Resources

Customer stories and practical guides

Stories from teams running it, and plain explanations of how the platform and its commercial model are put together. Written for people evaluating it, not for search engines. Looking for specific jobs the agents do? Those live under Solutions.

Customer stories

Customer stories

What teams actually did with the platform, in their own operation and their own words.

How Scania created 104 personalized campaign experiences in under 24 minutes

We are creating emails and landing pages 270× faster.

Jannie Christiansen
Scania
Read the story
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Knowledge base

Articles, guides and definitions

How the architecture works, what governance means in practice, and how the commercial model is put together.

Glossary

Content value chain

Research, plan, build, review, deploy, improve — the six phases Magnity maps its agents against.

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Glossary

Agentic marketing platform

The platform that sits between your marketing strategy and your systems of record, and carries the production work between them.

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Adoption

Choosing which agents to licence first

Start from where your production actually stalls, not from the agent that demos best.

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Commercial

How credits work

Credits are a shared pool, not a per-agent allowance. What that means when you plan a year.

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Governance

What a Rule Agent does that a style guide cannot

A style guide is a document people are supposed to read. A Rule Agent is infrastructure that applies before a human opens the file.

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Architecture

Agents, skills and tools: what the difference actually means

The agent decides what needs to happen. The skill knows how to do it. The tool executes. Why that separation is the whole design.

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Glossary

Zero-Party Data

Zero-party data is information a customer intentionally and proactively shares with a brand, such as preferences and purchase intentions.

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Glossary

Win-Back Campaign

A win-back campaign is a marketing strategy aimed at re-engaging customers who have stopped interacting with a brand.

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Glossary

SPF (Sender Policy Framework) records

SPF (Sender Policy Framework) is an email authentication protocol that specifies which mail servers may send email on behalf of a domain.

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If one of these use cases looks like your week, we will run it on your own material.

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