22\nFocus for us what the translation how is the translation with AI versus h a human that is translating\n19:30\nit and that was the main um focus we had to figure out how can how is this\n19:38\nworking and can we rely on this when we are going forward then we uh rebuilded the rules\n19:46\nand we tested when we got some feedback from the local uh local marketeers in\n19:52\nthe countries and uh we ended with um a\n19:58\nreally result on the PC so only not only three of the divisions\n20:04\nbut all four divisions were ER very interested in getting magnetti as the\n20:11\nnew option for marketing automation so even though we only had three of the\n20:16\ndivision in the PC all four were actually ER ready to to jump in this and\n20:24\nand try it out then we got into the devel Vel mment phase where we were scoping and planning\n20:31\nthe key features and develop the features that were needed mainly the\n20:37\nfeatures that H were the same for all for division so we could get H right\n20:44\nfrom the beginning and then ER and then we got into the implementation\n20:50\nphase when working uh with that many countries it would not be beneficial to roll out all countries at the same time\n20:59\nwe uh we needed to find a way to get it more structured and in the right way to\n21:04\nnot uh rely on the the local marketers where they were not that engaged in AI\n21:12\nor in new uh work um in new work or in\n21:18\nnew um tools and don’t have the time because they have a lot of different\n21:23\ntask on their on their table so we needed to to\n21:29\nfind a way to ER divide these countries into different stages on highly engaged\n21:36\nand not that engaged so we had h four tiers we focused on the first tier were\n21:43\nthe key main countries and then along the way we had ER more and more teers in\n21:51\nbut not that engaged te in the in the end and then U\n21:59\nwe uh we tested it out with the the the few tiers in the beginning so we also\n22:05\ncould see are there anything we needed to change before we roll out for all 60 plus countries because that could be a\n22:12\nhuge amount of work to to start over for that and uh and then we also uh looked\n22:20\ninto the features and got more and more features added to the instance by using the first TI it also\n22:28\nallowed us to test it out along the way so we could you look at the most\n22:35\nrelevant TI and then see how are magney performing how can we use it can we test\n22:42\na bit more on it um and what is working where could we H challenged it a bit or\n22:49\nsomething like that and then uh end of last year in\n22:54\nDecember we uh finalized the implementation we got all features added all countries\n23:03\ngot H got implementated and we also got all divisions\n23:09\nonboarded so uh each division have their own um magnet team that are working in\n23:17\nthe solution some have a lot in and some have only a few that depends on the\n23:23\ndivision so again the the setup is very uh\n23:29\num it’s not the same for all of them and now we are in the activ\n23:36\nactivation phase uh where we are starting by um testing the tool all the\n23:44\nVisions are in it ER creating content trying to send out newsletters and uh\n23:50\nand trying to use it instead of the old way of doing it and uh that is very\n23:57\ninteresting to see how how it performing and how it’s how it’s going and getting some feedback from the marketeers that\n24:04\nare using the tool to give a bit more perspective on\n24:10\nthe process and what we have done before and what we are doing now we have made\n24:16\nthis comparison of our campaign process as I I have told now uh we have\n24:23\nfour divisions so we have different ways of working so I have created created\n24:28\nthis view from one of the division to give a Insight in how the process ER\n24:34\nhave been for this division so before magnetti we started six month\n24:43\nprior to launch by collecting inputs and inspiration to content for nine newsletters at the time then um the\n24:52\ncontent was planned and presented for all markets and then approved from them\n25:00\nthen we ER then we gave the content brief for the agencies they write the\n25:07\ncontent and they created the graphics and created the mockup for the news letters and then they got some feedback\n25:14\nand changes when all content were approved\n25:20\nwe it got sent to translations by the agency it got implemented into mareto\n25:28\nall links were attacked by actic H for each newsletter then the local uh MERS\n25:35\nreviewed the newsletters gave feedback and tees and then it was a\n25:43\ndive moment now it looks a bit different as\n25:50\nyou can see the uh blue boxes are removed because we are not no longer\n25:57\nusing agencies and that was also the T task where it was a lot time consuming\n26:04\nfor us because it was human hands that needed to create the content and\n26:09\nimplement it and TCH that translate it and that was a long time consuming\n26:16\ntask so now we are looking into that we are starting one to three months prior\n26:23\nto launch and we do not need to create the nine newsletters at the same time we can actually start out with three for\n26:31\nexample and then H focus on those then we are creating uh the content we are\n26:38\ntranslating translating it and tagging it by magney we still have the local\n26:44\nreviews as we had before and then we are getting the emails implemented\n26:51\nautomatically into maretto so as you can see here the time the timing is a lot\n26:56\nshorter we have ER speed it up the process and this is just the beginning\n27:02\nbecause I can I hope to see that the campaign brief and the local reviews\n27:07\nalso will be a lot shorter in the in the coming\n27:19\nmonth if we uh look at the main\n27:24\nchallenges we had we uh it was espe esecially time to Market it was the\n27:30\nopportunity to react and not be locked by manual processes I will not go\n27:37\nthrough all of those uh steps we can see some benefits of I will only focus on\n27:42\nwhere we could see that this is helping us on the main challenges so first of all before we had\n27:50\nsix months time to market now we are hoping to gain one to two months we are\n27:56\nin some divisions down to one mons but uh we are hoping to see one to two for\n28:03\nall four divisions before or we still have a\n28:08\nextreme amount of content that makes it a lot of lot difficult for us to figure\n28:14\nout what is available in all countries and get the full overview and the full picture of it and now with magnit we can\n28:21\nactually see it right away we can uh search for it and tag it uh so we can\n28:28\nfind what we are searching for and see where is it translated and where are we\n28:34\nmissing it we also have extremely resource heavy\n28:39\ncontent production and uh it was a long uh time to Market we had\n28:45\nthere with the with magney we can see that the content production takes seconds with with the drag and drop\n28:53\nfunction uh that helps a