Solutions · By technology

Write to the whole buying committee. Send from MCAE.

Give every role in the deal its own reason to buy, in every market. Magnity prepares the content; your team runs it in MCAE.

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The challenge

Everyone on the buying committee gets the same email

The finance lead, the engineer and the end user each need a different argument. Writing a track for every role takes more time than you have, so Engagement Studio programmes run on generic emails that rarely get refreshed. Add more markets and senders, and the tone of voice drifts too.

How it connects

Your system stays in charge

Content is produced and governed in Magnity, then exported for MCAE. Your automation rules, lists and sending stay where they are, and Magnity sends nothing unless you have explicitly integrated and approved it.

Where Magnity helps

What Magnity adds to your stack

Product PDFs into Engagement Studio journeys

The Journey Flow Agent turns a product PDF into a journey blueprint, and the Email Agent writes the email for each step, ready to build in Engagement Studio.

A message for each buying role

The Persona Agent holds the context for each role, so finance, technical and business readers get content written around their own questions.

One tone of voice across senders and markets

Brand rules are configured once in the Rule Agent and show up in every draft. The Translation Agent localises each version for its market.

What changes

The difference in day-to-day work

Journeys that keep up with the product

When product material changes, your team turns it into new journey content without rewriting from scratch, so programmes stop running on last year's emails.

Sales and marketing sound like one company

Emails prepared for different reps, regions and business units follow the same rules, so the buying committee hears one company, not several.

Execution stays in MCAE

Automation rules, lists, scoring and sending stay in MCAE. Your approval is the final gate: Magnity sends nothing unless you have explicitly integrated and approved it.

Customer proof

What global teams say about working with Magnity

“We are reducing go-to-market from 6 months to 1 month, and our content creation has gone from 2 months to 30 minutes.”

Sanne Ernst Aagesen

Grundfos

“We are creating emails and landing pages 270× faster.”

Jannie Christiansen

Scania

“Magnity enables Novonesis to communicate in the ‘Now.’”

Paweł Machalski

Novonesis

“We reduced email marketing cost by more than 50%.”

Mia Mailykke Røjkjær

Grundfos

Read the customer stories →

Two ways to work with Magnity

Run it yourself, or let our team run it.

Use the platform with your own team, or have Magnity’s specialists plan, create, localise and deploy your campaigns on it. Same platform, same rules, and your approval either way.

Platform

Run it yourself.

Your team works in Magnity with the agents, your rules and your markets. We help you set it up and support you along the way.

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Full service

Let our team run it.

Magnity’s own team handles strategy and planning, content production, localisation and review, and build and deployment. You approve every step.

Explore full service →

See Magnity work on your own material.

Bring one real campaign or document. In a 30-minute session we run Magnity on it, with your terminology and your markets.

Book a demo

Would you rather have our team run it? See full service →