How Scania created 104 personalized campaign experiences in under 24 minutes

The challenge: personalization without the production delay

Scania wanted to communicate with greater relevance across audiences and markets, but conventional campaign production made personalization slow and operationally expensive. Every additional audience, email and landing page introduced more manual work, more handoffs and more time before the campaign could reach the market.

From campaign input to personalized experiences

Using Magnity, Scania created 104 personalized emails and landing pages in under 24 minutes. Content could be adapted across the campaign while keeping the underlying message and execution aligned.

The work demonstrated what “Zero Second Marketing” means in practice: moving from an opportunity to relevant communication while the opportunity is still current, rather than waiting for a traditional production cycle to finish.

The result

The campaign production process was 270 times faster and delivered a 65% higher click-through rate. The case was recognised by the Danish Digital Award.

What changed operationally

• Personalized emails and landing pages were produced together as one campaign workflow.
• Audience relevance could scale without multiplying manual production work.
• Campaign teams moved from sequential handoffs to direct, governed creation.
• Speed and performance improved without removing human control.

View the Zero Second Marketing case at the Danish Digital Award.