AI platform for global B2B marketing

Create for every buyer and market. Keep control of every message.

Magnity turns your product knowledge and approved claims into on-brand campaign content. Personalise it for buying groups, adapt it for local markets and keep human review in the workflow before activation.

The Magnity workspace in the browser: start an email, webpage, social, content, SEO, flow or compliance project from one home screen.
Trusted by industry leaders across 60 markets
Widex Grundfos Scania Novonesis PFA Signia
80%
faster time to market
Novonesis
>50%
lower newsletter costs
Grundfos
270×
faster campaign production
Scania

Reshaping customer engagement

Scania needed to address new decision-makers across a complex buying journey for sustainable transport. Magnity turned the source material, personas and decision stages into a personalised ABM content system.

270×faster production than the previous manual process
65%higher click-through rate in A/B testing
104personalised emails and landing pages produced
How it works

Go-to-market faster, with compliance built in

Enable global and local teams to launch campaigns faster, without multiplying workloads. Keep messaging aligned across complex products, buying groups and markets—with shared knowledge, consistent standards and clear approvals.

Magnity brings together your company knowledge, customer insights and competitive context into a shared knowledge layer—giving every agent the foundation to create relevant, accurate content.

Turn your knowledge into content and campaigns guided by your brand standards, company rules and medical, legal and regulatory (MLR) requirements—with review and approval built into the workflow.

Personalise content for your target accounts, industries, buying groups and individual personas—addressing their specific needs at each stage of the buying journey.

Localise content across languages and markets, adapting terminology, tone and messaging to local needs while maintaining global brand consistency.

Simplify the journey from creation to approval and activation. Connect content to your existing marketing platforms and channels, reducing manual handoffs and getting campaigns to market faster.

The Magnity difference

Built on what you know. Governed as it is created. Ready for every market.

Most AI tools start from an empty prompt and hand back a draft. Magnity starts from your business — your documents, your product information, your approved claims and your markets — and applies your standards while the work is being made, so what comes out is ready for the platforms your teams already use.

Grounded in your business

Create from your existing documents, webpages, product information and expertise — with content shaped for the buying group, persona and stage of the customer journey.

Governed from the start

Build brand voice, approved claims and market requirements into the content workflow, with review and approval where needed. Give teams freedom to create within shared rules.

Built for global execution

Collaborate, adapt, personalise and localise content, then export it into the marketing platforms your teams already use. Connect central expertise with local execution.

Grounded in your business

An AI that knows your business, not just the internet.

Magnity works from a knowledge base built from your business, so every draft starts from what is true for you.

Product documentation, technical specifications, approved claims, case studies, personas and market context are connected once and kept current. Every agent draws on the same knowledge layer, so an email, a webpage and a localised variant describe the same product the same way, with the depth of someone who has read everything your company has ever written.

Product documentation and specifications
Full company website
Case studies and customer insights
Personas and buying-stage context
Market and competitive context
Centralized digital asset management
Governed from the start

Your standards, built into the work.

Give teams a shared framework for what they can say and how they say it. Magnity applies your configured brand standards, approved tone of voice, terminology and market-specific legal and regulatory rules to support content creation and review.

Need deeper compliance checks? Magnity Compliance Agent supports compliance checks; your legal, regulatory and marketing reviewers retain final approval.

Brand standards
Approved claims
Tone of voice
Final approval
Local market rules
Legal requirements
Terminology
Regulatory sign-off
Built for global execution

Global, local or both. Built for the way you actually work.

Magnity helps global and local teams to collaborate. Global marketing can define the foundation and local teams adapt it. Local teams can start from their own need inside the same framework. One team can run every market from a single workspace. Whichever way the work flows, the same source material, templates and guardrails travel with it, and every new buyer, channel or market becomes another version of what already exists rather than another production job.

Unlimited markets and languages on every plan
Integrated with your content supply chain and workflow
Easy collaboration and project sharing
Works on-top and across your existing tech eco-system
Create the foundation for easy local adaptation
Local review before activation, wherever it sits
Two ways to work with Magnity

Run it yourself, or let our team run it.

Use the platform with your own team, or have Magnity’s specialists plan, create, localise and deploy your campaigns on it. Same platform, same rules, and your approval either way.

Use cases

Built for how enterprise marketing actually works

Pick the job. See which agents do it, what changes in the week, and what it looked like for a customer who did it.

Demand generation
Create demand
/
Demand generation

Keep the demand engine fed without a bigger team

Produce the nurture emails, social posts and landing pages a demand programme needs, week after week, from source material you already have.

Today

Demand programmes run on whatever the team can write that month. Nurture tracks stall, social goes quiet between campaigns and landing pages age because no one has time to update them.

With Magnity

The Content Agent drafts from your product knowledge and positioning; the Email, Social Media and Web Agents turn it into channel-ready assets, with your rules applied before anyone reviews.

Agents that do the work
Content Agent · Email Agent · Social Media Agent · Web Agent
Full-funnel campaign orchestration
Create demand
/
Full-funnel campaign orchestration

Run one campaign across email, web and social from a single brief

Take one campaign brief and produce the email, landing page and social posts that carry it, so every channel says the same thing.

