Magnity turns your product knowledge and approved claims into on-brand campaign content. Personalise it for buying groups, adapt it for local markets and keep human review in the workflow before activation.
Scania needed to address new decision-makers across a complex buying journey for sustainable transport. Magnity turned the source material, personas and decision stages into a personalised ABM content system.
Enable global and local teams to launch campaigns faster, without multiplying workloads. Keep messaging aligned across complex products, buying groups and markets—with shared knowledge, consistent standards and clear approvals.
Magnity brings together your company knowledge, customer insights and competitive context into a shared knowledge layer—giving every agent the foundation to create relevant, accurate content.
Turn your knowledge into content and campaigns guided by your brand standards, company rules and medical, legal and regulatory (MLR) requirements—with review and approval built into the workflow.
Personalise content for your target accounts, industries, buying groups and individual personas—addressing their specific needs at each stage of the buying journey.
Localise content across languages and markets, adapting terminology, tone and messaging to local needs while maintaining global brand consistency.
Simplify the journey from creation to approval and activation. Connect content to your existing marketing platforms and channels, reducing manual handoffs and getting campaigns to market faster.
Most AI tools start from an empty prompt and hand back a draft. Magnity starts from your business — your documents, your product information, your approved claims and your markets — and applies your standards while the work is being made, so what comes out is ready for the platforms your teams already use.
Create from your existing documents, webpages, product information and expertise — with content shaped for the buying group, persona and stage of the customer journey.
Build brand voice, approved claims and market requirements into the content workflow, with review and approval where needed. Give teams freedom to create within shared rules.
Collaborate, adapt, personalise and localise content, then export it into the marketing platforms your teams already use. Connect central expertise with local execution.
Magnity works from a knowledge base built from your business, so every draft starts from what is true for you.
Product documentation, technical specifications, approved claims, case studies, personas and market context are connected once and kept current. Every agent draws on the same knowledge layer, so an email, a webpage and a localised variant describe the same product the same way, with the depth of someone who has read everything your company has ever written.

Give teams a shared framework for what they can say and how they say it. Magnity applies your configured brand standards, approved tone of voice, terminology and market-specific legal and regulatory rules to support content creation and review.
Need deeper compliance checks? Magnity Compliance Agent supports compliance checks; your legal, regulatory and marketing reviewers retain final approval.

Magnity helps global and local teams to collaborate. Global marketing can define the foundation and local teams adapt it. Local teams can start from their own need inside the same framework. One team can run every market from a single workspace. Whichever way the work flows, the same source material, templates and guardrails travel with it, and every new buyer, channel or market becomes another version of what already exists rather than another production job.

Use the platform with your own team, or have Magnity’s specialists plan, create, localise and deploy your campaigns on it. Same platform, same rules, and your approval either way.
Your team works in Magnity with the agents, your rules and your markets. We help you set it up and support you along the way.
Magnity’s own team handles strategy and planning, content production, localisation and review, and build and deployment. You approve every step.
Pick the job. See which agents do it, what changes in the week, and what it looked like for a customer who did it.
Produce the nurture emails, social posts and landing pages a demand programme needs, week after week, from source material you already have.
Demand programmes run on whatever the team can write that month. Nurture tracks stall, social goes quiet between campaigns and landing pages age because no one has time to update them.
The Content Agent drafts from your product knowledge and positioning; the Email, Social Media and Web Agents turn it into channel-ready assets, with your rules applied before anyone reviews.
Take one campaign brief and produce the email, landing page and social posts that carry it, so every channel says the same thing.
Each channel gets its own writer and its own timeline. The email says one thing, the page another, and the social posts arrive a week after both.
The Email, Web and Social Media Agents work from the same brief, source material, personas and rules, so the channel versions are produced together and stay on message.
Turn launch material into on-brand assets for every market and channel at once, rather than market by market after the source language ships.
The launch goes out in the source language with a deck and a page. Other markets follow weeks later, translated from the finished asset, and the moment has passed.
From one approved source, the market versions are produced together: the Translation Agent adapts them with your terminology and market rules, and the Rule Agent applies claim rules to each variant before review.
Produce account-specific emails and landing pages for a list of target accounts without writing each one by hand.
ABM lists are long and the content team is not. A handful of top accounts get tailored material; the rest get the generic campaign with a logo swapped in.
Persona and industry context is applied per account, and the Email and Web Agents produce the account versions from the same approved source, so tailoring is a setting rather than a rewrite.
Make sure everything produced for a segment is written to the same defined audience, whoever — or whatever — produced it.
Personas live in a deck from two years ago. In practice each writer carries their own mental model of the buyer, and every tool starts from a blank page.
Persona and industry context is built into every agent rather than sold as one. The email, the page and the social post all read from the same audience definition, so it is applied rather than remembered.
Produce the pages, summaries and follow-up emails a champion needs to make the case to their own buying committee.
Enablement content is written once for the launch and never revisited. Champions forward a generic deck, and the finance or IT stakeholder never sees an answer written for them.
The Content Agent drafts from your product knowledge and approved claims with persona context for each stakeholder, and the Web and Email Agents turn it into pages and follow-ups ready for review.
Map the journey a buyer takes and produce the content each stage needs, per persona and market, in one pass.
The journey is mapped in a workshop and the content is commissioned piece by piece over the following quarter. By the time the late-stage assets exist, the early ones are out of date.
The Journey Flow Agent blueprints the flow and calls the Email Agent for the messages inside it; persona and market context is applied per stage, so the whole journey arrives together.
Design a multi-step nurture journey and write every email in it.
The journey is mapped in a workshop, then stalls for weeks while someone writes eleven emails and someone else builds the flow.
The Journey Flow Agent blueprints the journey and calls the Email Agent to write the emails inside it, so the flow and its content arrive together.
Produce the industry, role and market versions of an email or page from one approved source, with the source still identifiable.
Personalisation stops at the first name. Real variants by industry, role or market mean real rewrites, so they only happen for the biggest campaigns.
Persona and market context is applied at generation: the Email and Web Agents produce each variant from the same source, under the same rules, and every version stays traceable to it.
Take one approved campaign brief and produce on-brand, on-message material for every market you sell in, at the same time.
The source language ships first. Other markets wait for agency capacity or a colleague with a spare week, and by the time they land the campaign has moved on.
The Content Agent drafts against the brief and your positioning, adapts per market, and the Rule Agent applies terminology and claim rules to every variant before review.
Clear the queue of product and solution pages that never get written because no one owns the writing.
Pages sit in a backlog spreadsheet. Product marketing writes when a launch forces it; everything else ages quietly on the site.
The Web Agent drafts pages from your source material and positioning, the Rule Agent enforces the standard, and the pages arrive ready for review rather than ready to be started.
Review marketing material against the rules that apply to your industry before it reaches legal.
Material goes to legal or compliance raw. It comes back with the same categories of finding every time, and the cycle repeats.
The Compliance Agent reviews the document and returns findings and fixes, so the version that reaches sign-off is already clean on the predictable issues.


