How Novonesis moved global campaign production into the now

The challenge: global relevance at enterprise scale

Novonesis needed to turn campaign concepts into market-ready communication across languages and personas without losing consistency, control or the human review process. The traditional workflow relied on sequential handoffs, copying and pasting, translation and repeated local adaptation. A campaign could take 9–12 weeks to reach the market.

A governed workflow for creation, localisation and personalisation

Magnity gave the team a direct workflow from source content to localized, persona-specific email communication. The team created 13 emails in eight languages—104 localized emails in total—and then adapted the content for three personas, producing 312 variants.

Human quality assurance remained part of the process. Magnity accelerated the production work while helping the team retain brand consistency and compliance across every version.

The result: production measured in weeks, not months

Time to market fell from 9–12 weeks to 1–2 weeks—an 80% improvement. The campaign achieved a 46.3% open rate compared with a 25.4% benchmark, a 10.3% click-through rate compared with 9.9%, and a 22.9% click-to-open rate compared with 19.6%. Delivery reached 98.6%, compared with a 97.6% benchmark.

The campaign also identified 19 consistently engaged prospects, giving the commercial team a clearer view of where interest was developing.

What changed operationally

• One governed workflow replaced fragmented copy-and-paste production.
• Localization and persona adaptation became part of creation rather than downstream rework.
• Human reviewers retained control over quality, brand and compliance.
• The marketing team could respond while an opportunity was still relevant.