About Magnity — founders, story and what we believe

Magnity's founders, from left: Jan Dalsfort, Ulrik Sandholt and Sebastian Gullak — Jan Dalsfort
Co-founder & CTO
Ulrik Sandholt
Co-founder & CPO
Sebastian Gullak
Founder & CEO

Our story

Why we started Magnity

Magnity was founded in Copenhagen in 2024 by Sebastian Gullak, Ulrik Sandholt and Jan Dalsfort. The reason was simple: global B2B marketing teams are not short of ideas or tools. They are short of production capacity that holds a standard, with content that is on brand, on claim and right for every market.

So we built agents rather than another tool. Each agent owns a clear responsibility, works from your product knowledge, rules and personas, and hands its work to your team to approve. Nothing is sent or published without integration and sign-off.

Today, global teams at Grundfos, Scania and Novonesis create and localise their campaigns with Magnity. The company is founder-led and built in Copenhagen.

Founded

2024

Headquartered at Århusgade 88 in Copenhagen, Denmark.

Agents

Live today. Four come with every licence, five are add-ons.

Security

SOC 2

Type I, monitored by Vanta. Hosted in the EU, with single sign-on.

What we believe

Four positions we build from

Governance is not a feature

Rules, terminology, tone and claim limits are infrastructure, not a checkbox added late. In a regulated business, content that cannot be governed cannot be used, however fast it was produced.

Responsibility beats prompting

A prompt library is a filing cabinet. An agent owns a responsibility, knows which skills it has and which tools it can call, and can be held to a standard. That difference is the whole product.

Restraint is a feature

Magnity does not send, schedule or publish unless you have explicitly integrated and approved it, and it does not replace legal, regulatory or medical sign-off. We prepare governed assets. You keep the last word.

Say what is live

Every agent on this site is live and labelled by what it does today. What is still in development stays off the product pages, because a roadmap sold as a product is how enterprise programmes fail.

How we work

We start inside one real workflow

Platform rollouts fail when they begin as platform rollouts. Ours begin as one campaign, one market, one team — and grow from something that already works.

Ramp-up, not rollout

Magnity Ramp-up is a defined 90-day engagement with every agent unlocked and a credit pool large enough to actually use them. You find out what the platform does for you before you standardise on it.

Your rules, loaded first

Terminology, tone of voice, claim limits and personas go in before the first draft is written. An agent without your rules is a demo; an agent with them is an operator.

Magnity Labs when the standard product ends

Custom agents, enterprise integrations and priority capabilities are handled as scoped engagements rather than promised as roadmap. If it is not built, we say so.

FAQ

Questions about Magnity

What does Magnity do?

Magnity is the agentic marketing platform for global B2B enterprises. Its agents turn product knowledge into on-brand content and campaigns for every buyer, channel and market, with approved claims, market rules and human review built into the work.

Who founded Magnity, and when?

Magnity was founded in Copenhagen in 2024 by Sebastian Gullak (Founder & CEO), Ulrik Sandholt (Co-founder & CPO) and Jan Dalsfort (Co-founder & CTO).

Where is Magnity based?

In Copenhagen, Denmark. Magnity ApS (CVR 44860147) is at Århusgade 88, 3. sal, 2100 København Ø, and the platform is hosted in the EU.

Who uses Magnity?

Marketing teams at global B2B enterprises. Grundfos, Scania and Novonesis share their results in our customer stories, and Widex, Signia and PFA also trust Magnity. Industry leaders use it across 60 markets.

How does Magnity protect customer data?

Magnity holds SOC 2 Type I and is monitored by Vanta. The platform is hosted in the EU and supports single sign-on. Our Trust Center at trust.magnity.ai has the details.

How can we work with Magnity?

In two ways. Your own team runs the platform on a licence per brand, or Magnity's own team runs it for you as a full service. Either way, it starts with a 30-minute working session on your own material.

We build the platform that does the work, not the one that watches it.