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Turn your personas from vague ideas into powerful, structured assets that drive truly personalised emails, landing pages, and social posts.
1️⃣ Building personas in Magnity (00:05)
2️⃣ Editing persona attributes (01:30)
3️⃣ Duplicating & tweaking personas (02:20)
4️⃣ Industry-based persona variants (02:50)
5️⃣ Managing and “deleting” personas (03:25)
6️⃣ Creating rich industry profiles (03:55)
7️⃣ Combining persona and industry data (04:45)
See how personas become a practical tool
In this short demo, Magnity’s founder and product lead walks you step-by-step through how to turn your audience insights into structured personas and industry profiles inside the Magnity content engine. You’ll see exactly how to name and describe personas, add images, demographics, goals, and motivations, and then reuse that structure across multiple industries without starting from scratch every time.
Understand how industries power personalisation
You also get a look at how industries work in Magnity: how to define them, what kind of market and challenge descriptions to include, and how those descriptions are later used by the personalisation engine to adapt your content to both role and industry context at once.
Learn how to make personas drive real content
If you’ve ever struggled to keep personas consistent, up to date, or actionable for content creation, this walkthrough shows how we turn them into a practical, everyday tool instead of a static slide deck. By the end, you’ll understand how personas and industry descriptions work together behind the scenes to make your outbound emails, landing pages, and social posts feel relevant, specific, and tailored to each audience segment.
Watch the video to see how to set up, edit, and combine personas and industries in Magnity so your personalisation is driven by real structure instead of guesswork.