lot on the on again the time to Market\n28:59\nwe have um we never created personalization\n29:04\nbefore uh because it was ER time consuming and uh it took a lot of U of\n29:12\nthe budget to to change or to to test this out or use the\n29:18\npersonalization um but now it’s much easier uh with the personalized content\n29:23\nand also for the testing so we can use it for a testing in a much easier way\n29:29\nwhere we are not relied on that many resources so that is helping us a lot\n29:37\nagain and we have minimized the manual task extremely by not using human hands\n29:43\nbut using ER using Ai and magy for that\n29:48\ninstead of the agencies so I guess that was it s to\n29:55\nbegin with I know you’ll be back in a few minutes um thank you s for for going through that I think it’s helpful for everybody\n30:02\nto see how it works so that you can kind of Envision how does this work so I’m going to jump in to show you a demo of\n30:09\nhow magnitud works for konas I’m just going to unshare not unshare minimize my screen here and I’m going to go into the\n30:16\nplatform see if I’m still logged in I am so basically when you get into the platform this is the email part of the\n30:22\nplatform I’m just going to zoom out a little bit because I’m on a an a on a small laptop but what you can see here\n30:29\nis you have an interface where at the top you have some general functionalities like saving exporting localizing creating a new project you\n30:37\ncan choose any content you want so I could go and choose Croatia and once I choose Croatia all the Croatian content\n30:43\nfrom the website that’s available to use in magnet comes up and I can see if I click this I actually go to the creation\n30:50\npage so it understands all the URLs of all the content we have about 70,000\n30:55\ndifferent content items in the platform we can have many more if we want it going to go back to the global one you\n31:01\ncan pick different templates for instance you can pick something with a a related article over here in the middle\n31:06\nyou see the email templates you can pick something with threee related stories and you can pick something with\n31:14\num a pale pink background and we can add as many templates as we want these are the five\n31:20\ntemplates that’s going to cover I think maybe 97% of your needs S at the moment\n31:26\nbut if somebody came up and said oh could we rep pick another another template it’s fairly easy to implement\n31:31\nthat you cannot drag and drop module into the uh um magy er user interface\n31:38\nbecause we are covering a lot of platforms and each platform has a different way of doing it but it’s once you have exported emails from magnet\n31:45\ninto maretto you can add as many additional modules to the template as you like just as if you created an own\n31:50\nyour own email underneath that we have a search field where you can filter content and see specific tags that you\n31:56\nwant to filter on um you can filter on web pages here you would also see documents and video if\n32:02\nyou had those up um that’s not where gas is yet but it is more than possible I\n32:09\ncan for instance go in here and search for commercial at the URL that contains commercial and find a page that I’d like\n32:15\nfor instance here we have a a commercial heating uh solution and I can drag this\n32:22\nin here and when I drag this in here it writes the email\n32:32\nactually I want to find another version of it oh it’s here this one sorry I want\n32:38\nto show you this one so this one is a an article and if I wanted to go to the\n32:44\npage that it was on I could just click here and I can see this is the page that’s it’s about I can go to the this\n32:52\nis the L learn Tab and it’s going to present this content for the readers in magnet as you can see when I I dragg\n32:58\nthis in it immediately wrote a headline a body text a CTA it inserted an image\n33:03\nfrom the website I can of course go in here and adjust images upload other images from my own image bank or from\n33:11\nthe gfas image bank if you had access to that and change that it’s just standard stuff um what I can do is I can also add\n33:19\na related article so I could go up here and say you know what this is about Commercial Heating I want to add a\n33:25\ncustomer case down here I’ll drag this one in here if I can grab it and then it writes a customer case\n33:34\ndown here so actually it refers to the customer case explore customer stories showcasing how approach to intelligence\n33:40\nwater and efficient stuff do this and then here down here we have it so once\n33:45\nI’ve done that I can minimize the Content Library when I don’t need that anymore and I can go and chat with\n33:51\nmagnet so I can see this text is a little short I might want to um to make\n33:56\nthis a little shorter I’m just going to minimize the left here so a little long I can either just write it you know make\n34:03\nthis 75 words and it immediately understands that I’m chatting not only\n34:08\nwith the text that has been generated here but also the source text of the web page that it comes from and all the\n34:14\nrules that God rails in the in the back that I’m going to show you in just a minute I can add cont text here and I\n34:19\ncan then go in here and I can easily you know manually adjust this if I want to\n34:25\nso I don’t have to just use Ai and of of course write stuff myself if I want to I\n34:30\ncan do this for the for the um headline as well but I also have stuff like quick\n34:36\nprompts that’s going to help people who don’t feel very comfortable about using AI doing easy stuff fast for instance it\n34:43\ncould be I want to create some variants of headlines so I could say you know uh\n34:49\ntest some different tones and it gives me a few variants and I can say you know uh I would like to choose number one and\n34:57\nthen it gives me number one and I can add number one and so forth and so forth so it allows me to go from having\n35:03\nnothing to having some pretty nice content if I go back up into the body text here I could go in and even do HTML\n35:11\nI could for instance go in and highlight this and say I want this to be in bold add that to the email I could also go\n35:17\nand say you know what um I like to work with bullets so could you please using this quick prompt uh choose this one I\n35:25\ncould write this manually if I wanted to it just makes easy replace paragraph 2 with\n35:31\nbullets and here it’s replacing it with bullets and uh I could go you know I\n35:37\nlike bullets but wouldn’t it be cool if I gave each of these bullet a sub\n35:42\nheadline and it understands that sub headlines go with bold so it’s going to give me some sub headlines here that’s\n35:48\ngoing to make this email even more distinguishable and quickly pretty quick we have an email that’s about this\n35:55\nheating cost reduction and a customer case to Showcase it that you would have spent quite a long time on before in in\n36:02\ngfas and but then you’re thinking