When it comes to getting great results from AI, it’s easy to think it all comes down to the words you use. But there’s...
Creating content in multiple languages sounds like a straightforward task—until you actually try it. You quickly realize that there’s more to it than just...
Since you’re here, chances are you’ve heard about how AI is transforming marketing. But let’s cut through the noise. AI is only as good...
Enterprise marketing is a wild ride, especially for B2B companies. While big brands often shine on the surface, behind the scenes, things can be...
Personalization at scale is a significant challenge for many businesses. Crafting personalized marketing messages traditionally takes a significant amount of time and resources, which...
Generative AI has made significant strides, but it’s important to remember that we’re still in the early days of its development. A notable milestone...
Email marketing is widely recognized as the most effective channel for B2B, offering unparalleled ROI and engagement. Despite its proven efficacy, creating compelling email...
A win-back campaign is a marketing strategy aimed at re-engaging customers who have stopped interacting with a brand. These campaigns often involve targeted messaging...
Zero-party data is information that a customer intentionally and proactively shares with a brand. This type of data can include preferences, purchase intentions, personal...
An SPF (Sender Policy Framework) record is a type of Domain Name System (DNS) record that identifies which mail servers are permitted to send...