Impact

Three outcomes. Everything else is a means to them.

Agents are interesting. Outcomes are what you buy. Magnity is judged on topline growth, efficiency gains and customer experience — and every capability in the platform traces back to one of the three.

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The three

What Magnity is accountable for

Each one is a different question about the same platform: does it grow demand, does it free capacity, does it hold the standard.

More markets live from the same brief

Topline Growth

More qualified demand from the same team, because every brief reaches every market and every channel it deserves.

Brief to live without the production bottleneck

Efficiency Gains

The same marketing calendar delivered with far less manual production work, review time and rework.

One standard, every market, every channel

Customer Experience

Consistent, current and correct material at every touchpoint, in every market, without a central bottleneck.

Mechanism

What actually changes in the week

Impact is not a slide. It is three specific things stopping being bottlenecks.

Briefs stop queuing

An approved brief becomes first drafts across languages and formats at once, written against your positioning and your defined personas — not one language now and the rest when someone is free.

Review becomes judgement

Terminology, tone and claim rules are applied before a human opens the file. Reviewers spend their time on the calls that need a person, not on catching the same five mistakes again.

Publishing stops being a project

Approved material reaches the web, social and email channels you actually use, in the format each one expects, without a separate hand-off for every destination.

Measurement

We measure against your baseline, not a benchmark

Your numbers are the ones that matter. We take the baseline with you in the first weeks and report against it, the same way Grundfos, Novonesis and Scania measured theirs.

Cycle time

Working days from approved brief to live material, per channel and per market. The single number that exposes whether production is still the constraint.

Coverage

Markets and channels actually served per campaign, against the number you would serve if capacity were not a question.

Rework rate

Share of material sent back in review, and what for. A falling rework rate is the clearest early sign the rules are doing their job.

Customer results

What three customers measured

One figure for each outcome, taken from a published customer story. The stories state the scope and what each number is compared with.

Topline growth

+65%

higher click-through rate on Scania’s personalised campaign. Novonesis reached a 46.3% open rate against a 25.4% benchmark.

Efficiency gains

80%

faster time to market at Novonesis, from 9–12 weeks to 1–2 weeks. Grundfos cut newsletter costs by more than 50%.

Customer experience

312

persona-specific email variants for Novonesis, adapted from 104 localised emails in eight languages. Grundfos scaled localised newsletters across 30+ markets.