you know we have different Target audiences so we have this button up here where you\n36:08\ncan uh select between all the different Persona profiles that gfas has in their working space they have 10\n36:14\ndifferent you can read about each of them and each of these Persona profiles consist of a description I’m just going\n36:21\nto go to the left a description some goals and motivations fears and concerns\n36:28\nlimitations and value propositions you can add as many of these parameters in here as you want\n36:35\nthis is just the way that that gfas has um you know um descided that it’s been set up so there is no limitation of what\n36:42\nyou can do but of course um you might want to write for instance the technical director the operational manager and as\n36:49\nwe can see those have very cost oriented goals total running cost optimization\n36:56\ntheir fears and concerns is failure of systems uh of projects delays and downtime where there the operational\n37:03\nmanager has other specific goals and motivations so let’s try and choose those I think we chose two I just want\n37:09\nto make sure that I didn’t choose more so I’m going to ask it to build a personalized version of this email for\n37:15\nthese two specific segments or Target\n37:20\naudiences and pref fast it’s gotten a version you can see the operations manager version but it’s changed the\n37:26\nheadlines the body text and the um sometimes even the ctas so that it’s\n37:32\napplying its logic to fit with the operation manager specific need the same things goes for the technical director\n37:38\nit’s changed the subject line the preheader everything so it makes it more personalized and more relevant and if\n37:44\nyou’re in doubt about what it’s done you can go in here and click the element here and just go to the quick promps I\n37:50\nmean you can always just write whatever you want just like you do with chat gbt it’s completely free um you can go into\n37:56\nthe quick prompts and you can go and say you know what I would like to uh\n38:02\nunderstand what you’ve done so I can go under modify personalization and say please explain to me what you have done\n38:07\nso instead of like directly working with editing text now we’re having a brainstorming session with the AI where\n38:13\nit understands the rules it understands the personas it understands the content and I can zoom in here if I just zoom in\n38:20\nhere and I can see that it’s writing to me that this personalized emails it tailored for the technical director the\n38:27\ngoals and motivations that we’ve talked about as total running cost optimization example minimize any consumption to\n38:33\nlower operational costs and meet sustainability targets speaks directly to their goal of reducing total running\n38:38\ncosts and so forth down there and you can then have a dialogue where they’re saying ah I don’t really like that could\n38:43\nyou change it a bit and maybe focus on some other value propositions or maybe I decrease focus on limited direct\n38:50\ninvolvement increase focus on cost and pretty quickly you have a very good framework for underlining how to to do\n38:57\npersonalization across the entire organization because it’s so difficult to do uh Implement customer Centric\n39:04\npersonalization across the entire organization so now everybody in konas has the same way and the same framework\n39:11\nunderlining how to do this enabling them to do personalized communication I’m just going to show you\n39:17\nsomething just briefly um one we are when we are dragging in content what\n39:23\nreally happens behind the scenes is we are applying a set of rules I’m just going to go you in and show you the rule\n39:29\nsets we have in the background so when talking about governance and compliance we have three different levels of rules\n39:34\nwe have Global rules for instance here we have tone of voice rules and we apply those if I just expand them there are\n39:41\nwritten rules about how it should apply tone of voice to the to the writing that it’s doing we have writing rules which\n39:48\nis things that it can and cannot do for instance it should never use salutations or sign off in their response all you\n39:56\nalways ensure all message exclude greetings hi there dear name or something because we won’t want that and\n40:02\na bunch of other writings there are also specific task descriptions on how to solve specific\n40:08\ntasks that we’re asking it to do but there are also other rules each market have their own rule so for instance\n40:15\nFrance has a rule on how to write in French and it has rules that is gu guid\n40:20\nlined around Are there specific words that it should translate in a specific way for instance HVAC is to be to\n40:27\ntranslate it into CBC and so forth and so forth so that local editors can also\n40:32\nguard rail rules and make it right in a specific Way for their local markets the last thing is we have control rules for\n40:40\nall of the base prompts for instance when writing a headline I can see here\n40:45\nthen write a headline for a marketing email as a compelling question that addresses the reader directly sparking curiosity and engagement write this\n40:52\nheadline in this language and it inserts what we call a replacement string which is basic basically if you dragging in\n40:58\nEnglish content it would say write it in English I can go out and check this out so we were back at our email and you can\n41:05\ngo up in the chat and check out here and it says write the headline in British\n41:10\nEnglish up here so basically what it’s doing is it’s taking the rules and applying it at the beginning so that\n41:17\nit’s writing stuff per the rules and then as we chat with it and expand our\n41:22\nengagement with it all of the global rules and local rules are put into effect to gu ra the output quality so\n41:28\nthat it matches the unbrand voice and the way to translate and that brings me to the next part translation so once\n41:36\nyou’ve been writing these specific personalized variants of your\n41:41\ncontent and you are happy with those you can translate you could also go the other way and translate first and then\n41:46\nwrite personalized variants but sometimes it’s easier to just look at the personalized variant in English and\n41:51\nsee if they’re good enough before you’re starting to translate them so in magnet when I click localize it runs through\n41:59\nall of the content in the library and identifies if each of these URLs that the email is built upon are available\n42:06\nfor Content because we won’t want to create an email with content that doesn’t have a local page so for\n42:13\ninstance here you can see that Belgian French only has one out of the two modules available if we created that it\n42:19\nwould create an empty model that space and I could drag in another article to Showcase how that worked but I’m going\n42:25\nto try and take something that works to begin with with so I’m going to select Argentina like Dutch Belgian\n42:32\nBrazil