One campaign in. Every channel's posts out.
Turn source or campaign content into platform-ready social posts.
What it does
From single posts to variants and sequences — image, carousel, video and gallery formats — the Social Media Agent is for keeping every channel fed from the content you already have.
Capabilities
Written to each platform's format and length rather than one text pasted everywhere.
Image, carousel, video and gallery posts, written for the shape they will appear in.
Multi-post sequences from one campaign, so a channel has a run rather than a single post.
Alternative versions for testing, personas or segments, produced together rather than one at a time.
Every market in its own language, adapted rather than translated. Included in every licence.
Your rules run during writing, not after. Posts follow them before anyone reviews them.
How it works
Start from what you already have
Begin with a campaign, a page, a document or an existing post — work that has already been done and approved.
Posts written for each platform
Each platform gets its own format and length — image, carousel, video and gallery — with posts, variants and sequences produced together.
Every market, one voice
Market versions are adapted from the same source with your personas, tone of voice and rules applied at generation. Your social tools keep scheduling and publishing.
Questions we get
Why does social always end up rushed?
Because it is downstream of everything else and needs the most volume. The campaign has to be built and approved before posts can be written, and by then the calendar has been eaten. Generating posts from the campaign content itself removes the sequential wait rather than adding people to it.
Does this schedule or publish our posts?
No. Your social tools stay responsible for scheduling and publishing. Magnity produces platform-ready posts; it does not send or publish unless you have explicitly integrated and approved it.
Does it create the images and video?
No. It writes for image, carousel, video and gallery formats — the copy that goes with the asset, in the shape that format needs. The assets come from you.
How do local teams stay on brand?
Market versions are adapted from the same source content with your personas, tone of voice and rules applied at generation, rather than written independently. Unlimited markets and languages are included in every licence.
Is this a separate tool for my team?
No. It's post production appearing in the workspace your team already uses: every Magnity licence includes the Content Agent, the canvas where research, planning, value proposition work and drafting already happen.
The campaign and the posts that carry it are made in the same place, from the same source, under the same rules.
What doesn't the Social Media Agent do?
It does not post. Your social tools stay responsible for scheduling and publishing. Magnity prepares platform-ready posts; nothing is published unless you have explicitly integrated and approved it.
It does not create imagery. The Social Media Agent writes for image, carousel, video and gallery formats. The assets themselves come from you.
It is only as good as your rules. Output quality depends on how completely your tone of voice, personas and rules are configured.
Explore the other agents
See this agent on your own content.
A working session on your material, your rules and your markets — not a generic demo.
Book a demoWould you rather have our team run it? See full service →
