Approve it once. Read it right in every market.
Translate and localise content for every market, using your approved terminology and brand voice.
What it does
The Translation Agent adapts content into the languages your markets need, applying your approved terminology and brand voice rather than translating literally.
It does not replace professional or regulatory review where a market requires it.
Capabilities
Every market in its own language, produced from the same approved source at the same time rather than in sequence.
Product names, technical terms and approved claims held to your glossary, so nothing is translated that should not be.
Tone of voice applied in each language, not only in the source, so the brand sounds like itself everywhere.
Market-specific rules — terminology, phrasing, regulatory wording — applied to that market's version automatically.
Idiom, structure and emphasis adjusted for the language, while the approved meaning stays intact.
Every localised version links back to the source it came from, so review and updates stay traceable.
How it works
Configure your terminology and voice
Set up your glossary, approved claims and tone of voice once, with market-specific wording configured for each market.
Every market from one approved source
Every market's version is produced together from the same approved source — adapted rather than translated literally, with unlimited markets and languages on every plan.
Review where a market requires it
Localised drafts arrive already following your rules and link back to the source they came from. Your local reviewers keep final approval.
Questions we get
Is this machine translation?
It is adaptation from your approved source using your terminology, brand voice and market rules, rather than a literal rendering. The difference shows up in claims that stay cleared, product names that stay correct and a tone that survives the language change.
How many languages are included?
Every plan covers unlimited markets and languages. Translation is never bought per language.
What about markets that require professional or regulatory review?
That review stays exactly where it is. The Translation Agent produces a draft that already follows your configured rules, and your local reviewers keep final approval.
Does it work with our existing glossary and style guide?
Yes. Approved terminology, claims and tone of voice are configured once and applied to every localised version. If they are not written down yet, building them is part of Ramp-up.
Is this a separate tool for my team?
No. Localisation appears inside the Content, Email, Web, Social Media and Journey Flow Agents as market versions produced alongside the source.
Works with the Persona Agent. Persona and industry context is applied per market, so a localised version is adapted for the buyer as well as the language.
What doesn't the Translation Agent do?
It does not replace required review. Where a market requires professional, legal or regulatory review of localised content, that review stays in place. The Translation Agent prepares the draft; your reviewers decide.
It does not publish or send. Localised content is exported to the systems your teams already use. Activation and publishing stay where they are.
It is only as good as your configuration. Quality depends on your glossary, brand voice and local configurations being complete. Building them is real work, and it is part of what Ramp-up covers.
Explore the other agents
See this agent on your own content.
A working session on your material, your rules and your markets — not a generic demo.
Book a demoWould you rather have our team run it? See full service →