Colombian Chinese Arian bner Hova\n42:38\nCroatia and Finland and we can create all of them but I’m just going to do this to make it a little bit more\n42:45\nflexible so I click the select the censor translation button and it does take about 10 15 seconds before it\n42:52\nresponds so let’s see um and just give it a little while why it’s translating all the cont content it’s now\n42:58\ntranslating the default content and the two variants into the selected\n43:06\nlanguages so here it is now we can go to the little slider up here and see this\n43:11\nis British English as we had before and now I can go to the Argentine Spanish\n43:16\nversion and as you can see it’s maintained the HTML formatting that we did in the original email so it doesn’t\n43:22\nreplace that with something it understands that it only has to replace the text and not the code I can I can look at the operations manager in the\n43:28\nartinian version I can look at the technical director of of the artinian version and and so forth so I can go to\n43:34\nthe simplified Chinese version and I can go to the Belgian Dutch version\n43:41\nBrazilian Portuguese Colombian Spanish Bulgarian version as you can see the Russian alphabet is in full use here\n43:51\nCroatian The Finnish and Basia and so forth and so forth so pretty fast you\n43:57\ncan go in gas from having an idea of what you want to write to having a global multilingual personalized\n44:04\ncampaign that you can then send for review and and and work with the reason\n44:09\nthe way you do it is that you go in here and you say this is Mark eight for instance we call it a name and you save\n44:16\nthe campaign so that it’s safe for other people to access it just going to wait a little while\n44:22\nit’s just have to to to save the screenshot and save all the content it does take a little while to save stuff\n44:29\nbecause there’s a lot of text going on as you can see if we give it a small\n44:41\nminute come on here it is so what I can do now is I can go into the projects and\n44:47\nload all the projects with there also a little bit of projects uh available and then I can select that and I can share\n44:54\nit with other people so I can go into the project menu and select this mo8 and\n45:00\ngo and say share this with Santa for instance right because I want her to see it I should be able to find oh maybe\n45:07\nit’s like I can say it as Andreas for instance Andreas and other people and when I sent that to them they will be\n45:13\nable to either edit or publish or I can remove access for them I’m just going to remove this because I think Andreas is\n45:20\ngoing to be confused if I have shared this with him but the point is that you can share with all the local users who\n45:27\ncan then go back and review each of the pieces of content that they’re supposed to review in their local language which\n45:33\nmeans that if I go back into the email here and load it I can now go if I was a person\n45:43\nin let’s take Brazil I can go here and have a chat with it and if I ask it\n45:49\nsomething in English like uh shorten the first paragraph because I\n45:56\ndon’t like that in the my language then it will answer me in\n46:02\nBrazilian so here we can see that I’ve shortened the Brazilian paragraphs so slightly and I can work with this as\n46:08\nmuch as I want and then uh very soon we will have a function edity where you can then approve the review so that it goes\n46:15\nback to the owner saying this person has reviewed the content it is now ready to be published the last thing I’m going to\n46:21\nshow you is that you can then export it and say I want to export this either to\n46:26\nan existing program like this that already exists that we have created with Magnet or you can clone a program for\n46:33\nthe list of standard programs that you have inside the maketto solution of of\n46:39\num konos and name that so you build a clone of a program I’m not going to do that and go over here and then you can\n46:45\nselect either you want to export all of these or just export a few of them select whether you want it to be in one\n46:51\nbig Dynamic email or in static emails and then you can add that to programs and say export and then it’s going to\n46:58\nexport this either as a static email into the specific folders or instances in maretto or as a dynamic email into\n47:06\nthe global folder or the regional folder as one email with different type of elements and it will immediately be\n47:12\navailable for you inside mareto so I guess that’s the like the overall demo um I’m going to go back to\n47:20\nthe slides um I can’t see people right now I’m just going to have to um I don’t\n47:25\nknow how to maximize the little uh thing in the left maybe it’s here ah it’s here\n47:30\nright no just going to go back and one moment here\n47:38\nand like this so I think it’s back to you s it\n47:43\nisn’t it yes it is so if we are going to look at the results we saw on the puc it\n47:51\nuh it especially was on the translations where we had the focus and what we found\n47:57\nout on the PC was that 91% of the test\n48:03\nresult ER were being finalized and proof ER readed in less than 10\n48:12\nminutes and 98 were in 15 minutes so\n48:17\nthis means that we could actually see that we did not use that much longer\n48:23\ntime h on proofing than we did before mag and that was a huge win uh and was\n48:32\nuh helping us seeing the the possibilities and the success in\n48:38\nit because we had had the local marketeers proof reading and and giving\n48:44\nfeedback on the emails and the content um\n48:51\nyeah and uh it’s still early days but uh we can see some results already now we\n48:58\ncan see that um that uh the external cost reduction is\n49:06\n100% we are not using external uh agencies anymore the time to Market have\n49:12\nbeen uh before six months now it’s one month for one of the division and we are\n49:18\nhoping that this will continue for all four divisions and for the content creation\n49:25\nbefore we start started on briefing on content we had H we used two months and\n49:31\nnow we use 30 minutes before we have a final content ready to be uh used in h\n49:41\nyeah in newsletters so I’m just going to take\n49:47\nover for just a few minutes and say that we have a lot of customers using this I’m not trying to sell you anything but\n49:53\nthere are like people like Scana who’s I don’t know if they’re in the meeting I think they are nesis is using it they\n49:58\nuse Salesforce um and uh WS Audiology who’s a hearing aid company use it and\n50:04\nthey have a lot of good things to say in all kinds of different ways uh of course and\n50:09\nbasically we are working together with nine brands at the moment K de Scania\n50:15\nPFA wsa orology value signia Vex and nesis all of them bar a few B2B\n50:22\ncompanies with complex decision processes a lot of different internal and external stakeholders in doing that\n50:28\na lot of content a lot of languages and a lot of complexity and they all feel