Using rich text editing in Magnity
This article explains how rich text editing works in Magnity emails and how it interacts with AI powered editing. It is based on the steps shown in the feature demo and focuses on three main topics:
- Formatting email content with the rich text editor
- Chatting with AI while preserving HTML formatting
- Personalising and translating formatted emails at scale
By the end, you should understand how to format content with bullets, links, and emphasis, how Magnity keeps that formatting when you iterate with AI, and how this helps you personalise and translate emails without manual rework.
1. Formatting email content with the rich text editor
Start by creating or opening an email. Select the text element you want to work with, for example the main body copy, and open it in the text editor.
In the rich text editor, you can apply standard HTML based formatting, including:
- Bulleted lists
- Bold and italic text
- Underlining
- Hyperlinks to external URLs
To format text, highlight the relevant section and choose the desired option. For example, you can:
- Convert multiple lines into bullets
- Select a word or phrase and turn it into a hyperlink, such as a link to https://magnity.ai
- Emphasise key phrases with bold or italics
When you are done, add the edited content back to the email. The email body now contains HTML formatted text that will be respected in previews and sends.
2. Chatting with AI while preserving formatting
Once the formatted text is in your email, you can continue refining it via the chat window. Magnity passes the HTML formatted version of the content into the AI chat, so the model sees bullets, links, and emphasis, not just plain text.
This allows you to ask for changes that depend on the formatting structure, for example:
- Add another bullet to the existing list
- Insert a new hyperlink for a specific word
- Expand or refine one of the bulleted points
When AI responds, the changes are applied while keeping the HTML structure intact. You can send the updated version back to the email and see the formatting preserved.
If you manually edit the HTML formatted content in the email (for example by deleting a bullet directly in the editor) and then return to chat, Magnity uses the latest edited version as the new source. This means you can switch between manual editing and AI chat without losing track of the current state of the content.
3. Personalising and translating formatted emails
After your base email is formatted, you can use AI to personalise and translate it for different audiences. Magnity keeps the HTML structure when changing language or tailoring the message, so elements such as:
- Bullets
- Hyperlinks
- Bold and italic text
remain consistent across variants.
For example, you can take a formatted email in one language, personalise the copy for a specific segment, and then translate it into multiple languages, including those with different alphabets. Throughout this process, the original formatting is preserved, reducing the need to rebuild lists, links, and emphasis for each version.
This combination of rich text editing and AI chat helps teams maintain structured, on-brand formatting while iterating quickly on content.