Today

Each channel gets its own writer and its own timeline. The email says one thing, the page another, and the social posts arrive a week after both.

With Magnity

The Email, Web and Social Media Agents work from the same brief, source material, personas and rules, so the channel versions are produced together and stay on message.

Agents that do the work
Email Agent · Web Agent · Social Media Agent
Product and market launches
Create demand
/
Product and market launches

Launch in every market and channel on the same day

Turn launch material into on-brand assets for every market and channel at once, rather than market by market after the source language ships.

Today

The launch goes out in the source language with a deck and a page. Other markets follow weeks later, translated from the finished asset, and the moment has passed.

With Magnity

From one approved source, the market versions are produced together: the Translation Agent adapts them with your terminology and market rules, and the Rule Agent applies claim rules to each variant before review.

Agents that do the work
Content Agent · Translation Agent · Rule Agent
Account-based marketing
Win the account
/
Account-based marketing

Give every target account its own campaign

Produce account-specific emails and landing pages for a list of target accounts without writing each one by hand.

Today

ABM lists are long and the content team is not. A handful of top accounts get tailored material; the rest get the generic campaign with a logo swapped in.

With Magnity

Persona and industry context is applied per account, and the Email and Web Agents produce the account versions from the same approved source, so tailoring is a setting rather than a rewrite.

Agents that do the work
Persona Agent · Email Agent · Web Agent
Buying group engagement
Win the account
/
Buying group engagement

Give every agent the same audience context

Make sure everything produced for a segment is written to the same defined audience, whoever — or whatever — produced it.

Today

Personas live in a deck from two years ago. In practice each writer carries their own mental model of the buyer, and every tool starts from a blank page.

With Magnity

Persona and industry context is built into every agent rather than sold as one. The email, the page and the social post all read from the same audience definition, so it is applied rather than remembered.

Agents that do the work
Persona Agent · Email Agent · Web Agent · Social Media Agent
Buyer enablement
Win the account
/
Buyer enablement

Give buyers the material to make the case internally

Produce the pages, summaries and follow-up emails a champion needs to make the case to their own buying committee.

Today

Enablement content is written once for the launch and never revisited. Champions forward a generic deck, and the finance or IT stakeholder never sees an answer written for them.

With Magnity

The Content Agent drafts from your product knowledge and approved claims with persona context for each stakeholder, and the Web and Email Agents turn it into pages and follow-ups ready for review.

Agents that do the work
Content Agent · Persona Agent · Web Agent · Email Agent
Buyer journey orchestration
Move buyers forward
/
Buyer journey orchestration

Put the right asset at every stage of the journey

Map the journey a buyer takes and produce the content each stage needs, per persona and market, in one pass.

Today

The journey is mapped in a workshop and the content is commissioned piece by piece over the following quarter. By the time the late-stage assets exist, the early ones are out of date.

With Magnity

The Journey Flow Agent blueprints the flow and calls the Email Agent for the messages inside it; persona and market context is applied per stage, so the whole journey arrives together.

Agents that do the work
Journey Flow Agent · Email Agent · Persona Agent
Lifecycle & nurture marketing
Customer proof
Move buyers forward
/
Lifecycle & nurture marketing

Run a nurture flow without a six-week build

Design a multi-step nurture journey and write every email in it.

Today

The journey is mapped in a workshop, then stalls for weeks while someone writes eleven emails and someone else builds the flow.

With Magnity

The Journey Flow Agent blueprints the journey and calls the Email Agent to write the emails inside it, so the flow and its content arrive together.

Agents that do the work
Journey Flow Agent · Email Agent
What it looked like for a customer
Grundfos
Newsletter programme across 30+ markets: plan-to-launch cut from 14 to 8 weeks · more than 50% lower newsletter costs
Read the story →
Personalisation at scale
Customer proof
Move buyers forward
/
Personalisation at scale

Personalise by industry, role and market without multiplying the work

Produce the industry, role and market versions of an email or page from one approved source, with the source still identifiable.

Today

Personalisation stops at the first name. Real variants by industry, role or market mean real rewrites, so they only happen for the biggest campaigns.

With Magnity

Persona and market context is applied at generation: the Email and Web Agents produce each variant from the same source, under the same rules, and every version stays traceable to it.

Agents that do the work
Persona Agent · Translation Agent · Email Agent · Web Agent
What it looked like for a customer
Scania
104 personalised emails and landing pages in under 24 minutes · 270× faster production · +65% click-through
Read the story →
Global-to-local marketing
Customer proof
Run it at scale
/
Global-to-local marketing

Launch a campaign in nine markets from one brief

Take one approved campaign brief and produce on-brand, on-message material for every market you sell in, at the same time.

Today

The source language ships first. Other markets wait for agency capacity or a colleague with a spare week, and by the time they land the campaign has moved on.

With Magnity

The Content Agent drafts against the brief and your positioning, adapts per market, and the Rule Agent applies terminology and claim rules to every variant before review.

