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Want Grundfos-level multilingual campaign scale?

Discover how Magnity helps Grundfos scale multilingual, personalised Marketo campaigns, cut agencies, and reduce timelines—then explore results, translation accuracy, and governance.

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Thanks for the correction—this video features Grundfos.

See how Nordic Marketo user group leaders and Adobe experts unpack a real B2B AI success story—showing exactly how multilingual, persona-personalised campaigns get created in minutes, not months, and what it takes to roll it out across 60+ markets.

1️⃣ Intros: who’s who (00:00)
2️⃣ Agenda + house rules (01:40)
3️⃣ Global MUG updates (03:00)
4️⃣ Adobe Summit preview (04:00)
5️⃣ Why AI for content at scale (07:00)
6️⃣ Magnity approach + demo (30:00)
7️⃣ Results from Grundfos case (47:40)

In this session, you’ll meet the hosts: Veronica (Marketing Ops lead and Nordic MUG leader), Michael from Adobe (Solutions Consultant and former Marketo customer), and Nick from Trimble (Marketing Tech lead). The featured segment showcases Magnity, presented by co‑founder/Chief Product Officer Ulrik and customer business owner Sanne from Grundfos, a global leader in advanced pump solutions. They reveal how Grundfos replaced agency‑heavy workflows with AI‑driven content operations inside Marketo, delivering multilingual, persona‑based emails and pages in seconds, aligned to brand and local compliance. You’ll see the live build: dragging web content into templates, generating tailored variants for different personas, instant translations across markets, and one‑click export to Marketo programmes. 

The speakers also dig into governance—tone of voice, writing rules, and market‑level translation guidelines—and share how Grundfos structured rollout across four divisions and 60+ countries. Most importantly, they quantify impact from their pilot and early activation: 100% external cost reduction, content creation cut to 30 minutes, and time‑to‑market reduced from six months to one. That includes 91% of translations proofed in under 10 minutes and 98% in under 15, enabling rapid iteration and testing that was previously unrealistic.

If you’re evaluating how to operationalise AI safely in a complex B2B stack—or you want a practical blueprint for scaling personalised, multilingual campaigns—this video gives you the strategy, the workflow, and the real numbers from a global enterprise rollout.

Watch the full video to see how Grundfos and Magnity make AI‑powered marketing a repeatable, compliant, and measurable reality.

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