Personas & Personalization

Personas are predefined profiles that represent specific roles, audiences, or segments. They include parameters such as goals, fears, needs, motivations, and tone preferences, which guide how Magnity personalizes content.

Magnity automatically adjusts:

• Tone of voice
• Messaging emphasis (e.g., ROI vs. efficiency)
• Highlighted benefits or challenges
• Communication style (formal, consultative, concise, etc.)

Each persona has a set of attributes with variables. These act as guiding parameters for personalization.

Every persona includes:

• Name & Title – e.g., “David – Sales Executive”
• Description – A general overview + demographics (e.g., age range, role level, location).
• Attributes & Variables – Flexible categories with multiple entries, such as:
  
  • Goals & Motivations (e.g., improve efficiency, increase revenue)
  • Fears & Concerns (e.g., budget cuts, lack of adoption)
  • Needs, Tone, Challenges, or other custom fields

You can add any number of attributes, and each attribute can have multiple variables.

An industry description can be added to any persona. This means you can create tailored personas that combine role + industry context. For example:

• Sales Executive (General)
• Sales Executive (Manufacturing) → same base persona, but adapted with industry-specific goals, concerns, and motivations.

You can add an industry under “Content Engine → Industries”

Admins can create, edit, or duplicate personas. Regular users can apply personas but cannot modify them.

1. In the persona bar, click the (+) icon.
2. Select one or more personas from the list.
3. Filter by industry if needed.
4. Click Submit.
   
   Magnity generates a separate content variant for each selected persona.

Click the avatar at the top of the canvas. You can also filter by industry and then slide between variants to see differences within that context.

Yes. You can ask Magnity for any element what it has done to personalize the text. An easier version is to use a “Quick prompt” under modify personalization to ask Magnity. This will generate a pre-made prompt that will give you a significant amount of detail in the response. First click the element you want to interact with, then the “Quick Prompts” tab, then select the Modify Personalization dropdown → Explain Personalization

Open the chat on any element of a persona variant. Magnity is persona-aware and knows:

• Which persona is selected
• The source content
• Rules and prompts in place
• Your chat history

You can refine by saying things like: Emphasize cost savings over efficiency or Rewrite using only persona parameters 7, 8, and 9. – Basically you can ask Magnity anything.

1. Go to the Access Menu → Content Engine → Personas.
2. Click Add Persona.
3. Fill in:
   
   • Name and title
   • Description (overview + demographics)
   • Attributes (e.g., Goals & Motivations, Fears & Concerns) with any number of variables
4. (Optional) Add an industry description to tie the persona to a sector.
5. Save. The new persona will now appear in the persona selector.

1. Open the persona in the Content Engine.
2. Edit its description, attributes, or variables.
3. Save changes. Updates are applied to future content generations.

1. Select an existing persona (e.g., Sales Executive).
2. Choose Duplicate Persona.
3. Edit attributes and variables to adapt for a new context (e.g., Sales Executive in Manufacturing).
4. Add an industry description if needed.
5. Save. Now you have two role-specific personas available.

When selecting personas, you can filter by industry. This makes it easier to:

• Find the right persona when many exist
• Slide between variants (e.g., Sales Exec – General vs. Sales Exec – Manufacturing) while keeping the industry filter in view.

Yes. Once variants are generated, you can translate each one into multiple languages. Formatting and persona logic are preserved across translations.

Yes, but with some important rules:

• You cannot delete the default persona variant — it is always required.
• When you delete a persona variant, all its language versions are deleted as well.
• If you delete one by accident, contact Support. Variants are only unpublished, and Support can recreate them from the backend in just a few minutes.
• If you need the same persona variant again, you can simply re-create it.