Grundfos reduced newsletter costs by more than 50%, shortened production from 14 to 8 weeks and scaled localized content across 30+ markets.


Novonesis reduced campaign production from 9–12 weeks to 1–2 weeks while creating 312 localized, persona-specific email variants.


Scania produced 104 personalized emails and landing pages in under 24 minutes — 270× faster, with a 65% higher click-through rate.

“We are reducing go-to-market from 6 months to 1 month, and our content creation has gone from 2 months to 30 minutes.”


“We are creating emails and landing pages 270× faster.”


“Magnity enables Novonesis to communicate in the ‘Now.’”


“We reduced email marketing cost by more than 50%.”

Reduce the hand-offs between content production and activation. Create and review in Magnity, then prepare or export approved assets for your connected systems.
Magnity is built for global B2B marketing teams working with complex products, multiple decision-makers and long buying journeys. It helps global and local teams create, personalise and localise content within shared brand, claims and compliance guardrails.
Global teams establish shared source material, templates and rules. Local teams use that foundation to create and adapt content for their audiences and languages within the configured workflow. Teams can start from a global campaign or a local need, with human review before activation.
Every licence includes the Content Agent, the Rule Agent, the Persona Agent and the Translation Agent. Five more are available as add-ons — Compliance, Email, Web, Social Media and Journey Flow. That is nine live agents in total.
No. The Persona Agent and the Translation Agent are included in every licence, and reusable prompts are built in. None of them costs extra, and every licence covers unlimited markets and languages.
No. Magnity prepares governed assets; it does not send, schedule or publish unless you have explicitly integrated and approved it. Marketo stays the activation system, your CMS and social tools stay the publishing systems, and your approval process remains the final gate.
No. Magnity does not replace legal, regulatory or medical sign-off. The Rule Agent applies your governance rules as work is built, and the Compliance Agent reviews documents and returns findings and fixes — but the decision stays with your reviewers.
Magnity is licensed per brand. Pro is $599 per month; Business is priced on scope, with unlimited users. Both include the Content, Rule, Persona and Translation agents. Add-on agents unlock capability and add credits to a shared pool that can be spent in any mix across agents, or reserved for specific ones. Full detail is on the pricing page.
Magnity Ramp-up is a 90-day engagement that unlocks every agent with 18,000 credits and up to 300 document reviews, so a team can run a real workflow end to end before committing to a shape. Book a demo and we will run it on your own content first.
Magnity is built for enterprise marketing teams that need speed without giving up control. The platform is SOC 2 Type I compliant, hosted in the EU, and continuously monitored through Vanta.
“We’re committed to earning and keeping the trust of our customers — not just through words, but through rigorous standards, ongoing audits, and full transparency.”
Sebastian Gullak
CEO, Magnity


SOC 2 Type I
Continuously monitored by Vanta. Controls, audit status and subprocessors are published in the Trust Center.
Explore our Trust CenterUser access and permissions are managed centrally by your administrators, with authentication enforced on every account.
Data is encrypted in transit and at rest, and access to encryption keys is restricted to authorised systems.
Integrate with your identity provider for seamless authentication.
Bring a real campaign, your brand and claims requirements, and the markets you need to reach. See how Magnity supports creation, local adaptation and review.
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