Agents that do the work
Content Agent · Rule Agent · Translation Agent
What it looked like for a customer
Novonesis
Campaign production from 9–12 weeks to 1–2 weeks (80% faster) · 104 localised emails · 312 persona variants
Read the story →
Content supply chain
Run it at scale
/
Content supply chain

Turn a product page backlog into published pages

Clear the queue of product and solution pages that never get written because no one owns the writing.

Today

Pages sit in a backlog spreadsheet. Product marketing writes when a launch forces it; everything else ages quietly on the site.

With Magnity

The Web Agent drafts pages from your source material and positioning, the Rule Agent enforces the standard, and the pages arrive ready for review rather than ready to be started.

Agents that do the work
Web Agent · Rule Agent
Brand & compliance governance
Run it at scale
/
Brand & compliance governance

Check a document against your regulatory frame

Review marketing material against the rules that apply to your industry before it reaches legal.

Today

Material goes to legal or compliance raw. It comes back with the same categories of finding every time, and the cycle repeats.

With Magnity

The Compliance Agent reviews the document and returns findings and fixes, so the version that reaches sign-off is already clean on the predictable issues.

Agents that do the work
Compliance Agent · Rule Agent
In their words

What changes when global teams work with Magnity

“We are reducing go-to-market from 6 months to 1 month, and our content creation has gone from 2 months to 30 minutes.”
Sanne Ernst Aagesen
Sanne Ernst Aagesen
Grundfos
“We are creating emails and landing pages 270× faster.”
Jannie Christiansen
Jannie Christiansen
Scania
“Magnity enables Novonesis to communicate in the ‘Now.’”
Paweł Machalski
Paweł Machalski
Novonesis
“We reduced email marketing cost by more than 50%.”
Mia Mailykke Røjkjær
Mia Mailykke Røjkjær
Grundfos
Integrations

Magnity works with the systems you already run

Reduce the hand-offs between content production and activation. Create and review in Magnity, then prepare or export approved assets for your connected systems.

FAQ

Questions we get asked

Who is Magnity built for?

Magnity is built for global B2B marketing teams working with complex products, multiple decision-makers and long buying journeys. It helps global and local teams create, personalise and localise content within shared brand, claims and compliance guardrails.

How do global and local teams work together?

Global teams establish shared source material, templates and rules. Local teams use that foundation to create and adapt content for their audiences and languages within the configured workflow. Teams can start from a global campaign or a local need, with human review before activation.

Which agents are included in the licence?

Every licence includes the Content Agent, the Rule Agent, the Persona Agent and the Translation Agent. Five more are available as add-ons — Compliance, Email, Web, Social Media and Journey Flow. That is nine live agents in total.

Do translation, personas and prompts cost extra?

No. The Persona Agent and the Translation Agent are included in every licence, and reusable prompts are built in. None of them costs extra, and every licence covers unlimited markets and languages.

Does Magnity publish or send anything on its own?

No. Magnity prepares governed assets; it does not send, schedule or publish unless you have explicitly integrated and approved it. Marketo stays the activation system, your CMS and social tools stay the publishing systems, and your approval process remains the final gate.

Does Magnity replace legal or regulatory sign-off?

No. Magnity does not replace legal, regulatory or medical sign-off. The Rule Agent applies your governance rules as work is built, and the Compliance Agent reviews documents and returns findings and fixes — but the decision stays with your reviewers.

How does pricing work?

Magnity is licensed per brand. Pro is $599 per month; Business is priced on scope, with unlimited users. Both include the Content, Rule, Persona and Translation agents. Add-on agents unlock capability and add credits to a shared pool that can be spent in any mix across agents, or reserved for specific ones. Full detail is on the pricing page.

What is the fastest way to see it on our own material?

Magnity Ramp-up is a 90-day engagement that unlocks every agent with 18,000 credits and up to 300 document reviews, so a team can run a real workflow end to end before committing to a shape. Book a demo and we will run it on your own content first.

Security-first

Enterprise control from infrastructure to output

Magnity is built for enterprise marketing teams that need speed without giving up control. The platform is SOC 2 Type I compliant, hosted in the EU, and continuously monitored through Vanta.

“We’re committed to earning and keeping the trust of our customers — not just through words, but through rigorous standards, ongoing audits, and full transparency.”

Sebastian Gullak

CEO, Magnity

SOC 2 Type I, monitored by VantaGDPR

SOC 2 Type I

Continuously monitored by Vanta. Controls, audit status and subprocessors are published in the Trust Center.

Explore our Trust Center

Admin controls

User access and permissions are managed centrally by your administrators, with authentication enforced on every account.

Data encryption

Data is encrypted in transit and at rest, and access to encryption keys is restricted to authorised systems.

Single sign-on (SSO)

Integrate with your identity provider for seamless authentication.

See Magnity work on your own content.

Bring a real campaign, your brand and claims requirements, and the markets you need to reach. See how Magnity supports creation, local adaptation and review.

Book a demo