Solutions · By technology

Marketo runs the programmes. Magnity prepares what goes in them.

Emails, landing pages and nurture flows for every market and persona, written to your rules and ready for Marketo. What gets sent, and when, stays your decision.

The challenge

Cloning a programme is quick. Filling it is not.

Every region, product line and persona needs its own emails, landing pages and follow-ups. The copy waits on writers, translators and reviewers, so programmes launch late and smaller regions are left out. Marketo is ready to run far more than your team can write.

How it connects

Your system stays in charge

Magnity prepares campaign and email content ready for Marketo. Marketo remains the activation system — nothing is sent or scheduled unless you have explicitly integrated and approved it.

Where Magnity helps

What Magnity adds to your stack

01

A full campaign from one product sheet

Start from a product sheet or web page. The Email Agent and Web Agent turn it into emails and landing pages for each persona, ready to build in Marketo.

02

Nurture flows, planned and written

The Journey Flow Agent plans the flow and the Email Agent writes every email in it. Your team sets up the engagement programme in Marketo.

03

A newsletter for every market

The Translation Agent localises each edition for its market, and the Rule Agent applies your brand and claims rules while it is written.

What changes

The difference in day-to-day work

Fewer weeks from plan to launch

Grundfos runs its newsletter programme through Marketo. Working with Magnity across 30+ markets, it went from 14 to 8 weeks between plan and launch.

Newsletters that cost less and land better

At Grundfos, newsletter costs are more than 50% lower, and open and click rates are up 5.5 percentage points.

Your Marketo setup stays as it is

Smart campaigns, lists, scoring and sending stay in Marketo. Magnity sends and schedules nothing unless you have explicitly integrated and approved it.

Customer proof

What global teams say about working with Magnity

“We are reducing go-to-market from 6 months to 1 month, and our content creation has gone from 2 months to 30 minutes.”
Sanne Ernst Aagesen
Sanne Ernst Aagesen
Grundfos
“We are creating emails and landing pages 270× faster.”
Jannie Christiansen
Jannie Christiansen
Scania
“Magnity enables Novonesis to communicate in the ‘Now.’”
Paweł Machalski
Paweł Machalski
Novonesis
“We reduced email marketing cost by more than 50%.”
Mia Mailykke Røjkjær
Mia Mailykke Røjkjær
Grundfos

Read the customer stories →

Two ways to work with Magnity

Run it yourself, or let our team run it.

Use the platform with your own team, or have Magnity’s specialists plan, create, localise and deploy your campaigns on it. Same platform, same rules, and your approval either way.

See Magnity work on your own material.

Bring one real campaign or document. In a 30-minute session we run Magnity on it, with your terminology and your markets.

Book a demo

Would you rather have our team run it? See full service →