like this platform is helping them as as\n50:35\nthis has helped quos so I think I would turn it over to\n50:44\nyou Michael and over to the audience if there’s any questions thank you so much\n50:50\nfor the presentation this was very interesting and insightful and uh just\n50:55\nto see behind the scenes since the technical person in me is very happy right now um there are a few questions\n51:02\nin the chat I can uh Michael would you like to read them um sure sure and then\n51:08\nthey’re coming from me and I apologize for this but it’s it sparked some some interest on my end uh so you responded\n51:15\nto the question around whether you could actually replace the translation tool that you were using before with a\n51:20\nresounding yes right which is I think pretty cool and interesting uh it would be interesting to hear if there any\n51:27\nlegal ramifications on starting to use AI in a in a organization like you guys\n51:32\ns because it’s it’s a I know it’s one of the things we’re challenged with in getting AI into these kinds of setups so\n51:39\nit would be cool to hear if you ran into anything there and how you maybe salt it if if that’s something you can talk\n51:45\nabout in in less than half an\n51:51\nhour ER well we have had legal involved in this ER of course and uh we have had\n51:57\nthem to to look into uh the challenges we have not been challenged that much\n52:03\nbecause uh what magnetti are using is a maybe you can can answer better on that\n52:10\nlike but yeah but it’s a more secure ER platform so we are not sharing and the\n52:17\ngood thing is that all content we are using are already available so we don’t\n52:22\nhave any secrets that we are sharing we we have everything that that you can\n52:29\nfind online already so we so that of course helped a lot on on\n52:36\nthis yeah we see that all the I mean Deo is one client that’s very worried about legal perspective and they have approved\n52:42\nit and their initial reaction along with other is that because we are not using any content that’s behind a firewall or\n52:49\nsomehow secret but it’s open content there’s no like you know concerns around the X\n52:57\nand because we are using the API which is basically allowing not allowing open AI to train\n53:04\non the on the data that’s also alleviated but we are also connecting to some clients to their Enterprise model of jbt so that if they want to keep it\n53:12\nentirely in-house they can do that as well yeah cool that’s interesting um\n53:19\nunless there’s anybody with some follow-up questions I have another one if that’s okay uh so um this aspect of starting to\n53:27\nwork with AI in marketing organization uh to me feels like you know a new\n53:34\nadventure and um that Adventure Starts with prompting in reality I know it’s\n53:41\nsomething that we should all get a a black build in uh by now already in reality because it’s the future there’s\n53:47\nno way around it we need to be able to do this because it’s going to be a requirement in our jobs have you have\n53:53\nyou seen any kind of experience you can share on that uh I guess actually I want you to\n53:58\nresponse then and then like maybe you can chime in with your wider experience how did the marketeers actually you know\n54:05\ntake that prompting in are they using it or are they just using the library that that that the magnet is offering up\n54:11\nthere it’s an extensive Library granted but how do how does that uh it’s it’s a learning curve I would\n54:19\nsay and and I know that they are using both so some are discussing with the the\n54:25\nthe chat AI uh but to uh to find the right solution and and trying to find the\n54:33\nright way to communicate with that and that is a learning curve so it’s good\n54:38\nthat we have both opportunity to rely on the quick prompts so we can find some an\n54:44\neasy way how is the best practice to prompting but also H have the\n54:49\nopportunity to discuss it with it and and find the right way to communicate is\n54:56\nso it’s a learning curve and and it will be different different from each\n55:01\nmarketeer how they are how doing that and how much they are already now\n55:06\ncommunicating with chat G I can I can add a little detail to\n55:12\nthat I didn’t showcase that actually in the demo I don’t know why I forgot but there’s a small delete button over each\n55:17\nof the elements in the chat so we can actually do this Men In Black thing where we just go and say oh I didn’t say\n55:22\nthey whoop and you just take out uh the conversation you’ve had up onto a certain point meaning that if you feel\n55:28\nlike you’re chatting your way into a corner you can just go back and say oh forget what I told you the last 10 minutes let’s start over so it enables\n55:35\npeople to be much more willing to to experiment a little bit because they don’t feel like it has consequences when\n55:40\nthey do stuff it’s more like learning as a learning curve having fun trying it out that helps a lot really interesting\n55:46\nreally interesting no followup another question\n55:51\nDavid’s asked uh when new content is published on the website so in this case on B’s website does the that Content\n55:58\nLibrary in magne get automatically updated it it it right now it doesn’t\n56:04\nbecause we have a very strict road map where we’re focused on to get all the features out for Kos but it would be\n56:10\nquite easy if that was a a feature that anybody wanted to add the the S map and\n56:16\nsay once the sitemap gets updated we go in there and crawl the content you can easily add content manually so let’s\n56:22\nassume a news article came out I can add that content into magnet in maybe 10 20\n56:27\nseconds by just clicking a small plus button in the interface and entering the URL and then you will have the content\n56:33\nin your interface fast so there’s two options either you if you have a large swath of content that comes out and you\n56:39\nwant it to be mapped across all the different regions you can send it to us and we’ll do it we can build a small\n56:44\nfeature that does it or you can just do it manually in in um in with with smaller Pages inside the interface right\n56:50\nnow but these things are all things I mean AI is just as new as we are so it’s features that’s being built in by but\n56:56\nit’s not something we haven’t thought of for\n57:01\nsure awesome there’s another question from Nick Nick do you wanna yeah I can\n57:08\nread it ask this so um yeah this is very interesting I’m just wondering uh\n57:14\nespecially from a maretto perspective so in maretto you have opens clicks there’s\n57:19\nseveral insights you have uh do you have plans of using that uh to evaluate the\n57:26\nquality of your content uh so that you can tell the AI how good certain content\n57:31\nis and perhaps even improve future generated content yes yes we have and\n57:36\nthat is a part of the road map that we are quite we’re now trying to develop upon so basically um the end goal of\n57:44\nthis application is