Choosing which agents to licence first

Every licence includes the Content Agent and the Rule Agent — drafting, and the standard those drafts are held to. Audience context, localisation and reusable prompts are built into every agent rather than licensed separately, so they are there from day one too. The question is which add-on agents to unlock beyond that.

Follow the bottleneck

If material is written but never published, the Web Agent is the constraint. If campaigns exist but journeys take weeks to build, start with the Email Agent and the Journey Flow Agent — note that Journey Flow requires Email. If review cycles are what eat your calendar, the Compliance Agent pays for itself in returned documents.

Use the ramp-up to find out

Magnity Ramp-up unlocks every agent for a fixed 90-day period with a credit pool large enough to use them properly. It exists precisely so that this decision is made from evidence rather than from a demo.