to build an autonomous marketing agent that’s going to help you deliver marketing across any\n57:49\nkind of function that you want and in that process there’s a lot of steps to go through one of them is to teach the\n57:55\nuh AI the entirety of your content and then allow it to choose what content to\n58:01\nto present them in a flow or choose what content to present them in a single email and in order to become better at\n58:06\nthat it needs feedback uh human reinforcement learning so to speak from a machine that can tell it this worked\n58:12\nfor this group this didn’t work for that group so that becomes increasingly better at choosing What flows to build\n58:18\nwhat emails to build and what to send people so in our road map we have a connection back into uh maketto or\n58:25\nSalesforce or any other instance where you can identify a specific email or a specific Target group to teach it what\n58:32\nworks and what doesn’t but it does take volume so that’s also one of the things that we are looking into is to get more\n58:38\ncustomers so we can get the appropriate volume because I’m not sure you would maybe want to test uh approve optimize\n58:46\nthe same thing as another customer that doesn’t look anything like you would like to optimize on so there is like a a\n58:53\nroad map towards that that requires more volume and and the also the um desire to\n59:00\nactually maybe exchange training data so that you have to get other companies in there and exchange chaining data with\n59:06\nthem without knowing so that the model becomes better at writing if there’s not enough volume so I hope that that\n59:12\nanswers your question yeah 100%\n59:18\nthanks great uh yeah lot of interest and and that’s so nice um thank you again\n59:25\nfor the presentation I know we’re at time we have a smaller topic to discuss\n59:30\nso for those who can still stay I I will take no more than 10 minutes uh we’re\n59:37\ngoing to go back to maretto we’re going to switch gears and talk\n59:44\nabout Adobe identity management migration uh you perhaps heard about it\n59:52\nfrom your uh CSM uh this migration will come\n59:57\nthis year I think to all instances uh and I wanted to give you a\n1:00:02\nheads up what it means what is it\n1:00:07\num so Adobe scheduled this migration uh basically to get all the users in the\n1:00:15\nAdobe admin console and this is the ultimate level from where the Adobe\n1:00:21\nproducts are being managed uh this is part of the integration of maretto to the rest of\n1:00:28\nthe Adobe suite and ensuring everyone is compliant and using the right logins\n1:00:36\nwith unique IDs it’s a necessary migration uh so\n1:00:41\neveryone will go through it at some point it will not affect any workflow content Integrations or\n1:00:50\nassets so just a little bit of language and a screenshot of how the admin\n1:00:56\nconsole looks like um the Adobe identity will be based on email addresses and in\n1:01:03\nthe admin console you will see not only maretto but other Adobe products that\n1:01:08\nyou are\n1:01:13\nusing I have a a map of the migration and I know it it it looks a bit complex\n1:01:21\nso I will do my best to simplify it quickly um but I I’ll start with saying\n1:01:27\nthat after the migrations all users will sign in Via this new identity way um\n1:01:35\nthere will be uh a change in the URL of the instance so Maro will go from being\n1:01:42\nserved um on experience. adobe.com to Adobe experience cloud and that requires\n1:01:49\na change uh which I’ll talk a little bit more about and then the user management\n1:01:54\nwill move from Maro in the admin area to the Adobe admin console so that means\n1:02:01\nadding a new Maro user or deleting a Maro user so here are the six\n1:02:08\nsteps uh that are are going and most most are in the background so we are not\n1:02:14\ngoing to see this and don’t get intimidated um I’ll start with the step one so this is where\n1:02:22\num actually the the admin console is added in in the instance so there will\n1:02:28\nbe a tile in the admin area um the migration looks different um if you have\n1:02:35\nsingle sign on or not so if you if you want to do single sign on this is a\n1:02:41\npoint to set it up um yes um I’m just checking if I am\n1:02:50\nforgetting anything here um the admins will be involved here so the admins will\n1:02:55\nbe be notified by Adobe product uh to that this migration is\n1:03:04\ncoming all right I’m not watching the chat I see there are some comments I\n1:03:10\nwill continue with step two so the schedule user migration start date um\n1:03:17\nthis is when the date is set so a date is set to 30 days in the future when the\n1:03:22\nmigration happens this date can be modified by your Maro admins um and the\n1:03:29\nMaro admins will communicate at this point to your\n1:03:34\nusers uh that this is coming and there are some changes um and then the admins\n1:03:41\nwill be responsible for completing the user migration via the migration tool\n1:03:46\nwhich is that tile that will be made available in your\n1:03:52\ninstance step three uh migration day so about one week before the migration date\n1:03:59\nthe the date is locked so that cannot be changed um the users will be directed to a selfs\n1:04:08\nserve migration uh where they will need to verify their email um and the admins\n1:04:14\nshould encourage you know the the users to to do that because after the day they\n1:04:20\nwill not be able to log in in the traditional way um and uh admins will\n1:04:26\nalso receive some notifications is if users haven’t yet um followed the\n1:04:32\nprocess so communication is very important at this\n1:04:37\nstep and yes on the migration on the migration start date uh this will happen\n1:04:43\nat 12 a.m. I think in the time zone of the instance uh some\n1:04:51\nusers will be loged out for a few minutes so don’t panic uh if this\n1:04:57\nhappens um the admins will be automatically migrated so good news if\n1:05:03\nyou are a Maro admin um and this is I I’ll go back to that SSO that I\n1:05:08\nmentioned because there’s a piece here where if you have less than 75 users in\n1:05:15\nmaretto and no SSO uh there will be an automated migration uh done by Adobe in\n1:05:21\nthe background which is good news um but if you do have have SSO set up or you\n1:05:29\nhave more than 75 users then you can migrate in batches um and\n1:05:35\nyou can actually go in and select which users to migrate and when I think and there’s a little bit more work here from\n1:05:42\nthe maretto\n1:05:47\nadmin okay so you can migrate them or schedule the migration at a later date\n1:05:52\nso there’s some flexibility there and control from from the\n1:05:57\nadmins all right we’re almost there so once the user migration is complete\n1:06:05\num then the Adobe sends an email notifying the the way to login is\n1:06:11\nchanged so the users will know to log in uh in a new way they will accept an\n1:06:18\ninvitation uh to sign in using this Adobe identity um so they will use the\n1:06:25\nAdobe ID I think most of you already have it but just calling it out that it’s it’s a it can be different today\n1:06:31\nthan how you log in um and then the system admins will get an email when the\n1:06:38\nmigration is complete for the instance and then everyone signs in the new\n1:06:45\nway uh here’s when the users will start being managed uh within the console so\n1:06:51\nevery you know change that you make in your instance for adding removing users will be done in that console Adobe\n1:07:01\nconsole and the last step um this is actually uh this slide is what I had\n1:07:08\nfrom the training for trainers we got uh where I understood that there will be a\n1:07:13\nnew support portal to login cases Michael is that still accurate yeah it’s\n1:07:19\ncorrected it’ll be done in the admin console in reality so you’ll create cases in admin console instead of going\n1:07:25\nthrough Nation like you do today all right that’s helpful um yeah\n1:07:32\nI’m excited about that new support Port it’s it’s very confusing right now unfortunately\n1:07:38\nbecause we’ve got a lot of people that are kind of in limbo so they’ve migrated but they in reality still could go to\n1:07:44\nnation and create a case and how do you you know manage that so if you migrated\n1:07:50\nyou should use admin console that’s at least the recommendation we have and remember to tag your cases with maketto\n1:07:58\nbecause then it gets routed to the right type of person if you just do a general\n1:08:03\nrequest you might get first line support that is less knowledgeable about our\n1:08:11\ninterests let’s use that got it okay um well this is what I have uh\n1:08:20\non the migration I will drop a link in the chat if you want to read more get\n1:08:26\nprepared and there’s some communication templates how to talk to your it for\n1:08:31\nexample once um the migration is coming up to move those URLs to the allow list\n1:08:36\nso just some things to for you to keep in mind um that’s it we are at the end of our\n1:08:43\npresentation I uh don’t know if there were any other questions on the identity management or\n1:08:50\nfor ulri and S um I think nana got her question\n1:08:57\nresponded to like responded in chat and that was got a thumbs up so I think\n1:09:03\nwe’re good there and uh missir might want to come on mute and talk about the\n1:09:11\nexperience they had in their conversion that’s not a requirement that’s a an\n1:09:16\noffer uh we’re here to learn right so so if if somebody else can you know learn from your experience that would be that\n1:09:22\nwould be of course great yes I can give you some insights if\n1:09:28\nwanted I maybe somebody can learn from it so so leave it up to you we were one\n1:09:34\nof the first uh and mikae you’ll probably recognize my name or my voice same for you rck\n1:09:41\num I had that standard in my uh in my zoom I never use zoom so that’s why I\n1:09:46\nhad a different name today uh no we did it I think last year I don’t know August\n1:09:52\nyeah August and we’ve had uh slow performance of maretto we had uh big\n1:09:58\nproblems when it comes to the um the name change of the domain uh because all\n1:10:05\nor bookmarks everything didn’t work anymore but I do believe that maretto has made changes during the migration so\n1:10:12\nthat should not longer be a problem um yes the support thing is an\n1:10:17\nissue uh because I have access to admin console but I also have access to another Marketa which is not part of\n1:10:23\nadmin console uh which means is that I need to go into two support portals in order to to fill things in um if you add\n1:10:32\na person VI the admin console it gets synced to maretto uh but it gets a standard\n1:10:38\nmarketing role well we don’t use a standard marketing role so then I still need to go back into maretto and\n1:10:43\nactually give the right roles to a person which actually makes it a double uh yeah double effort that you need to\n1:10:49\ndo um we had also had problems I think that’s also fixed is that we were only able to see\n1:10:55\nin maretto the API users and we were not able to see the human users so we were\n1:11:01\nnot able to even assign rights and roles to people um so we had a lot of\n1:11:06\ndifferent kind of problems um and I think that we have addressed most of them and I think that since now it’s\n1:11:13\nworking quite fine um but hopefully I think that all the problems that we had\n1:11:19\nthat everybody that’s going to go into a migration will not get them uh because it’s been highly annoying uh we’ve had\n1:11:26\nmaretto load times of 30 33 seconds every time you would load maretto and go\n1:11:33\nto a different entity or refresh your screen it would take three 33 seconds before it loaded and that’s not a way to\n1:11:40\nwork with maretto and that’s that was like August September October and now it seems to be back to normal uh but be\n1:11:47\naware that uh there will be surprises uh but I think that most of them have been fixed by Adobe\n1:11:57\nyeah that’s very helpful to know thank you so much for that Insight I actually haven’t migrated yet uh in my instance\n1:12:04\nso I’m I’m looking forward to it yeah and and I can tell you the admin\n1:12:10\nconsole is way more complex than the maretto admin interface you’ve got different levels you need to assign\n1:12:15\ncertain people to different roles it’s it’s just if you’re purely an adobe user\n1:12:21\nand you only use maretto um it’s it’s not the most friendly way of working but\n1:12:26\nif you have multiple Adobe uh applications in your stack then it actually is quite nice because you can\n1:12:32\nmanage everything from one interface um but that’s another problem that we have we actually have two interfaces for an\n1:12:38\nadmin console one that’s related to maretto and other one that’s related to workfront which is uh hosted in a\n1:12:43\ndifferent part of the world so we actually have two parts that we can actually log into\n1:12:48\nso sometimes it’s good to take a step back and really think okay what is it that we want to achieve with the admin console and ask Adobe for help\n1:12:55\nuh because you’ll probably will not be able to solve it yourself and there are there are some\n1:13:01\noptions where you can merge them together it’s not impossible to do but it’s it’s not a trivial thing for us to\n1:13:06\ndo it either so but but let’s you know communicate with us and then we’ll see what we can do about it but those you\n1:13:12\nknow thank you Frank that was sorry I mened your name now\n1:13:17\nbut it’s it’s this type of Fe feedback that I think is good for everybody to learn so thank you for for unmuting\n1:13:23\nreally great yeah and thank you everyone for joining\n1:13:28\nus today uh really excited to kick off this year with the mug and uh we are\n1:13:35\ngoing to schedule a new session soon and you will be notified via mugs mar.com uh\n1:13:42\nwe’ll have a recording link that will share after the session and I hope everyone enjoys the rest of the\n1:13:49\nday than\n\n\n\n”},{“role”:”user”,”content”:””},{“role”:”assistant”,”content”:””}],”hasPersonalizationPrompt”:false,”hasTranslationPrompt”:false},{“moduleElementName”:”ctaText”,”content”:”I don’t see a question or request yet. How can I help you today?\n\nHere are a few things I can do:\n- Answer questions or explain concepts (science, tech, history, finance, etc.)\n- Help write or edit emails, resumes, essays, or cover letters\n- Brainstorm ideas (projects, gifts, names, content)\n- Provide coding help, debugging, or code reviews\n- Summarize articles or documents\n- Plan trips, workouts, or study schedules\n- Analyze data or create checklists and templates\n\nTell me what you need, and include any relevant details or goals.”,”history”:[],”hasPersonalizationPrompt”:false,”hasTranslationPrompt”:false},{“moduleElementName”:”deloitte.topic”,”content”:”Topic”},{“moduleElementName”:”deloitte.mailHeadline”,”content”:”Deloitte Update”},{“moduleElementName”:”deloitte.mailByLine”,”content”:”Digital Transformation”}]}],”subjectLine”:{“moduleElementName”:”emailVersionSubjectLine”,”content”:”AI-driven marketing automation at scale with Magnity”,”history”:[{“role”:”system”,”content”:”\n\n\n\n\n\n\n\n**General British English language rules** \n\nUse sentence case when it comes to headlines, not Camelcase.\n\n**Vocabulary**\nBritish English: Use the British s instead of American z. Use “personalise, capitalise, etc.”, NOT “personalize, capitalize, etc”. \n\n**Local language examples of good writing style and tone of voice** \n\n\n\n\n\nWebsite text: Home Try Magnity Industries Blog Customer cases English Deutch Spanish Korean See how other brands are already using Magnity Steering Scania Towards Marketing Excellence with Magnity BDO’s Voyage to Enhanced Engagement with Magnity Deloitte’s Marketing Metamorphosis with Magnity Grundfos’ Journey of Marketing Innovation with Magnity Schneider Electric’s Marketing Revolution with Magnity Want to stay up to date? Sign-up to our newsletter and get regular updates on AI driven marketing automation at scale. Select your industry Banking Facility Management Financial Services Healthcare Legal Logistics Manufacturing Pharmaceuticals Robotics Shipping Other Select your role CEO CFO CMO Marketing Manager Marketing Specialist Other Sign me up Marketing Automation at Scale Magnity goes beyond traditional email automation. Our AI-powered tool allows you to chat and adjust content in real-time. Need to make changes to fit individual profiles in your ABM programs? No problem. Magnity enables you to build 1:1 personalized copy for targeted profiles in your company, a feature that was once impossible. \n\nRules for writing a page title for the landing page\n\nLength: The page title must be under 60 characters to ensure proper display on search engines.\nTone: Concise, engaging, and aligned with the purpose of the landing page.\nStyle: Always use sentence case (capitalize only the first word and proper nouns).\nLanguage: Write in the language provided in English.\nBase Content: The page title should be derived from the scraped body text Home Try Magnity Industries Blog Customer cases English Deutch Spanish Korean See how other brands are already using Magnity Steering Scania Towards Marketing Excellence with Magnity BDO’s Voyage to Enhanced Engagement with Magnity Deloitte’s Marketing Metamorphosis with Magnity Grundfos’ Journey of Marketing Innovation with Magnity Schneider Electric’s Marketing Revolution with Magnity Want to stay up to date? 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Remember the scraped text is the SRT file for a video\nSEO Consideration: Include the primary keyword or phrase naturally.\nAvoid: Overloading with keywords, vague terms, or using all caps.\n\n”},{“role”:”user”,”content”:”Write a page title for a landing page. The title should clearly describe the page’s purpose, incorporate relevant keywords, and remain under 60 characters. Base the response on the scraped body text. Ensure the title uses sentence case and is written in English.”},{“role”:”assistant”,”content”:”AI-driven marketing automation at scale with Magnity”}],”hasPersonalizationPrompt”:false,”hasTranslationPrompt”:false},”preHeader”:{“moduleElementName”:”emailVersionPreHeader”,”content”:”Boost marketing automation at scale with Magnity’s AI, enabling real-time edits and 1:1 personalized ABM content for higher engagement.”,”history”:[{“role”:”system”,”content”:”\n\n\n\n\n\n\n\n**General British English language rules** \n\nUse sentence case when it comes to headlines, not Camelcase.\n\n**Vocabulary**\nBritish English: Use the British s instead of American z. Use “personalise, capitalise, etc.”, NOT “personalize, capitalize, etc”. \n\n**Local language examples of good writing style and tone of voice** \n\n\n\n\n\nWebsite text: Home Try Magnity Industries Blog Customer cases English Deutch Spanish Korean See how other brands are already using Magnity Steering Scania Towards Marketing Excellence with Magnity BDO’s Voyage to Enhanced Engagement with Magnity Deloitte’s Marketing Metamorphosis with Magnity Grundfos’ Journey of Marketing Innovation with Magnity Schneider Electric’s Marketing Revolution with Magnity Want to stay up to date? Sign-up to our newsletter and get regular updates on AI driven marketing automation at scale. Select your industry Banking Facility Management Financial Services Healthcare Legal Logistics Manufacturing Pharmaceuticals Robotics Shipping Other Select your role CEO CFO CMO Marketing Manager Marketing Specialist Other Sign me up Marketing Automation at Scale Magnity goes beyond traditional email automation. 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Write as a single, clear, and concise sentence.\nLanguage: Ensure the description is written in English.\nBase Content: The meta description should summarize the scraped body text Home Try Magnity Industries Blog Customer cases English Deutch Spanish Korean See how other brands are already using Magnity Steering Scania Towards Marketing Excellence with Magnity BDO’s Voyage to Enhanced Engagement with Magnity Deloitte’s Marketing Metamorphosis with Magnity Grundfos’ Journey of Marketing Innovation with Magnity Schneider Electric’s Marketing Revolution with Magnity Want to stay up to date? Sign-up to our newsletter and get regular updates on AI driven marketing automation at scale. 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The description should summarize the page content in a clear and engaging way, incorporating relevant keywords and staying within 50–160 characters. Base the response on the scraped body text. Ensure the meta description uses sentence case and is written in English.”},{“role”:”assistant”,”content”:”Boost marketing automation at scale with Magnity’s AI, enabling real-time edits and 1:1 personalized ABM content for higher engagement.”}],”hasPersonalizationPrompt”:false,”hasTranslationPrompt”:false}}”>Call to action Watch the video

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